Sample advertisement for fresh meat. Business plan for a butcher shop or how to open a meat shop. How to attract customers to a butcher shop: outdoor advertising tools

A butcher shop by itself will not interest customers. Even with low competition in the local market, efforts must be made to attract buyers.

In this article we will look at which methods of promoting a butcher shop are effective. Here you will find practical tips on promoting a meat store and photo examples.

Butcher shop: advertising that increases profits

The development of an advertising campaign must be approached with an understanding of the specifics of the business and the target audience. Buyers of a store or meat shop are mainly residents of nearby houses. They will not go to another area to buy groceries, but will look for a store with reasonable prices that is located nearby.

How to attract customers to a butcher shop: outdoor advertising tools

Outdoor advertising- your first and most effective assistant. Even before opening a store, you need to install a noticeable and understandable signboard. One look at the store should reveal its specialization. It is advisable that the sign be illuminated at night. This will ensure a flow of customers in winter - the highest season for the meat business.

Signposts, banners, billboards will attract the attention of passersby. Information about promotions and discounts will make you think about buying meat. It is better to install the pillar on a passable part of the sidewalk, not far from the bench. It is advisable that there is an arrow pointer and a short advertising phrase.

For billboards and banners, choose the nearest location with a large flow of people: busy intersections and public transport stops. Be sure to include the address or directions in the image.

Promotion of a butcher shop: printed materials

The surest way to talk about a butcher shop is to print leaflets or flyers. They should contain information about the location of the outlet, assortment, price level, discounts and special offers.

How to hand over a leaflet to a potential buyer? There are several effective ways.

Hire someone to distribute leaflets on the street. To do this, it is better to choose a time when people return from work. It is at this moment, when they go home and think about what to cook for dinner, that the idea of ​​​​buying meat will be tempting.

Unsticking advertisements at entrances- an old but proven method. There is little chance that it will be removed immediately. Residents of the building will notice that a new store has opened next door.

Flyers in mailboxes Most often they are immediately thrown away. To draw attention to the text and interest the buyer, print a bright inscription and promise a discount to the bearer of the leaflet.

Why advertising a butcher shop in the media doesn't help

To run an advertisement on television, place an ad in a newspaper, or create a website that occupies top positions, you need large investments. It is unlikely that they will pay off. Don't waste money on expensive but ineffective advertising.

Find city forums on the Internet where people recommend good stores to each other. This will help attract new customers.

How to attract customers to a butcher shop and increase traffic

Modern man is surrounded by a lot of advertising. How to stand out among the flow of information and interest a potential buyer? Advertise not the store, but the useful thing that your client will receive:

• Quality of meat products. This is a must for every meat store. People quickly lose confidence if they encounter stale food. Such advertising must be consistent.
• Stock. Reducing the price of any type of meat will attract attention and help quickly sell a product that will soon lose its freshness.
• Regular discounts. As the experience of large retail chains shows, happy hour discounts for pensioners and people with disabilities attracts the target audience and increases brand loyalty. The time limit for discounts ensures that customers are in the morning when store traffic is low.
• Special offers on holidays. A small discount on the second purchase, a gift bag of spices and other bonuses will remain in the memory of customers and improve your image. The first special offer should be timed to coincide with the opening. This will be good advertising and will help you quickly develop a base of regular customers.

Advertising a butcher shop with minimal costs

You can promote any butcher shop, even one that has no customers. The main question is how much you will have to spend and whether this investment will pay off. Do you want to get by with minimal investment? Make your store better.

A clean room, friendly salespeople, competent display of goods, low prices, convenient store location - this is enough to get the gears going "word of mouth". The main thing is to attract at least a few sociable customers, and they will tell their neighbors, friends and acquaintances about your store.

If you have not yet opened a business, consider another option to gain a base of regular customers - buy a butcher shop that has already been operating for a certain time. Choose an established business that is popular with local residents. This way you will get everything you need for work and start receiving income on the first day after purchase.

Find out which butchers and shops are selling in your city:

If you are selling meat and meat products, you need to take your store to a new level. A bright facade with a sign will attract attention, but promotion must be comprehensive. Therefore, we recommend using outdoor advertising and social networks. We propose to analyze the features of promoting a butcher shop, starting with advertising texts.

