Star style: Ekaterina Mukhina – the Russians advance and win. Is it possible to wear contact lenses in strong conditions?
On Perminova, Gazinskaya, Sergeenko and Duma, the fashion world still does not converge when we mention spectacular Russian girls who have won the love of fashionistas around the world. There is, for example, also Katerina Mukhina, the former director of the fashion department of VOGUE Russia. What is remarkable about Katya’s style – see below.
We have not yet completely gotten rid of the peculiar “stigma” of bad taste that we are ready to hang on the first fashionista we meet, whose surname goes back to Russia and Ukraine. And yet, with each fashion season there are more and more characters whose origins and refined taste are continuously connected with neighboring Russia. One of these bright characters is Ekaterina Mukhina. Some still won’t get used to putting the prefix “former” before the definition “director of the fashion department of the Russian VOGUE.” And yet it is so - Katya Mukhina moved to London and is now collaborating with VOGUE as a remote fashion editor.
We have not yet gotten rid of the peculiar “stigma” of bad taste, which we are ready to hang on the first fashionista we meet, whose surname goes back to Russia and Ukraine
A certain imposition in the form of “everything is good in the West, but everything is bad here” sometimes really prevents us from objectively perceiving the Russian beauty as a fashionista with delicate taste. But really, cover Katya Mukhina’s face with a photograph or, and no dissonance, however, will arise. Slender legs, long wavy hair, laconic and moderately trendy combinations, no flashy shades or crazy fashion antics. Everything is in order - what more can I say. We are especially pleased when Slavic girls prove without much effort that we don’t need to “reach out” to European fashionistas, because we can pull whoever we want with us.
Slender legs, long wavy hair, laconic and moderately trendy combinations, no flashy shades or crazy fashion antics
There are still people who are more interested in the work of the podium drummers than in the party before the start of the show
Ekaterina Mukhina Without exaggeration, everyone in the fashion industry knows. First - as director of the fashion department ELLE, Then - Vogue Russia, later - as guest editor Vogue Ukraine, and also as a stylist for the book cover of a famous photographer Patrick Demarchelier (73) Dior New Couture. “When I see this book, of course, I feel joy and pride,” Katya smiles. She talks about this in her new status - editor-in-chief of the magazine. ELLE Russia, and by phone from Paris. Katya is now having a real marathon: fashion weeks, meetings, filming for the season ahead, selecting a new team. But she's no stranger to it. "Even after leaving Vogue When I wanted to relax, I couldn’t change my lifestyle. Although I am obsessed with work, family always comes first for me.” Katya recalls how one day her daughter Masha asked: “Mom, what if they call you to film Kate Moss(43) first of September, who will you choose, me or Kate?” “Of course, you,” answered Katya, who had not missed a single school lesson during all the years of her daughter’s studies. “What if it’s the second of September?” - “Then Kate Moss. Right after the line.” And you believe her - once she managed to fly one day from Milan to Thailand for the sake of the cover Condé Nast Traveler, and then return to the Armani show.
Katya's appointment took place in mid-December last year. February issue ELLE became the release with her debut editor's word, but was made entirely by the old team. “It’s better to evaluate the work of our team in September, when the new season begins,” explains Katya.
Katya spoke about modern gloss, the dream team and why not everyone can work with her PEOPLETALK in an exclusive interview.
First photo: jumpsuit, Lanvin. This photo: earrings and rings, Roberto Cavalli
Katya, what will ELLE be like with your arrival?
KATYA MUKHINA. ELLE- it's always fun and absolute positive. This magazine is loved by very different people: some have families and children, some have a successful career, some have chosen a more relaxed lifestyle - but all these people are interesting and interested. They want to move on and develop. For them, the magazine was important in the past and will be relevant in the future. Moreover, each brand has its own DNA, and therefore you should not wait for transformation ELLE in Dazed & Confused.
What are your first decisions in your new position?
K.M. It’s not easy with me - I’m a neurasthenic worker: I go to bed at three in the morning, get up at six. I fall asleep thinking about my projects, and wake up with them. (Laughs.) At the same time, I understand perfectly well that balance is important in everything, so I myself can go up to someone in the editorial office to literally kick them out for a walk if I see that the person is simply sewing up. Gloss needs nourishment and inspiration. When I arrived, I warned everyone: we will work a lot, especially at the beginning. As a matter of principle, I don’t want to outbid anyone, but gather people who were already on my team. Perhaps the first purpose - Vadim Galaganov as fashion director ELLE. In the publishing house Conde Nast he worked outside the state, did a hundred wonderful filming for GQ, but decided to move on and get into women's fashion. I also plan to develop young professionals. I love those who have not yet held high positions, because they have drive. But first of all, I understand perfectly well that we are doing business, creating a great product within the strict framework of marketing guidelines. I assure you, it is much more difficult than doing pure art.
