Russian brands that pretend to be foreign. Tough! Russian brands pretending to be imported

Bork Electronic, Vinzer Corporation and Vitesse France misled customers by indicating that they manufactured their products in Europe.

At the start of his career, Andrey Derevyanchenko, president of Golder Electronics and owner of the Vitek brand, combined selling equipment with working as a security guard. Five years ago he registered the Vitek trademark in Austria. The name comes from the words vita (in Latin - life) and tech (in the sense of technology). Contrary to popular belief, there is no Vitka in the business of the company of the same name. The registration location allows Vitek to write "Manufacturer: Austria" on the boxes. Mr. Derevyanchenko’s equipment was initially positioned as a high-quality product at a price 10-15% cheaper than similar, but well-known brands. However, later the company was able to afford to acquire its own design bureau to develop unique models of equipment. Now Mr. Derevyanchenko is proud of the kettle he developed this year, with red lights flashing around the perimeter and a glowing blue neon light.

Together with Derevyanchenko, Evgeniy Nazarov, the founder of the lesser-known brand of household appliances Vigor (derived from the English vigorous - courageous, strong), it was registered in Hungary. In Moscow, the Vigor office is located in a room rented from the Vympel plant, where 20 people are sitting, there are all models of household appliances and there is a pleasant smell of borscht from the factory canteen.
Commercial Director Vigor Alexander Nazarov does not hide that all Appliances they, like any other Russian company, are bought in countries South-East Asia, is assembled at the same factories and is often not just similar in appearance, but the same. “We come to factories, look at what they offer us, choose the models we like and agree on the price for which they will put the name of our brand on the kettle,” he says. “It makes no sense to develop our own design: it’s expensive, and it doesn’t matter.” will be stolen."

The Scarlett trademark (owned by Arima Holding Corp., a joint brainchild of the Chinese and Russians), manufacturer of the most purchased teapots in Russia, was registered in England in 1996 and named after Scarlett O'Hara Hamilton Kennedy Butler. Because the target audience was seen by the founders of the brand predominantly feminine, economic, but not alien to the classics of literature and romance.

If the buyer makes the choice of the simplest household appliances based only on price, then it is already very difficult to sell anything more complex than an iron under little-known brands. Rolsen - a brand invented in 1995 by MIPT graduate Sergei Belousov - is used for televisions, home theaters, monitors, mobile phones and washing machines. But Rolsen never traded its name for irons. The company began by assembling LG TVs, and now produces its own at a plant in Fryazino (parts are purchased in Southeast Asia). IN Lately Rolsen's most successful sales are monitors and televisions, of which it produces 150 thousand and 240 thousand units per year, respectively. At the same plant in Fryazino near Moscow, all 20-, 21- and 25-inch LG TVs sold in Russia are made.

The Kaiser brand, which has been operating on the market as a German company since the mid-90s and was invented by its founding father Pavel Loginov, is also not concerned with trifles. This brand successfully saturates the market with large-sized kitchen appliances. Mr. Loginov makes it at the same plant in Poland, which also produces products under the Hansa brand. The brands Techno, Trony and Elenberg are also never Western. They belong to large retail chains Tekhnosila, Mir and Eldorado, respectively. They are present only in the stores of these chains. No Elenberg, say, can be found in Technosil.

But Bork, which promotes itself as German equipment, is available in almost all stores, despite the fact that it is a brand of the Electroflot chain. But Bork has an advantage - a brutal, very attractive design and an average price segment, while products under the three brands listed above are very cheap. And:

Tea coffee

The Milagro company (in Spanish - miracle) has been on the market since 1998 and specializes in instant coffee. As the company’s marketing director Nikita Morev says, when they were just starting to work, our customers had more confidence in Western manufacturers of the invigorating drink, which is why we had to resort to a foreign name. Milagro is made in Europe and Russia; the company's main office is located in Germany.

