Reviews about the developer Seven Suns Development. CEO of Seven Suns Development: It's more profitable for us to pay ourselves than to wait for infrastructure Seven Suns Development Company

Andrey Bolshakov, General Director of Seven Suns Development, gives an interview for the first time. Therefore, DP decided to start from the very beginning and find out why this company with Vologda roots chose an unusual marketing ploy to enter the St. complexes.

Your entry into the St. Petersburg market was unusual. The city still remembers billboards with the mysterious phrase "I'm a Romantic." And no explanation: who is the romantic and why did he decide to tell everyone about it? Why was this tactic chosen?

The extraordinary presentation of the object was part of a marketing strategy that fully justified itself: the product was remembered and attracted wide market attention, and was able to effectively set itself apart from other industry participants.

In addition, we wanted to immediately declare that we offer not just square meters, but an environment for living. All our projects are implemented under the brand name "Svetly Mir". This applies to both the quarters being built in St. Petersburg "I am a Romantic" (this residential complex is being built on the alluvial lands of Vasilyevsky Island), "O'Yunost" on Oktyabrskaya Embankment. and "Inside" in Sestroretsk, as well as the already commissioned and inhabited residential complex "Vdvoem" in Vologda. We offer a lifestyle based on good neighborliness, interaction and communication between people.

The source of inspiration for us, on the one hand, was the memories from the Soviet childhood, when the residents of neighboring yards knew each other by sight, went to visit, and the doors could not be locked. On the other hand, we have adopted the practice of neighborhood centers and cohousing, common in Europe, which have also come to Russia in recent years.

The infrastructure created within the framework of the Light World, free of charge for residents, includes cinemas, a bath complex, theaters, children's and sports grounds, and neighboring spaces. In the second stage of the residential complex "I am a Romantic" there will even be its own observatory. Urbanists believe that this approach helps to compensate for the lack of infrastructure in new areas and contributes to the formation of neighborhood communities. The result is a safe environment and the consolidation of residents to manage the quarter. We want people not to sit in their apartments, but to communicate. And we try to connect with people. Therefore, for example, not the company's managers, but its management, including me, meet with equity holders on a monthly basis.

Typically, such social infrastructure is created in premium projects. You sell housing at an average of 80 thousand rubles per 1 m2. This is the level of the comfort category, and not the most expensive option. The average price of comfort class housing in St. Petersburg is 110 thousand rubles per square meter. Due to what then the whole holiday? Who will maintain the infrastructure?

We build these facilities at our own expense and transfer them to the use of the residents, who will continue to support them in the future.

The infrastructure remains the property of the developer. An autonomous non-profit organization will be created to manage it, which will also provide support to residents in the operation of the facilities.

Already today, initiative groups have been formed from equity holders, which will take responsibility for the use of neighboring spaces. Perceiving this infrastructure as part of their own territory, residents will be interested in maintaining it in good condition. After all, in Soviet times there were yard clubs that worked on a similar principle. People spoil property because they do not perceive it as their own. In our case, everything will be different.

A similar Western experience speaks for us, where such projects not only stay afloat, but are also profitable. I am sure that when visiting a sports club, many residents will want to leave an acceptable amount for themselves. On the scale of a quarter inhabited by hundreds of families, this will make it possible in the short term, if not to reach self-sufficiency, then come close to it.

But the operation of all this infrastructure costs money, and rather big ones. It is impossible to plan a business if you do not know whether tenants will want to transfer money tomorrow as a token of gratitude or not, and if they do, how much. What if your hopes for the best qualities of people do not come true?

They have already been corrected. There are active equity holders who are involved in the creation of such facilities as a theater and a sports club. Others followed suit. For Russia, this approach is not commonplace. The new and the unknown are distrustful. And one might get the impression that this is some kind of social experiment, a step towards the development of civic consciousness with vague prospects. But in reality, under each of these undertakings lies a serious theoretical foundation, based on the successful experience of similar projects - abroad and in our country.

