Fashion business. How to build a business in the fashion industry. Skin care

10Oct

Hello, dear readers of my site. Today’s article is for you and we’ll talk about business for women! Now I will explain why. One of the frequently asked questions to me is “Nikolai, what should I do? What business should a woman open? Well, the time has come to prepare a full answer to it.

Business for women

For some reason, we have an idea in our society that a woman should work either as a salesperson or a manager, and a man should build a business. All this, of course, has little justification, because women manage businesses no worse, and sometimes even better, than men. In addition, today there are a huge number of business ideas that a woman can easily implement, but a man will be less successful in this.

For a woman, having your own business is an excellent opportunity to realize your professional skills.

In general, the goal of today’s article is to encourage you, dear girls and women, to open your own business. It's not as scary as it might seem. I wanted the types of business for women presented below to inspire you, perhaps you will take one of them into service, or perhaps come up with something new and unique.

So, today I will share with you 40 business ideas for women and talk about what kind of business a woman can start.

Business Idea No. 1 – Opening a Yoga Studio

The initial investment is 350,000 rubles.

The main task is to open a specialized hall for yoga classes. Various directions of this beautiful and flexible sport are popular among people of all ages (kids, teenagers, young adults and the older generation). Classes for children, pregnant or elderly clients are promising.

Implementation of the idea

Opening a yoga studio begins with selecting premises near bus stops or in densely populated areas. It should have a sufficiently bright and warm room for classes, connected communications for locker rooms and showers. The absence of competition in the vicinity of a new sports facility is of great importance for success. In addition, it is necessary:

• carry out repairs and refurbishment of the interior in a certain style;
• purchase equipment, rugs and furniture for locker rooms, decorative items;
• organize an active advertising campaign in various ways.

The average income of such a studio starts from 2 thousand rubles per day. With a monthly profit of 60 thousand rubles, the project can pay for itself within a year of work. It can be further increased by attracting clients with interesting promotions, gift coupons and seminars with the participation of professional trainers from other studios.

Business Idea No. 2 – Selling trending products from one-page sites

Initial investment of funds – from 20,000 rubles.

This new business idea isn't just for women. It consists in the fact that you choose a product that you will sell, make a one-page website for this product, launch advertising and sell the product to your customers. But it only seems simple in words. In fact, this business has many nuances, mastering which you can achieve great success.

Business idea No. 3 – Opening a fitness club (club) for mothers with children

Initial investment of funds – from 500,000 rubles.

Opening a fitness room is an expensive business for a woman. The essence of the new idea is to equip a small hall or club for mothers and babies to practice certain sports together. This is a new sector in the fitness industry that does not have much competition and does not require huge investments. General classes are in demand among mothers who, for various reasons, do not have the opportunity to leave their child unattended.

This is a great business idea for a woman with children, because you can always take them with you to work, where they will be supervised and can always communicate with other children.

Implementation of the idea

If you have a limited budget, it would be optimal to open a circle in one rented room. Creating a non-standard fitness club must begin with organizational issues:

• choosing the optimal size and location relative to transport stops;
• decide on a work option (franchise or independent start);
• select staff who have experience working with children;
• decorate the premises and purchase high-quality sports equipment.

With the cost of one group hour of classes being 100–200 rubles, daily income can range from 5,000 to 10,000 rubles. Additional private lessons or activities will increase profits. When investing in advertising, a business project with a sports club will recoup all investments and costs in a few months.

Business idea No. 4 – Opening an online store

The initial investment amount is up to 300,000 rubles.

An online store is a great business idea for a woman with minimal investment; in addition, it is a modern way of selling most goods. According to statistics for 2016 in America, every 3 citizens make purchases via the Internet. In our country, following the West, this figure is also gaining momentum.

The idea for a woman to open her own online store is to launch a website and organize sales to customers online. A new type of purchasing popular goods quickly caught the fancy of active and busy people who do not have time to visit shopping centers in search of what they need.

Implementation of the idea

The main costs for this business project consist of the following items:

• payment for the creation of the site, its design and filling with content;
• purchase of goods;
• organization of an equipped administrator's workplace for receiving orders;
• Administrative expenses;
• costs for advertising campaigns, contextual advertising.

The simplest form of work may be one that does not require premises for storing goods. Otherwise, this will significantly increase the costs of warehouse rental and transport. When ordering 5–7 product items per day, you can do this work yourself. With an average check of 3,000 rubles per day, you can receive up to 200,000 rubles monthly. This will help you recoup your investment in just two months. To maintain a stable influx of visitors to a store’s website, constant costs are required for various promotion methods and optimization.

Business idea No. 5 – Maintaining a beauty blog on YouTube

The initial investment in the project is 100,000 rubles.

Another great business idea for a woman with minimal investment, and it’s also great as a business for a woman in a small town. To build a business in the blogosphere, you don’t have to live in a big city.

An extraordinary business project for maintaining your own video blog about the secrets of beauty and attractiveness is ideal for self-realization for creative girls. The idea is to record and present your own videos on a specific topic on YouTube. A large number of video views makes it possible for the owner of this Internet channel to make very real profits. Despite the fact that there are quite a lot of beauty bloggers, answers to many queries are still difficult to find on the Internet. Therefore, there is still a lot of room for earning money.

Implementation of the idea

A woman’s knowledge of beauty and fashion will help her start this business.

If a girl decides to engage in such a business project, she must:

• solve technical issues of high-quality video shooting;
• ensure active advertising and promotion of the channel.

A beauty blog is a kind of video diary of the author. The number of channel views depends on the quality of the footage, the relevance of the topic for visitors and interesting content. At the initial stage, you can resort to the services of a professional who will help attract your first subscribers and organize an advertising campaign on the Internet. To maintain activity, you need to release at least one or two videos a week. Famous beauty bloggers have a decent monthly income from views and advertising of certain brands, which reaches several thousand dollars.

Business Idea No. 6 – Opening your own restaurant

Initial capital investment – ​​over 1,000,000 rubles.

An expensive business idea is to open a restaurant establishment on a franchise basis or independently. The combination of original or classic cuisine, excellent service and an interesting concept for entertaining visitors can help create a profitable and sought-after business project.

Implementation of the idea

Opening a restaurant is a troublesome and difficult task, which requires the future owner to take a balanced approach to solving many organizational problems:

• selection of a comfortable and large room in a busy place in the city;
• choice of style in design and decoration, repair and purchase of furniture;
• purchasing the necessary equipment to equip the kitchen;
• selection of qualified personnel.

Restaurants are a rather risky business that requires strict cost accounting and analysis of each item. Given the huge costs of opening it, you can get a full payback no earlier than in a year. An average check of 700 rubles when the restaurant is at 50% capacity can bring up to 1 million rubles per month. But a significant part of the income will go to cover fixed expenses (groceries, wages, advertising and utility bills).

Business idea No. 7 – Opening a coffee shop

The minimum investment is 1,300,000 rubles.

The popularity of such establishments makes new business projects in demand in large cities. This is a good business for a woman. The essence of the “fragrant” idea is to open a beautifully decorated coffee shop with a minimum number of seats. In addition to several types of coffee and tea, such establishments offer an assortment of sweets, snacks and light dishes.

Implementation of the idea

The most optimal would be to design a small cozy hall with 20-30 seats, for which you will need to rent a suitable room in the busy central part of the city. In addition you will need:

• purchasing furniture and renovating premises;
• purchase of equipment for making coffee, snacks and desserts;
• personnel search;
• development of an advertising campaign.

If you are on a limited budget, you should give up your own kitchen in favor of suppliers of ready-made desserts and sweet pastries. The optimal solution would be to work under a franchise from a well-known company, which will eliminate many problems with organization and registration. The average bill for such mini-coffee shops is 300-500 rubles. This gives a monthly stable income of approximately 500,000 rubles. The full self-sufficiency of the project can be judged after the first year of operation.

Business idea No. 8 – Opening a private kindergarten

Initial investment – ​​1,000,000 rubles.

This is another great business idea for women with children. Most often, this business is opened by mothers who were unable to enroll their child in kindergarten and decided to open a private kindergarten in their area. There is practically no competition among private institutions for preschoolers, given the high demand. The basis of the project is the opening of a licensed institution for young children, which is aimed at the middle class. It involves full-fledged care and classes of teachers, recreational and entertainment activities.

Implementation of the idea

Naturally, here too, initial capital will be required to open; this business cannot be built without investments. Opening a private preschool requires solving many important organizational issues:

• searching and renting premises that meet standards and sanitary norms;
• renovating rooms and re-equipping them to suit the needs of small clients and employees;
• purchase of kitchen equipment, furniture and necessary accessories;
• search for qualified personnel and teachers;
• ensuring a high degree of safety and comfort for children.