Another company, Kaffa Industries, known in Russia for its instant coffee, has been operating here for only three years. Its name is made up, like the name of the type of coffee, Kaffa Elgresso (Kaffa is the name of the province in eastern Africa where, according to legend, the drink coffee first appeared, and elgresso is just a beautiful made-up word that means nothing). Kaffa produces coffee at two factories in the Moscow region.
The Greenfield, Tess, and Jardin brands belong to the St. Petersburg company Orimi Trade, and Curtis & Patridge belongs to the manufacturer May. “The buyer wants to believe that the brand he chooses is made from unique water the world's only lost glacier in Pacific Ocean according to an accidentally discovered recipe from an extinct tribe of New Zealand aborigines. And what’s especially important is that he’s willing to pay extra money for it,” says Kirill Dubinsky, director of strategic planning and business development of the creative agency "Aurora".

Greenfield tea is positioned in the premium price segment as produced to order and under the control of Greenfield Tea Ltd., which was established on August 10, 2003 in the UK by the St. Petersburg tea manufacturer Orimi Trade. Within a couple of weeks, his products appeared on the Russian market. The packaging shows sites with UK domains and London addresses. However, information about the history of the company is not indicated on them. Cosmetics

The famous Faberlic brand began in 1997 and was called “Russian Line”. Before this, its founders, Moscow State University graduates Alexey Nechaev and Alexander Davankov, traded on the securities market. Then we tried to produce dietary supplements and household chemicals, but in the end we decided to go into cosmetics. At first, the company even wanted to play on the fact that it was Russian. But research has shown paradoxical things. On the one hand, our women value Russian cosmetics for their naturalness. On the other hand, they want to see stylish packaging with a cosmopolitan name on their dressing table.
It took a whole year to come up with a new word for the “Russian Line”. As a result, they decided to synthesize the words faber (master) and “lik” (lic). For both foreign and Russian ears, the word is new, and according to the manufacturer’s idea, it should evoke in the buyer associations with the world-famous Faberge.
This year, Faberlic specifically conducted a survey among its customers, with the help of which it found out that 30% mistake it for a Russian manufacturer, 29% for a foreign one, and 24% believe that this is a joint production. In fact, cosmetics are made at two factories - in Balashikha and the Moscow region, using, however, raw materials and developments from foreign companies. Clothes and shoes

The Sela clothing store chain, being a Russian brand, fundamentally does not translate its slogan Feel The Same into Russian, which is already 10 years old, almost as old as the chain itself.

No shoemaker Carlo Pazolini exists and never has existed. It certainly sounds great. It pleases the ears of every woman who lives with the firm and fair conviction that the best shoes in the world are Italian. Carlo Pazolini Group is the name of a Russian company that has its own shoe factories in Russia and China and a network of branded stores.

TJ Collection, which, as they write in press releases, “was established in the UK in 1992,” produces shoes under three brands: TJ Collection, Chester and Carnaby. They are all produced, again judging by press releases, in “family shoe factories in Italy and Spain using manual labor.” Everything was thought out to the smallest detail. Each brand has its own target audience. TJ Collection is purchased by fashion-conscious middle-class women; Chester - lovers of good quality classic shoes; Carnaby - youth. Only one thing surprised customers - when they, having gone to England on business or on vacation, tried to find a store of their favorite brand, nothing came of it.

Rostov businessman Vladimir Melnikov sews jeans, denim clothes, children's and adult knitwear in Rostov and nowhere else. He is very proud of the success of his enterprise and generally advocates for domestic producers. But nevertheless, his two brands are called Gloria Jeans and Gee Jay. Although it is worth emphasizing here that the origin of the company was never hidden, but on the contrary, it was emphasized in every possible way.

St. Petersburg company "August Plus" produces and sells women's clothing under the Oggi brand - very discreet and simple, but, on the other hand, fashionable and elegant. That's why teachers, financiers and other strict women who can't really experiment with style love to buy it. The word oggi itself is Italian ("Today"), so most customers consider the brand to be Italian.

Ralf Ringer shoes are traditionally considered either German or Austrian. But, in fact, it is produced in factories in Moscow, Vladimir and Zaraysk. At the same time, company leaders willingly give interviews to various business publications, enthusiastically talking about our origins and how they develop production and modernize factories.

The Tervolina shoe chain also does not hide the place of production: they sew shoes in Tolyatti, at the Leader factory. And they didn’t come up with the name Tervolina on purpose; it dates back to the times when the company did not sew its own shoes, but imported them from the Czech Republic and Hungary.