• "FRESH MEAT TO YOUR TABLE"
• "BRAND STORE OF PERVURAL MEAT PROCESSING PLANT"
• “MEAT ONLY FROM YAROSLAV PRODUCERS”

🔍 Promote the store on social networks

High-quality products are of interest to social network users of any age, so advertising on Instagram and VK will bear fruit.

🔹 VKontakte

Creating a VKontakte public page for a store is mandatory. If on Instagram marketers most like the audience from 18 to 35 years old (and this is the majority of users), then representatives of all ages regularly visit VK, especially 21-45 years old. With promotion, VKontakte becomes a more universal social network. Be sure to upload all kinds of data there that can highlight your advantages. Provide information about the farm, certificates, licenses, photos of products. Create discussions where people can leave feedback.

Pros of VKontakte:

• fine-tuning targeted advertising to attract audiences based on specific parameters
• the ability to conduct detailed discussions, surveys
• easy access to statistical data
• wider audience reach

🔹Instagram

Create a commercial account properly, provide contacts and address. The appearance of the “Current” section in “Stories” has transformed Instagram: use “Stories” as a product catalog. You can also add special offers here. You can also use commercial advertising so that users from your city see the news in their feed. Regularly add interesting content - recipes for meat dishes, photos from the store, interesting stories. Be sure to hold competitions: let your profile gather new subscribers, and they will tag each other in the comments. At a minimum, new potential buyers will learn about you.

Pros of Instagram:

• more fashionable platform among social network users
• nothing superfluous: only pictures, short messages and likes
• Properly designed advertising posts do not cause a repulsive effect and are perceived as interesting content

The following types of outdoor advertising will help attract customers:

• Signboard. It should be bright, backlit, you can make three-dimensional letters
• Banner on the facade. You need a beautiful picture of meat. A logo, text with a special offer or a selling description of the product is applied to the banner.
• Pavement sign. Installed near the entrance. If he stands near the sidewalk, draw a sign, this will additionally motivate the client to go to the butcher shop
• Billboard advertising- a worthy way to express yourself, but quite expensive. Therefore, we advise you to resort to such a remedy only with a good turnover of products, and not at the startup stage.

🥓 How to promote a butcher shop in a small town

In small localities, word of mouth plays a major role in promotion. The store owner is required to maintain high quality service and regularly monitor the condition of the products.

✅ Let's give an example:

An individual entrepreneur opened a butcher shop and independently produces everyone’s favorite products (kebabs, dumplings, cutlets). The client sees that a person approaches his business with soul, cares about the quality of the meat supplied, and controls the work of the staff. Having assessed the taste of the product, the buyer will definitely recommend this point to his friends.

Of course, outdoor advertising and promotion on social networks have not been canceled; the brand also needs to be taken care of. It is advisable to come up with an original name that includes the first or last name of the owner. This always increases the level of trust, the store is easier to recognize and remember.

✅ Good examples:

• "Meat from Rinat"
• "Pork from Zalinka"

🐖 Features of promoting a store in a residential area

When selling meat to nearby residents, you will encounter various nuances. Buyers expect meat products from you that are superior in quality to those offered by well-known national supermarkets. Prices for the most popular products should be low, and the slightest mistake can ruin your reputation.

What will interest the client in a residential area:

• discounts at certain hours (especially attractive to pensioners)
• promotions with significant price reductions for products with expiring dates
• special offers for different population groups
• wide range of meat products

Be sure to print flyers with a colorful design. They are often thrown away, so originality is needed. Each flyer should be presented as a personal discount coupon. Set a limited expiration date so that the person feels like they are missing out on an opportunity.

Use savings plastic cards. The successful practice of well-known retail chains proves the effectiveness of this method of promotion. Hire a courier and send cards to local residents. More people will know about the store, and sooner or later they will take advantage of the offer.

Organize a tasting. Even if you do not sell ready-made meat dishes, it will not hurt to demonstrate the quality of your product. Prepare delicious treats and evaluate the reaction of visitors.

🎯 It's time to act!