At the initial stage, you cannot avoid visiting numerous commissions and representatives of inspection services, and the costs of obtaining licenses. This will be more than paid for by the income after opening. Most parents in large cities are willing to spend up to 50,000 rubles in one month on such an institution. A minimum number of 20 children attending the kindergarten will cover all expenses and generate a stable profit.

Business idea No. 9 – Opening an agency for organizing events

Primary capital investment – ​​100,000 rubles.

Regarding other ideas, this one is also classified as a business idea for women with minimal investment. In my opinion, a holiday agency is a women's business because it is ideal for a woman. Such agencies are becoming increasingly popular when organizing birthdays for children and adults, weddings or themed events. The basis of the business idea is the creation of a small company that develops scripts and offers holiday productions at the request of the customer.

Implementation of the idea

Opening such an event agency at the initial stage requires costs for making costumes and purchasing festive equipment. There is no need for office space: you can accept orders through your own website or group on social networks. The owner needs to resolve some issues:

• organization of an active advertising campaign;
• searching for talented personnel for performances;
• provision of transport for travel to the place of order fulfillment.

Savings at the initial stage will come from renting costumes from theater studios. Additional income will come from writing scripts for school or student events, collaborating with shopping centers and children's institutions, decorating a festive table and providing services for decorating the hall for special events. Profitability depends entirely on the quality and originality of the holiday organized. Active advertising will help pay for such a non-standard project in a few months and make a good profit.

Business idea No. 10 – Providing toastmaster services

Primary costs for the project are 100,000 rubles.

The job of providing toastmaster services at special events is perfect for creative, enterprising business women. The project does not require huge financial investments, but can bring good profits. Even in highly competitive conditions, a talented presenter will always be in demand among clients.

Implementation of the idea

Such extraordinary work is good for graduates of theater or music universities, for whom this is an opportunity to easily realize their talent. Main tasks when opening a business project:

• preparation of documents for work;
• purchasing or manufacturing props and several sets of original costumes;
• purchase of ready-made scripts (if necessary);
• acquisition of a set of equipment, studio soundtracks;
• creating your own one-page website to view your work.

Toastmaster services depend on the scale of the event (wedding, birthday or bachelorette party), the number of hours of service and the wishes of the customer. The average cost of work starts from 5,000-7,000 rubles, so monthly income can reach over 100,000 rubles with minimal time investment. At any stage, cooperation with entertainment establishments will be effective.

Business idea No. 11 – Opening a wedding salon

Initial costs – 300,000 rubles.

A wonderful and pleasant business project is ideal for women with good taste. The basis is the opening of a showroom for rental or sale of wedding dresses and accessories. This service is in constant demand and allows you to earn a good income.

Implementation of the idea

After registering all the necessary permits, you must:

• find premises in a shopping complex or in a busy area;
• purchase a consignment of goods for rental and sale;
• organize advertising in different ways;
• purchase the necessary trade and exhibition equipment, furniture for visitors.

As an additional service, you can offer rental of evening dresses for women or girls, which are suitable for proms or special occasions. The profitability of such a beautiful business is high. The trade markup on individual models can exceed 200% for outfits and up to 500% for small accessories. Advertising services on social networks, the Internet or local channels is of great importance. The return on investment depends on turnover and season. Minimum monthly incomes start at 100,000 rubles and increase during weddings and school graduations.

Business idea No. 12 – Opening a design studio

The initial investment amount is 300,000 rubles.

What kind of business should a girl with good taste start? Very simple! Monetize your talent, open a design studio: decorating rooms and apartments, home and office spaces, house plots and wedding banquet halls. The services of interior and countryside designers are becoming increasingly in demand among the middle class. The project involves the opening of a company offering decoration and design services for premises of any type, areas of country cottages and dachas.

Implementation of the idea

You can’t do this without investments! First, you will need a small, comfortable room for designers to work and communicate with clients. The ideal location would be a small office in a business center located in a fairly busy part of the city. To ensure the creative process and open a studio, the owner will need:

• purchase technical equipment and necessary software for project development;
• purchase furniture for employees and visitors;
• hire competent designers, on whose skills the success of the business depends.

It is recommended to open such design studios if the owner himself is an experienced designer. This will allow you to properly conduct your first projects and receive good reviews. Advertising and cooperation with construction companies are of great importance. The development of a standard project starts from 2000 rubles per meter. This makes the studio profitable even when handling 5–10 orders per month.

Business idea No. 13 - Opening a women's clothing store showroom

Preliminary investment of funds – 200,000 rubles.

This type of business is ideal for girls with a pronounced delicate taste and the ability to choose original things. The project is the opening of an online store or a permanent outlet with beautiful and fashionable things. Presented in several copies, stylish dresses or jeans will be in demand among fashionistas of the city.

Implementation of the idea

With limited initial capital, you can limit yourself to an online store and offer fittings to clients at home. After receiving the first stable profit, a good option would be to rent a room or area for a full-fledged store with fitting rooms and stands. The features of running such a business depend on financial capabilities:

• clothes can be purchased on well-known sale sites;
• Chinese stores with inexpensive, high-quality collections can be a good supplier;
• Constantly work on advertising the store, attract customers with promotions and discounts in order to create a base of regular customers.

The profitability of the project depends entirely on the level of sales. The markup on various products can easily reach 200%, which will help to fully cover all investments in just three months.

Business idea No. 14 – Opening a lingerie store

The initial amount of expenses is 300,000 rubles.

An excellent option for an elegant “female” business is selling beautiful underwear. The general essence of such a project is the design and opening of a specialized boutique store offering a large selection of linen products for different tastes and incomes. The demand for this category is noticeably constant, not subject to seasonality, and the project itself can bring good profits.

Implementation of the idea

It is better to select premises for a store on busy streets and in shopping hypermarkets. To open you need:

• decorate the premises with furniture, mirrors and display cases, purchase equipment and furniture;
• hire experienced staff, preferably female (for the comfort of most clients);
• purchase a diverse range of goods, focusing on different price levels;
• carry out an active advertising campaign to attract the first buyers.

If you choose the right place for trading, a lingerie store will quickly begin to make a profit. Many owners successfully work with a markup of 100 to 300% on individual models. Statistics show average monthly turnover at over 300,000 rubles.

Business idea No. 15 – Opening a bed linen store

The initial investment is 800,000 rubles.

The relevance of such a business idea lies in the popularity of the product and the constant demand for it among buyers of different price categories. The basis is the opening of a small cozy store selling various types of bed linen and any bedding accessories. In addition to sets, the assortment should include bedspreads, blankets and pillows, and home clothing sets.

Implementation of the idea

The opening of such a store must begin with the selection of premises in areas with good traffic from potential buyers. Most of the expenses will be spent on the following items:

• purchasing goods from direct suppliers (will help create a low selling price);
• purchase of several types of commercial equipment and furniture;
• advertising the store at the initial stage, spectacular external design;
• possible costs of organizing trade via the Internet.

On average, the trade margin on many products will vary from 100% and above. During the first months of operation, the store will generate low and unstable income. An analysis of similar bedding stores shows an average turnover of 200–240 thousand rubles monthly. You will be able to fully recoup your project no earlier than six months.

Business idea No. 16 – Opening a cosmetics store

The amount of capital investment in the project is 1,000,000 rubles.

A cosmetics and perfumery store is an excellent business project for a woman. The essence of such a financially profitable idea is to create a specialized store offering a large assortment of cosmetic products. Despite the high degree of competition, the project can become very profitable and successful. The demand for this product remains high even during a crisis, so the cosmetics market is showing stable growth.

The main task is to select a room that should be located in a busy and accessible place. Ideal for:

• area in a shopping center or grocery supermarket;
• a place near a bus station, market or bus stops;
• central area of ​​the city.

The largest expenses will require renting premises and purchasing various display cases and shelving. Cooperation with representatives of famous brands will allow you to receive fully decorated branded display cases for free. A small amount will be required for wages to sellers and the purchase of goods.

Even with high turnover, the store will be able to reach self-sufficiency no earlier than in a year. With monthly purchases worth 1.3–1.5 million rubles, the profit after deducting expenses can be only 150–200 thousand rubles.

Business idea No. 17 – Shop for pregnant women and newborns

The minimum investment is 1,000,000 rubles.

With the constant increase in the birth rate, the demand for goods for pregnant women and newborn babies is only growing. The business project is to open a specialized sales point with clothes and accessories for expectant mothers. Their delicate situation involuntarily forces them to change their wardrobe and buy things for their newborn children.

Implementation of the idea

Such a store should be opened in a busy area or shopping center. It is most rational for a retail outlet to choose the first floor in order to make the visit for expectant mothers as comfortable and simple as possible. In addition to renting and decorating the space, the owner needs to resolve the following issues:

• purchasing high-quality and inexpensive things, toys and additional accessories;
• purchase of commercial equipment;
• opening an online store website;
• expenses for active advertising.