Camelot, a brand of ultra-modern youth shoes, is also ours. The history of the "Camelot" company began in 1996 with the opening of a small store where the collections "Grinders", "Dr. Martens", "Shellys" and others were presented. But not everyone could afford these shoes because of the high price. Since 1999, almost the same shoes have appeared, but made not in Britain and the USA, but in Poland and China under the control of a Russian company. And therefore accessible to young people.

The Sportmaster chain of stores has a whole line of a wide variety of brands of sport- and casual-style clothing and footwear. For the most part, products under these brands are sold in the stores themselves, but separate stores are always opened for O"STIN. Other Sportmaster brands: Demix, Outventure, Joss, Exxtasy, Termit, as well as Torneo sports equipment. Thanks to all!

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Foreign branding began after the collapse of the USSR, when people bought in the markets everything that had even the slightest hint of Western origin. After the 1998 crisis, the fashion for “Western” subsided - the country was already having a hard time, so they returned to the roots, to goods with Russian names. And since the beginning of the new millennium it has gone up again. Firstly, because the business has changed and goods began to be produced in a higher price category, and secondly, people still like “foreign” brands, even if people know that in fact these German household appliances are made in Asia ordered by a Russian businessman, but this tea only has English letters on the box.

Technique

President of Golder Electronics and brand owner Vitek At the start of his career, Andrey Derevyanchenko combined selling equipment with working as a security guard. Five years ago he registered the Vitek trademark in Austria. The name comes from the words vita (in Latin - life) and tech (in the sense of technology). Contrary to popular belief, there is no Vitka in the business of the company of the same name. The registration location allows Vitek to write "Manufacturer: Austria" on the boxes. Mr. Derevyanchenko’s equipment was initially positioned as a high-quality product at a price 10-15% cheaper than similar, but well-known brands. However, later the company was able to afford to acquire its own design bureau to develop unique models of equipment. Now Mr. Derevyanchenko is proud of the kettle he developed this year, with red lights flashing around the perimeter and a glowing blue neon light.

Evgeny Nazarov, the founder of a lesser-known brand of household appliances, also started with Derevyanchenko Vigor(derived from the English vigorous - courageous, strong), it is registered in Hungary. In Moscow, the Vigor office is located in a room rented from the Vympel plant, where 20 people are sitting, there are all models of household appliances and there is a pleasant smell of borscht from the factory canteen.
Vigor commercial director Alexander Nazarov does not hide the fact that all their household appliances, like any other Russian company, are bought in the countries of Southeast Asia, assembled at the same factories and are often not just similar in appearance, but the same. “We come to factories, look at what they offer us, choose the models we like and agree on the price for which they will put the name of our brand on the kettle,” he says. “It makes no sense to develop our own design: it’s expensive, and it doesn’t matter.” will be stolen."

Trademark Scarlett(owned by Arima Holding Corp., a joint brainchild of the Chinese and Russians), manufacturer of the best-selling teapots in Russia, registered in England in 1996 and named after Scarlett O'Hara Hamilton Kennedy Butler. Because the target audience was seen by the founders of the brand as predominantly female, economic, but not alien to the classics of literature and romance.

If the buyer makes the choice of the simplest household appliances based only on price, then it is already very difficult to sell anything more complex than an iron under little-known brands.

Rolsen- a brand invented in 1995 by MIPT graduate Sergei Belousov - used for televisions, home theaters, monitors, mobile phones and washing machines. But Rolsen never traded its name for irons. The company began by assembling LG TVs, and now produces its own at a plant in Fryazino (parts are purchased in Southeast Asia). Recently, Rolsen has been most successful in selling monitors and televisions, of which it produces 150 thousand and 240 thousand units per year, respectively. At the same plant in Fryazino near Moscow, all 20-, 21- and 25-inch LG TVs sold in Russia are made.

The brand doesn't care about trifles either. Kaiser, operating on the market as a German company since the mid-90s and invented by founding father Pavel Loginov. This brand successfully saturates the market with large-sized kitchen appliances. Mr. Loginov makes it at the same plant in Poland, which also produces products under the Hansa brand.

Stamps Techno , Trony And Elenberg also never Western. They belong to large retail chains Tekhnosila, Mir and Eldorado, respectively. They are present only in the stores of these chains. No Elenberg, say, can be found in Technosil.

