Draw attention to problems. Involving students in activities designed to raise awareness of environmental issues. How the material is selected

Below are ways to attract media attention: mass media(MASS MEDIA). The order in which they are listed does not correlate with their degree of importance or effectiveness.

Giving a speech: One way to get your message into the local media is to prepare an oral presentation to residents of the area and invite representatives of local media to the meeting. If you choose to talk about the lack of jobs, your assistant can talk to representatives of the local plant. If you raise the issue of the need for affordable health care, your assistant could give a speech to retirees. Try meeting with your school teacher council and discussing the need to improve the public education system. There are a lot of possibilities. It is very important to think about the timing of such events, so that media representatives will certainly be able to come and talk about your communication with residents of the area.

Short radio interviews: During any meeting, the speaker's assistants can audiotape the entire text of the speech, then select the most interesting places and provide material to the radio station. Or the speaker can arrange an on-air interview with a local radio station. If local radio doesn't show up to your show, call them yourself. They will usually be happy to interview you over the phone.

Newspaper strips: Many newspapers, especially weeklies, devote several columns to information about the activities of elected officials. If you don't put your name in newspapers, then maybe you should think about it. Don't be surprised that many newspapers will want to increase the number of columns like this in an election year. If you can afford to pay to have your information published, consider using newspaper columns.

Meetings with editors/reporters: It's important to know the editors and reporters you'll be working with. One way to get to know newspaper people better is to visit the editorial office of a local newspaper during your next trip to the region. Such visits by your team members should be planned in advance. Relationship building can also be helped by periodically calling the newsroom, taking short lunch breaks together, or organizing meetings with newspaper reporters in their office, where the candidate or elected official talks with the reporters about various issues. A newspaper editor may be flattered if an elected official calls him and asks his opinion on an issue. The purpose of such contacts is to establish a good working relationship, and not to contact the media only when you need something from them.

Meetings with townspeople: Consider holding a meeting with city residents on a pressing issue. For example, if you want to "score some points" on an issue, announce a meeting, give a strong, well-prepared speech to the town, take the right stance on the issue, and then give those present the opportunity to express their opinions. During such meetings, you can distribute a questionnaire in which citizens present write down their name and address. This way you will add to the voter lists, which will be useful in the future. Of course, organizing such events takes a lot of time, but meetings with voters can be very effective and cause positive reviews in the media. However, if you are meeting with townspeople during an election year, do not forget about the possible presence of members of your opponent's team who will not hesitate to interfere with the normal course of the meeting.

Press conferences: Press conferences are not only about inviting media representatives, speaking from the podium and distributing press releases. It's something more. If the location of the press conference is not of visual interest, then the television crew may not come. Why would they film a politician when they can film a woman who grew a squash shaped like the state of Ohio. To ensure that your press conference gets featured on TV news, you need to think about the visual aspect of the press conference location and its content. The location of the press conference should correspond to the topic of your speech. For example, if you are talking about the need to improve the education system, hold a press conference in a school classroom; if you want to draw attention to the problem of solid waste disposal - city ​​dump will be a suitable place for a press conference; the need for affordable health care can be discussed in the hospital. It is very important to consider the timing of the press conference. If there are three major events happening in a city at the same time, you shouldn't hold your press conference at the same time. If you are holding an on-site press conference, it is very important that someone you trust prepares and checks everything down to the smallest detail (acoustics, lighting, invitations to participants, assistants during the press conference, etc.) in advance so that everything went like clockwork and there were no unpleasant surprises. Nothing could be worse if it rains during a planned outdoor press conference and you have no backup option. After the conference, contact reporters who did not attend, give them press releases and provide them with an opportunity to ask questions.

Opening ceremonies: Opening ceremonies are always covered by local media. They may be of particular interest to you if we're talking about about the opening of a new workshop of the plant or this event has something to do with the creation of new jobs. If the next grand opening is important to the people in the area, ask permission to attend, don't wait to be invited.

Charity events: You can take part in charity events that are carried out by various organizations all the time. You could donate blood, spend the day at a soup kitchen, etc. Don't wait for an invitation, just arrange your participation with the organization responsible for the charity event.

Thematic events: If you are interested in a single issue and would like to be recognized as someone who is trying to solve the problem, schedule a series of events, starting with today until election day. For example, if an elected official wants to create an image of support for improving the education system, he could be scheduled to visit schools, speak to teacher councils, teach a lesson, etc. Each of these events must be announced. When holding thematic events, you will be constantly visible; you will have to travel around the region and maintain relationships with representatives of local media. The key to the success of such events is to make them interesting for reporters.

Sports events: One of the entertainments in life is sports. Everyone watches the performances of local sports teams with interest, including media representatives. Don't miss this opportunity. You can speak at a banquet dedicated to the opening of a new sports season, with a resolution of the local sports committee, etc.

Press releases: Use press releases to keep the media informed about your position on an issue. Newspapers and even television radio stations may quote portions of your press releases, although they usually prefer to deal with the elected official himself. Send out press releases early and often, but don't use them as a substitute for conducting events or conducting interviews over the phone or in person.

Press package: You should prepare a press packet that contains the following information: photograph of the candidate holding elected office, biography, major accomplishments, recent press releases, documents supporting the candidate's or elected official's major positions.

And also about how to attract the attention of the media.

Once you have decided that media coverage of your activities has great importance, there are many ways to establish ongoing working relationships with members of the media. Some of them are simple, others require creativity and certain costs. If you come up with something new that has not been tested by anyone before, don’t be afraid - try it.

