Chelyabinsk branch of PJSC Rostelecom Sergeev. Rostelecom will eliminate the digital divide in the Agapovsky district of the Chelyabinsk region. But we finally said goodbye to hockey

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Oleg Izvekov,
Commercial Director of the Chelyabinsk branch of Rostelecom : “Rostelecom services - in all corners of Russia”

The Rostelecom brand will soon completely replace the Utel trademark in the telecommunications market. Founded in the spring of 2011, Rostelecom successfully combined its own resources with those of interregional companies. About what the appearance of this company in the country and, in particular, in the territory has already given clients Southern Urals, about new products in the telecommunications market and surprises that the operator is preparing - in exclusive interview with commercial director of the Chelyabinsk branch of Rostelecom Oleg Izvekov.

Utel says goodbye to the Southern Urals

- Oleg, soon the Urals will say goodbye to the Utel brand. Please tell us what preceded this event?

At the stage of rebranding and co-branding, when the Rostelecom and Utel brands were presented simultaneously, we worked longer than a year. This fall Utel like trademark will cease to exist. With her departure, a serious stage in the life of our company ends. At the same time, we treated Utel very carefully, since for many people it is a strong and beloved brand. The time has come - and now we will provide all our services exclusively under the Rostelecom brand. These are mobile and fixed communications, including home Internet, office telephony, interactive TV and much more.

- Oleg, what has changed besides the sign?

The very essence of the company. Now it is a strong federal brand, a corporation with state participation (the controlling stake in OJSC Rostelecom belongs to the state. - Note author ). All ours tariff plans and we can provide services at the federal level. Actually, we now have the same tariff line throughout Russia, which is an undeniable convenience for the subscriber.

If this is home Internet, then in all regions of Rostelecom’s presence. If mobile communications, then with similar names of tariff plans, price categories and aimed at similar target audiences. That is, no matter what corner of the country a person finds himself in, having seen the Rostelecom brand, he can be sure that he is dealing with the same company whose services he uses in the territory Chelyabinsk region.

"Light" new Internet products from Rostelecom

- What new products will Rostelecom present as part of the completion of the rebranding?

The first thing we are doing is updating our fixed-line Internet line. And now we will have home Internet - high-speed and at a very low price. We are ready to provide this service at a price of 350 rubles in almost the entire Southern Urals. For the Chelyabinsk region this is a very low price.

I would also like to remind you about our summer offer for mobile Internet - “Easy Internet”. This tariff offer allows you to use mobile Internet unlimited from your phone. For four rubles a day you can download up to 70 MB of information - more than enough for mobile use.



- But basically Rostelecom provides the Internet “via optics”. Right?

This is true. And it is important to know that we are not limited to the territory of Chelyabinsk. Our company lays in residential and office buildings fiber-optic networks using GPON technology, offering the service “optics to the apartment” throughout the Southern Urals. This optical network has already reached 30 cities in the region. This is despite the fact that not a single provider builds optics to regional centers, since given the large kilometers it is simply unprofitable: the payback period is five to ten years. But Rostelecom is going for it. Moreover, the plans include the development of the vast majority of small settlements.

- Will there be innovations in mobile communications?

Definitely. I think that after more than a year, everyone has already well remembered our federal line of “Knopkin” tariffs. We launched it with the intention of bringing affordable plans to the market. For example, the “Knopkins communicate” tariff is one of the most inexpensive in the region. With the launch of this line, all the talk about how expensive communications in Rostelecom became a myth. It is cheaper to communicate with us while roaming. Since Rostelecom became a federal company, large orders allow us to negotiate discounts with equipment suppliers and low prices in the networks of international operators. It would be useful to remind you that historically we are leaders in the region in terms of mobile coverage area.

Now, in September-October this year, a number of surprises await our mobile subscribers, both existing and potential.

How to learn to control television

- Oleg, what is interactive television from Rostelecom?

A unique product. Our subscriber receives a huge video library of television and video applications from which you can download anything. The basic tariff includes 100 TV channels, a video library of several thousand films of different genres and many interactive services. And on top of this, our client receives a number of options that are unique to interactive television. In particular, the “manage viewing” option, when you can rewind the program you like and start it from a certain place, record it or set a reminder - and your favorite TV show will turn on at the right time. And all this is done by a small black set-top box, which we install for our subscribers for free.



- Expensive pleasure?

It is more affordable than expensive - from 180 rubles per month. For some reason, everyone thinks that Rostelecom, like other providers, provides Internet only in cities with high returns. No! We connect the Internet via optics and interactive TV as in all major cities region, and in most regional centers. And we are already starting to provide these services in some villages. Therefore everything is very accessible.

Now preparing to enter the market New Product"TwIn". Its essence is that the subscriber receives a double service - television and the Internet - at a very affordable price: from 399 rubles. The subscriber will be able to use this offer for three months, and then the price will increase slightly, within reasonable limits.