But Bork, promoting itself as German equipment, is available in almost all stores, despite the fact that it is a brand of the Electroflot chain. But Bork has an advantage - a brutal, very attractive design and an average price segment, while products under the three brands listed above are very cheap.

And:

Tea coffee

Company Milagro(in Spanish - miracle) has been on the market since 1998 and specializes in instant coffee. As the company’s marketing director Nikita Morev says, when they were just starting to work, our customers had more confidence in Western manufacturers of the invigorating drink, which is why we had to resort to a foreign name. Milagro is made in Europe and Russia; the company's main office is located in Germany.

Another company, Kaffa Industries, known in Russia for its instant coffee, has been operating here for only three years. Its name is made up, just like the name of the type of coffee. Kaffa Elgresso(Kaffa is the name of the province in eastern Africa where, according to legend, the drink coffee first appeared, and elgresso is just a fancy made-up word that means nothing). Kaffa produces coffee at two factories in the Moscow region.

Brands Greenfield , Tess , Jardin belong to the St. Petersburg company "Orimi Trade", and Curtis & Patridge- Manufacturer "May". “The buyer wants to believe that the brand he chooses is made from the unique water of the world’s only lost glacier in the Pacific Ocean according to the accidentally discovered recipe of an extinct tribe of New Zealand aborigines. And what’s especially important is that he’s willing to pay extra money for it,” says Kirill Dubinsky, director of strategic planning and business development at the Aurora creative agency.

Tea Greenfield is positioned in the premium price segment as produced to order and under the control of Greenfield Tea Ltd., which was established on August 10, 2003 in the UK by the St. Petersburg tea manufacturer Orimi Trade. Within a couple of weeks, his products appeared on the Russian market. The packaging shows sites with UK domains and London addresses. However, information about the history of the company is not indicated on them.

AND:

Cosmetics

Famous brand Faberlic began in 1997 and was called "Russian Line". Before this, its founders, Moscow State University graduates Alexey Nechaev and Alexander Davankov, traded on the securities market. Then we tried to produce dietary supplements and household chemicals, but in the end we decided to go into cosmetics. At first, the company even wanted to play on the fact that it was Russian. But research has shown paradoxical things. On the one hand, our women value Russian cosmetics for their naturalness. On the other hand, they want to see stylish packaging with a cosmopolitan name on their dressing table.
It took a whole year to come up with a new word for the “Russian Line”. As a result, they decided to synthesize the words faber (master) and “lik” (lic). For both foreign and Russian ears, the word is new, and according to the manufacturer’s idea, it should evoke in the buyer associations with the world-famous Faberge.

This year, Faberlic specifically conducted a survey among its customers, with the help of which it found out that 30% mistake it for a Russian manufacturer, 29% for a foreign one, and 24% believe that this is a joint production. In fact, cosmetics are made at two factories - in Balashikha and the Moscow region, using, however, raw materials and developments from foreign companies.

AND:

Clothes and shoes

Chain of clothing stores Sela, being a Russian brand, fundamentally does not translate its slogan Feel The Same into Russian, which is already 10 years old, almost as old as the network itself.

No shoemaker Carlo Pazolini does not exist and never has existed. It certainly sounds great. It pleases the ears of every woman who lives with the firm and fair conviction that the best shoes in the world are Italian. Carlo Pazolini Group is the name of a Russian company that has its own shoe factories in Russia and China and a network of branded stores.

TJ Collection, which, as they write in press releases, “was created in the UK in 1992,” produces shoes under three brands: TJ Collection , Chester And Carnaby. They are all produced, again judging by press releases, in “family shoe factories in Italy and Spain using manual labor.” Everything was thought out to the smallest detail. Each brand has its own target audience. TJ Collection is purchased by fashion-conscious middle-class women; Chester - lovers of good quality classic shoes; Carnaby - youth. Only one thing surprised customers - when they, having gone to England on business or on vacation, tried to find a store of their favorite brand, nothing came of it.

Rostov businessman Vladimir Melnikov sews jeans, denim clothes, children's and adult knitwear in Rostov and nowhere else. He is very proud of the success of his enterprise and generally advocates for domestic producers. But nevertheless, two of his brands are called Gloria Jeans And Gee Jay. Although it is worth emphasizing here that the origin of the company was never hidden, but on the contrary, it was emphasized in every possible way.