Usually, developers in St. Petersburg react sharply negatively to the initiatives of the authorities, for example, that the builders themselves provide their complexes with engineering and social infrastructure. You, on the contrary, initiated the unification of alluvium developers so that they chipped in on infrastructure.

Confrontation is the road to nowhere. There are rules of the game and you have to play by them. There are circumstances that do not depend on us, we must be able to accept this. We understood that waiting for infrastructure to appear on the alluvium from somewhere means wasting time and money. It is more profitable for us to pay for it ourselves in order to build our residential complexes on time. Moreover, "I am a Romantic" is our first object in St. Petersburg.

The same applies to social infrastructure. In the first stage of this project, we have almost built a kindergarten for 115 children, in the second phase there will also be a kindergarten for 140 children, in Yunost - for 220 children. We will transfer these objects to the city on a reimbursable or non-reimbursable basis - as we agree. Plus, we are transferring 2 hectares of land to the city for a school in the residential complex "I am a Romantic".

As for the notorious administrative barriers, which are allegedly too high in St. Petersburg, I think that it cannot be otherwise here. Petersburg is a special city, historical, here one must carefully intervene in the environment. And building restrictions are aimed at preserving it.

All this looks very strange: to build clubs and observatories - and give them away to residents for free. Infrastructure at your own expense. And at the same time you sell housing cheaper than the market average. You are still businessmen, what is your business model?

Firstly, our company did not arise from scratch. The roots of Seven Suns Development go back to CJSC Gorstroyzakazchik, which has existed since 1965 and has built almost half of residential and non-residential real estate in the Vologda region. The company's assets include concrete plants and brick production. I used to work there myself.

Secondly, our business model is absolutely clear: we rely on a quick turnover of funds and work with a minimum margin. Time in development is literally money: the funds invested in the project need to be quickly repaid. And if many developers, wanting to get the maximum price, pledge for the sale of the object up to 3 years, then we focus on a year and a half.

The first stage of the "I am a Romantic" complex, which has been under construction for no more than a year and a half, we sold out by 100%. The second diverges even faster.

In addition, we work in the regions, and, for example, in the same Vologda, the average price of an apartment is 35 thousand rubles per 1 m2, while we remain in the black. Judge for yourself about the real cost - it is approximately the same in all regions. It is clear that land is more expensive in St. Petersburg, but our prices allow us to work here with a profit.

Low overhead costs help keep the price per square meter at a low level: optimal logistics and a small staff. Among the few developers, we sell our properties ourselves, without involving agencies that cost the buyer from 3 to 10% of the price of the apartment.

Plus, our credit burden is minimal, we work mainly at the expense of our own resources and the funds of equity holders.

Your other St. Petersburg project "Inside" in Sestroretsk provoked public protests. What does he represent?

This is a complex of apartments on the basis of a sanatorium-resort institution. It occupies 17 hectares on the coast of the Gulf of Finland. We will build about 180 thousand m2 of real estate here. At the start of the project, the public was indignant, fearing that an elite village with a closed beach would appear there. The question was removed when we reported that both the park and the beach would be publicly accessible and even landscaped. This approach has also won the support of the administration.

The sanatorium-and-spa institution for people's recreation will remain here. We build apartment buildings and infrastructure: health and fitness centers, sports facilities, bike paths. It will be possible to come for the weekend and not just put a barbecue in the bushes, as many do now, but rent an apartment and have a civilized rest. Or buy an apartment - for living or renting out.

The quarter will be served by a professional management company.

What are your other plans in St. Petersburg?

We are preparing to launch our largest project. On a plot of 53 hectares in Pargolovo, about 350 thousand m2 of housing with a height of 5-6 floors will be built. We plan to open sales in early 2017.

Today, negotiations are underway to expand our territory on the alluvium of Vasilyevsky Island. In parallel, the acquisition of land plots in other districts of St. Petersburg is under discussion.