Knowing how to influence the minds of picky customers will help you quickly grow your butcher shop. You can get rid of competitors only if you maintain the quality of the product and regularly maintain the interest of the audience. Investments in advertising are small; the main cost item is the production of advertising structures and printed materials.

Your own butcher shop is a profitable business, and we are confident in your success!

Meat and creativity are seemingly incompatible things. But this is far from true. This selection contains business ideas, marketing moves and trends for meat producers, butcher shop and restaurant owners.

Meatballs are meatballs that appeared several years ago around the same time as smoothies and craft beer. Because meatballs can be easily baked in the oven, cooked in soup or grilled, the products are loved among students, young families and everyone who does not have enough time to prepare culinary masterpieces. Vizhu design studio from Russia showed how such products should be positioned. This is a stylish and youthful design and the association of meatballs with baseball balls.

Two chefs from Nashville, Tennessee, USA, decided to create the first premium online meat store. Customers can purchase premium cuts of beef, pork, lamb and chicken delivered to their door, sourced from verified, hormone- and antibiotic-free pasture-raised farms. Thus, James Parker and Chris Carter decided to help people who want to buy better quality meat, but want to spend a long time looking for it on store shelves.

In the United States, butcher shops that position themselves as “artisan” and “craft” are becoming popular. Recently, the first such craft meat store appeared in Louisville, Kentucky. Customers are offered everything from regular cuts of meat to homemade subs, sandwiches and wood-fired pizza. The store prides itself on selling exclusively farm-raised meats that are raised, as they say, using humane farming methods. Humane conditions usually mean maintaining the health of animals, the appropriate condition of premises and equipment, and humane methods of slaughter in which animals do not suffer.

To enhance the natural taste of beef for steaks, many restaurateurs practice aging the meat. As a result of this process, which can last two to three weeks, and sometimes several months, muscle tissue softens, moisture evaporates, the aroma intensifies, and the meat turns out juicier. Dry Ager is a German-made refrigerated cabinet for dry aging meat, which is suitable for both restaurants and cafes, and for home use. The air in the refrigerator is sterilized so that the taste and quality of the meat is not compromised, and thanks to the thermometer, drying occurs exactly at the set temperature. The cabinet is available in two sizes - with a capacity of 10 and 100 kg of meat.

The Piller's Fine Food company decided to turn ordinary sausages into interesting snacks. Salami Chips and Whips are pieces of salami in the form of sausage sticks or cut into thin slices like chips. The product is made in such a way that it does not need to be refrigerated. In addition, Sausage snacks do not contain monosodium glutamate, lactose and other allergens.

The EXTREM meat packaging, conceived by the Spanish design studio Lavernia & Cienfuegos, was created to give additional status to Iberian ham, better known as jamón. To create a sense of luxury, an elegant black stock was created that resembles a small tray with a lid. A piece of jamon is placed in this case. This creation is crowned with a handle in the shape of a small golden pig, from which you can guess the contents.

The food industry has noticed that more and more modern people are looking for ways to purchase ready-made foods containing protein. It is fashionable to call this category of goods protein in the to-go style, that is, “with you.” Snack Bacon Cup is one example of such products, which is a cup of thinly sliced ​​bacon pieces or bacon chips. It's no coincidence that the product is sold in clear lids: in stores it is displayed on trays so that customers can see the contents and salivate.

You've probably already heard about such a topic as men's bouquets. Well, you know when men are given beautifully decorated sets of beer, dried fish, chips and sausages? So, the guys from Say It With Beef went further. They learned how to create flower arrangements using beef jerky. The result was an ideal gift - all kinds of sausages in the form of roses and other flowers, which can be presented in a beer mug or glass. An alternative is to use the meat bouquet for decoration and sell it for double the price at the butcher shop.

Parisian butcher shop L'ami Txulette has developed a vending machine for selling French meat delicacies. Inside you can find a whole range of gourmet dishes, including duck confit, beef carpaccio and Basque pate. All products are vacuum-packed to preserve freshness and aroma. The device is located in in the eastern part of Paris on the Rue de Charon and is open 24 hours a day, if someone suddenly wants to satisfy their exquisite desires in the middle of the night.