Bulk products such as cribs or strollers can be delivered to order. With a turnover of 1 million rubles per month, a considerable amount will be required for direct and indirect expenses. Therefore, a business woman should count on a net income of no more than 200,000 rubles. The self-sufficiency threshold will be overcome no earlier than after 5 months of stable sales.

Business idea No. 18 – Children's goods store

Initial investment of funds – 1,000,000 rubles.

The demand for any goods for children does not fall even in crisis conditions. Therefore, opening a store with various products for babies can be an excellent investment. The business project consists of equipping a trade pavilion that specializes exclusively in the sale of goods for children. The range can include clothes and shoes, gentle care products, feeding accessories or toys.

Implementation of the idea

Many parents deliberately buy expensive and high-quality products for their children. The level of turnover is influenced by the correct location of the store:

• in a large shopping or grocery center;
• near a children's clinic, preschool;
• on a busy city street.

In the first months of operation, you should not expect more than 6% profitability. You can increase your income by offering products online, running profitable promotions, or introducing a system of discounts for active buyers. Trade margins can vary from 20 to 100% depending on the product group. With active trading and proper marketing, the monthly turnover of the outlet exceeds 500,000 rubles. After full deduction of all expenses and taxes, the store can bring in 1.6 million rubles annually.

Business idea No. 19 – Tea and coffee shop

The initial investment is 500,000 rubles.

The implementation of the project involves the opening of a small store or outlet selling a wide range of tea and coffee. This product does not need advertising. Various types and varieties will be in good demand among buyers of any income. This is a smart investment that will quickly bring income.

Implementation of the idea

The positive aspects of such a business project can be called:

• the need for a small area for work, minimal rental costs;
• high demand for goods regardless of seasonality;
• no need to buy or rent special equipment;
• ease of compliance with storage conditions.

The main expenses at the first stage will require setting up a store and purchasing a batch of goods. The project itself is easier to implement in a busy place: near the metro, bus stops or grocery supermarket. Additional income will come from selling gift sets or sweets.

The monthly turnover of a small tea shop can reach 200,000 rubles in profit from sales. If you take into account all fixed expenses and purchases of new goods, net income can be up to 100,000 rubles. Calculations show that the project can be repaid no earlier than 12 months of stable operation.

Business idea No. 20 – Providing tutoring services via Skype

The initial investment in the project is 100,000 rubles.

An interesting and inexpensive business project involves providing tutoring services to clients via the Internet. The development of technology makes it possible to teach any discipline online or give consultations without leaving home. This option for additional or main income is perfect for many women. In particular, it can be qualified as a home business for women. After all, a 100,000 ruble investment is a start that will help you launch a business on a larger scale and start making a profit faster. But in general, a friend of mine started this business at home with absolutely no investment and is now succeeding in it and even hired several assistants on her staff.

Implementation of the idea

The services of an experienced psychologist, language teacher or tutor of some school subjects are most in demand. They can be one-time or permanent. The teacher plans the working hours and cost of the service independently. To organize a workplace you will need:

• purchase of special equipment for conducting consultations (camera, microphone);
• installation of online communication programs for work (Skype);
• opening an account or electronic wallet to pay for services.

Your services should be offered on advertising Internet portals and exchanges, well-known advertising sites. Even posting leaflets near educational institutions and schools can have a good effect. The cost of the service can be calculated by time (minutes or hours) or per consultation. The price for language classes starts at 200 rubles, so one day of work can bring more than 1000 rubles in additional income.

Business idea No. 21 – Opening a handicraft store

The amount of initial capital is 300,000 rubles.

The passion for handmade crafts has provoked a sharp increase in demand for materials for handicrafts. A good business idea might be to open a retail outlet selling goods for various types of handicrafts. Competition in this sector is quite low. A well-designed store with affordable prices will have a circle of regular customers and consistently bring a decent profit.

Implementation of the idea

At the first stage, you can open a small point on space rented in a shopping center. The entire amount of the initial investment will be spent on the following items:

• purchasing a set of retail furniture for displaying goods;
• purchase of the first batches of materials for needlework;
• advertising about the location of the store.

It is ideal if the owner of a handicraft store handles sales and purchases of goods herself. This will help to significantly reduce the labor costs of the salesperson. Additional passive income can come from sales of finished products accepted for sale from craftsmen for a certain percentage. The profitability of the project depends entirely on turnover and can show a profitability level of 30%. It is possible to fully recoup the investment within 6 months of active and stable sales.

Business idea No. 22 – Providing nanny services, opening an agency

Initial capital – 100,000 rubles.

The growing demand for the services of qualified nannies makes business in this area very popular and relevant. A business idea can be developed in two main directions: providing private services or organizing a nanny recruitment agency. The latter option requires small investments, but a very high degree of responsibility from the manager. In a small town, a private nanny who works directly with parents will be more cost-effective.

Implementation of the idea

The main cost when opening an agency is renting office space. For convenience, you can pay attention to apartments on the ground floor and inexpensive business centers. Meetings with potential employees and customers will be held here, and some documentation will be stored.

Personnel selection is of great importance for profitability. You should carefully check the documentation of the future nanny, conduct testing if necessary, and collect additional information from previous employers. This will help avoid unpleasant situations and increase the level of the agency, which will have a positive impact on income. Such a project can pay for itself in just a month and become a successful investment.

Business idea No. 23 – Opening a cleaning company

The minimum investment is 1,000,000 rubles.

Professional cleaning services have recently appeared on the market, but have immediately become relevant. A new business project involves opening a company that professionally provides various types of cleaning and furniture cleaning based on a contract. Marketing analysis shows that the project will be more profitable if implemented in a large city.

Implementation of the idea

To open a clearing company, several main tasks must be solved:

• rent a room that should combine the functions of an office and storage space for equipment;
• purchase specialized equipment for different types of cleaning and dry cleaning;
• hire and train staff;
• solve the problem of transportation to the place of order fulfillment.

Advertising is of great importance, which may require posting advertisements and creating a one-page website. The number of services provided depends on the technical capabilities of the company, but affects the volume of orders. The profitability of many successful clearing companies ranges from 22%, which helps to recoup investments relatively quickly and receive good, stable profits.

Business idea No. 24 – Opening a dance school

The initial investment is 400,000 rubles.

Dancing is an increasingly popular option for leading a healthy and active lifestyle. The business idea is to open a school for adults with various dance styles. The most relevant is the combination of weight loss programs and modern dances, which are popular with clients of all ages.

Implementation of the idea

The main problem when opening is finding a spacious and comfortable room. To reduce rental costs, you can pay attention to densely populated residential areas. The best option may be the Palace of Culture. Requires small investments:

• refurbishment and decoration of the hall, locker rooms and showers;
• purchase of equipment (if necessary) and sound equipment;
• search for qualified dance teachers;
• active advertising at the initial stage.

To quickly recoup your investment, you can additionally provide individual lessons and dance choreography for weddings or holidays. With an average price of a general lesson of 300 rubles and an individual lesson of 500–600 rubles, the monthly turnover will be 250,000 rubles. It is possible to fully justify the costs in just a year of active work of the dance school.

Business idea No. 25 – Hairdresser and makeup artist services

The initial investment is 100,000 rubles.

The beauty industry is experiencing a big boom. Professionals working in this industry can earn a high income. The business idea of ​​providing eyelash extension, nail extension or permanent makeup services is becoming relevant. A good specialist will be in demand in a city with any population size. The most optimal is to combine several professions (eyebrow artist and makeup artist).

Implementation of the idea

You can implement your project in several ways, the choice of which depends on the amount of initial investment:

• work from home or visiting a client;
• renting a workplace in an existing beauty salon;
• opening your own office.

The last option is the most expensive, but it helps to create your brand. At the initial stage, you should take into account some expenses: professional skills courses, purchase of tools, rental and renovation of premises, purchase of materials.

With a price for eyelash extensions of 900 rubles, the master has a net income of 400 rubles. The daily profit amount can reach 2,000 rubles and show the high profitability of the business idea after the first weeks of work.

Business idea No. 26 – Organization of courses (hairdresser, manicure or makeup artist)

Initial capital investment – ​​300,000 rubles.

The task of implementing this business project is to open private training courses for professional hairdressers, manicurists or makeup artists. Workers in these specialties are in demand, and the demand for such services is steadily increasing. Many women acquire new popular professions through private courses, changing their usual activities.

Implementation of the idea

The implementation of such a “training” business project will require large investments only at the initial stage. The main amount of costs will go to the following items:

• renting a premises with an area of ​​at least 50 m2, which should be located near convenient transport stops, the metro or in a busy area of ​​the city;
• purchasing tools and supplies for groups;
• advertising a new educational institution.

Additional income can come from original master classes for professionals, demonstrations of new techniques and advanced training. More expensive one-on-one training can be offered. With an average cost of courses of 25,000 rubles, a group of 10 people brings in 250,000 rubles monthly. Actively promoting courses and recruiting several groups will help pay for such a project with private courses in just a couple of months.