Are your plans limited only to St. Petersburg?

In addition to Vologda, where Seven Suns Development has already commissioned three LCDs, we are preparing to enter the Moscow market.

Why did they start not from Moscow, but from St. Petersburg?

We rely on our main product - the Bright World format, a living environment with a rich social infrastructure. Before going to the capital, we wanted to have a ready-made example. And the rhythm and mentality of St. Petersburg are traditionally more open to the new. Having a number of implemented projects in our portfolio, we have received trump cards for entering the Moscow market.

In total, we already have about 1 million m2 of real estate at various stages of construction.

Are you going to buy production assets - house-building plants, brick factories?

No. Our forte is development. Production means additional costs, different logistics, generally a different business. We are not ready now to be distracted by parallel stories. In Vologda, historically, we have production assets. But we will not do this in St. Petersburg.

About company

Seven Suns Development

> Established in 2014. According to SPARK, the sole owner is Alexei Ryzhkov, his father, Petr Ryzhkov, general director of the Vologda CJSC Gorstroyzakazchik. This company belongs to citizens of the Russian Federation, whose names SPARK does not disclose.
> The company's revenue from SPARK is only 123 million rubles. Experts estimate the annual turnover of Seven Suns Development at 10 billion rubles.

Biography

Andrey "Bolshakov

> Born in 1976 in Vologda. Graduated from the Moscow State Law University. O. E. Kutafina. Participated in the implementation of construction projects (residential, sports, education).
> Held senior positions in subdivisions of CJSC "Gorstroyzakazchik". In 2014 he headed Seven Suns Development.

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Seven Suns Development is a company with experience in the construction markets of Moscow, St. Petersburg, and Vologda.

Seven Suns Development is working on its own projects, which are very original according to reviews, which are located in Moscow and the region (“Light Village “Little Europe”, “Light House “Striving for Light”), in Vologda (“Light House “Musician” and “Svetly house "Your windows"). In St. Petersburg, Seven Suns Development is building the Svetly Mir I-Romantic residential complex on Vasilyevsky Island. The company has great professional ambitions and serious intentions.

The originality of Seven Suns Development lies in a special concept of activity ─ the idea of ​​Dream and Love. The company encourages you to understand yourself in order to find harmony with yourself and the environment. Therefore, the essence of each project implemented by the company is to remind about eternal life values. So, the meaning of the project “Bright World “I am a Romantic” ─ a person’s awareness of his talents. Without trying to achieve special material benefits, to live in this world in such a way as to be happy.

Company new building

In the Vasileostrovsky district of St. Petersburg, in the west of the alluvial territories of the Neva Bay, Seven Suns Development is implementing a major project - the I-Romantic comfort-class residential complex. The building plot area is 12.5 ha.

The favorable ecological situation of the microdistrict being built up is explained by the proximity of the Gulf of Finland and the absence of industrial enterprises on the territory. In accordance with the design declaration, the new residential complex includes five monolithic-brick buildings with multiple storeys (from 6 to 18), which consist of four residential sections. The residential microdistrict will be distinguished by the bright design of the facades of the buildings and a large area of ​​stained-glass windows. Entrance groups of residential sections are equipped with passenger-and-freight elevators, wheelchairs and intercoms.

Most of the adjoining area of ​​the building block is being landscaped with sports and playgrounds, utility zones, bicycle paths, and places for walking with gazebos. They also plan to plant landscaping of the yard with lawns, planting trees, shrubs and flower beds.

The inner territory of the courtyard of the residential microdistrict is designed with the absence of through traffic. For individual transport, three warm underground parking lots for 108 cars are being built, plus covered multi-storey ground parking lots and open guest parking lots.

The first phase of construction involves the construction of 2609 apartments with European layouts of 1-3 rooms, including studios, ranging from 22 to 77 square meters. m and a wall height of 2.7 meters. All apartments are offered to buyers with a high-quality fine finish, uniform glazing of windows and balconies with loggias, a network of all standard communications, installation of furniture and equipment. At the start of sales, a square meter here costs about 78,000 rubles.