The Football Summer Sausage - This sausage is shaped like an American football football. Inside the package lies aromatic slow-smoked pork and beef sausage. To make the sausage look realistic and resemble a real ball, the creators decided to decorate the packaging with laces.

Auckland-based Devonport Chocolates now produces chocolate that contains 50% beef. Yes, attempts to combine meat with chocolate have already been made by many, but no one has yet thought of mixing them in such proportions. The meat is ground to the consistency of butter, and the end result is a sweetness with a structure reminiscent of Turkish delight. They say that chocolate completely eliminates the smell of beef and the end result is a very interesting, tasty and protein-rich product.

Loki is a smart WiFi meat thermometer. Whether you're cooking turkey in the oven, steaks on the grill, or brisket in the smoker, Loki keeps you on top of your cooking process. The device monitors temperature and reports meat readiness directly to your smartphone via an associated app for IOS or Android. Thanks to the device, the cook can now not be afraid to go away for a while on his own business, leaving the meat on the grill. The project was successfully funded on the Kikstarter crowdfunding platform. Entrepreneurs collected more than $56 thousand for production and promotion of their business.

An interesting way to combat the food crisis was invented by former Harvard students from the Six Foods company. The young specialists realized that if they dried crickets and ground them into powder, the taste would be very good. After culinary experiments, the team created unique chips from insect “meat”. These are crickets ground with dark beans, pinto beans and rice flour. The chips come in three flavors: barbecue, cheese and sea salt. The chips contain 140 calories, 7 grams of protein and 6 grams of fat per serving, meaning they are lower in calories than potato chips.

Dutch designer Ineke Hans has created a series of cutting boards called CHOPS that are sure to please butcher shop owners. The boards are shaped like steaks, bones and chicken legs, and the marble covering is made in the colors of the cut sausage. The author presented her work in a rather original way, hanging more than 100 cutting boards above the ceiling of the pavilion in Soostdijk Park.

Among the food products that are in greatest demand among Russians, meat products occupy fourth place, behind dairy products, vegetables and fruits, as well as bakery products. Demand for products is constantly growing. The consumer is becoming an increasingly powerful force in the domestic market. It is the consumer who dictates the rules in the market, determining the range and prices. Meanwhile, he is not yet experienced enough, vaguely navigating the unusual variety of varieties and species, and does not have clearly expressed preferences.

In particular, this is clearly evident in the market for sausages and deli meats, which is very dynamic. It is characterized by a higher level of competition than other food markets.

Sausage producers are forced to work in conditions associated with constant risk. On the one hand, the market for sausages and deli meats is very dependent on the supply of meat raw materials, and on the other hand, the characteristics of the meat product as a perishable product leave a certain imprint on the nature of its sale in consumer conditions. The sale of meat products is geographically limited by the place of production and the regions adjacent to it. The exception is large Moscow companies that have a powerful distribution system, such as Campomos, AIC Cherkizovsky, Ostankino Meat Processing Plant, Tsaritsyno, Tagansky Meat Processing Plant, Dymovskoe Sausage Production, Velcom, " Sausage plant "Bogatyr". They provide 80% of the sausage market in Moscow. They are the key players.

Traditionally, the most consumed are boiled and smoked sausages, frankfurters, and small sausages. Sausage can be considered a kind of barometer of the well-being of the population. In times of stability and improvement in the economic situation, the consumption of sausage products increases, the situation in Russia worsens - the demand for sausage decreases. Over the years of the existence of domestic sausage production, a certain culture of sausage consumption by the population has developed.

“My friends and I are going to the dacha this weekend. So we decided to fry some sausages. They turn out very tasty when cooked over the fire. For nature - barbecue, for the holiday - meat delicacies, for every day - boiled sausage and frankfurters. Everything is high quality and relatively inexpensive. Fast, tasty, satisfying, inexpensive.” This is what you can hear from domestic consumers in most cases.

In the overall structure of meat consumption, the share of sausages, incl. gourmet products in Moscow account for 40%. Of this, 33% comes from the consumption of boiled sausage and 30% from the consumption of sausages and sausages. Consumption of deli meats accounts for 7-13%. At the same time, with the growth of population incomes, the demand for consumption of meat delicacies increases. People begin to consume delicacies not only on the occasion of a holiday, but also from time to time, when “you want something tasty.”