Business idea No. 27 – Opening a mini-confectionery shop at home

The initial investment is 30,000 rubles.

The housewife’s ability to create sweet masterpieces for her household can be turned into a profitable business project. It involves opening a mini-pastry shop at home that produces designer cakes, gingerbread cookies or cupcakes with exclusive decorations. Such non-standard cakes with photographs made of jelly and fairy-tale characters made of mastic are in great demand. Despite the competition, a master with the ability to combine taste and beauty will have many expensive orders. This is an excellent home business for women, which is gaining momentum both in large cities and in the provinces.

Implementation of the idea

Organizing a project at home requires certain investments:

• purchase of equipment and accessories for work;
• purchase of special food components;
• attending advanced training courses;
• creating an online store or group to accept orders and demonstrate decoration options.

The cost of a beautiful and tasty cake weighing 2 kg starts from 900–1000 rubles. The price depends on the composition of the ingredients and the complexity of the decor. A reputable confectioner with an established client base fulfills at least 20 orders a week and can receive more than 10 thousand rubles in net income for the same period.

Business idea No. 28 – Opening a tailoring and clothing repair shop

The initial investment is 420,000 rubles.

Original clothing models are always in demand among ladies with non-standard shapes. The basis of the business idea is to open a studio that provides tailoring and repair services for various types of clothing. Most of the income comes from alterations and minor repairs, fitting models to fit.

Implementation of the idea

To implement the chosen business project, the owner will need:

• register a company and receive documents;
• rent space for a studio;
• purchase sewing equipment necessary for many operations;
• select qualified personnel;
• organize an active advertising campaign using different methods.

The premises should be selected in a busy part of the city to ensure an influx of customers from shopping centers and fashion stores. A non-residential premises on the ground floor, which faces the street with good traffic, is suitable.

The payback of the studio depends entirely on the volume of orders and the average amount in the receipt. If most of the work involves minor repairs, then the profitability is no more than 12-15%. If orders for tailoring increase, the payback may be less than a year.

Business idea No. 29 – Opening a nail salon

The initial investment is 500,000 rubles.

Opening a salon providing manicure and pedicure services can be a profitable and interesting business project. This type of activity is in high demand due to the emergence of new technologies for decorating and caring for nails. Opening such a salon with affordable prices can bring good income to its owner.

Implementation of the idea

A good location for a nail salon is the central part of the city. You can rent premises in a multi-storey building (converted apartments on the first floors), in shopping centers or office complexes. In addition to solving the issue of space for the salon, you need to:

• carry out repairs and decoration to create an atmosphere in the salon;
• select qualified personnel or offer a professional master to sublease a workplace;
• purchase furniture for clients and procedures;
• think over and organize an active advertising campaign.

Profitability depends entirely on the level of professionalism of the salon masters, prices for their services and the volume of services performed. Many similar projects show payback during the first year of operation with active advertising and various promotions for clients.

Business idea No. 30 – Opening a depilation office

Initial investment in the project is 200,000 rubles.

Depilation refers to cosmetic hair removal procedures, so opening an office does not require medical education or licensing. The business idea is the organization of a workplace to provide hair depilation services in different ways. Sugaring based on safe sugar paste is most in demand.

Implementation of the idea

The main point when creating an office is the choice of room for work. A rented apartment in a multi-storey building or a room in an existing beauty salon would be suitable. With any option, the location convenient for customers relative to transport should be taken into account. Other expense items include:

• renovation and decoration of the office;
• purchasing special furniture or having it made to order;
• purchase of cosmetic consumables;
• advertising in several ways;
• advanced training at master classes.

The business will begin to pay off after a few months of active advertising and work. The average income of an experienced master reaches 30,000 rubles every month.

Business idea No. 31 – Opening a spa salon

Initial investment – ​​from 1,000,000 rubles.

Professional body and facial skin care is very popular. Opening a salon that provides such services by real specialists can be a very profitable business project. Competition among spa salons is low, and demand is constantly growing. Various types of massages, oil treatments and wraps are popular with women of all ages.

Implementation of the idea

Before opening, it is necessary to carefully study regional legislation and, if necessary, obtain a license for certain types of procedures. A large amount of initial investment will be spent by the owner on:

• purchasing equipment and tools, ordering professional furniture for work;
• carrying out high-quality repairs and interior decoration;
• training employees in new work methods;
• active advertising campaign.

The most inexpensive option would be premises in the central areas of the city, which will be located near a fitness center or in large shopping malls. Considering the large costs at the first stage, the spa salon will fully pay for itself no earlier than in 12–18 months. You can attract customers and increase income by holding promotions and selling exclusive cosmetics.

Business idea No. 32 – Opening a hair salon

The initial investment in the project is 300,000 rubles.

A hairdressing salon can become a profitable and interesting business project that will be relevant even in a small city. Given the high percentage of competition, emphasis should be placed on popular procedures for hair care and coloring, and qualified professionals should be selected. A skilled hairdresser is able to attract many clients thanks to reviews and make the salon in demand.

Implementation of the idea

The main task is to find a hall, which must have all communications and a good location. A non-residential converted apartment may be suitable. Ideally, the “neighbors” will be famous shops or supermarkets, or a sports club for women. After decorating the salon and purchasing the necessary furniture, you should decide on the staff. The most popular options now are:

• full registration and payment 50/50 (piecework payment);
• renting out a workplace to a hairdresser under a sublease agreement.

In the latter option, the amount becomes fixed regardless of revenue. Analysis of such salons shows payback no earlier than in a year with an active advertising campaign. The average monthly profit of a hairdressing salon with 5-6 jobs can easily be from 150,000 rubles.

Business idea No. 33 – Opening a solarium

The initial investment in the project is 500,000 rubles.

Among the business ideas related to the beauty and body care industry, one can highlight artificial tanning. The basis of such a project is the equipment of a small salon, the specialization of which will be the provision of solarium services. The optimal place to open will be large cities with a small number of warm and sunny days.

Implementation of the idea

Particularly difficult is the selection of premises for work. A good and profitable option is cooperation with beauty salons, sports clubs or shopping malls. It is necessary to focus on young women who will be the main clients of the new solarium.

To get started, you should purchase equipment and furniture for staff, a vertical and horizontal solarium, and create a comfortable environment through decoration. Additional income can be generated by the sale of body care cosmetics, which are relevant after a pleasant procedure.

With active advertising and moderate prices, the project will be able to generate good income after just a few weeks of work. Carrying out promotions and discounts for regular customers will only increase the flow of customers. But a full return on investment should not be expected quickly: the optimal period is 10–12 months.

Business idea No. 34 – Opening a massage parlor

Investments at the opening stage – 400,000 rubles.

The services of an experienced massage therapist are always in demand. In addition to therapeutic massage, clients are increasingly resorting to its cosmetic options. This is an ideal way to relax and improve body contours. Opening a salon can be an excellent business and investment of available funds.

Implementation of the idea

It is better to organize the work of a massage room on the basis of a gym or beauty salon. You need to choose a small but warm room, which is located near bus stops. To open a project for 2 jobs you will need:

• purchase special tables, couches and furniture for clients;
• organize a convenient place of work for the administrator;
• purchase consumable cosmetics, towels and linen;
• develop an advertising campaign.

Most massage parlors in large cities show stable profitability of 20–30%. The average period for full return of investments depends on many factors and can reach from 4 to 12 months. For a month of operation at 70% occupancy, one salon may well generate net income in the amount of 80,000 rubles.

Business idea No. 35 – Opening a beauty salon

The initial investment is 500,000 rubles.

Almost all services in the beauty industry are in high and stable demand. Opening a new salon with more staff and modern equipment can be a very profitable business project. The most popular are beauty salons that offer clients comprehensive care and services from various specialists.

Implementation of the idea

The choice of premises is an important component of a new project. It must have all the necessary communications and be located in a busy place near transport stops. You can pay attention to non-residential apartments on the ground floors or areas in office centers. The main costs will be distributed over several items:

• renovation and decoration of premises;
• purchasing or manufacturing special furniture for craftsmen and visitors;
• purchase of various equipment, cosmetics and accessories;
• development of a “bright” advertising campaign, creation of a website.

The success of a salon directly depends on the skill of its staff. After the first few months of breaking even, a “beautiful” business project can consistently bring the owner at least 100,000 rubles per month.

Business idea No. 36 – Flower shop-salon

The initial investment is 200,000 rubles.

The stable demand for fresh flowers and indoor plants makes business projects for their implementation quite profitable. Opening a salon-shop that offers a large assortment of flowers in bouquets or pots can be successful. Such a store can be an ideal project for an active business woman and will not require huge initial investments.

Implementation of the idea

It is necessary to select a premises in a busy area, near offices, a wedding palace or a major transport interchange. It must have all the conditions for storing and placing “delicate” goods. To have a large flow of customers, you can include in your assortment:

• fresh cut or indoor flowers;
• various accessories, pots for indoor or outdoor plants;
• seeds and seedlings;
• gift and bouquet packaging services.