We also created our own cultural and entertainment portal Zabava.ru with all types of content for our clients. It has everything: TV channels, books, music, films, games, software, karaoke and more. What is important is that all content is exclusively licensed. Rostelecom does not violate copyright in principle. But this is why content for the client costs some money.

About the service and online services

Rostelecom has a fairly extensive network of mono-brand stores. Oleg, how did the rebranding affect them?

We are currently doing a lot of work on the design of these salons, which our subscribers in large cities in the region have already seen. But it's not just the sign that's changing. We update service standards, try to monitor their implementation, and monitor everything conflict situations with subscribers. For this purpose, an entire “Crisis Manager” service has been created, which operates in almost every Rostelecom store.

We are also preparing to open in the near future, I hope, our pride - a large flagship salon in the center of Chelyabinsk, on Tswillinga, 10. There are no analogues to it in the city yet. This will be a salon with spacious service areas for physical and legal entities, With electronic queue and a number of very significant surprises.

- Rostelecom has “ Personal Area»...

Yes, the possibility of virtual service has been organized for the Internet audience. All questions to the operator can be resolved without visiting the communication service center. You don’t need to wait for a receipt for using our services by mail, or worry that it might get lost, which is not uncommon these days. You can refuse the receipt and order it electronically, and it will be sent to your email address every month. Or you can receive an invoice in your personal account, where the subscriber can pay it immediately or print it out and pay us in any other way convenient for him. Without leaving the couch, through your personal account you can transfer funds from one service to another, combine the accounts of all family members for convenience, view the details of accruals, connect new services and do much more to save time.

- Rostelecom is also implementing large-scale government programs, including “electronic government”. Tell us about it.

This is a multi-level project designed for phased implementation. There has never been anything like it in Russia, everything is created from scratch - and we are grateful if residents of the city and region show understanding, try to figure it out and test electronic government services themselves.

By the way, our company has been using electronic document management for almost two years now. Visas and signatures in internal documents we put it right on the computer: I click on “sign” - and the document instantly goes to the recipient.

Another five years - and every single government service will be provided electronically. Therefore, now we need to try “what they eat them with.” So I urge readers of 74.ru who have not yet registered on the Gosuslugi.ru portal to do so.



About family, KVN and hockey...

- Oleg, tell us about yourself. How did Rostelecom come into your life?

At one time I had a great time traveling around the country. He worked in Novgorod at the Tele-2 company, then at the MTS company in Yekaterinburg. At the same time, I hatched the idea of ​​returning to Chelyabinsk - my hometown. I consider Chelyabinsk one of the most comfortable cities for living in the country. When I found out about the competition in Chelyabinsk for the position commercial director Without hesitation, I sent my resume to Rostelecom. As a result, a year ago I realized one of my long-standing desires - I returned to my homeland, and not alone - with my wife and daughter Alice.

- How old is she now?

Three years. I recently went to kindergarten, and started quite interesting period in the life of our family ( Smiles.) Alice likes going to kindergarten. I wish my mother had not left. You just can’t tear them away from each other in the morning. Moreover, it is not clear who is more difficult to separate - mother and daughter or daughter and mother. Both are crying - one because she is late for work, the second because her mother is leaving. IN Lately I save my family from such morning dramas - I take my daughter to kindergarten myself.

- With rebranding at work and a baby, there’s probably no time left for hobbies? What is your hobby?

Two hobbies go with me through life - guitar and hockey. Moreover, the guitar once determined my future life.

- How?

As a child, I dreamed of becoming a professional hockey player. And then a guitar, rock music, records and a completely different dream came into my life - to become a rock star. One day very interesting person He told me that at ChelSU there is a wonderful rock club in which “all the most creative and gifted people in the city live and live.” By that time, I had taken courses at the Faculty of Law of SUSU for a year and a half. Without thinking twice, I came to my parents and said that, apparently, I had wasted a year and a half of my life, because I was going to enter the Faculty of History at ChelSU.

-And you entered the history department?

Certainly! Later I completed graduate school. True, I didn’t defend my candidate’s thesis, but I think that’s a matter of future days.

-Did studying at ChelSU help you realize your dream of rock fame?

As you can see, it didn’t work out to become a rock star. ( Smiles.) Here it was important to admit to myself in time that I am not Paul McCartney. And if you don’t become the best, then why do it professionally? I thought the same thing when I left KVN. By the way, at one time I wrote quite a few songs with my friend Jan Boje. When we mature, I think we will record our own album. And the guitar just relentlessly goes with me through life...

- Did you leave KVN?

We had a wonderful team called “Formula 1”, then it turned into “Generation Che”, and it, in turn, smoothly transformed into “Persons of Ural Nationality”. "MOON" then came out in Major League, but that already happened without me. KVN by that time had become very serious business. And you had to choose: either be only in it, give yourself completely and do nothing else, or do something else professionally. I chose "something different."