Consumer tastes become selective over time and have to be taken into account not only in the near future, but also in the long term. The times when any product could be pushed off to the consumer are gone.

With rising incomes and rising living standards, the demand for gourmet products increases. However, the consumer always has to make a choice, because there are a large number of different brands and types of delicacies on the market. "Whom to choose? What to prefer? Is it tasty?” In the premium segment, the quality of the products offered is of great importance. When choosing, price fades into the background.

How to win over the premium segment consumer, especially when the main activity is mass-market products?

In recent years, domestic producers of meat products have begun to use the experience of competitors from abroad and have begun to pay more attention to the design of their products. Colorful casings began to be used, which made it possible to increase shelf life, and piece products (produced in standard weights) became widespread. This makes domestic products more competitive.

The volume of the Russian market for meat processing products in physical terms reaches about 1.65 million tons per year. The ratio of products of different price niches changes annually towards an increase in expensive products. Meat/sausage products in the expensive segment account for about 20% and its share increases annually by 2-3%. It would seem that the situation in the country is changing, economic well-being is changing towards improvement.

The demand for gourmet products is increasing, but a certain culture of delicacy consumption has not yet developed, and the consumer cannot set priorities among the main producers; he is lost in the abundance of products offered to him.

In order to successfully compete in the deli meat market, the manufacturer must take into account the market features:

1. The market has reached saturation. The rules of the game are dictated by the conditions of fierce competition, according to which the range, quality and pricing policy are determined.
2. Branding is under development. However, most actions to develop an enterprise and create brands occur spontaneously.
3. The excess of sausage products in retail outlets directs the manufacturer to produce high-quality branded products, search for new niches and create innovative products.
4. One of the main requirements for a product is consistency of quality.
5. The market is occupied by a small number of key players who serve 80% of the needs of the entire sausage/gourmet food market.
6. Market segments are being fragmented.

Nutrition Trends:

1. Quality is everything.
2. Healthy eating boom.
3. There cannot be a differentiating idea in a sausage.

Replicated distribution strategies:

1. Impact on the final element of distribution - sellers. A special case is the replacement of sellers with “our own” ones who are interested in selling the products of a particular plant
2. Rumors and word of mouth.

At the core of gourmet food trends, quality is everything. The consumer is looking for the highest quality products without thinking about price. When producing premium products, special attention is paid to the quality of these products. Quality is the primary feature of a premium brand. Guaranteeing consistency of quality is the main task of manufacturers, since it is consistency of quality that a premium brand carries.

A premium brand naturally attracts consumers - innovators and opinion leaders, thanks to whom oral communications regarding it arise (mention that in a marketing study, more than 50% received information from friends and the remaining 50% from various media. Despite abundant advertising).

Premium brands can use highly targeted codes to create the richest, most seductive images and experiences possible.

It is almost impossible to transform a brand originally aimed at the mass market into a brand with premium status. In this regard, many companies do not push their luck and, instead of trying to enter the premium sector organically, create a separate premium brand. A clear example is the Toyota company and its premium brand Lexus.

Thus, it is problematic for large companies producing deli meats for the mass market to produce sought-after premium meat delicacies. Since in Russian practice in the meat processing industry market, the name of the product is assigned based on the manufacturer’s plant.

It is also difficult for large meat processing plants to maintain Western quality standards.

Until recently, the question of whether it was necessary to promote meat products using BTL methods (promotions, merchandising) simply did not arise - meat is already considered an essential commodity. With increasing competition, the situation has changed.

“Sales volume after promotions increases by 40%,” says an expert from the Cherkizovsky agro-industrial complex. The specificity of the meat market is that numerous manufacturers offer consumers products with the same names; the range of large factories exceeds 300 items. In such conditions, it is very important to differentiate your product in the market. The decisive factor when choosing meat products for a consumer at equal prices is taste and appearance. With an abundance of offers of similar products, the most effective method of promotion is merchandising and promotions (tastings and incentives for purchases). The specifics of promotion are dictated by the product itself, or rather its consumer properties: freshness, appearance (cut). In order for the consumer to appreciate the quality and taste of the product and spend a minimum of effort searching for it at a retail outlet, it is necessary to highlight the desired product with POS materials, branded retail equipment and maintain uniform display standards. A strong means of promoting meat products is working with sellers, since 43% of male buyers ask sellers for advice on product quality.