Send out a weekly schedule of candidate events.

Send media representatives a copy of the newsletter you publish for your volunteers.

Your candidate can comment on current events, even those not specifically related to the life of the region. However, think about how you can address regional issues in your speech.

Try to arrange for the candidate to speak during an event that will likely be covered in the media.

Invite media representatives to the candidate's speeches to specific groups of voters.

Provide a list of all members of the campaign organizing committee, as well as campaign coordinators in the region.

Announce your fundraising event the day before and the day after the event is successful.

Report all those who support your candidate.

Do not hide the funds allocated and used for the election campaign.

Create a team dedicated to solving an issue. Tell us about its creation and objectives.

Announce all visits by dignitaries. Organize trips around the region for them, familiarize them with local problems. Talk about each of these visits before, during and after.

Organize a non-traditional candidate support group (for example, some former supporters of your opponent have changed their orientation and decided to continue supporting your candidate), come up with interesting name this group, tell the reporters about it.

Tell us about the main projects your volunteers are involved in.

It is desirable that paid information placed in the media arouses interest among reporters and a desire to take an additional interview with the candidate for free.

Use your connections with media representatives. Ask them to write about your candidate's work in the campaign: working with the mentally ill, actively including the candidate's family in the campaign.

Write a note on any topic, using the opportunity to place this article in the column reserved for the opinions of newspaper guests.

Try to get editors' support.

Monitor voter sentiment. Voter complaints can be used as issues your candidate is addressing.

Encourage volunteers, helpers, etc. Invite media representatives to such events.

You learned that citizens are collecting signatures on some issue. Express your concern about the issue raised. Invite media representatives.

Follow the activities of the legislative body, express your opinion on the bills under consideration, including in the form of written statements. Organize a public discussion of these issues.

Organize a “Write a Letter to the Editor” campaign. The point of this campaign is that citizens who support your candidate write letters to the editor with positive feedback about him or replies and rebuttals to letters from the opponent’s support team.

Carry a camera with loaded black and white film. Take photographs of your candidate while accompanying him on trips. Use these photos for press releases, etc. Come up with captions for them.

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The article discusses the importance of involving students in practical activities designed to raise awareness of environmental issues. Because mastering theoretical knowledge that is not supported by practical activity is not enough to develop the skills of correct environmental behavior schoolchildren. The author presents an analysis of ways to involve modern youth in events and actions, taking into account their age characteristics, passion for the Internet. Direct participation in practical activities aimed at drawing attention to environmental issues and searches possible solutions These problems help to form a personality with an active civic position, armed with knowledge about the state of affairs in this area, practical skills and skills in working to protect the environment. The relevance of the article is related to the aggravation of the unfavorable environmental situation on Earth, which is a generally accepted fact and without taking measures to improve the state of the environment, humanity faces an environmental disaster.

environmental crisis

motivation

event

1. Minnebaeva Z.E. Principles of development of ecological culture of schoolchildren in the educational process // Modern problems of globalization of the world economy and socio-cultural development of man: materials of reports. result. scientific-ed. conf. – Kazan: Fatherland, 2015. – P. 421–424.

2. Schoolchildren’s attitude to nature / ed. I.D. Zvereva, I.T. Suravegina. – M.: Pedagogy, 1988. – 128 p.

3. Khusainov Z.A. Ecological culture of schoolchildren: teaching aid. – http://libweb.ksu.ru/ebooks/02 l 28 000418.pdf.

4. Kazan. July 28, 2012. The first step to improve the Newlyweds Park [Electronic resource]. ? Access mode: http://kukmor.livejournal.com/853636.html.

5. Earth Hour. Official website of the World Wildlife Fund in Russia. – URL: http://60.wwf.ru.

6. About Greenpeace. Greenpeace official website. – URL: http://www.greenpeace.org/international/en/about.

The growth in the level of development of human society is due to scientific and technological progress, which is designed to create favorable conditions for the life of mankind. However, in the pursuit of high achievements, people often forget about their environment and treat natural resources as an inexhaustible source that allows humanity to enrich themselves without thinking about the possible consequences. The emerging contradictions between society and the environment are causing a severe environmental crisis. The result of the negative impact of humans on nature is an increase in the level of environmental pollution, a reduction in biological diversity, the disappearance of animal and plant species, and an increase in the number of genetically determined diseases.

The causes of the environmental crisis, along with socio-economic factors, are a person’s ideological and philosophical views, because they primarily determine a person’s attitude towards his environment and the degree of responsibility for possible Negative consequences unreasonable use of natural resources.

Warn and prevent ecological disaster perhaps by changing the value system modern society, by using the knowledge accumulated by humanity, which could contribute to the formation of an environmental culture of the younger generation. A person’s ecological culture is manifested in his environmentally determined activities. The development of ecological culture implies a complex influence on the cognitive, affective and active spheres of the individual’s consciousness. The formation of an ecological culture among students, coordinating and correcting the attitude of schoolchildren towards nature, is the goal of environmental education.

However, mastering theoretical knowledge that is not supported by practical activities is not enough to develop the skills of correct environmental behavior in schoolchildren. Direct participation in practical activities aimed at drawing attention to environmental problems and searching for possible solutions to these problems helps to form a person with an active civic position, armed with knowledge about the state of affairs in this area, practical skills and skills in working to protect the environment. Consequently, the involvement of students in events dedicated to environmental problems is the most important stage in the formation of environmental culture among schoolchildren.