The main costs will be for renting a store, repairs and purchasing the first batches of goods. The standard markup on different types of plants and flowers reaches 200%, and brings a good profit. The project will easily pay for itself after the first active sales. Don’t forget about advertising, discounts for regular customers and interesting promotions that will bring popularity to the store.

Business idea No. 37 – Opening a creative studio for children

A creative studio for children is a great business idea for mothers on maternity leave. Many shopping centers increase the flow of customers and profits by placing modern creative centers for children on their territory. Creating such a business project can bring good income and quickly pay for itself. It involves equipping a safe room for creative and active activities for children of different ages.

Implementation of the idea

The best option would be to locate a creative studio in large shopping complexes or a central area. The proximity of a stop or metro station is also important for parents. Before completing the necessary documents, it is necessary to resolve an important organizational issue: work under a franchise agreement or open a project on your own.

Organizing a creative studio requires certain investments:

• repair and decoration of the premises in accordance with safety standards;
• purchasing the necessary tools and materials for different types of work;
• salaries for experienced and qualified teachers.

Now you know what business to start on maternity leave. But that's not all!

Business idea No. 38 – Opening a speech therapy studio for children

The initial investment is 200,000 rubles.

The services of various children's development studios are relevant and in demand. To stand out from similar ones, you can work in one specific direction or with a certain methodology. Considering the popularity and need for the services of a speech therapist, a specialized speech therapy studio would be a good business project. It can combine entertaining and educational activities. This is a good business idea exclusively for women.

Implementation of the idea

Opening such a studio does not require special licenses or constant investment of funds. The main costs required at the initial stage:

• rental and renovation of classroom space;
• purchasing furniture for classrooms and play sets;
• design of a waiting area for parents;
• purchase of necessary educational and creative materials;
• salaries of teachers.

Active advertising on the Internet and posting notices near children's educational institutions will attract the first customers. With an average cost of one hour lesson of 100–150 rubles, such a studio can bring in from 6,000 rubles per day. You can increase your income through individual lessons, increasing the number of groups and creating directions with various innovative techniques.

Business idea No. 39 – Opening a hand-made project

The initial investment is 100,000 rubles.

The demand for handmade products and clothing remains consistently high. For women who have a certain talent, a business project for the production and sale of hand-made items may be a good option. In addition to knitting and embroidery, the making of postcards and sewing toys, the production of jewelry and costume jewelry are very popular.

Implementation of the idea

A modern handmade project can be implemented in two different ways:

• produce and sell only your own products and goods (through an online store or by giving them away for sale);
• open a specialized store selling products of various creative styles from several craftsmen (macrame, knitting, quilling or felting).

In the first option, you can limit yourself to an inexpensive website. Additional income and reduction of expenses will come from cooperation with other masters. The profitability of the project will depend entirely on the prices set for handmade products. Most often the markup is 100–150%. It must take into account material and indirect costs, taxes and payment for advertising the store or website of the master.

Business idea No. 40 – Franchise business for women

You can also get business ideas from franchises or open a franchise business altogether. Franchising has many pros and cons, but overall it’s a great idea for a woman to open a business.

In order to choose a franchise, you can go to ours. There are many options out there and new ones are added frequently.

In Russia, more and more local clothing production under its own brand is appearing. At the request of Biz360, fashion business experts Dmitry Timurshin (Freedom Team) and Daria Yadernaya (Y Consulting) gave recommendations on how to start a business for a talented clothing designer and conduct marketing in the fashion industry. A , owner of the lingerie brand “Kosichkina”, , founder of the jacket company Northwestfur, , founder of the Siberia brand, and, which produces clothing under the brands Tanya Snezh-Lebedeva and Silen Shust, commented on these recommendations on how to turn clothing production into a business.

Entrepreneur, expert in launching creative spaces in retail. Director of the Agency for Creative Initiatives Freedom Team, owner of stores of fashion brands of Russian designers in St. Petersburg, a fabric printing studio Printlab, sewing coworking space Workplace, clothing lines Freedom by Tecstyle , organizer of the festival of local fashion brands Freedom Market etc.

1. Be obsessed

Starting a fashion business without experience only makes sense if you have an obsession. Otherwise, you will quickly deflate.

• : It is also advisable to have a business idea and a clear idea of ​​what exactly you want. Do what you have in mind, don’t try to please the buyer, nothing will come of it. Better convince the buyer that your product is the best for him.

2. Don’t start without a business plan

Make a business plan - it's better to lose money on paper than in real life. Don't forget to include your own salary in the expense item - at least at the minimum hourly rate. Increase the resulting amount by 20-50% - this will be the real minimum, including unforeseen expenses. You must have a safety margin for at least three months of negative work.

: If you want to build not a micro-boutique, but a full-fledged business, then increase the amount not by 50, but by 300% and be prepared for a safety margin of 2-3 years of negative work. Most often, when making a business plan, people do not think about certification, accounting, sudden fluctuations in prices for materials, packaging, tags, storage containers, couriers, poorly done work that will need to be redone - from patterns to photographs, and so on..

: A safety margin is needed for at least a year.

: In practice, a brand/store with an expensive clothing segment takes at least two years to promote. This is what happened to us - two years of work with minimal profit. That is, you must understand that this is a long-term investment and it is advisable to have an additional source of income or start-up capital, which will allow you not to be disappointed in your idea ahead of time.

3. Check the demand for your product

To do this, you can open an online store on VKontakte, presenting an approximate assortment there. Sew samples, patterns; let them do it themselves, crookedly, the main thing is to catch the idea, catch the trend. This way you can get to know your target audience and see how people react to your product. Based on this reaction, you can make adjustments to the collection and change the numbers in the business plan.

4. Start with a budget of at least 300 thousand rubles

There are precedents when people started clothing production with 100 thousand rubles. But today this is unrealistic. The “average temperature in a hospital” is considered to be 300 thousand rubles. This is the minimum that will cost you to develop the product and tailor it, as well as everything related to promotion and packaging - website, logo, copyright, photo shoot, etc. These two large items will eat up the budget approximately equally.

• : Even if you don't know how to make patterns or sew yourself, you can choose two or three models that will be special because of their idea, and sell them in different fabrics and colors. There are many examples of brands that started with such a strategy; take, for example, the cardigans of the Georgian brand Lalo, which started with one model of cardigans with voluminous braids in different colors. Don't underestimate packaging. It should be such that the buyer, upon receiving your product, is fascinated and touched. You don’t have to spend money on expensive boxes for your dresses, some interesting details are enough.

Tanya Snezh Lebedeva (brands Tanya Snezh-Lebedeva and Silen Shust).

5. To finish the collection you will need
not less than 500 thousand rubles

After you go through the first stage - testing the idea (300 thousand rubles), you will need additional investments, approximately 0.5-1 million rubles to produce the collection in circulation. They will be used to increase production volumes, expand the model range, increase quantitative presence, grow the retail network, and work with so-called “opinion leaders” (advertising, promotion).

Finding (not to be confused with “give”) this amount is often easier, since you will already have statistical sales indicators. That is, you will not come to the bank empty-handed for a loan.

: To trade normally in an offline store, you need on average to have goods worth 1-2 million rubles.

: If you sew items and they “freeze”, it is quite possible to go broke during the season. Don’t make a large print run at first - sew a couple of models in good quality, post them on social networks, show them in showrooms, look at the reaction. Now many sewing shops are taking up piece production. If you don’t know any workshop, look for a seamstress on osinka.ru or agree with the studio that you will provide them with a flow of orders if they give you a discount. Then you can make your models in samples or minimal series, and then sew as many as they order. This is a real scheme that allows you to start with a minimum of costs.

: Fashion brands usually pay little attention to logistics and accounting, considering them boring and ignoble matters. In fact, the right warehouse will solve the problem of quickly processing orders and will allow you to avoid a very common infection among small brands - the lack of models declared in the store. Don't assume that the entire collection will fit comfortably in your garage or behind a screen in your office; plan storage space, SKUs, regular warehouse inventories, and people who will process and ship orders. Poor delivery generates much more negative comments on networks than the models themselves.

Natalya Tarnavskaya (Kosichkina brand).

6. Come up with a catchy name

The brand name for a clothing brand or store, oddly enough, can be anything. It may not even be about clothes at all. Maybe gobbledygook or numbers, as long as it’s memorable. The main thing is the integrity of the naming and its consonance with the idea of ​​the product and the values ​​of the target audience. Your creative and marketing strategy should be clear.

7. Don’t chase global brands, but get ahead of them

You won’t be able to compete with global brands, and you shouldn’t. But this is the case when disadvantages are also advantages. You will always have a small assortment, a limited collection, which means you can guarantee the exclusivity of each item. You will obviously have a higher speed of reaction to changing trends, you will always be able to be a little ahead, ahead of global brands. This is something that is appreciated by a young and creative audience. The main thing in the local fashion business is timeliness, relevance of collections and the right price.