In conditions of fierce competition and market saturation, manufacturers use various forms of advertising support. Small and medium-sized manufacturers prefer promotion at points of sale, while larger ones prefer advertising on TV. For example, the marketing budget of Campomos in 2005 amounted to about $6 million, with television advertising accounting for half of this budget, 30% for BTL events, which, according to experts, make it possible to more effectively convey product ideas to consumers, form positive image of the company. In addition, manufacturers resort to print media to advertise their products. Manufacturers agree that it makes no sense to promote luxury products using mass TV advertising. The emphasis should be on sales points where the buyer is closest to the advertised product, appropriate POS materials and, possibly, glossy magazines. The choice of a specific promotion channel or a combination of them depends on a comprehensive strategy for introducing a product or brand to the market.

In the domestic market of sausages and meat delicacies, the most interesting promotion strategies are demonstrated by the largest players. Thus, the Dymov company managed to occupy a stable position in the market in a relatively short period of time. Despite the stereotypical behavior of residents of million-plus cities who consume sausages, frankfurters and small sausages, with an increase in income, the consumption of gourmet foods also increases slightly, especially if we also take into account the fact that delicacies belong to the category of healthy food .

And how can you not promote your products here? Since a feature of the market for sausages and deli meats is that most manufacturers have concentrated their production in the middle segment, the niche for delicacies is still unfilled. And the market continues to grow and new competitors appear. The Dymov company, which focused its efforts in the upper-middle segment as the most attractive from the point of view of its marketing objectives, has developed a special line of Haute Cuisine products - meat products with a unique filling: oregano, saffron, red wine, etc. The main idea: “Dymov” is a product for people who choose high quality, exclusivity and prestige. To carry out the advertising campaign, unique recipes for meat products included in the line were developed; the design of the labels and the non-standard outer casing of the sausages communicate the premium nature and high quality of the products. The main goal: to convey to the consumer the idea that the meat products offered by the Dymov company can be a true masterpiece of table decoration.

An unusual promotional stand was installed in the trading floors of Moscow supermarkets. The promoters handed out leaflets to visitors announcing the promotion, and also invited them to taste products from the premium “High Cuisine” line. The promoters offered to try meat delicacies from the Dymov company, talked in detail about each of the positions presented at this tasting and informed buyers about the prize scheme. For purchasing products from the “High Cuisine” line, the consumer received a gift - an original magnet, a gift set of candles or a photo frame (depending on the purchase amount). The action was successful. Sales of Dymov products from the Haute Cuisine line increased on average 3-4 times compared to the usual period. It was possible to increase the interest of representatives of the target audience in premium products, strengthen the image of the Dymov company and interest in the brand.

When the Dymov brand became quite well-known in the Moscow market, the company’s main task was to convey information to consumers about the unique taste qualities of the products, so the main channels for reaching the target audience were the press, POS materials, promotions, sponsorships and special events when the consumer can receive complete information “why he should choose Dymov” and evaluate the quality of the product through tasting at the point of purchase. The brand was accompanied by interviews and commentary by Vadim Dymov in many mainstream, business and consumer publications.

The result of a properly developed and implemented creative and media strategy was the following results: the Dymov company ensured its presence in all major retail chains of the high price segment, expanded distribution channels, including in the regions; the successful launch of a new line of sausages “High Cuisine” was carried out; There was an increase in sales volume: in the period from September 2004 to September 2005 in Russia as a whole it amounted to about 70%.

Currently, the Dymov company pays great attention to the display of goods on store shelves, while trying to adhere to the main rule of merchandising: it should be the result of joint efforts of the manufacturer, distributor and seller, with the needs of the buyer being the primary focus. An interesting display of meat products is an important condition for high sales. On the display case, products are laid out in three ways: the first - by manufacturer, the second - by category, the third - by name. Display is also carried out on racks: horizontal and vertical. To attract additional consumer attention to products in general and increase daily turnover due to additional opportunities for impulse purchases, the Dymov company, for example, uses additional points of sale - special refrigerators. Products in them are facing the buyer, and the most popular products are laid out on priority shelves.