The St. Petersburg company "August Plus" produces and sells women's clothing under the brand name Oggi- very discreet and simple, but, on the other hand, fashionable and elegant. That's why teachers, financiers and other strict women who can't really experiment with style love to buy it. The word oggi itself is Italian ("Today"), so most customers consider the brand to be Italian.

Shoes Ralph Ringer traditionally considered either German or Austrian. But, in fact, it is produced in factories in Moscow, Vladimir and Zaraysk. At the same time, company leaders willingly give interviews to various business publications, enthusiastically talking about our origins and how they develop production and modernize factories.

Shoe chain Tervolina also does not hide the place of production: they sew shoes in Togliatti, at the Leader factory. And they didn’t come up with the name Tervolina on purpose; it dates back to the times when the company did not sew its own shoes, but imported them from the Czech Republic and Hungary.

Camelot, a brand of ultra-modern youth shoes, is also ours. The history of the "Camelot" company began in 1996 with the opening of a small store where the collections "Grinders", "Dr. Martens", "Shellys" and others were presented. But not everyone could afford these shoes because of the high price. Since 1999, almost the same shoes have appeared, but made not in Britain and the USA, but in Poland and China under the control of a Russian company. And therefore accessible to young people.

The Sportmaster chain of stores has a whole line of a wide variety of brands of sport- and casual-style clothing and footwear. For the most part, products under these brands are sold in the stores themselves, but for O"STIN They always open separate stores.

Since Soviet times, our citizens have had a clear idea that foreign brands can serve as a global standard of quality. Taking advantage of this stereotype, Russian entrepreneurs use various marketing tricks, for example, assigning names to Russian-made goods that are similar to Western ones.

Top 10 Russian companies that pretend to be foreign.

1. At the start of his career, Andrey Derevyanchenko, president of Golder Electronics and owner of the Vitek brand, combined selling equipment with working as a security guard. Eight years ago he registered the Vitek trademark in Austria. The name comes from the words vita (in Latin - life) and tech (in the sense of technology). Contrary to popular belief, there is no Vitka in the business of the company of the same name. The registration location allows Vitek to write “Manufacturer: Austria” on the boxes. Mr. Derevyanchenko’s equipment was initially positioned as a high-quality product at a price 10-15% cheaper than similar, but well-known brands. However, later the company was able to afford to acquire its own design bureau to develop unique models of equipment. Now Mr. Derevyanchenko is proud of the kettle he developed this year, with red lights flashing around the perimeter and a glowing blue neon light.

2. The Scarlett trademark (owned by Arima Holding Corp., a joint brainchild of the Chinese and Russians), the manufacturer of the best-selling teapots in Russia, was registered in England in 1996 and named after Scarlett O'Hara Hamilton Kennedy Butler. Because the target audience was seen by the founders of the brand as predominantly feminine, economical, but not alien to the classics of literature and romance.

3. Rolsen - a brand invented in 1995 by MIPT graduate Sergei Belousov - is used for televisions, home theaters, monitors, mobile phones and washing machines. But Rolsen never traded its name for irons. The company began by assembling LG TVs, and now produces its own at a plant in Fryazino (parts are purchased in Southeast Asia). Recently, Rolsen has been most successful in selling monitors and televisions, of which it produces 150 thousand and 240 thousand units per year, respectively. At the same plant in Fryazino near Moscow, all 20-, 21- and 25-inch LG TVs sold in Russia are made.

4. The Greenfield, Tess, and Jardin brands belong to the St. Petersburg company Orimi Trade, and Curtis & Patridge belongs to the manufacturer May. “The buyer wants to believe that the brand he chooses is made from the unique water of the world’s only lost glacier in the Pacific Ocean according to the accidentally discovered recipe of an extinct tribe of New Zealand aborigines. And what’s especially important is that he’s willing to pay extra money for it,” says Kirill Dubinsky, director of strategic planning and business development at the Aurora creative agency.

5. Rostov businessman Vladimir Melnikov sews jeans, denim clothes, children's and adult knitwear in Rostov and nowhere else. He is very proud of the success of his enterprise and generally advocates for domestic producers. But nevertheless, his two brands are called Gloria Jeans and Gee Jay. Although it is worth emphasizing here that the origin of the company was never hidden, but on the contrary, it was emphasized in every possible way.

