Yulia Aysina. Yulia Aisina: “I am a perfectionist in everything. You have a strong family and a successful career. How do you manage to fit everything together?

Designer Julia Aisina creates clothes for a modern woman who wants to admire and imitate. However, the designer herself deserves admiration. Her path to the top of the fashionable Olympus was not easy, but she had enough diligence, courage, patience and faith to wait for her finest hour.

Dossier
Designer Julia Aisina presented her first collection in 2001. Since then, every year her new models can be seen at Ukrainian Fashion Week, Odessa Holiday Week, and then at Moscow Fashion Week. She creates unique images of Ukrainian pop stars for clips and concert performances, including for the New Wave contest. In addition, Aysina is developing the image of many well-known companies successfully operating in the Ukrainian market. The clothes of Yulia Aysina Fashion House are the embodiment of luxury and elegance. That is why the most famous representatives of the Ukrainian beau monde dress at her place.

- If you were writing a book about yourself, state the contents of the first paragraph or page.
- I would write that I am a truly happy woman. I am successful, self-confident, I have a wonderful family, I love and I am loved and I do what I love. Although, looking back, I can say that everything in my life, in fact, happened not because of someone or something, but in spite of it. You know, there is such a phrase: “Everything that does not kill us makes us stronger” - this is said about me. My path to success has been difficult. But with my talent, diligence, determination, I proved that a person who is obsessed with what he loves can be successful and in demand.

- When did you realize that the creation of fashionable clothes is not a hobby, but a professional realization?
- I always wanted to stand out from the homogeneous mass that once inhabited the Soviet Union, the country where I spent my childhood. I sewed, knitted, trying to paint with bright colors the gray routine that surrounded me. True, at the insistence of my parents, I graduated from an economic university with a degree in Finance and Credit, although I always dreamed of getting an education in the fashion industry. But mom was a civil servant, and dad was a military man, and for them the profession of “designer” was completely alien and incomprehensible, and they, like all parents, wanted their child to stand firmly on her feet and be able to provide for herself. Therefore, my path to the fashion industry stretched for a long 10 years. But certain experience gained in the process of growth is much more important than certain schemes and concepts of doing business in this area. Financial experience helps me to take the right steps in business. That is why my business has a fairly stable profit and successful growth.

- And when you earned your first money, did your parents change their attitude towards the profession of "designer"?
- I earned my first money at the age of 12: I asked my mother to arrange me as an assistant nanny in a kindergarten, and when I paid the first money, I experienced a real buzz. It was at that moment that I realized that I would definitely earn money myself, and I would earn well, because money is freedom, first of all, freedom of choice. And for a freedom-loving person like me, this is the main thing. Since the age of 17 I have been self-employed. And, in fact, financially, she never depended on anyone. Perhaps that is why I always choose, not me.

- Ukrainian fashion with a female face (female designers are more successful in our country than male designers). What do you think, is this our national feature or is fashion a primordially female territory?
- I would not be so categorical. It seems to me that in Ukrainian fashion there are approximately equal numbers of women designers and men designers, 50 to 50. In fashion, one should not talk about gender at all. Here, as in any creative profession, the main thing is talent and complete dedication. And what about which of the designers better feels the needs of women? I think it's still a female designer. The peculiarity of my style of work is that I try on each item from my collection for myself (I need to understand how she sits, how a woman in the outfit I created will feel), and only after that I begin to refine the details. If a male designer rises above the model, then I work on it from the inside.

- The work of a designer is a creative work. What do you draw inspiration from?
- If other designers are inspired by travel, music, some details, I am inspired only by my inner state, my experiences and emotions. From my collections, you can clearly understand how my personal life has evolved. For example, the last collection was called "Stronger than passion, more than love." When creating it, I used romantic-delicate white and pastel colors with bright splashes of my favorite red and purple colors, which speak of unbridled passion. The previous collection was called "Ash" and symbolized the rebirth of the Phoenix bird. I was just going through a breakup with my husband. She incinerated past relationships in her heart and was reborn, like a Phoenix bird, for new ones. And before that, I had a light, almost weightless Aura collection - at that moment I was in a state of euphoria and love. My emotions are my inspiration...