- Have you said goodbye to hockey yet?

Only with a professional. I have it - I have to brag ( Laughs.) - serious encyclopedic data on hockey. My father has a serious library, in which a significant place was occupied by books about sports - encyclopedias, memoirs... I could simply bury myself in this data, I knew who scored the decisive goal in the ’72 Super Series and a million other important details. And to this day I follow the KHL and NHL championships with great enthusiasm, go to hockey games, and play from time to time.

One of my favorite hockey memories is a business trip to Omsk. Our Metallurg played there with the Omsk Avangard. I went to a hockey game with my Omsk friends. Somehow we ended up in the Avangard fan zone. Well, and, accordingly, all the guys in the fan zone were rooting for Omsk, and I was the only one, fundamentally, for Metallurg. I don’t know how I left there alive... It probably saved me that my colleagues were with me. Believe me, it looked very strange and funny: when Metallurg ran on the attack, the fans crouched down a little, fell silent, and I stood alone and shouted: “Let's go!”

The country's leading Internet provider Rostelecom, as part of the implementation of the federal project for eliminating the digital divide (UCN), has begun construction of optics in the Agapovsky district of the Chelyabinsk region. A fiber-optic communication line with a total length of almost 130 km will for the first time provide fast wireless Internet to 12 villages (with a population of 250 to 500 people): Ablyazovo, Alekseevsky, Vozdvizhenka, Gumbeyka, Zingeyka, Muraveynik, Novoburannoye, Ozerny, Solodyanka, Tashkazgan, Urozhainy, Kharkovsky .

“By implementing the federal UCN project, Rostelecom is helping the government to reduce the gap between the digital capabilities of citizens and villagers, to ensure equal rights on access to information, says Alexander Beleichev, Director of the Chelyabinsk branch of PJSC Rostelecom. – The Agapovskaya optical line is a technically complex project, which is distinguished not only by its large scale, but also by the high pace of construction. The optics will pass along the supports of high-voltage power lines, crossing more than fifty roads and three water barriers - the Zingeyku, Gumbeyku and Sukhaya rivers. Construction is expected to be completed in early August.”

The backbone of the "Agapovskaya optical line UCN" will run from the center of the region through existing fiber-optic networks, and then through new ones designed specifically for this project. In the west, the line will connect Vozdvizhenka, Tashkazgan, Zingeyka and Ablyazovo, in the east - Ozerny, Solodyanka, Gumbeyka, Novoburannoye and Muraveinik. Separate networks will be built for the villages of Kharkovsky and Alekseevsky.

For so-called “suspensions” on power transmission line supports, telecom operators use fiber-optic cable with special technical characteristics: It is completely dielectric, i.e. has zero electrical conductivity; operating temperature is from -60 to +70°C, and service life is a quarter of a century. To install optical cables on power transmission line supports, special equipment is used, which allows not to turn off the power supply during installation. A cable laid in the ground will be protected from external influence armor made of galvanized steel wires.

In each locality where the optical backbone will arrive, Rostelecom will install a reinforced concrete support and install a wi-fi access point that will provide circular coverage with a radius of up to 100 meters in open areas. To protect the equipment on the supports, an air terminal and a lightning rod will be additionally used.

The implementation of the project to eliminate the digital divide will enable residents of small villages in the Agapovsky district to use the Internet at a speed of at least 10 Mbit/s. Anyone can connect to the network. Villagers will be given free access to more than two thousand Internet resources, the list of which has been approved by the Russian Ministry of Telecom and Mass Communications. The telecom operator’s website has a special section “Wi-Fi in rural areas”, which contains information about registration/authorization, user identification and the procedure for using Internet access services, tariffs and payments, as well as other details. The social tariff level for unlimited Internet access is 45 rubles per month.

In 2016, Rostelecom is building wireless Internet access points with a data transfer speed of at least 10 Mbit/s in 14 municipalities of the Chelyabinsk region: Agapovsky, Katav-Ivanovsky, Satkinsky, Bredinsky, Varna, Kartalinsky, Kizilsky, Nagaibaksky, Nyazepetrovsky, Uvelsky , Uysky, Ust-Katavsky, Chesme and Oktyabrsky districts. A total of 1,500 km of fiber-optic communication lines, 86 settlements. This amounts to most– 70% of the construction volume in the Ural Federal District.

Let us recall that in 2014, the Federal Communications Agency (Rossvyaz) and Rostelecom entered into an agreement on the conditions for the provision of universal communication services. The company will have to ensure the construction of fiber-optic communication lines with a total length of about 200 thousand kilometers throughout Russia. Internet access points should be organized in almost 14 thousand populated areas countries with a population of about four million people.