Dress, HOUSE OF FAME; earrings, Daniil Antsiferov; ring, Roberto Cavalli
What problems need to be solved in the near future?
K.M. In addition to the current ones - the release of a new issue every month - we will have to re-assemble the pool of photographers and models with whom we will collaborate. Our business is not as simple as some might think. There are unspoken rules by which all glossy media live. No one writes about them, but people in the industry know them. There are photographers Vogue, which, for example, will never be filmed for ELLE, there are models that work only with a certain range of publications. And the main task now is to establish connections, build a process, and hold dozens of meetings.
Are you easy to work with?
K.M. It all depends on the person, because I am very demanding of both myself and people. And also very, very patient, and I give a second chance, and a third, but on the 15th the point of no return comes, and I move on - without clarification and regrets. I am a non-conflict person, but, on the other hand, I am very direct. Not everyone is ready to accept the truth; many are scared by it. I prefer to immediately discuss the problem rather than accumulate negativity, because I adhere to the theory that everything around us is energy. And if you invest in something - a business, a person, a relationship, you need to receive emotions in return. Playing with one goal quickly gets boring.
You worked at Vogue for a long time, but you started your career at ELLE. Whose approach to work is closer to you?
K.M. Vogue And ELLE- my two homes, and there are two people in this industry who have largely defined me as a professional, although they have very different approaches to work. This is the editor-in-chief Vogue Vika Davydova and previous chief editor ELLE Lena Sotnikova. Both taught me an important truth: if you want to make a good magazine, you need to be moved by every picture, every word, every letter, every number. Only when you carefully nurture each page do you get a great product.
Dress, Chapurin haute couture
Katya, fashion shoots are an important part of your professional life, which editors-in-chief usually do not deal with. Will you continue to style them?
K.M. Yes, sure. We are committed to optimization and do not plan to pretend to be stars, saying that I am the editor-in-chief, Vadim is the fashion director, and we will not film all sorts of little things. If at a particular moment there is no one else, I am ready to do whatever the magazine needs. I’m happy that Vadim is next to me. It is very rare for super stylists, very talented, to shoot portraits, culture, actresses, and not just fashion. And Vadim loves working with the characters, he’s just a fan of filming, and we’re on the same wavelength.
Did it take you a long time to decide when you were offered this position?
K.M. Two days.
So there was almost no doubt?
K.M. I spent a long time preparing my daughter (Masha is 13 years old - editor's note) to enter a London school. For me, let’s say, this has been the main project of the last three years. And when she finally arrived, I was simply euphoric for some time. And then I realized that I have enough energy to go to work.
What will happen to your other projects? With the site “Mothers and Daughters”, for example?
K.M. My sister remains the editor-in-chief there. We made this decision at the beginning of 2016. This was a year of travel for me, a period of active internal growth. I have visited many places: Normandy, V Iceland, V Peru. So I abstracted myself from the site a long time ago, and quite consciously. Four years ago I left Vogue to take care of the family, but over time I realized that you shouldn’t give up anything. Even if I had the opportunity to wake up whenever I want and calmly go drink coffee, without having any plans for the day, I would still try to develop and move forward. This is neither good nor bad. The main thing is to understand yourself. We are very fond of labeling people, but I believe that there is no need to break anyone. In 2016, I learned two important lessons: it is useless to change someone - you need to accept the person or situation as they are. And then you decide whether you want to go through life with him (or her) or not.
Dress, Tom Ford; shoes, Roberto Cavalli
Living by such principles is a lot of internal work. How do you deal with this?
K.M. I am a Soviet child, I was raised in a Soviet school, and I had Soviet sports. “No matter what happens, be patient” - that’s what we were taught. So yes, I did not immediately accept the new principles, but somehow in an instant I suddenly realized that, it turns out, you can choose, like from a menu in a restaurant, what you like, and allow others to do it. I teach Masha this too. For example, she says: “Mom, what if I get a tattoo or dye my hair blue?” I answer: “Paint! Let’s go with pink too.” Whatever she offers me, I support. This is her life, I must accept and support it.
What projects are you especially proud of?
K.M. Cooperation with Patrick Demarchelier. Still from our shoot with Marina Linchuk(29) he took on the cover of his book, and works with Diana Vishneva(40) entered Dance in Vogue. I’m also proud of filming for Italian and Japanese Vogue, as, indeed, with all the projects in which she was involved. They believed in me, and for that I am grateful - Karina Dobrotvorskaya, Vika Davydova, Lena Sotnikova, Viktor Mikhailovich Shkulev. They all gave me the opportunity to grow. This may sound naive, but it's true. However, of course, my most important project is still Masha. (Laughs.)