- In addition to design talent, what else helps you in your successful work?
- Of course, economic education and diligence. I believe that a designer can be a hundred times talented, but if he is not obsessed with his work, he will not succeed. It is possible to achieve success on diligence alone without special talent, but without diligence it is simply not realistic.

- How many hours a day do you work?
- Twenty-five (laughs). Recently I was looking for assistants and gave preference to those people whose eyes were burning and who were ready to work on a par with me. I need a strong team that would rapidly develop with me.

Are there people you trust one hundred percent?
- I trust only myself. I would be lying if I answered otherwise.

- A project (collection) that you are proud of?
- I am in motion and constantly developing, so each of my new collections is a step forward and a source of pride.

- Julia, looking at the models you created, you understand that they are perfect. Are you a perfectionist?
- I'm a perfectionist in everything. Sometimes it even bothers me. For example, I can’t create a second line of clothes and reduce the cost of my models due to fabrics, I can’t just process the seams with an overlock, I have to close them, at least with a mesh. If I do a show, then it's not just a defile, it's a whole action with a special decor and music.

- Who is your client?
-I create clothes for women like me - strong, purposeful, desirable, beloved, bright and unique.

- What does designer Yulia Aisina recommend women wear this summer?
- You should always dress like for a holiday - bright, beautiful, luxurious. And you should not blindly follow fashion, you need to listen to yourself and wear what suits you. And I say to all my clients: the main thing in your image is the sparkle in your eyes. He is always in trend.
Text: Marina Revera

Last weekend at the Jaguar Lounge restaurant, the leading designer of Ukraine, Yuliya Aysina, together with Slava Frolova, organized a holiday for children and parents.

For 3 hours the children were engaged in professional animators. Interesting and informative workshops on creating cartoons were held with curious children. At the drawing lesson, children learned to use ordinary cabbage instead of brushes, which will make the drawings unusual and original. The children especially liked the master class on painting Christmas gingerbread and honey cookies, which was held by a family contract at the Smakota gingerbread house.

Meanwhile, the older guys, together with "KidsWill" studied the profession of policemen.

The program was no less interesting for the parents. For them, Yulia Aisina, together with her partners, prepared unforgettable master classes from the beauty salon LOOM Beauty Shop on the care of female beauty, Yuldasheva Svetlana, the CEO of Un Momento, gave a couple of practical tips on caring for clothes, and Elena Kolesnik from " LB Dessous» not only mothers but also fathers became lingerie designers. Julia Asina herself spoke about exactly what and in what color it is worth celebrating the New Year. And expert conflictologist Irina Tarasova gladly answered all the questions of interest from mothers and gave them the advice they needed.

Also, a lot of gift certificates were raffled off from the city of professions "Kidlandia", and "KidsWill", from the beauty salon LOOM Beauty Shop, their owners found certificates from the entertainment store "" Emozzi ". They raffled off clothing care products from the Un Momento dry cleaners, two designer scarves from Yulia Aisina herself, and handmade soap “Soap Joy” from Darina Semenchenko.

Also, each mother received as a gift "Mom's Card" - a club card of privileges for mothers, thanks to which all mothers will be able to receive discounts and bonuses in all areas of the child's life. And at the end of the event, all the children were given gifts from European sweets "Svit Donuts" and gingerbread "Smakota", as well as a Christmas tree wooden toy, symbolizing the coming year - sheep.

The host of the evening was the unsurpassed Yulia Burkovskaya, the radio host of Europe Plus.

Leading designer of Ukraine Yulia Aisina celebrated her name day in a big way in the country restaurant "Krakow". Aisina, who always knows how to make a real holiday for her friends, this time surprised everyone with the theme of the party - in the style of a camping trip in the 80s.

The designer chose the out-of-town restaurant Krakow, located in a pine forest along the Zhytomyr highway, as the venue for the banquet. The restaurant staff creatively approached the organization of the holiday and easily turned into reality everything that the hero of the occasion had planned. Absolutely all the troubles the restaurant "Krakow" took over.

Honestly, I'm tired of glamor and pathos. I wanted something easier. In nature, with friends ... as we used to meet and walk. They fried barbecue and cooked fish soup ... - says Yulia Aisina. – I am very pleased with the way the Krakow restaurant team reacted to my holiday and approached it very creatively.