6. Ralf Ringer shoes are traditionally considered either German or Austrian. But, in fact, it is produced in factories in Moscow, Vladimir and Zaraysk. At the same time, company leaders willingly give interviews to various business publications, enthusiastically talking about our origins and how they develop production and modernize factories.

7. The Tervolina shoe chain also does not hide the place of production: they sew shoes in Tolyatti, at the Leader factory. And they didn’t come up with the name Tervolina on purpose; it dates back to the times when the company did not sew its own shoes, but imported them from the Czech Republic and Hungary.

8. The Sportmaster chain of stores has a whole line of a wide variety of brands of sport- and casual-style clothing and footwear. For the most part, products under these brands are sold in the stores themselves, but separate stores are always opened for O’STIN.

9. "SPLAT" Evgenia Demina - leading developer and manufacturer professional solutions in the categories of oral care, household “non-chemicals” and children's cosmetics.

10. “Dodo Pizza” is the largest chain of pizzerias in Russia, which was created in Syktyvkar by Fedor Ovchinnikov. Today the company has more than 130 restaurants Worldwide.

A collection of our brands that look like imported ones.
There is no Japanese AKAI on the Russian market, since it declared bankruptcy in 2000. Positioning itself today as the Japanese brand AKAI, offering itself in Russian stores, was registered in Russia in 2002 by the Akai Universal company and has no legal relation to the Japanese company of the same name. Later, the Russian brand AKAI was bought up and fought for by many well-known and unknown Russian and foreign companies, including M-Video. For curiosity: it was the Japanese AKAI that was the first to invent, and even more precisely patent, the remote control and on-screen menu for televisions. But this invention has nothing to do with our AKAI.

BORK is perhaps the first who awakened our consciousness and we learned that “German” quality can be produced in China at the request of Russian entrepreneurs. Therefore, we will not say much about this brand, just that it is Russian, which does not diminish our respect for it. But read on. There are still so many different interesting and unexpected things there.

ALtheBA was invented by Alexander Bayer. The name is formed from the initial letters of the name AL and the surname BA. Shoes are produced in Russia and China. Has no relation to Italy. There are no such stores in Italy or Europe in general.

The successful brand Carlo Pazolini was invented by Ilya Reznik in Russia in 1991. High-quality shoes are made in Portugal and China. This is the only shoe brand that has opened more than 50 stores under its own brand in the United States and Europe.

Camelot is a completely Russian brand. Produces copies of models from more expensive brands Grinders, DrMartens and Shellys in China.

Carnaby and Chester were created by Russian entrepreneurs and no longer completely hide their Russian origin.

The customer of the Bagbier brand is Ivan Bagnyuk (that’s why the beer has “Bag…” in its name), owner and general director of the Omsk Rossar brewery, where it is produced.

Elenberg is a private brand of the Eldorado chain.

The Erich Krause brand belongs to the Office Premier company, registered to Dmitry Beloglazov in 1994. Products are manufactured in Moscow at the Polygraphika factory and in Yoshkar-Ola at the Premier Plast factory.

The creators of the Faberlic cosmetic brand were Alexey Nechaev and Alexander Davankov. In 1997, they founded the Russian Line company, which was later renamed to the more cosmetic Faberlic. Today, this brand is successful, in addition to Russia, in Ukraine, Belarus, Kazakhstan, Azerbaijan, the Baltic countries, Romania, Hungary and Germany. The absolutely Russian origins of this brand don’t even occur to many people.

Owner of the Finn Flare brand Ksenia Ryasova. Design studio in Moscow. Clothing is made in China, accessories - in Vietnam.

Frau Schmidt was invented in Russia in 2007. The author of the idea for a narrowly targeted brand of household chemicals is Elena Shmidt, managing partner of the Pharmanics company. The right move by the brand’s authors was that they offered the market not a universal cleaner or detergent, but a specialized one. Products are developed in Russia and manufactured in Europe.

Like many products here, the Gipfel brand offers us fairly high-quality products whose logo indicates Gipfel Germany or Gipfel Belgium. Because Gipfel GmbH was registered in 2003 in Germany under the... not quite German surname Agababaev. Gipfel in Belgium is registered under the not quite Belgian surname Karpov. Anatoly Evgenievich. According to some sources - the same world chess champion. The brand's website is registered to Yuri M. Isaev. Sellers in stores do not hide the fact that all products are made in China.