• : People will also come to you who not only need to get dressed, but for whom the little things are important, from cut to stitching. Don’t pay attention to the “ordinary people”, a mass product is a separate story and you don’t need to be involved in it. Over time, when you become well known in certain circles, the mass buyer will become interested in you.

Igor Frolov (Northwestfur brand).

8. Study the experience of the “dinosaurs” of the fashion industry

Not competing with foreign “monsters” does not mean that you should not pay attention to them. Study their experience, their early mistakes, sales statistics, marketing moves that worked in their time. But! Always remember: Russia has its own specifics, and foreign experience can be applied here only “adjusted for the terrain.”

• : I chose Canada Goose as a role model, thoroughly studied their business model and try to apply their technologies at home.

9. Negotiate with networks

If you are just starting out, it is better to limit yourself to an online store or enter the market through a well-promoted retail outlet. Write a letter to the administration of the store or chain with an offer, accompanying it with a high-quality portfolio of your collection. Call buyers, arrange meetings, show samples.

10. The price on the Internet and in retail should be the same

Minimum store markup: 100-150% for sales, 300% for purchase. You can bargain, but it can take a long time and be nerve-wracking. An alternative is selling via the Internet. However, in this case, do not forget about prices in stores - keep them in mind when setting the retail price for your products: the price on your resources (website, social networks) should not differ from the price in stores, otherwise they will not work with you.

11. You can wait with the site at the start

A website would not hurt a clothing brand, but at the first stage it is not so important - first you can have a store on VKontakte. Your sales will first come through social networks, so it’s better to spend money and attention on them first. A store on VKontakte can be created in any group - just enable this function in the settings, fill out product cards with photos and descriptions, and set a price. You will need: good photos, high-quality descriptions of models, good prices and delivery conditions.

• : However, a website is needed. Both wholesalers and retail buyers will ask for it.

12. Don’t rush to open a showroom

Opening a showroom can ruin a business at the start. Rent, registration, salaries and other expenses will quickly eat up your conditional 300 thousand rubles without any consideration of the “margin of safety”. At the initial stage, it is much more important for you to create a popular assortment, set up production and marketing. If you want to play like an adult right away, then get ready to invest from 200 thousand rubles to 1 million at an offline point.

: As long as you don’t earn money consistently, you don’t need your own offline store. But then be sure to open at least one to communicate with “live” customers. The wishes of wholesalers and the end consumer do not always coincide, and what you need is the end consumer.

: It makes no sense to open a store in large shopping centers - it costs a lot of money and will not pay off. You need a small, cozy showroom in a good accessible location (near the metro, with parking, even in the courtyards or on the third floor of a business center). For example, a showroom of 20 square meters within the Boulevard Ring in Moscow can be found for 40 thousand rubles per month, even cheaper. Make these few meters such that you will want to return there. Do not hire a salesperson; work by appointment is common here: your client will be glad if the designer himself meets him.

Freedom Store, a store of fashion brands of Russian designers.

13. Don’t exaggerate the seasonality factor

If you are not a mass producer, you should not sew a coat in the summer or canvas pants in the winter in the hope of high seasonal demand. It’s better to develop 10 models of seasonal items, sewing three popular sizes for each item. And then act taking into account real demand.

• : In the beginning, it is better to sew after receiving orders. Then you will understand for yourself what supplies you need in the warehouse.

14. Don’t forget about hardware and software

If you still decide to launch a showroom, then you will need a specialized accounting system (for example, “1C: Accounting”), acquiring, as well as surveillance cameras at the cash registers and in the hall.

• : It is important to acquire a merchant acquiring service – a mobile terminal that accepts cards. It can be connected to any smartphone and accept payment using a customer card. Of course, for this you must have a legal entity into whose account the money will be received. The standard acquiring percentage is 1.5-2.5%. Plus, don’t forget about tax in pricing.

15. Salespeople must be brand loyal

Salespeople are important people in your business. They must be bright-eyed and absolutely loyal to the brand. It is better to motivate them using the classic salary formation scheme: a fixed part plus a percentage of sales. What size of the “fix” to set depends on the employee’s efficiency and your instincts. Uncompromisingly part with thieves and lazy people who “sit for a salary” and are not interested in a percentage of sales.

16. Don’t waste money on unnecessary PR

If money is tight, your spending should comply with the principles of what is necessary and sufficient. That is, neither a grand opening of the store nor expensive renovations are needed. Save on participating in paid fashion shows if it is not part of your PR strategy. And in general, if you are not a PR specialist or marketer (and there are no others), then no impressions are needed. At the initial stage, it will be enough for you to participate in markets - local “garage sales”. This approach will immediately give direct sales and feedback from a live audience. In addition, you can save by choosing the right form of ownership and type of taxation.

17. Don’t skimp on photos.

What you shouldn't skimp on is good photographs. You will need them for sales on social networks, for website design in the future, and for promotion. People buy with their eyes, emotions work. For the same reason, pay special attention to the development of the logo, the history of the brand, and its legend. Do not spare money on good texts and work with social networks.

18. Don’t sew from “offensive” materials

There is no point in sewing from cheap material of dubious quality in pursuit of price. All the same, your cost of tailoring will be significantly higher than that of the mass market. Try to find the golden mean “price-quality”. Remember, your advantage is exclusivity. You can’t make things from “offensive” materials.

• : High-quality materials are your main competitive advantage, forget about low prices.

19. Tell your story

What to do on social networks? Tell your story. This could be your personal brand - a human designer. Why not? Write about your business, which has become your meaning. Write about what you do really well. People love stories about brave people who are able to follow their dreams. Your story will sell you and what you create.

• : The message to the consumer cannot be: buy my product. You should say: buy my idea. People become fans of a brand thanks to its idea, and then people talk about it at every opportunity.

Eduard Minasyan (Siberia brand).

20. Be forward-thinking

The most common mistakes are lack of thought and short-sightedness. Let's say you can buy expensive fabric, but use cheap accessories and not work out the patterns thoroughly. As a result, you will get a high cost and an unclaimed product.

21. Listen to your audience

You should not focus solely on your taste. You should always try to understand the needs of your audience and listen to your clients. The simplest feedback option is the number of applications and requests. If you don’t have a single order per day, you should think about the assortment.

• : There is also no need to follow the audience, otherwise you will start churning out what is already being sold in tons around.

22. Start with a coworking space or small-scale production studio

If you are aiming for the niche of individual tailoring, it makes sense to first go to sewing co-working spaces - spaces where seamstresses, designers, and fashion designers work. In the coworking space, residents receive a workplace and equipment (sewing machine, mannequins, cutting table, etc.) There is also a separate fitting room where meetings with clients take place. It's cheaper than having your own workshop. There you will learn all the pitfalls of the craft. And then you will make a decision: open your own business or outsource orders.

Sewing coworking WorkPlace.

Another option is to look for a small-scale production studio. Opening your own at the initial stage is risky and time-consuming, and the profitability in this case will most likely be negative.

23. Don't chase a wide line

How many things should I sew first? Don't start with a large selection. For the first collection, four units of the product per color and size will be enough. Remember, only 20-30 percent of the model range will bring you 80 percent of your income in the future. Therefore, focus on the trends of the season, offer the most current, popular models in the three most popular sizes. You definitely won't lose.

: A small assortment has big advantages for a startup: lower costs and more stable quality.

: When you work and understand which models are going well, which showrooms or stores buy them and in what quantities - then it’s worth making seasonal stocks based on sales plans. But if you’re just starting out, it’s better to find a couple of home-based seamstresses who can quickly replenish your supplies - even though the tailoring will be more expensive than in a workshop.

24. Be relevant

Getting into the season is traditionally a weak point for Russian designers. We constantly catch up, but do not set trends. If you manage to ride the wave, your seasonal sales will at least double. How to do it? Listen to your customers and act quickly. Go to parties, be where active young people gather. It is she who, no matter how bad the money is, will always want to look different than the majority. If you don’t want to party, there are trend bureaus. Once every six months they release trend books where you can sneak a peek at new trends.

• : The mistake of many beginning designers is that, having created some popular model, they refuse to sew it the next season, because “it’s a previous collection.” As long as you are not a global fashion monster, there is no reason for you to stop producing models that sell well. Neither you nor your clients need this. Identify your cash cows and offer them in different colorways with different add-ons.

25. Buy consumables in bulk

It is always more profitable to buy fabrics in bulk. Wholesale often starts from one roll. Yes, imagine: just one roll, and not a carriage or train, as many people think. Knitwear is often sold by weight. A large batch in this case starts from 20 kg. Therefore, don’t let this uncomfortable word “wholesale” scare you. In addition, traditionally in St. Petersburg (and even more so in the regions) the choice of fabrics and accessories is much smaller than in Moscow, which means it makes sense to look for suppliers in the capital.