Dissemination of information is of paramount importance. It is important that students know about environmental organizations in the region, the country where they live, as well as existing international movements. This information can be obtained through radio and television, Internet resources, newspapers and magazines. Knowledge of a foreign language allows students to find like-minded people from other countries, discuss environmental problems, share their thoughts and ideas, exchange work experience, thus a foreign language serves not only as a means for solving global environmental problems, but also serves to strengthen peace throughout the world.

The example of the successful activities of the Greenpeace organization helped to draw attention to existing environmental problems around the world and create environmental organizations and movements in many countries.

The goals of Greenpeace are environmental protection, education and promotion of an environmentally friendly lifestyle. Global environmental problems such as global change climate reduction tropical forests, overfishing, development of genetic engineering, radiation hazard, Arctic conservation are on the organization's radar.

International non-governmental environmental organization Greenpeace has more than 26 regional branches in 55 countries, including Russia. Regional offices are involved in national environmental projects, following the international strategy. More than 2.8 million people around the world support the activities of Greenpeace.

The earth is ours common Home, which means that environmental problems cannot concern only individual countries or people, these problems concern world society as a whole, and they can only be solved by uniting together, together. It is difficult to overestimate the role of a foreign language, with the help of which you can learn first-hand about environmental problems and activities aimed at solving these problems in different countries of the world. Knowledge of the language allows you to become part of the world movement, making your contribution to the common cause.

The global, large-scale is made up of the particular, and therefore the solution global problems you need to start small, with improving the health of your home yard, district, city. In particular, work on the school site is important practical significance, since all students can participate. This helps schoolchildren develop the skills of correct environmental behavior in the natural-social environment, respect for nature, and develops their environmental culture. Children's perception of natural beauty forms in schoolchildren correct environmental thinking and behavior in relation to nature. Working under the guidance of a teacher, they acquire practical skills, receive aesthetic pleasure from the results of their work, and develop careful attitude to the environment. They are unlikely to want to litter the garden that they have been improving or pick a flower from the flowerbed that they have been nurturing for so long.

Within the district and city, schoolchildren can participate in various kinds of events, such as environmental cleanup days to clean parks and squares of accumulated garbage; planting trees, which is especially important in connection with the “Green Record” campaign in the city of Kazan, within which thousands of trees were planted to make our city cleaner and more beautiful; cleaning the coastal zone of rivers and lakes located within the city.

The Green Record campaign began in Kazan in 2012. As a result of this action, dozens of streets, courtyards and squares of our city were transformed. Anyone could participate in the action and make a contribution by coming to one of the green cleanup days, which took place in different parts of the city. Seedlings and equipment were given out on the spot.

The slogan of the action was: “Do you want to live in a green city? Come and plant a tree!” Schoolchildren, teachers, and students took an active part in planting trees together with officials, deputies and famous people our city. The action gained great popularity among young people, thanks to the local press, television and social networks on the Internet, which widely covered its progress. The action had great educational significance for the younger generation, because it clearly demonstrated that to improve the environment, direct participation in its protection and improvement is necessary.

In 2015, the “Green Record” campaign smoothly flowed into the year of public gardens and parks in the Republic of Tatarstan. During this year, existing squares and parks were restored and new ones were built, making our city even more beautiful and more convenient for citizens to relax.

Motivating and taking into account the interests of students is of great importance for the success of a project. The Internet and in particular social networks, the active users of which are schoolchildren, where they spend most of their free time in search of friends and communication, have enormous potential for attracting schoolchildren to environmental actions. Information posted in in social networks, is spreading quickly among young people, causing discussions and comments. So why not use this resource to draw the attention of young people to the environmental problems of their hometown or village?

Using the activity of young people on social networks, it is possible to successfully attract the attention of young people to existing problems and involving her in interesting projects. Unfortunately, this potential is underutilized and it is necessary to work in this promising direction.

It should be noted the positive experience of the all-Russian action “Blogger Against Garbage”, which is widely covered on various social networks and is popular among young people. The organizers of the action open groups where everyone can join, set a place and time for the event, and provide the equipment necessary for cleaning. Each participant receives a commemorative T-shirt with the campaign logo. The media are involved in covering the event: local newspapers and television channels. A report on the event is also posted on social networks, accompanied by photographs and comments from its participants. With each promotion held, the number of participants increases.

As part of this action, an event was organized in Kazan to clean up the Newlyweds Park (opposite the Central Bus Station building and next to the city’s River Port). The park was in terrible condition, despite the fact that it is located almost in the center of the city. The organizers and active participants of this event were students of Kazan universities, and, importantly, they were joined by concerned residents of this microdistrict. The group of activists was supported by the Ministry of Ecology and natural resources RT, allocating equipment and workers from the city production trust for water and green management. The DJ entertained the cleanup participants with music and attracted people from the surrounding area to the park. As a result of the action, several trucks of garbage were removed and new benches and trash cans were installed. The park has been transformed and has become a more attractive place for citizens to walk and relax.

As can be seen from this example, young people are ready to participate in activities aimed at solving environmental problems; they just need to find the right motivation. Instead of long educational conversations and forced participation in cleanup days, it is much more effective to find forms of holding events that would meet the interests of modern young people.

Another popular destination is the Earth Hour campaign, which was founded by the World Wide Fund wildlife(WWF) in 2007 as a symbol of human concern for the environment. The slogan of the action - “The whole world for one planet” - reflects it the main point. People all over the world turn off their lights for one hour as a sign of concern for the future of the planet. This action has grown into an international campaign to preserve the resources of our planet, in which anyone can take part. Residents of Kazan, and especially students and schoolchildren, take an active part in this annual event. To join Earth Hour, turn off room lights, building lights, computers, holiday lights, neon signs, televisions and table lamps, and you can also turn off unnecessary electrical appliances.