“Italian” products under the brands Grand di Pasta and Grand di Oliva are produced at the address: Chelyabinsk, Melkombinat village No. 2 Otkrytoe Joint-Stock Company"Makfa."

Greenfield is produced by the St. Petersburg tea company Orimi-Trade LLC, which produces several brands of tea, including under the brands “Princess Nuri”, “Princess Java”, “Princess Kandy” and “Princess Gita”. Except English name and English origin, nothing connects Greenfield with England.

In response to the Greenfield brand from Orimi Trade, Tea Company May created the Curtis brand (originally called Curtis&Patridge, but it didn’t work under such a complex and unpronounceable name).

Fully Russian company children's clothing and toys Gulliver, registered in 1997 at CJSC Trading House Gulliver and Co.

Joss is the Sportmaster chain's own brand of sportswear and accessories. Made in China.

Kaiser was invented in the 90s by Pavel Loginov. Produced in Poland and China. It is represented by the slogan “German household appliances,” but the Kaiser brand is unknown neither in Germany nor anywhere outside the CIS.

The creator of the L'Etoile network, Maxim Klimov (now deceased). The development of the brand began with the Kurs group of companies. The first L'Etoile store opened in Moscow in 1997. This chain is not present in France, or anywhere else in the world.

We Russians love Indian and English (although English is almost Indian too) tea. Nevertheless, a beautiful, French-type tea, Maitre de The, appeared on our shelves. But in France, and nowhere else in the world, there is no such tea. Its origin is entirely Russian. Tea is packaged in Russia by Modern Tea Technologies LLC.

Mayonnaise and Mr Ricco products are produced in Yelabuga (Tatarstan), the brand (like many on this page) was developed by Russian design studios.

There is a chain of OGGI stores in Europe. But the only thing it has to do with the network we’re talking about is that it filed to challenge the right to use the name OGGI. As our OGGI writes on its website in the news: “Due to the impossibility of registering the OGGI brand in many countries, we are changing the spelling of our name.” New spelling – OODJI is already registered in more than 100 countries. OGGI - registered in 1998, (aka OODJI in 2010) - Russian brands owned by the St. Petersburg company "August-Plus" OODJI products are developed in Russia and China, manufactured in China.

O'stin launched the Sportmaster network. Clothes are made in China, India and other Asian countries.

The Polaris brand belonged to different time either POLARIS-4 LLC, or NT Computer, or JSC Microtech International S.A. (founder Sergey Bestuzhev). The brand claims to be sold on three continents, but can only be found in Russia and the CIS. The equipment is manufactured in China.

The Prology brand was also invented in Russia in 1996, with American roots in mind. But in America there is no such brand.

PROPLEX positioned itself as window systems from Austria, in fact it is a Russian manufacturer of PVC profiles founded in 1999. The plant is located in Podolsk. To be honest, it must be said that the technology and equipment at the plant are German.

The Ralf Ringer brand, created in 1995 by Andrei Berezhny, ordered its first shoes from the Moscow shoe factory “Burevestnik”. Today, shoes are produced in addition to Moscow, in Vladimir, Zaraysk and..., where without it - in China.

Riston tea is harvested in Ceylon, but packaged in Russia, which does not make it any less Ceylonese. The brand was invented and developed entirely in Russia.

Rolsen officially positions itself as a Korean brand. In fact, it is completely Russian and was invented in 1995 by Sergei Belousov. The products are assembled at our own factory in Fryazino from components from Southeast Asia.

Savage is a completely Russian brand, registered in 2000. Products are manufactured in China and Russia.

The Scarlett brand was registered in 1996 in the UK. But the company is of Russian origin. The equipment is produced in China.

The first SELA store was opened in the early 90s by Eduard Ostrobrod and his brother Alexander Pekarsky in St. Petersburg. The first shipments were delivered from Israel. Later from China and Bangladesh. SELA from Hebrew "rock". But I think the beauty of the name is that it is short, it fits well on the ear and is similar to SALE (sale). Therefore, many stores, placing the word SALE on their windows, unwittingly advertised the SELA brand.