Campomos positions itself as a company that offers consumers innovative solutions, for example, completely new tastes, as well as unexpected packaging solutions for products they already know and love. Today, it is this brand that is able to surprise consumers, meeting the expectations of originality and innovation, while also protecting traditions and values.

In online retail, suppliers hold special events to promote meat products. Thus, in the Paterson chain, suppliers conduct extended tastings of new products with original displays on the display window, provide a branded stand for products, place interesting and beneficial product offers for the buyer in booklets issued by the chains, provide consultations for buyers, stimulating initial purchases and supporting demand. for premium format products.

Thus, based on the experience of major market players, whose activities have proven successful in effectively promoting gourmet products, the following activities can be distinguished - these are media channels, which include television, radio, points of sale, on-line, the press (the Dymov company was the first of the manufacturers meat products appeared on the pages of glossy publications - Cosmopolitan, Shape, “Ona”, etc.; the company constantly works with the media), direct marketing, Sales Promotion (BTL programs, tastings), public relations (organization of conferences and presentations for partners, etc.), outdoor advertising, participation in exhibitions, special events, sponsorship. Experts unanimously assert that today it is ineffective to use mass advertising channels to promote delicacies, and the main attention should be focused at points of sale, on the development and distribution of POS materials, as well as working with glossy magazines.

It can be predicted that the redistribution of consumer preferences by manufacturer and consumer commitment to new types of meat and sausage products will occur due to active marketing efforts and innovative technological solutions.

12.10.2018

Money cannot be superfluous, and therefore many people are constantly looking for ways to earn extra money. Stable receipt of passive income is not a bad way to improve your financial situation. There are many methods of how to get money: investing, deposits, the Internet. However, to earn money using one of these methods, you need at least luck and initial capital, and at maximum, financial literacy.

If you have neither one nor the other, but the desire to earn money prevails, then having a personal car, you can try to earn income from advertising (car wrapping). You won’t be able to become a millionaire this way, but it’s quite possible to make money on fuel, lubricants, garage rent, or small running expenses. How can you start your own business that will work almost independently?

Placing advertisements on your car as a way to earn money

• This type of advertising is much cheaper than Internet, television, radio advertising, placement of banners and billboards.
• Guarantees a large audience reach. Cars constantly travel around the city, and the advertised product is seen by many people. Even if the car is stuck in traffic, advertising works. If an advertiser wants to cover a large area, then it is possible to cover trucks performing intercity transportation.

Benefits for the car owner:

How much do they pay for advertising on a car?

• Who do you work with? You can enter into an advertising contract directly with the company, or you can act through intermediaries, who are advertising agencies.
• Body type. They may pay less for passenger vehicles, and more for trucks.
• Age of the car. The newer the car, the higher the cost.
• Appearance. Often clients pay more for advertising if the car looks unusual, since the rare color and tuning of the car attracts more attention, which means the advertising works more effectively.
• Place of pasting and area. The advertising price must include the parameters of the stickers; the larger they are, the more they pay for them. The price will also be influenced by location. Advertising on the rear window of a car has one price, on the fenders - another.
• PR type. Most often, stickers are placed on cars, but they may be asked to place more creative advertising elements, for example, some designs, which naturally will cost more.
• City. In big cities, mobile advertising per car is more expensive, in the regions it is cheaper.
• Route. Where exactly the car is driven has a big impact on the price. If the driver often moves around the center, where there is a large flow of cars and people, then they pay more, for driving outside the city limits they pay less or do not pay at all. Frequent intercity trips may cost more.
• Individual rates. Naturally, the price of an advertising campaign, including for a passenger car, depends on the advertiser’s tariffs in force in the organization at the moment. Some people pay a lot, others - pennies. Tariffs may differ depending on what time you drive around the city (at rush hour and weekdays - more expensive, at night and on weekends - cheaper).

On average, per month a vehicle can bring its owner from 500 to 8,000 rubles if it is a passenger car, and from 1,000 to 12,000 rubles. will be brought to the owner by truck in St. Petersburg.