Dress, Izeta; shoes, Roberto Cavalli; earrings, Daniil Antsiferov; bracelets are Catherine's property
What is your main professional principle?
K.M. I always treat my colleagues with respect. We may or may not be friends, but if I see a beautiful photo, I always say: “Wow, what a cool shot!” I will not hesitate to compliment the editor-in-chief of a competing publication. I am unfamiliar with the feeling of professional envy. On the contrary, when I see something amazing, I think: they could do it, so I can do it too. I stopped opening Facebook four years ago, after leaving Vogue, - there is no such amount of negativity, and towards colleagues, anywhere else. I sincerely don’t understand what the joy is in such outbursts on social networks. I live a different life: I go with my colleagues (current and former) to lunch or visit each other, and work is far from the main topic of our conversations.
How do you manage to find time for your personal life when you are busy?
K.M. The fact is that when you love your profession, the question of how to separate work and life is not relevant. I feel, first of all, an accomplished person, and I am confident that I will realize my abilities in the right professional environment. And if work brings pleasure, it always helps to overcome everyday problems and adds joyful colors to the overall picture of personal happiness.
There are not so many famous Russian stylists who are known not only in Russia, but also outside of it. But this does not apply to Ekaterina Mukhina, a stylist, director of the fashion department in various influential fashion publications and simply a beautiful and charming woman.
After graduating from the Faculty of Journalism of Moscow State University, Ekaterina Mukhina entered the fashion industry as a junior editor at Russian Vouge. A few years later, Vouge was replaced by Elle magazine, and from junior editor, Ekaterina became fashion editor. Then there was Marie Claire magazine and the position of fashion director. But in the end, Ekaterina returned to Vouge Russia and became the first Russian director, replacing Simon Robins in this post. Mukhina was also a guest fashion director of Vouge Ukraine.
Ekaterina is quite famous all over the world; she always looks great at fashion shows. And her images often “go” to various blogs about fashion and style. Light and relaxed style, sometimes a little careless, but this makes it even more interesting and intriguing. In an interview, Ekaterina has repeatedly said that you need to look for your own individual style, and not follow fashion trends. Katya Mukhina, a leading image maker-stylist, commented on how Katya Mukhina herself dresses and some of her images.
“Ekaterina Mukhina has lived and worked in the fashion world for many years. She completes images easily and naturally, as if she were breathing. There is no artificiality, no feeling that she was trying on purpose. Fashionable items are taken and incorporated into everyday looks. There is a slight charming negligence in everything.
The first two looks use the same technique: an interesting textured skirt is complemented by a simple one.
Moreover, in the first case, Ekaterina relied on a play of textures (suede boots and a voluminous knit sweater) and added a little color. The irregularity in the ensemble is set by earrings reminiscent of Gzhel. Why did she put them on?
In the second case, the skirt completely stands out, the rest of its elements either support it (the color of shoes and lipstick) or simply do not interfere (sweatshirt, clutch).
The third look is put together for a fashionable outing. And here we see a more complex and vibrant layout.
Sports and dramatic style, creative combination of colors and textures. A fashionable and completely acceptable combination of mini, bare legs and.
What I like most is the choice of bag: the style is the same, sporty, with elements of dramatic styling (chain), but the color and denim texture do not directly match the elements of the ensemble. An additional irregularity is the sudden appearance of curls in Catherine’s usually carelessly tousled hair.”
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For more than 15 years, Katya has been photographing weddings in Russia and around the world: both in the family circle and large-scale celebrations. In Moscow, on exotic islands and in luxurious mansions in Europe.
With those who want adventure, the photographer is ready to go even to the ends of the world - therefore, the geography of her filming is incredibly wide: from Iceland to Bora Bora, from Kamchatka to Namibia, from Hawaii to New Zealand. In her photos, Katya conveys beauty and feelings, joy, sincerity and love.
Ekaterina Mukhina is a representative of Canon in Russia and Europe, gives master classes in different countries at international photo conferences, is among the top world wedding photographers, among the top 5 best wedding photographers in Russia, multiple winner of photo competitions WPPI, ISPWP, JUNEBUGWEDDINGS, MYWED, published on covers, in blogs and magazines about weddings and travel, author of a column about weddings abroad in the magazine “Happy Wedding”.
The photographer’s portfolio, reviews and Instagram can be viewed on our website - TOP15MOSCOW.