Each country draws attention to what is most important to them during Earth Hour. this moment. So in Russia, in 2012, during the Earth Hour campaign, more than 120 thousand signatures were collected for a law to protect the seas from oil pollution. At the end of 2012, the law was signed by the President and came into force on July 1, 2013. In 2015, as part of the Earth Hour campaign, WWF Russia carried out the “Time to Think Different” campaign, calling for the freeze of environmentally hazardous and expensive projects in the Arctic. The Foundation collected signatures for an appeal to the President of Russia with a request to introduce a ten-year moratorium on the development of new oil fields on the Arctic shelf.

This action is accompanied by charity concerts with the participation of stars and the collection of donations in support of a specific environmental project in Russia. Anyone can become part of this event, which can not only attract attention large quantity people to environmental issues that are relevant for Russia today, but also to solve these problems while preserving unique nature our country for ourselves and future generations.

Involving schoolchildren in environmental protection activities gives them the opportunity to put into practice the knowledge acquired in class, allows them to realize their involvement in nature, develops the skills of correct environmental behavior and allows them to hope that our future generation will grow up not indifferent to environmental problems and will be able to accept necessary measures to solve these problems. And knowledge of a foreign language allows you to integrate into international organizations and engage in environmental activities on a global scale.

Bibliographic link

Minnebaeva Z.E. INVOLVING STUDENTS IN EVENTS DESIGNED TO ATTRACT ATTENTION TO ENVIRONMENTAL PROBLEMS // International Journal of Experimental Education. – 2016. – No. 1. – P. 86-89;
URL: http://expeducation.ru/ru/article/view?id=9393 (date of access: 02/26/2020). We bring to your attention magazines published by the publishing house "Academy of Natural Sciences"

The question of how to work productively with the media is answered by Roman Avenirovich Yushkov, journalist, executive secretary of the newspaper “For a Person” (publication of the Perm Regional Human Rights Center), editor of the Periscope Information Agency, which covers the problems of social activism and protection of public interests, activities of various initiative groups and non-profit organizations.

In what cases can you contact the media and what will this do to solve the problem?

The media should be contacted in almost all cases. We live in the information age, and it turns out that what is not in the media, in the information field, is not in reality. That is, are we conducting any kind of peaceful negotiations with the authorities, for example, municipal or state. Or we enter into some kind of conflict and achieve our goals through harsh protest means. In any case, we simply need the information component of our activities. If we have reached some kind of agreement with the authorities, then it is necessary to make this agreement public so that it becomes more stable, so that it is much more difficult for the authorities to backtrack. All the more deserving of coverage is each stage of resolving any conflict situations, because Power is very often a nocturnal beast that really does not like to be dragged out into the light. And therefore, making public the actions of the authorities, our actions, some aspects of interaction is a prerequisite for increasing the degree of success.

At any social activities, from any all-Russian public organization with a staff of hundreds of people to a small initiative group of three people that wants to ensure that, for example, near a school they stop parking cars on the lawns and plant green spaces, and in both cases publicity is necessary. And working with the media is the main thing integral part this publicity

What is the best news opportunity for the media?

An informational occasion can be any turn in the conflict, any success that we have achieved in this conflict, any decision of the authorities, an adopted resolution or court decision, the filing of any appeals, lawsuits in court, the sending of collective complaints, complaints to the prosecutor's office, receiving answers, if they are at least somewhat meaningful - all this can become informational occasions, that is, those reasons on which we can force the media to talk about ourselves.

Suppose we have a reason - how to attract the attention of journalists? Where to go?

There may be several options. If we have some kind of permanent activity, that is, this is not a random reason, but some kind of program of action, it doesn’t matter whether you have a registered entity or is it just a spontaneously emerging initiative group. If we have a long-term program of action, then we need to take this seriously.

The optimal technology that I usually recommend to serious initiative groups, when people are responsible for their work and really want to achieve some results, is to nominate a press secretary from among their ranks. That is, a person who has at least some experience - at least minimally journalistic, for example. Accordingly, this person must collect an address database, email addresses of the media (after all, I can transfer such an electronic database, accumulated over the years). This person should regularly send out press releases to all media outlets. This is a serious responsibility; if possible, he should be freed from other activities.

Often people don't take this seriously. You ask: “Do you work with the press, with the media?” “Yes, we are working.” “How are you working?” “Well, we have one woman’s cousin, she works at the Europe-plus radio station in Perm, for example, and she said it twice on the news.” This is a completely amateurish approach. Today in our city there are hundreds of different media outlets, primarily electronic ones. There are so-called active bloggers - these are people who run Live Journals on the Internet, which are also a resource. Therefore, if you are creating news, and your goal is to get into news feeds on radio, television, the Internet, newspapers, then, accordingly, your press release should go to these hundreds of media outlets. Leave electronically, of course. And it will be very good if your own press secretary does this.

If it is impossible to find your own press secretary, contact friendly public organizations: the Perm Regional Human Rights Center, the Perm Civil Chamber, the GRANI Center, us, the Periscope Information Agency. And we will already build some kind of information support and information dissemination system for you.

Are there any Perm media outlets that you can contact separately? Is there any reason?

It always makes sense, in addition to mass mailing, to additionally contact the most rated media, duplicate your appeals in orally and to those media that, as you know, are especially friendly towards you. But in our situation, it is always useful, in addition to sending mass emails to journalists, to contact TV channels. Perhaps, additional information can be sent to specific interested journalists via their email addresses after an interview with them or sent by fax.