Everything was very creative and thought out to the smallest detail, from the decoration of the tent to the dress code of the guests - ripped jeans, vests, sneakers and tracksuits. The ticket to the banquet was a can of canned food. All those invited were able to go back to the 80s for a day. Canned food on the tables, paper newspapers instead of tablecloths, blankets instead of curtains, mustard and ketchup not in cans, but in tubes, and a line of linen stretched across the entire hall. On the street on the grill they grilled meat and fish skewers, grilled sausages, and also boiled fish soup and immediately served it to guests. All the guests appreciated the cuisine of the Krakow restaurant.

I am well versed in meat, it just melts in your mouth! Delicious! Viktor Pavlik said enthusiastically.

A hookah was also provided for the guests. Many were surprised that the karaoke system worked in the tent, which would seem technically impossible in nature. The guests also wanted to try the latest technology of the karaoke system. So, Viktor Pavlik, Larson, Ivan Berezovsky, Tanya Shirko and Vitaly Borisyuk performed for Yulia. The actor performed for Yulia the hits of Irina Bilyk, a friend of the designer. By the way, the singer herself was also supposed to be among the guests. However, on that day, she had just returned from Donetsk. It is worth noting that Yulia Aysina received a performance by Petya Cherny with a ballet from Krakow, which ignited the audience from the very first notes.

The sound is excellent, the quality is just the bomb! Larson admitted.

Dancing followed the karaoke. Olga Sumskaya, Marysya Gorobets and Margarita Sichkar, led by Yulia Aisina, staged incendiary dances, wearing real vests. By the way, x designer played for the guests in the competition. It was these vests that hung on a rope as decor.

Thanks to the fact that Wi-Fi worked, which again seemed impossible in nature. All guests could easily upload their photos to the Internet.

It's great to have wifi! And the connection is great! Marysya Gorobets said.

For its guests, the staff of the Krakow restaurant made the most comfortable conditions. Despite. That the weather that day was cold. None of the guests felt this. Since for each was intended for several warm blankets and heating the tent.

And despite the fact that Yulia Aisina wanted to celebrate her birthday easier, it turned out the other way around. A sea of ​​elite alcohol, all kinds of snacks on the tables for every taste, dancing until you drop, a gypsy fire, a biker convention and a magnificent fireworks display in honor of the birthday girl. There was also a festive cake, which was also creative - cupcakes, with the inscriptions "Yulia Aisina" and sprats"

Restaurant "Krakow" is an ideal place for all kinds of banquets. Forest, clean air. Delicious food - Yulia Aisina admitted.

The leading designer of Ukraine, Yulia Aysina, has created a limited collection in ethnic style.

It included light short chiffon dresses and floor-length silk dresses with an emphasis on the waist in the form of a bow, as well as cropped jackets in the style of the 80s that are fashionable this season. The main shades of the collection are the colors characteristic of the Ukrainian ethno style: blue, burgundy and red. The designer even chose the braid in a trendy style this season. Everything, down to the smallest detail, is saturated with national color. Once again, Yuliya Aisina proved that wearing Ukrainian is fashionable. And it is not necessary to wear embroidered shirts and trousers from head to toe, but this trend should be properly adapted to everyday life.


And, even in an unusual direction in creating a collection, one can see the designer's characteristic handwriting - chic and luxury. The proof of this was the highlight of the collection - a luxurious floor-length lace dress, which will not leave indifferent any of the fashionistas.

It is worth noting that Yulia Aisina was inspired to create the collection by her inner experiences, namely, her own wedding. The fact is that the most joyful event in the life of a designer will be held in the Ukrainian style.

Leading designer of Ukraine, Yulia Aisina, opened the bathing season

The designer presented a luxurious collection of swimwear 2013.

Chic and luxury - this is, as always, the creative touch of designer Yulia Aisina. The show of the swimwear collection, which was held as part of the opening of the Vydubychi Harbor Restaurant Assembly, was no exception. The designer, along with the models, appeared on a 24-meter luxury yacht. And despite the fact that the weather that evening was rainy, this did not prevent the designer from pathetically appearing before the guests of the evening.

