Yandex.Market personal account. How Yandex.Market works: instructions for use Login to the market
Hello, dear readers of the blog site! Modern buyers run to stores only to “touch the material.” And the product itself in most cases is purchased on the Internet, or more precisely in aggregators.
Today we will learn about the “consequences” of placing an online store in Yandex Market, what is the benefit and how to do it correctly. I thank the specialists for their assistance in preparing the article.
Why Yandex.Market?
Perhaps, for experienced resellers, such a question will cause a condescending smile. But many people add their online stores to this aggregator only because “it’s customary.” Therefore, we will present all the counterarguments for and against placement in Yandex.Market.
When using the bidding promotion model, the click price set by the store participates in the overall auction. More details about the formation of the cost of placement are described .
- Detailed internal sales statistics.
- Selling goods on Yandex.Market pages – for this, the online store must be registered in the “Order on the Market” program. This uses a cost-per-action (CPA) model.
- Show offline offices on .
- Automatic synchronization of prices and assortment – changes in the cost of goods in the store will be reflected in the price in the offer posted in the Market.
But even in a barrel of honey you can find a fly in the ointment. Disadvantages of using a trade aggregator:
The “flaws” listed above are significant, so you should not consider Yandex.Market as the main sales channel. “Full” use of the service can only justify itself in the case of “young” online stores that do not yet have their own regular clientele.
We place an online store on the Market
The procedure for adding a trading platform is scrupulous. It is necessary to strictly comply with the requirements that Yandex imposes on stores. In order for everything to go “smoothly”, we will consider in advance the step-by-step process of placing a website in the aggregator. And we will try to take into account all the “pitfalls” that you can stumble upon in this case. Believe me, there are a lot of them there :)
1) Preparing an online store website
To register your site in a trade aggregator, the store and its website must meet a number of requirements:
- Retail trade of goods – their sale to individuals.
- The assortment of the online store should not contain goods prohibited for distribution in the Russian Federation.
- Selling only new products - stock is not suitable.
- Stable operation of the store website.
- The store must be registered to - upon registration you will need to provide scans and (OGRN).
- Each product in an online store must be placed on a separate page.
- Availability on the trading platform website of information about delivery options (its cost) and payment supported by the store.
- The relevance of the data provided to the user - for example, the cost of goods on the Market must correspond to that indicated on the website of the online store.
- Availability of functionality for placing an order by phone and through the shopping cart.
- All legal information about the company must be published on the trading platform resource: name, location, etc.
Before registering, check whether your site meets all of the above points. Yandex also advises checking the trading resource for viruses and Trojans.
It should not use aggressive advertising formats (PopUp, PopUnder and others). Next you should check what ymclid tags support. They are used to identify users in the aggregator.
3) Registration of an online store in Yandex Market
To add a store, you need an active account in the Yandex system and its mail service. Registration takes place in several stages:
4) Placement options and personal account in Yandex Market
After verifying the price list, the user is redirected to the “General Settings” section of his personal account. Here you indicate legal information, set parameters for placing store goods in the Market (display mode), and a contact phone number for accepting orders.
To disable product display, set the “Place Product Ads” option to “Do not post offers.”
To connect an “Order on the Market” you need to fill in the fields of the “Order Processing” block. In “Delivery” we indicate the cost and schedule for delivery of goods.
“Points of sale” lists store branches and points of delivery of goods.
In the “Search” and “Analytics” sections, you can configure the display of data from the price list in Yandex search results. As well as enabling tracking of statistics from the Market via Yandex.Metrica.
Detailed information on completing these sections is available.
How much does it cost to post on the Market?
Registration of an online store in the Market system is free. Monetization of the trade aggregator occurs through payment by stores for transitions to their websites and for orders placed by customers on the platform (Order on the Market programs):
“Order on the Market” program in your personal account
Allows your customers to place orders without leaving the shopping aggregator. Connection to the functionality will become available only after the store’s products begin to be displayed on the Market pages.
As part of the program, sellers are charged a commission of at least 2% of the purchase price. In this case, the commission is charged only for orders placed without prepayment. Interest is not deducted from prepaid ones - in this way, Yandex.Market encourages stores to connect to Yandex.Checkout, reimbursing the costs for it from the costs of Yandex.Market.
At the same time, sellers can independently increase the commission so that their offers are ranked higher in the overall search results. In this case, the online store pays the difference between the commission it sets and its minimum value.
Service specialists recommend that all sites, before connecting to the “Order on the Market” program, independently check the correctness of order processing in their online stores. This can be done in the Market user’s personal account.
After connecting the site to the aggregator, the service quality control service checks the correctness of orders. This is done through test purchases of goods.
If the verification fails, the store will have to apply for this procedure again.
Detailed instructions for connecting to the “Order on the Market” program are available on the Yandex website.
How to take the best places in the product ranking on Yandex
All offers in the aggregator are displayed in the general display of offers for each product model. Ad position is affected by:
As in search engines, ranking in Yandex.Market is influenced by a large set of algorithms. I hope this guide will help you quickly “master” the famous product aggregator.
If you still have questions or want to avoid mistakes and entrust adding and managing placement on the Market to professionals, then click the button below:
Proper project setup will allow you to get clients several times cheaper.
Good luck to you! See you soon on the pages of the blog site
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The Yandex company is extremely popular in our country. First of all, it is known for the Internet search engine of the same name, which many users consider even the most convenient and functional.
But its activities are not limited to this product. Today we would like to present to your attention the Yandex Market electronic store and personal account service, through which purchase and sale transactions are carried out.
Official website of Yandex Market, registration and entrance to the store
Yandex Market has an official website - https://market.yandex.ru. Without registering or logging in, any visitor can still easily view the catalog and find out detailed information about the products in it.
For convenience, they are placed in different categories (for example, “Sports and Recreation,” “Auto,” “Electronics”) and narrower subcategories. The store even has a separate panel that displays the most popular products.
However, having your own personal Yandex Market account will allow you not only to familiarize yourself with the product, but also to purchase it in literally a few clicks of the mouse, while at home or in any other place.
Both registration and login are simple and quick procedures. To create a personal account when visiting the official website, you need to click on the “Login” button, and then click “Registration”. The next step is to fill out the electronic form. Once all the necessary data has been entered, click again on the registration confirmation button.
Login is done in much the same way. Similarly, you first need to click on the “Login” button, and then simply enter your username and password in the panel that appears.
How to buy a product or order a service in your Yandex Market personal account
In the contract presented on the website, you need to select the product or service that interests you. Next, click on the “Add to cart” button. Once it is completed, go to it and click on “Place an order”. Next, a payment order is filled out, personal data is indicated, payment is made and delivery is arranged.
Please note that some products are for pickup only.
Yandex Market personal account - https://market.yandex.ru
Yandex.Market is known in Russia and throughout the CIS as a trading platform where at least 20 million customers make purchases every month. This resource resembles a virtual shopping center, that is, a wide variety of products are collected on one site, among which the visitor can choose what he needs at the best price. Thanks to this marketplace, there is no longer any need to waste time shopping.
How to log into your personal account?
To become a Yandex.Market user, log into your personal account using the appropriate link. A standard form will appear in front of you, filling it out is intuitive. If you have not yet acquired access to Yandex.Market, you will not be able to log into your personal account.
Your personal account opens up a wide range of possibilities
Immediately upon entering, you will find a large set of elements and functions that can be used both for sales on the marketplace and for purchases. If you plan to sell something on Yandex.Market, then you will most likely have to order a consultation with a manager. If you have questions about the functionality of the resource or specifically about your personal account, contact the support service or look for answers in the FAQ section.