There is a radio "Echo of Perm". It is quite active, willing, and bold in working with various public and protest initiatives. It always makes sense to call there again, make sure that they received your press release; if they did not receive it, then send it again through some alternative channel, by fax, for example, or at least simply verbally report the essence of the event.

It probably makes sense to contact the top-rated Perm Internet sites. As of December 2010, these are 59.ru and prm.ru, but the situation in this area is constantly changing, so it is necessary to monitor it.

Can you specifically name the Perm publications that you mentioned - the ones with the highest ratings?

In the electronic sphere - 59.ru, prm.ru. Further, alas, cinema is still the most important art in our country, as V.I. Lenin, so we need to work additionally with television. If, for example, at your event, picket, meeting, or in some conflict situation, television is involved, a camera appears - this is very good.

In general, Perm television, of course, easily works on orders from, for example, the press services of the administration, regional, and city. And yet, it is impossible to pay for everything and keep track of everything. Therefore, we need to work with all four channels that have news today: “T7”, “Rifey”, “UralInformTV” and “VETTA” - this is not so much.

What about printed publications?

It is clear that it would be good to get your problem into the largest printed publication. Today in Perm it is “Friday”, if I’m not mistaken, 150 thousand copies. “Local time” is probably on the order of hundreds of thousands. Although “Local Time” is a very specific publication. They work too closely with the authorities and business. Therefore, when you come into conflict with the authorities, it will be difficult for you to force Local Time to write about your problems. But it happens in different ways - they also need to strive to periodically show that they can give some kind of independent view of the conflict situation. So we have to try.

Does it make sense to contact the federal media?

It makes sense to contact the federal media if your news story is very bright, if it is an event of a federal scale. Well, for example, if you decide to block the Trans-Siberian Railway, which runs near your school, around which you have a conflict, a confrontation, I think that this is a worthy reason to contact the federal media, somewhere on REN-TV, for example .

Or if several dozen parents lay down in the school corridors in protest against the fact that some deputy N. or M. is taking away the school building from you. This event is already quite bright, and you can claim the attention of the federal media. If you are just having an ordinary meeting with a representative of the administration, where you air out your grievances to each other, you are unlikely to be able to attract the feds.

Please tell us about the work of the Periscope Information Agency. How can you cooperate with him?

The Periscope news agency operates in the mode of electronic mailing of letters to media addresses and in the mode of publication on the website. This is an offshoot of the website of the Perm Regional Human Rights Center. In principle, anyone can easily familiarize themselves with our activities; if they type the address periskop.prpc.ru, they can see what our messages are. We focus our attention on covering various social initiatives.

How we work... For example, we receive information directly from participants in an initiative, from participants in events, or from people who acted as plaintiffs in a lawsuit. We try to get from them not only an oral comment, but also some documents from which we can more clearly form a picture. Then we make a news report. And this news message is distributed, probably, to 300 addresses of Perm media, individual Perm, and not only Perm, journalists (in Yekaterinburg, in Moscow). This goes to those media that use our services and, accordingly, it, on the one hand, is republished in some unchanged or slightly changed form. On the other hand, this serves as an impetus for the independent work of the journalist. In order for a journalist to take a camera, take a voice recorder and come to your specific event, if it is, for example, an announcement. Or I conducted my own little investigation and wrote an article about your situation.

How can I contact you?

You can get in touch by calling 212-90-01, you can tell us about your situation and send it to e-mail [email protected] our messages, which we will already work with and somehow bring them into a standard format of news information.

In what cases are special events necessary to attract media attention to the problem? Are there any specific cases? And what kind of events will these be?

Special arrangements are needed very often in cases where there is not enough informational occasions, which appear by themselves. Moreover, to a large extent, your activity should consist of organizing such special events. And, in principle, even trial often serves as such a special event. Often you have to file lawsuits knowing that they will not be won, but, nevertheless, this will force a journalist to come to the courtroom and, accordingly, cover this trial.

It could be dozens different forms special events: conferences, meetings, round tables on your topic, negotiations with opposite side, and, in this case, public negotiations to which the media can be invited; street activity, that is, pickets, rallies, demonstrations, processions, some kind of street meetings, it always looks bright and attracts attention.

You can practice some kind of public appeals at meetings of deputies with voters, for example. You know that there will be journalists there, that is, everything has already been organized there without you. You simply come there as an initiative group and force them to talk about your problem. Moreover, in your speech you show that the problem is extremely acute, that it is worthy of a given deputy or governor, another representative of the government - the mayor - dealing with this problem, and that it is worthy of the media present writing about it.

Any information PR work is not only a question of how to cover it, but also a question of how to organize your activities so that it is conveniently covered. People with some experience in public PR activities can assist you, dear novice activists, not only in covering, but also in thinking through your activities from the point of view of attracting attention to it. You can contact me, in particular, and we will discuss how to organize your activities more publicly, more efficiently, more effectively.

Roman Avenirovich, tell us in a few words about the rules of communication with journalists.

The worst thing you can do is say: “We have such a problem, such a problem, all hope is only in you! Help, dears! This is a Soviet approach, which proceeds from the fact that the press is such an assistant in good deeds. Alas, the situation is completely different. Today, the press and all media are a business; they need to produce an interesting product in order to attract readers, viewers and listeners. This is what we must proceed from. Therefore, no requests for help! You can only use the words “Please, we kindly ask you to come” if the journalist is a very close friend of yours. If you provide adequate, correctly compiled, that is, sufficiently complete, clear, clear information on an interesting public issue and provide it on time, not an hour before the event, but a couple of days, for example, then no requests are needed. Journalists will be grateful to you for it, they will come and work.