I have always said that size is important for Aisina, - Andrey Dzhedzhula, the host of the evening, said jokingly, - Aisina knows how to shock the audience!

10 models in luxurious swimwear lined up on a chic white yacht, thus giving everyone present the opportunity to get a better look at the new swimwear collection. Then, the models paraded in front of the guests on the summer terrace.

It is worth noting that this season Yulia Aisina recommends retro-style swimwear. The eminent designer suggests recalling the fashion of the 1940s and 1950s, namely, one-piece swimsuits a la Brigitte Bordeaux.

The designer opted for swimsuits with ruffles and drapery, a real hit of the 2013 season. The entire collection is made of bright colors such as crimson, yellow, light green, blue, while Yulia Aysina recommends combining colors.

And the pareo offered by Yulia Aysina will become an indispensable accessory in the summer wardrobe of every fashionista.

In a word, Yuliya Aysina did everything possible so that you could become a real goddess of the beach this season.

And the staff of the restaurant "Gavan Vydubychi" did everything possible to make everyone feel cozy and comfortable, satisfying any taste and musical preferences of each guest.They were treated to exquisite mono-products from the chef, meat dishes, elite wines, rum and punch. Throughout the evening, both the string trio and the team that performed world hits played.

Andrey Dzhedzhula arranged many competitions, raffled off certificates for one of the services in a beauty salon " Loom ”, co-owned by Yulia Aisina.

And at the very end, all those present were treated to a festive cake.

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On May 21, the annual party of the leading designer of Ukraine Yulia Aysina, dedicated to Mother's Day, took place. For the seventh year in a row, at the initiative of the fashion designer, mothers of Ukrainian stars of show business, sports and television meet to celebrate this holiday in the company of their famous children.

This year, the mother of Irina Bilyk, Anna Yakovlevna and Irina Bilyk, the mother of Alena Vinnitskaya, Tamara Vasilyevna, the mother of Sergei Bolshoi, Valentina Aleksandrovna, the mother of Ivan Dorn, Lydia with her goddaughter, and the mother of Tala Kalata, Natalya Borisovna, gathered at the restaurant "Gavan Vydubychi" , Mom of Olga and Natalia Sumskikh - Anna Ivanovna, mother of the Zavalsky sisters Albina Alekseevna with Alina, Olga Polyakova with her daughter Masha, mother of the host of the New Channel Vyacheslav Solomka Galina Dmitrevna with her son, and also the mother of Yulia Aisina herself - Nina Ivanovna. It is worth noting that this year the mother of the famous artist Garik Krichevsky, Yulia Viktorovna, joined the Club of Star Moms.

Traditionally, the eminent designer gave star mothers excellent surprises from our partners. So, Lydia Dorn won in the lottery a trip to Odessa to the Maristella hotel, her company, though to another Black Sea hotel. Bugaz”, there will be two more stellar mothers Natalia Borisovna, mother of Tala Kalatay and Inna Ivanovna, mother of Yulia Aysina. Alena Vinnitskaya's mother will go to Yalta to the Villa Elena hotel, along with her mother Snezhana Egorova. But the rest of the mothers did not go unnoticed! All mothers were given personalized certificates for the storage of fur products in the Oscar dry cleaning studio, each of the star mothers received a cosmetic set from the Medicell plastic surgery clinic and a gift set from Natures Secrets. a chic bedding set from the DIVA collection from Cesare Paciotti HOME, and Kamaliya’s mother received a certificate worth 1,000 hryvnias from the Gavan-Vydubychi restaurant. beauty shop", of which she is a co-owner. Together with financial partner Victoria Efremov, they happily presented each mother with a personalized certificate. However, this is not the whole surprise that Yulia Aisina prepared for her guests. Before the start of the event, all star mothers were invited to the salon beauty shop "LOOM beauty shop", where competent masters created beautiful images for mothers.

The atmosphere of the hotel and the luxurious residences of Villa Elena inspired the eminent designer so much that she is seriously thinking about acquiring one of these unique apartments and becoming a full-fledged Yalta. The only thing left to do is to choose the most luxurious and close to the soul apartment, because each of the Villa Elena residences is harmonious in its own way, has its own unique interior and immerses you in a special atmosphere of comfort and luxury.