How to rent out a car for advertising in Moscow

If you are interested in such earnings, then you can proceed to action and find a contender who is ready to place his sticker on your vehicle.

You can search for clients in different ways:

• On your own. Print out a detailed commercial proposal and send it to organizations in your city. Do not make decisions for others when choosing companies, send an offer everywhere, let business owners, without your intervention, think whether advertising on cars is suitable for them or not.
• Through advertisements. Often on popular classifieds sites, companies are looking for car owners who are ready to cover their vehicles with advertising.
• Through an agency. You can contact advertising agencies that provide search services for companies interested in such offers. You need to understand that agencies charge car owners a fee. This may be a one-time payment or you will have to pay a percentage of the money received from advertising for several months.
• Through special networks. There are special websites on the Internet that act as intermediaries between customers and car owners. By registering on such a resource, you can immediately get to work. The entire collaboration process is fully automated and secure.
• Through friends. If you have friends who have their own business, then try offering them a personal vehicle as a billboard.

How it works?

Having decided to provide a car for advertising for advertising using any of the methods described above, it’s time to proceed to finalizing the transaction. To begin with, the car owner and the advertiser must enter into an agreement that will spell out all the nuances of cooperation, for example:

• Period for placing advertising on a vehicle;
• Preferred daily route of the car owner;
• Type and size of advertisement;
• The specific location where the car will be wrapped;
• How much will the service cost (cost per month);
• Terms and method of payment for advertising. You can pay for a car daily, weekly, monthly. Payment can be made by card, cash or bank account.

Then, the client develops a mock-up of the sticker, which, after approval, you will hang on your vehicle. Be prepared for the fact that the customer may require that your vehicle be equipped with a GPS tracker, which will monitor your movements and help you calculate payments correctly.

When all the details have been agreed upon, you will have to take the car to a service center, where specialists will apply advertising materials to the rear window or body of the car. When your vehicle is completely ready, you can start earning money.

Letter of the law

Advertising on a car can be anything. Sometimes this is a short informational text describing the service and the advertiser's contact information. Sometimes a client, for example, in Yekaterinburg or Rostov, asks to stick an advertisement on the rear window or body, a bright, flashy picture or a provocative inscription that attracts attention. It happens that you need to place paraphernalia associated with the customer company on a vehicle. But how legal such activities are is another question.

Advertising on cars for money is not registered anywhere. You do not need to go to the traffic police and get permission, write a statement or warn about your intention to put advertising on the vehicle. Carry whatever you want with the car you own.

On the one hand, the vehicle is your property and you have every right to design it the way you want, but:

All these rules are relevant when interacting with the traffic police. What about the tax authorities?

Essentially, you earn money from your car, and according to the law, when you receive earnings, you must pay income tax in the amount of 13%. If you cooperate with specialized services on the Internet on an ongoing basis, then they will take care of the interaction with the tax office. They deduct the necessary amounts themselves and provide declarations. If you work independently, then whether or not to pay to the tax office is up to you. But, if you are somehow caught evading taxes, you will be charged with an administrative or criminal violation.

• Law. Your task is to thoroughly study the law on advertising in general and its Article 20 in particular. After all, the FAS can fine you and the customer even for incorrect wording of the advertising notice. And Article 20 of the law is devoted specifically to mobile advertising.
• Agreement. The law requires a mandatory contract between the parties. In addition, it will protect you from unscrupulous clients. Carefully study all clauses of the contract. They must be formulated as clearly, accurately and understandably as possible.
• Sale. If a decision is made to sell the vehicle, the contract must either be terminated or re-registered to a new owner.
• Control. Make sure that all manufactured materials do not contradict the rules of the traffic police, since you will have to pay the fines yourself. Advertising on cars for money should not provoke controversial situations, offend someone’s feelings, etc. You will have to bear the consequences.

No matter how easy such earnings may seem, remember that customers carefully choose with whom to cooperate and enter into fairly strict contracts that impose certain obligations on drivers. They may require you to drive a specific number of kilometers each day or navigate specific streets. The main thing is that the requirements presented are economically beneficial to you in the first place, so think carefully and calculate everything before signing the contract.