Of the 200 recipients to whom you send this information, there will be 5-7-10 who will be interested in it. Therefore, you just need to conduct this clearly, technologically information work and the press will help you. The general tone of communication with the press should be that of polite partnership: not ingratiating, on the one hand, and not boorishly cursing on the other: “We know you, write everything in your own way, as they tell you at the mayor’s office, you’ll twist and redo everything…”. This is not necessary - the journalist who is in front of you is not responsible for other journalists, even for colleagues from his television company. Therefore, politely, clearly, clearly and in the spirit of business ethics. For example, if a journalist asks for a court decision on your issue, and you promised to do this, then you cannot lie. It is in your interests to convey this court decision to him. I speak here as a journalist, I know that people are often completely ineffective, irresponsible, and I don’t want to have anything to do with such people. Be responsible partners and the press will be pleased to do business with you, they will be willing to cooperate with you

June 26 is the International Day against Drug Addiction and Illicit Drug Trafficking. It was established by the UN General Assembly in 1987. Even then, the problem of combating this disease became particularly acute on the planet. Therefore, almost immediately the General Assembly held a session on drug problems and decided to sharply reduce drug addiction over a decade.

Risk group – youth

Alas, the issue is not only not resolved, but has also gotten worse. The number of people using drugs has increased and now exceeds 3% of the total population of the planet. The consequences of drug addiction have become threatening; the number of minor drug addicts and women is growing. Average age young drug addicts have already reached 13-14 years of age.

The fight against drug addiction has occupied a special place in the activities of health authorities and internal affairs of our country. Trouble is brought by the decline in the morality of Russians, the pursuit of many “dealers” for the easy profits that the drug business brings. They do not care about the health of the nation; the measure of success has become money earned from the misfortune of others. That is why they are striving to strengthen contacts with the countries of the Near and Middle East and Asia. Afghanistan, which is close to us and is the world’s main supplier of heroin, makes a “significant” contribution to the development of the drug business in Russia.

After the collapse of the USSR, the problem worsened. The number of drug addicts has increased several times; every fourth crime is committed with the participation of drug addicts. This is not just a problem. This is the pain of the entire world and Russian community. Despite numerous campaigns to prevent drug addiction, exhibitions, conversations about the dangers of narcotic and psychotropic substances, and increased administrative and criminal liability for their storage, sale and use, the situation remains almost unchanged.

According to the results sociological research conducted as part of monitoring the drug situation in the Stavropol Territory in 2017, 10.6% believe that it is very easy to get drugs today. 29.8% are convinced that it is relatively easy. Almost every fourth person is convinced that drugs can be purchased via the Internet. 13% of those surveyed noted that among their circle of acquaintances there are people who use drugs.

About a third of respondents (27.5%) admitted that they first tried drugs at the age of 16-17 years. Almost the same number of respondents (25.2%) indicated that their first experience of using drugs appeared before the age of 12 years.

It is significant that only 3.1% of respondents who had ever used drugs tried them for the first time over the age of 40. This confirms the previously made conclusion that adolescents and young people are the most vulnerable group exposed to the threat of drug addiction.

According to 67% of surveyed residents of the Stavropol Territory, the main reason holding them back from drug use is a conscious negative attitude towards drug use. A third of the answers boil down to the fact that fear holds them back from drug use. early death, and 20.5% - fear of contracting HIV infection and viral hepatitis B and C.

Finding yourself out is the first fear of a drug addict.

The main reasons for the spread of drug addiction, according to respondents, are the moral degradation of society, permissiveness (50.8%), dissatisfaction with life and social ill-being (44.3%), the influence of the drug business (35.3%), excessive freedom (34.4% ). The disorganization of leisure time of the population, especially teenagers and young people, is also important reason. Only 17.2% of study participants answered clearly in the affirmative to the question about the availability of leisure opportunities in their locality.

According to respondents, the most common motives for drug use are interest and curiosity. Unfortunately, parents often find out too late that their child has started using drugs. For example, if a child is hostile to the idea of ​​undergoing voluntary testing for non-medical drug use, this is already an alarming signal for parents. Finding yourself out is the first fear of a drug addict, even a beginner.

Most parents consider drugs one of the biggest threats to their children. But few parents understand how to protect their child from this danger. Many people simply have no idea how to conduct a conversation correctly so as not to run into a wall of misunderstanding or rejection.

Modern teenagers are often more knowledgeable about drugs than their parents. Therefore, before starting a conversation, it is necessary to learn more not only about how to conduct a conversation correctly, but also about the drugs themselves, their methods of use and consequences. Often the child himself can tell you about this if you start the conversation correctly and conduct it correctly. In addition, it is necessary to know that children and adolescents begin to try and then use drugs under the influence of certain motives. Most often, a child tries a drug to satisfy his curiosity and feel the effects of the drug.

Despite the propaganda of the harm from drug use and the irreversible consequences of drug addiction, teenagers believe that drugs will bring them pleasure and new sensations. And the danger associated with their use will not affect teenagers, because they will only try it. Another common motive is a sense of belonging to youth subcultures in which drug use is common. Sometimes drug use is an expression of independence, a protest against the society in which the teenager lives.

The most important thing in the fight against drug addiction is its prevention.