It is worth noting that in the summer it is in Yalta that Yulia Aisina is going to play her wedding.

I really fell in love with Yalta. I used to think that there were no decent hotels in Crimea. But "Villa Elena" impressed me so much with luxury and service that I really will buy an apartment here in the near future. As for the wedding, yes, I plan to play at Villa Elena. – shared Yulia Aisina.

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Yulia Aisina is a fashion designer, a successful business woman and just happy.

Both in life and in creativity, she is true to the principle: “A woman should always remain a woman - beautiful, attractive, sexy ...”

In our interview article, you will learn about the biography and fate of Yulia Aisina, as well as how she became a famous designer.

Julia, are you not a frequenter of fashionable parties? ..

Instead of hanging out, I prefer to spend time with the people I love. Although once upon a time everything happened exactly the opposite. In the 90s, I was known as a bright party girl. After the birth of a child, there was a change of priorities, I began to look at life differently.

In many ways, this was influenced by moving to Moscow with her husband after marriage. The absence of close people weighed me down, there was a feeling of a stopper. And one day I decided that I needed to change something in my life. Divorce was my first step...

Did you return to Kyiv after that?

Yes, and, having plucked up the courage, I founded my own business - opened a beauty salon. Since then, in fact, the formation of my current business began.

When did you realize that you wanted to be a designer?

Even in early childhood. At school, when the girls dabbled in conducting questionnaires, in the column "Who do I want to become", I always wrote: "Clothing designer." Even then, I created things for myself, crocheted and knitted well.

Therefore, among peers looked the brightest. Well, at a more conscious age, the clients of my beauty salon often asked me for advice not only on skin, hair and body care, but also on the image and style in general.

Helped to choose shoes, accessories, noted what goes with what. It was this work that gave me pleasure. I realized that I want to take part not only in the selection of clothes, but also in its development.

This is where your talent for knitting and crocheting manifested itself?

Exactly. The first collection, outerwear, I knitted myself, the bottoms were sewn by my friend according to my sketches. After the show, the entire collection was sold out. This for me was evidence that I had chosen the right path.

And now I can say with confidence that my work brings me not only pleasure, but also financial results. By the way, my initial education “Banking. Finance and credit”.

Czech curtains once became a real victim of fashion. Yulia cut out a flower from them in the first grade and decorated a doll with it.

What makes you different from other designers?

I don't just design and sew clothes. I create an image as a whole. When a client comes to me, we first talk for a very long time. I try to understand the essence of a person, to find out how he lives. After all, a real designer's work is more psychological than technical. Before you offer something to a person, you need to understand what he wants.

For example, for a timid girl, I think over such an outfit option that will help her to be liberated internally. My task is to make it attractive, but not vulgar. If she feels unique and beautiful, she exudes self-confidence and becomes attractive to others. My clothes are designed to make her so.

How is your character reflected in the models of your collection?

I am a very impulsive, emotional person. When communicating with clients, I give all my best. In the works that I create, my energy, love for life, passion, sharpness of feelings and emotions are conveyed - after all, these are the qualities that a real woman should possess.

How does a real woman dress?

Naturally, very elegantly, so that at the same time look sexy, romantic ... Of course, I always take into account the peculiarities of a person's character and behavior. Let's say if a woman has a bit of aggressiveness, then I will add the appropriate notes to her outfit.

Wide belt; high leather gloves, black lace, contrasting color combinations. If a woman is more tender and romantic, then flowing fabrics, the same guipure, silk, which will emphasize femininity and romanticism, will be in her spirit.

Your spring-summer collection "Diva" - who is it about and for whom?

Like all collections - for strong, purposeful, sexy women who clearly know what they want. As for fabrics, these are the invariable silk and lace, and if the thing is knitted, then, of course, cashmere and kid mohair.

Each model necessarily has an additional element - it is lace crocheted, or hand embroidery using Swarovski stones. Handwork is present in all things from Yulia Aysina. She gives them energy. Again, each item is exclusive and unique.

On the eve of the new season - a brief educational program on spring fashion ...

Now fashion is very diverse. So many currents - and all are relevant - be it military, eclecticism, some kind of neo-romanticism. The main thing is that your image is in harmony with the inner world. And spring is the time of love, blossoming...