For the comfort of new settlers on the territory of the residential complex, the developer is building its own communal and social and cultural facilities: a school for 825 children, a kindergarten for 115 children, a multifunctional shopping center and an apart-hotel.

Within walking distance, there are also objects of the existing regional infrastructure: supermarkets, shopping malls, educational institutions, beauty salons, a bank branch, Pokrovskaya hospital, a clinic, a sports complex, a water park and much more.

The transport accessibility of the residential complex is determined by the proximity of the metro stations "Primorskaya" (2.5 km) and "Vasileostrovskaya", a convenient interchange between the small avenue of Vasilyevsky Island and Korablestroiteley Street. According to the project, the developer Seven Suns Development plans to complete the construction of the first stage houses in the third quarter of 2016.

Alice

2018-06-23

http://spbguru.ru

Very unpleasant managers spoiled the picture, of course. The finish comes as a gift with a certificate, the DDU itself states that there will be a rough finish. Hmm, I hope that the insulation and decoration will be normal. From the pros - proximity to the metro, that's really sooooo close! The shopping center is right in front of the metro, which is very convenient. In general, a rather solid green area. The speed of development is really amazing. The windows have already been installed. It is not clear, however, how much the ceilings will be ...

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guest

2017-10-05

http://novostroy-spb.ru

The apartments are rented with a full fine finish, which is included in the price of the apartment. You will not need to pay a separate fee. I was told so.

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Vladik

2017-07-19

http://novostroy.su

For the price of a square, the best in the area. Probably when the surrounding uninhabited spots of Samson are rebuilt there, the price tag will grow robustly. So there is a continent nearby, there are shops and cafes. In principle, the area is already inhabited. But of the minuses, I think that traffic jams along Moskovsky Prospekt may be too busy there on weekdays. They say mortgages can become even lower and it will be a shame if I buy now, and the rate will be reduced to 4% later ...

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Swinger

2017-07-18

http://novostroy.su

The ratio of price - place - type of project is not bad. I'm still deciding - the choice between the residential complex I am a romantic from the same developer on Vasilyevsky and the residential complex life at the star. Both are interesting complexes. Romantic by the water. But I grew up near Zvezdnaya until they moved to the old village. A real estate friend tells me that the Moskovsky district is more prestigious and in 5-10 years apartments will double in price. I would be convinced, probably, by interest-free installments on any of these LCDs ...)))

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Evgeny Vlasov

2017-07-14

http://novostroy.su

I follow it with interest, but the project disappointed me, it turns out to be another anthill: there are a lot of floors, there are only 1000 parking spaces for 2642 apartments, parking problems are guaranteed. The concept of a closed yard in such a situation becomes questionable. The housing arrangement is also not encouraging: a lot of studios, as usual, small and not comfortable. Eurodvushki are also not practical, instead of a large living room-kitchen and a compact bedroom, we get 2 rooms of approximately the same area (17 each), both elongated, which is not convenient. The second version of the euro-dvushka has an elongated corridor and two rooms of a non-trivial configuration with a larger area. In general, despite the good location, a bad project repulsed all interest in this residential complex.

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Andrei Vsevolodovich

2017-07-12

http://novostroy.su

The place is attractive. It is not for nothing that bandits and raiders butted heads for this stain not so long ago. It's really 10-15 minutes to Zvezdnaya. Departure to the center at hand. A 5-minute check-in to the ring road, and there is a ZSDshka. I also think the chip is that, judging by the map, the LCD will be 300-500 meters from the Moscow highway, so you won’t have to worry about the noise of cars. I would like the prices from the sevens, as well as at the start of their other residential complex on Vasilyevsky romantic, completely below the market, but probably, at the moment, 79-88 tr per square, so they look nowhere more attractive for such a place.