What everyone needs to know about legal liability for drug possession and distribution

Is drug use against the law? The answer to this question is contained in the Code of Administrative Offenses of the Russian Federation, Article 20.20 of which states: for consumption (drinking) of alcoholic beverages in prohibited places, consumption of drugs or other intoxicating substances on the streets, stadiums, squares, parks, in a public vehicle, etc. in public places An administrative fine in the amount of 4,000 to 5,000 rubles or administrative arrest for up to 15 days will be imposed.

Let us remind you that administrative responsibility a person who has reached the age of 16 at the time of committing the offense is subject to And since his parents are responsible for the minor, the appearance of teenagers under the age of 16 in a state of intoxication, or their consumption (drinking) of alcohol and alcohol-containing products, narcotic drugs or psychotropic substances without a doctor’s prescription, new potentially dangerous psychoactive substances or intoxicants substances entails the imposition administrative fine for parents or other legal representatives of minors in the amount of 1,500 to 2,000 rubles.

At the same time, if a citizen who uses a drug, for example, marijuana, voluntarily applied to a treatment facility in an effort to get rid of addiction, he may be released from administrative liability for this offense.

Administrative liability for drug users occurs if they acquire, store, transport, manufacture, process drugs that are not classified as new potentially dangerous psychoactive substances:

a) without the purpose of sales;

b) in a small size.

Actions involving drugs on a large or especially large scale, as well as all actions related to the sale of drugs, regardless of their size, are within the scope of the Criminal Code. And these are completely different consequences...

For example, if a citizen picked, dried and stored the narcotic drug “marijuana”, he can receive up to five years in prison with a fine of 300 thousand rubles.

An even sadder picture emerges in the case of illegal production, sale or transfer of narcotic drugs, psychotropic substances or their analogues. For these acts you can be imprisoned for a term of four to eight years.

Please note that the sale of narcotic drugs is considered to be any means of their paid or gratuitous transfer to other persons (sale, gift, exchange, payment of debt, lending, etc.), as well as other methods of distribution, for example, by injecting drugs.

At the same time, liability for the sale of synthetic drugs - which include “spice” and “salts” - occurs regardless of their size. That is, even if we are talking about a small bag of “mix”, this is already criminal, and not administrative liability.

Perhaps someone will be surprised by the fact that even if a person has a cigarette with “weed” in his pocket, which he offers to his friend or girlfriend, he is also committing a crime under Article 228.1 of the Criminal Code of the Russian Federation - drug sales. Meanwhile, these actions do qualify as sales, even if the friend did not take money for the drug he smoked.

The same is the case with so-called “bookmarks”, when they may contact you with a simple request - to put it in a specified place or take a small bag from a hiding place, and in return they promise a certain amount of money... It would seem like a trifle, you don’t have to do anything, and the money is practically already in your pocket, “easy money” - even too easy not to pay attention to it and not be wary…. Of course, you may not even know what is in this bag, however, as you know, ignorance is not an excuse, and free cheese only comes in a mousetrap. After all, you took the bag or put it in the indicated place. This means that you are the distributor, the criminal. And it is you who are facing imprisonment - at least for a term of four years. And if this bag is also handed over to minors, then it threatens with imprisonment for up to 20 years with a fine of one million rubles.

What to do if you find a stash of drugs?

It is quite understandable that drug dealers are trying to eliminate direct contact with the buyer by inventing various ways delivery of the “goods” to the buyer. Most often, dealers hide packages of drugs (“stashes”) in public places: under benches, in fences, in the entrances of houses (glued to railings, placed in electrical panels, between window frames), in flower beds, children’s sandboxes, just lying around on the street. cigarette pack, under various items. Then, through correspondence on ICQ, Viber, WhatsApp, Telegram, the location of the drugs is communicated to buyers.

To an uninitiated person, this whole process may seem like an adventure game, some kind of quest, under the terms of which one hides, gives hints in messengers, others pay money, search. Thus, everyone in this situation plays his own role assigned to him by the drug dealer, without thinking that this is a game of life and death.

Therefore, once again, when performing this or that action, making a choice or the next step in life, remember: you cannot go back to the past, there is no time machine...

If you accidentally discovered such a cache or witnessed its planting, be sure to report it via communication channels 102 or 112. Before the police arrive, try to remember the signs of all the suspicious persons who are “hanging around” in your yard, so that you can later describe it in detail to law enforcement officers. Under no circumstances should you pick up a bookmark because you don’t know what’s in there. The substance may be poisonous! In addition, by examining an untouched “bookmark”, the police can take fingerprints of the intruders.

On the game

Police officers pay considerable attention to conducting awareness-raising events among adolescents and youth, parents and teachers about the dangers of drug use and the responsibility provided for by law. Russian Federation for participation in their illegal trafficking.

In the Stavropol region, operational and preventive measures and campaigns have become traditional, such as “Children of Russia”, “Conscript”, “Tell me where they sell death”, “Poppy”, Internet lesson “I have the right to know!”.

Among young people, the operational sports game “On Guard of Life”, organized for the third year in a row by the Directorate for Drug Control of the Main Directorate of the Ministry of Internal Affairs of Russia in the Stavropol Territory on the eve of International Day combating drug addiction and drug trafficking.

Immersing themselves in an adventure game, participants try on the role of employees of operational departments, perform intellectual, strength, sports individual and team exercises, demonstrate knowledge of anti-drug legislation, human rights and legitimate interests, practical skills necessary for law enforcement officers (operational, investigative and expert - forensic services, services special purpose etc.), identify alleged drug dealers, thus collecting clues to discover caches of narcotic drugs and psychotropic substances in the finale.