I would recommend some brighter tones and shades in clothes. By the way, my next collection will be very bright - almost all the colors of the rainbow.

Who helps you maintain a rosy optimistic mood in life?

Loving and beloved husband, growing son. Is this not a reason for joy? After all, I can say with confidence that I am truly happy.

You have a strong family and a successful career. How do you manage to combine everything?

It is necessary to be able to sacrifice a little for something more. Here are just the same parties. My husband, for example, does not like them very much, but at the same time, if I go out somewhere, then only with him. We share and respect each other's interests.

After all, it is not for nothing that they say that true love is when you look in one direction, and not at each other.

How do you take a break from work?

In fact, your favorite work does not require rest from it. In general, I am a supporter of outdoor activities: I love to drive a car, a jet ski. Fast driving is an adrenaline rush. Anything to keep from sitting still. It's not in my nature.

And then, again, with any rest, I can’t help but think about work. This is where I often get a lot of ideas.

And finally, what should definitely be done this spring to look unsurpassed?

First of all, love yourself. Celebrate March 8 with a bang! With a gleam in the eyes, on the lips and clothes. Flirt, charm, get compliments.

And also here's something else: know that if you tune in that everything is fine in your life, everything will be exactly like that. I wish you purposefulness and true female happiness.

The formula for success from Yulia Aisina: When a person knows exactly what he wants and is obsessed with a profession, he becomes truly successful.

Dear blog readers, if you bought and wore anything from the collection of Yulia Aisina, leave comments or reviews below. Someone will find this very useful!

designer: Julia Aisina
collection: evening collection “Magic Night”
event location: Kyiv, restaurant “PRAVDA-BAR”
the date: January 24 at 21:00
designer website: juliaaysina.com

January 24, 2013 the leading designer of Ukraine Yulia Aisina presented an evening collection Magic Night.

Every Thursday of the new season in the evening restaurant“PRAVDA-BAR”- exclusive show of collections of designers and fashion boutiques of the capital.

Evening Collection “ Magic Night”from Yulia Aisina - a chic cashmere coat with a mink collar

Evening Collection “ Magic Night”from Yulia Aisina - a blouse and an angora cardigan trimmed with Swarovsky stones

Evening Collection “ Magic Night”from Yulia Aysina - angora blouse, hand-decorated with stones

Evening Collection “ Magic Night”from Yulia Aysina - black satin blouse with exclusive handmade buttons

Evening Collection “ Magic Night”from Yulia Aysina - guipure dress, leather gloves and velvet shoes with hand embroidery

Evening Collection “ Magic Night”from Yulia Aisina - a dress with a mink collar and a massive black agate jewelry

Evening Collection “ Magic Night”from Yulia Aisina - dress and jewelry “ Cameo ” from natural fuchsia stones

The series was opened by Yuliya Aysina, the leading designer of Ukraine.Her clothes are not just chic - in every detail of the designer's creations, that elusive“something” , which at all times is called the standard of taste.

Yulia Aysina presented her first collection in 2001, since then her shows have become traditional at Ukrainian Fashion Week, Odessa holiday week and Moscow Fashion Week.

The designer has collected 15 looks in which every woman will feel sexy, luxurious and self-confident at the same time.

Mostly, the models were dominated by the actual color of this season, fuchsia, business gray and, of course, Yulia Aisina's favorite color - red. Alas, the designer himself was not at the show. As it turned out, the designer at that time was in Paris for a show, as well as on a working visit. Yulia Aisina is already preparing with might and main to create a new autumn-winter 2014 collection. Yulia Aisina flew to France in search of chic fabrics and missed her flight, which was scheduled to depart at 2 pm.

Of particular note is a black dress with a mink collar - from all models in the collection"Magic Night" it was presented for the first time. All other bows are a capsule collection by designer Yulia Aisina. On the models one could see both coats and evening dresses, as well as exclusive designer accessories from Yulia Aisina - leather gloves, boots and shoes.

In the collection “Magic Night” there is a business suit and overalls, furs and guipure. Yulia Aysina also presented to the public that evening hand-knitted items made in the ancient technique of weaving on a fork.

juliaaysina.com

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