Buy fabrics and accessories abroad - in China, India, etc. - at the first stage there is no point: your volumes are too small, the difference in price will not be noticeable for you.

: In Moscow, Yunsen sells good fabrics for outerwear; they also have a representative office in St. Petersburg. Inexpensive fabrics can be purchased from Baltic Textiles. Insulation materials from the Whole World nonwoven materials factory are no worse than imported analogues. In terms of price-quality ratio, I recommend the threads of the spinning and thread mill named after. CM. Kirov. It is better to buy zippers from the Russian representative office of YKK; among the inexpensive ones, I can recommend Arta-F. Accessories - buttons, Velcro, etc. - BIG-accessories. This is what we use to make our own jackets. For other types of clothing, the materials will vary.

: It is often more profitable to buy fabrics in Italy at stocks than in China and India. Plus, in Italy you can find truly original material. Drains are open all year round, but if it is not profitable to travel, there are many stores selling Italian stock fabrics in Russia. In order to get to some specialized stocks in Europe, you can use the services of special agents. Also in Italy there is the city of Prato - the center of the textile industry - there you can easily find warehouses for stock fabrics.

26. Local brands are now in great demand

There is no competition in the local fashion business as such. Although this niche is now in great demand. This is due to the fact that the crisis is only a year and a half old, and few people were able to effectively respond to the vacated niche. Add to this the general global trend of resistance to corporations and giant companies. Your main rival can be considered the mass market. Therefore, it is more profitable not to compete with each other, but to unite and learn from each other.

27. Follow trends

It so happens that Russia is on the periphery of world fashion, so all trends come to us from abroad. This means that you can at least roughly guess what will be fashionable in the coming season.

28. Learn from successful practitioners

Our institutes train artisans. And for a business to be successful, you need a symbiosis of knowledge, skills, imagination and commercial flair. Therefore, the right step to expand your own professional horizons would be to attend intensive courses and courses from already accomplished professionals who have running businesses.

29. Be optimistic

They can deceive you at any stage. But this does not mean that they will certainly be deceived. If you are constantly in fear, it is better not to start anything at all.

30. Look for “that” idea

Your brand can take off and remain at the top for a long time thanks to just one bright and stylish idea.

• : The sewing business is successful only when professional seamstresses do the sewing and cutting, and marketing professionals do the marketing, not the other way around. The Russian local light industry suffers from very low quality tailoring and savings on materials. Startups believe that a bold design or a bright brand will replace straight stitching. Please avoid this and hire only artisans to work at the machine, not talented designers.

Business consultant, owner and director of a fashion research company Y Consulting, buying agencies Y for Buy, teacher at MGIMO and the British Higher School of Design in Moscow, business coach at Art&Image. She was the director of the business program of Mercedes Benz Fashion Week Russia, an expert at Baku Fashion Week 2014, Caspian Fashion Week 2015, Belarus Fashion Week, etc.

1. Develop a Plan B

In a business plan, you must not forget about “Plan B”: what will I do if it doesn’t work out. Calculate how much money you will lose. The product can always be sold - the question is at what price. And some expenses (for example, costs of displays) cannot be reimbursed.

2. You can’t sell a collection without sewing it.

If you have known buyers for a long time (purchasers of goods for clothing stores) and you have a good relationship, it is theoretically possible that the buyers will look at the sketches and immediately provide a summary of the purchase. In my practice there was such a case, but it is rare. The prototypes will have to be made anyway, and only then tested on stylists and buyers.

3. Plan ~300 thousand rubles for finishing the collection

The development and production of a collection of 10-12 articles will cost approximately 300 thousand rubles. This is very approximate.

In particular, the development of one pattern costs 3 thousand rubles, for 10 articles it will be 30 thousand. Another thousand rubles - a gradation of two sizes. Total, 40 thousand rubles for the patterns.

If at retail your product costs from 8 to 10 thousand rubles per unit, then the cost of its production is approximately 2.5 thousand. 10 articles in three sizes (30 products) – already 75 thousand rubles. This is in an ideal world. In practice, for the first time there will be approximately +30% of the price, that is, 105 thousand rubles. Sewing the first samples will cost twice as much. 10 articles for 5 thousand rubles - 50 thousand rubles.

Shooting a lookbook costs about 30 thousand rubles, and this is the minimum. Tags - about 10 thousand rubles for a minimum batch. Website – 10 thousand rubles, this will include content, payment for the domain and, for example, the Wix.com constructor. Registration of a legal entity – about 10 thousand rubles.

This is already 255,000 rubles. Add transportation costs (trips to factories and partners), printing of printed products (catalogs, business cards), etc.

• : It all depends on the product and approach. We launched our brand with seven thousand rubles, paying for the sewing of the first T-shirts, and a year later our turnover was 700 thousand a year. Lookbook, advertising, online store - all this can be done on a mutual basis or for free. The main thing is not to lose quality of execution.

4. Plan your inventory wisely

At least 40 products must be supplied to each point of sale. If you have 2-3 such points, you will need to sew about 120 products. This will require at least 300 thousand rubles of investment. In addition, you need to have goods available for yourself (an online store, Instagram sales - also about 100 products. Plus you need money for PR, a showroom, etc. - for example, dry cleaning after filming.

• : When working with retail sales, you will need to invest significantly more into it than you will receive. For example, to close the assortment at one retail outlet, you need to supply a hundred units of products. But this does not mean that the store will sell one hundred items in a month - at best, it will sell twenty items, but in a month it will ask to close the gaps in the assortment with a new supply. When sewing a batch, be prepared for the fact that you will part with it immediately, and will receive money for it throughout the next year. At the same time, only large retailers pay money accurately and make tangible sales volumes, so it’s not scary to work with them on sales. Small boutiques sell very poorly, and they are used to not paying consistently, so it is better to sell them less, but with an advance payment.

5. Use marketplaces

There is no point in repeating the path already traveled, you need to go your own way, take advantage of new opportunities - for example, marketplaces (virtual trading platforms - editor's note).

• : Marketplaces are not suitable for every product. This format is designed for a wide audience, middle or low price segment. Participation in the marketplace of a brand positioned as luxury and exclusive can be a blow to the image.

6. Remember the importance of fitting

There is an opinion that it is inconvenient to try on clothes in markets. Nevertheless, everything is measured.

7. A showroom will require serious expenses.

Opening your own offline store business will require an investment of 3 million rubles. This money will be used for renovation of the premises, retail equipment, lighting, music, cash register, deposit for rent and the rent itself for the first month, the actual goods. Plus the costs of opening a store.

• : To open a showroom without taking into account the cost of goods, 180 thousand rubles will be enough: 80 thousand - rent for the first and last month, subject to a rental rate of 40 thousand rubles, 40 thousand - for a real estate agent, 60 thousand - for repairs and equipment. The showroom should be comfortable, cozy and stylish – it doesn’t matter whether your hangers are Italian or from Ikea. Create an atmosphere; any designer can do this.

8. Use website builders

The minimum cost of creating an online clothing store is 20 thousand rubles. The most important thing about it is ease of use. It is better to take a ready-made template than to reinvent the wheel.

9. Maintain a balance between the basics
and experimental models

Choosing an assortment is a matter of the right balance between the base and the trend, the core of the brand and commercial experiments. On average, basic models account for about 40% of the assortment, and the core of the collection and trend – about another 40%. Eye-catchers (bright models that catch the eye) and high trends occupy no more than 20%.

• : A Russian designer needs to be prepared for the fact that he will be able to develop models based on available fabrics and accessories, and not vice versa - selecting fabric to match an invented model. Linking models to materials means the need for large purchases of raw materials. Example: you came up with a model, bought fabric for one batch, the model is in demand, but the suppliers ran out of fabric - that’s it, you won’t be able to repeat the batch.

10. Stop theft from sellers

Five technologies that clothing sellers usually use to deceive employers:

sell goods to their accomplices at a reduced price, as if at a discount;

scan one product and sell another;

they accept for exchange a cheaper product with an expensive tag and exchange it for a more expensive one;

they “sort” the goods - that is, they add cheaper goods under the guise of expensive ones or goods of other brands under fake tags;

They write paper checks rather than punch them at the cash register.

11. Choose the right tax regime

If you have chosen and are going to pay a 15% tax on income after deducting expenses, then think about whether you can accurately take into account all your expenses? Often local clothing manufacturers buy fabrics and accessories unofficially, and some of the costs are not taken into account de facto. In this case, it is better to choose 6% of income, and as the business “legalizes”, switch to the first option.

Participation in paid fashion shows costs from 100 thousand to 2 million rubles, not counting the cost of training models. Impressions give PR and recognition, but in general - how will it work? If your goal is clients, then focus on local and regional displays; if your goal is PR, then large sites are more effective. For the sake of PR and recognition among the industry public, it is worth participating in design competitions. It doesn’t matter whether you win or not, you will be written about as a participant in the competition, you will get to know the jury, which includes industry experts, and you will learn more about the internal “kitchen”.