At the same time, the preventive campaign “Tell me where they sell death” is gaining popularity, which encourages citizens to report information about known facts storage or sale of narcotic drugs. You can provide this information by calling 8-800-100-26-26, “02” or “102” (from a mobile phone) around the clock.

As part of the International Day against Drug Abuse and Illicit Drug Trafficking, municipalities The Stavropol Territory has organized many interesting thematic conversations, concerts, flash mobs, sports competitions, and competitions.

“The fate of everyone is the same - either the dock or death from an overdose...”

Interview with a former drug addict.

– Sergey, how old are you and when did you start using drugs?

- I am nineteen years old. I started using drugs in the ninth grade. It all started with weed - with hashish, in the basement of the house where we teenagers gathered and talked. They offered me a try, but I didn’t refuse out of curiosity. Very quickly - this happened when I left school, having only managed to complete the ninth grade - I switched to hard drugs, opium, and so on. The first time you try them is again out of curiosity. And then you realize that you and your body feel bad without it, you can’t live without them, and you need to use them as often as possible – every day. I used them for about four years.

– Do dealers sell drugs to all schoolchildren who want them, or only to a limited circle of people?

– Of course, they try to sell to trusted people or those who won’t talk left and right about it. Now distributors have become more careful. Previously, for example, there were points in the courtyards - they sold it to everyone. But not now. Now the times have changed a little. Danger from law enforcement agencies has appeared.

– In general, can you tell by appearance and condition that a person is using drugs?

- Can. The eyes change a lot. When you get high, they seem to drop a little. Blue circles. The face turns a little pale. You can see a person when he is stoned.

– At what age do schoolchildren start using drugs?

– I know those who started using them at the age of 12-13.

– Sergey, where did you get the money for drugs? Where did your drug addict friends get them?

- Everyone does their best. He buys something, resells something. They beg, they borrow, they steal. We'll see how it goes. This is a certain type of activity. If only there was money there.

– In your opinion, what should society and the authorities do to prevent people from falling into this environment?

“We just need to keep them busy with other things so they don’t poke their noses into it.” Well, protect from communicating with bad people. On the other hand, a person must have some goals, probably from childhood. Everything depends on the person; he alone bears responsibility for his actions, for the choices he makes.

– You haven’t used drugs for six months now. Some may think that this can be easily done...

– It’s difficult to get over this, to overcome it. I almost couldn’t walk for three weeks.

– You have been using hard drugs for about four years. Is this considered a long time or not?

– Among drug addicts, no one is even curious about who uses how much. When you get hooked on the “system”, it doesn’t matter how much time you spend. You are on the “system”.

– How many drug addicts you know have died?

– The fate of all drug addicts is the same – it ends either in the dock or in death from an overdose. If you give up all this, maybe other options will appear. But no.

-You had problems with law enforcement agencies?

- Yes. They were detained during raids. Often just to clarify the circumstances, because the police know that you use drugs and can steal something. They take it and check it. When you start going there, they already know you there, and over time you end up there more and more often.

– Sergey, aren’t you afraid that after this interview you may have problems with the environment in which you were recently? What if someone from this environment, according to their own ideas, thinks that you need to be “punished”?

“There cannot be a worse punishment than being a drug addict.” With this interview, I am trying to draw attention to the problem of drug addiction and warn teenagers, young people, to warn them about the trouble that awaits them if, out of curiosity, they take the first step towards drugs.

The Constitution guarantees every citizen of the Russian Federation the right to a favorable living environment. Some people calm down with this. The lives of others are sacrificed on the altar of the struggle for the quality of this very right. It is they who, using fabric printing, decorate the city with social advertising, organize rallies near the walls of “harmful” enterprises, gather the conscientious public for volunteer park cleaning events and organize other “green” marathons.

Infecting society with interest in environmental issues

The already mentioned means of modern printing are very helpful in propaganda. Their diversity allows you to solve many problems simultaneously, achieving high results without extra effort. For example, a tie with a logo will immediately explain a lot to your counterpart, and perhaps even interest you in the prospect of personal involvement in the movement of the advanced and progressive. Flags, T-shirts, advertising banners, souvenirs and even umbrellas - all this can carry an idea into the world and find a lively response in the hearts of those who care.

What do environmental activists choose today?

It is not so easy to surprise a modern person and hook him to the living. But some still succeed.

Ecoworld news flash for inspiration:

1. Graffiti. Residents of Kyiv Podil are admiring the latest masterpiece by the British artist Fintan Magee. It is unlikely that there is an element of chance in the fact that a huge drawing on the topic of ecology appeared on the wall of the State Sanitary and Epidemiological Service.
2. Moscow volunteers carried out the Anti-Plastic campaign in several stages. Saturday Saturdays of August 2015 filled up free time 1000 volunteers work for the benefit of society, competitions, quests, quizzes. On the crest of a wave of public enthusiasm, about 260 kg of garbage (everything, not just plastic) was collected, scattered along the banks of the capital's main waterway, along beaches and in park areas. Everything found was sorted, disposed of, and sent for recycling. All that remains is to reach out to everyone else: so that they don’t litter in the future.
3. The news from Lebanon is less encouraging. There, on August 23, 2015, a wave of numerous protests took place. It came to explosions, tear gas and clashes between the population and the police. The cause of the unrest was an overcrowded landfill threatening the city's ecology and the inaction of the authorities regarding the regulation of the issue of garbage removal.

The main thing is to do at least something. The environment will not improve on its own. Don't sit idly by, take action!