13. Plan your PR activities

The PR strategy should be written out for the year ahead - all PR events, speeches, schedule of publications on social networks, goals for the press, work with bloggers and celebrities. This is necessary to budget expenses, plan the movement of samples through magazines, and embody the brand image consistently, and not chaotically.

• : Never do anything out of the blue, even social media posts. Users feel everything, any negligence. Don't turn social media into trash. Both the photo and the description of the product must be up to par – especially if the buyer’s only contact with your products is via the Internet.

14. Know your audience

Look at the real audience. For example, you make clothes for young girls, but mostly women aged 40+ come to you. They, unlike girls, like your products, but they cannot fit into them - they need a different size or fit (retro fit).

• : People love to communicate. Ask people who purchased your product if they liked it. Was the manager or transport service polite to them? Do they like the tag on the T-shirt and how did they hear about your brand. You will receive the most valuable comments from buyers.

15. Certification – not required

Certification of clothing is not mandatory unless it is underwear or children's clothing.

• : You need certificates or declarations of conformity for offline retail or working with large stores, so if you plan to sell your first collections in your online stores and social networks, you can postpone the issue of certification.

16. For discounts, go to Selskokhozyaystvennaya Street

Everyone asks: where can you choose and purchase materials in small wholesale at discounts? Selskokhozyaystvennaya Street in Moscow will save you.

17. Ask the contractor about his clients

When choosing small-batch production, look not only at the timing and prices, but also at who they are sewing for. This way you can track the quality.

18. Don't miss the mark with the price

In Russia, a “designer” item costs from 5,000 rubles, according to world standards – from 250 euros in retail.

19. Should you attract an investor: weigh the pros and cons

An investor is needed when you have already sold several collections (3-4 seasons), but there is not enough money to expand production and PR support. For example, to produce a large print run (including for large partners who work only on a sales basis), to enter the international market, to pay for participation in an international exhibition. Organic growth is good, but slow. Without an investor, growth can take from 5 to 10 years, with an investor - from 2 to 3 years.

• : I am sure that the option of gradual development is the best. You don’t have to invest money in everything at once, set your priorities.

20. The main thing is business processes

A brand strategy can only be built on business processes. Design may or may not be their basis, but without the right business processes, any idea, even the most original one, will fail.

21. Trends: plus size,homecloth, silver market

What trends do I see in the next 5 years? The plus size niche is now actively developing, but the store market for this environment has not yet been formed, that is, there is a demand for designer clothes, but designers essentially have nowhere to sell them. The story is similar with home clothes - this is a very promising market, but it is just emerging.

The silver market is becoming a very important niche – the market of mature buyers over the age of 50. The aging population is a global trend, these buyers have money to spend on themselves. But fashion is still largely aimed at young shoppers in both fashion and fit – for example, there is a huge shortage of retro-fit products on the market.

Let's start our review of fashion business ideas right away with the most interesting!

We present to your attention a company from New York - Rent the Runway, which rents designer dresses!

How it's done? The customer selects the dress she likes from the virtual wardrobe on the website, places an order, pays the rental cost (about 10% of the cost of the dress, which means a figure ranging from 50 to 200 dollars), and receives her dress in a special case by postal service.

At the end of the rental period (from 4 to 8 days), the client returns the dress - again through New York mail. This concerns completely new dresses in the trend of the season...

Renting dresses from old collections costs only $25. Ha-ha... How it turns out that it is beneficial to love strict classics - you can’t tell from it “what kind of collection this is”!

So, well, what should we do? We're not (I assume) New Yorkers, are we? Welcome to the sewing site! Traveling through it will give you an ambitious idea - to learn how to sew yourself!

If you really want to, you can actually learn to sew on your own and, finally, stop depending on primitive consumer goods, made from synthetics and not tailored to your figure, but costing a good chunk of your salary!

Okay... You and I walked around the site, where a library of all kinds of patterns is collected... And we are already positioning ourselves as novice fashion designers... OK. Then it’s time for us to go to the store of these very novice fashion designers!

The next fashion business idea in our review is Fashionology LA - a new interactive brand store-workshop in Beverly Hills, designed for teenagers. In its essence, it resembles a labor lesson at school, where we sewed aprons, but only in its essence... But in terms of presentation and execution, it has nothing in common with tedious “labors”! A magnificent, mesmerizing attraction! However, judge for yourself...

Just as a theater begins with a hanger, so the design process begins in this shop-workshop too - right from the entrance. On the walls of the hall there are screens with examples of successful design.

But here the creative process itself begins. Using the “Design Panel” with an interactive screen, children first select the item of clothing they will create (dress, skirt), then select a style (Pop, Rock, Malibu, etc.), all styles including a wide range of colors ! Next - there are such options as - Sew, Pin, Clamp...

It’s not in vain that they say that in America there is no fashion, there is only light industry there... And if there is fashion there, (I’ll clarify on my own behalf) it’s something very special, separate. Tell me, Reader, what have you heard about clothing styles such as the above mentioned - “pop”, “rock”, “Malibu”? I must admit (a thoughtful reader of Vogue magazine and a collector of couturier memoirs) - nothing... “New Look” - I imagine, “Malibu” - for the life of me...

And yet, the very business idea of ​​this interactive game of funny, children’s “tailoring” of clothes is inspiring. What Americans are strong about is their enthusiasm and the introduction of high technology wherever possible.

Let's return, however, to the world of fashion. Moreover, high fashion. An amazing idea for a fashion business!

British company Net-a-Porter has become the world's largest online fashion boutique, proving that people are willing to buy expensive designer clothes online.

Since today any page on the RuNet and social networks is flooded with banner advertising of some dark shops, outlets and warehouses selling Gucci for pennies, I think it would be interesting for all of us to rehabilitate this idea of ​​​​a fashion business a little by reading how they do a real business of selling through the Internet of branded clothing, and not what you thought about China and the usual Russian scam...

By the way, this British company now supplies products to more than 170 countries...

And here is another fashion business idea from residents of the same country - the British.

They came up with an original service for those migratory “birds” who live somehow, on transfer stations - in hotels - “dressing room emergency!”

Indispensable for all business travelers who are forced to attend executive events...

But this idea of ​​a fashion business delighted (me personally) more than others, and I reserve the right to treat you, Dear Reader, to it as a dessert. Attention!

The Stockholm-based online service Looklet teaches its users to create a collection of “look books” and create “Total Look” pictures from designer clothes.

Users of the virtual fashion salon are offered more than 2,000 elements of fashionable and stylish clothing and accessories that can be combined with each other, creating YOUR unique image, and in addition - 7 different types of models with different appearances.

By dressing these virtual “dolls” in designer clothes, you save all your work in a special folder, and then present it to the audience, waiting for their comments. (Or don't stand it).

The People's Choice Award is fame and the opportunity to work as a fashion editor in a fashion magazine.

By the way, this virtual training to create “sets” reduces the experience of fast-paced life for us, namely, many hours of dressing and undressing in inhospitable fitting rooms of chain clothing department stores...

Basically, this fashion business idea is not completely new. Many stores have long been teaching their fans how to assemble “sweaters with skirts” virtually. But the links where you can buy such clothes in real life are still given to the same dull - ma-ga-zi-ny...

In contrast to them, the Looklet service we are describing provides links (where to buy such a skirt) to designer sites! Do you feel the difference? The clothes are unique!

For now, you and I only have a very limited range of possibilities - how to learn how to create a fashionable wardrobe for yourself... The program “Fashionable Verdict”? "Take it off immediately"? And even a couple of fashion bloggers, like Rita Galkina, who are engaged in difficult and thankless work - erasing from our collective unconscious the all-enveloping image of the “Pull Trench Mother” that is firmly rooted there...

When will we have at least one website or service similar to the startups described above?..

24.12.2011

Earn up to
200,000 rub. per month while having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum investment. No additional deductions or payments. Turnkey training.

There are many niches in the beauty industry where you could start making money. We offer ideas that may interest you.

Skin care

Open your own office for skin rejuvenation and healing. This is a very profitable business.

Manicure and pedicure

Although some people know how to do such procedures on their own, there are actually many more who cannot cope with this. Therefore, you can earn money “on your nails.”

SPA services

The popularity of this new beauty trend is growing every year. There is a great demand for water procedures today.

Art makeup

This makeup is suitable for special occasions: weddings, theme parties, photo shoots, video shooting. If you have artistic taste and a steady hand, then you can do this.

A fitness center

Starting a fitness center or gym is not a difficult task. You will need a decent room and good equipment, as well as a competent trainer.

Massage room

People often look for competent massage therapists because they help relieve stress, restore vitality, eliminate back pain, and improve posture.