In 1974, Supra Corporation of Japan was registered in Japan, but in the 90s another Supra appeared on the Russian market, legally unrelated to the Japanese one. The Japanese brand Supra no longer exists. Therefore, the Supra that you will meet in Russia is the result of Russian-Chinese economic relations.

Tervolina is not an Italian brand at all; shoes are made in China and in Togliatti at the Leader factory.

TJCollection, Chester, Carnaby - belong to the same Russian company, registered in 1992, allegedly whose owners are named Timur and Yulia (hence TJ). Positions its shoes as “made in Italy and/or Spain and/or Great Britain,” despite the fact that no stores from these brands have been found in these countries.

The completely Russian Vitek brand was registered in 2000 by Golder Electronics (owner Andrey Derevyanchenko). In addition to the Vitek brand, this company owns the brands Maxwell, Rondell, Collfort.

The Vitesse brand belongs to Vitesse Culinary Club LLC. Legal address: Tula region, Tula, st. D.Ulyanova, 15. Products are manufactured in Tula and China.

Westland positions itself as an American brand that has been around since 1930. In fact, this is a completely Russian brand, since 1996 (date of registration) it has been producing its high-quality products in Turkey. Jeans are not sold under this brand anywhere except Russia. The company does not have a website in English.

Gloria Jeans was founded in 1988 in Rostov-on-Don by Vladimir Melnikov. Since its founding, Vladimir has been its current and active CEO, despite the fact that in 2018 he will turn 70 years old. I would like to tell you a little about him. When Melnikov was a teenager, he was left without parents. He grew up as a hooligan and dropped out of school in the 6th grade (which is why he doesn’t have a high school diploma), and at the age of 15 he got a job at a factory. In the sixties, and then in the seventies, he was twice convicted of blackmail. The third time in the eighties for currency trading, while trying to purchase sewing equipment abroad for his cooperative. In 2011, Melnikov was noted by Forbes magazine as one of the 9 most unusual Russian businessmen.

Zolla positions itself as an Italian brand. In fact, there is no such fashion brand in Italy. The company manufactures its products in Sri Lanka, China and Bangladesh. Which does not detract from the dignity of this brand at all.

The VIS-A-VIS brand (French for “face to face”) was founded in Moscow in 2000.

Motor Jeans is a brand of Russian origin. Offers high-quality jeans and accessories made in Turkey.

Ile de Beaute is undoubtedly a respected perfume and cosmetic brand in Russia. There are no such stores in France. The “Ile de Beaute” brand belongs to the United Europe holding company, whose central office is located in the Moscow region (urban settlement “Moskovsky Poselok” of the Ulyanovsk Forest Park).

The HANDERSON brand has been owned by TAMI and CO LLC since 1998. It is clear that the form Limited Liability Company is Russian uniform property.

Green Mama was created in 1996 by Oleg Nasobin and his wife with their own production in the Moscow region.

The CentrОbuv brand was created in 1996 in Moscow. Despite the fact that the brand is completely Russian, it has excellent integration into the West - today the Centro brand is represented in Poland, Ukraine, Lithuania, and Latvia.

The owner of the controlling stake of Bosco di Ciliegi is Mikhail Kusnirovich. Bosco di Ciliegi from Italian - “cherry forest” - is a completely Moscow company, the main shareholder of Moscow GUM

The brilliant and noble Ahmad also refers to those imitating foreign origin. He just hides it very carefully. Let's figure it out. The company that owns the Ahmad brand is registered in London (which our citizens have the right to do), but this brand is not available anywhere except Russia and the UK. In the UK, Ahmad is only sold in places (airports) with connections to Russia. Tea is packaged by tea factories in Kharkov and the Moscow region.

The Jardin coffee brand, as well as TESS tea and Greenfield tea, is produced by the Orimi Trade company from St. Petersburg.

ZINGER manufacturer and supplier of manicure and other haberdashery accessories highest quality. The brand was registered in 1998 and has about 50 stores across Russia (the main ones in Moscow and St. Petersburg). This brand (except for the German ZINGER - sewing machines) is not present abroad. Our brand has nothing to do with ZINGER sewing machines.

The Explay trademark was registered in 2007 and belongs to the Russian supplier of digital devices, Explay CJSC from Yekaterinburg. The main direction is the sale and warranty service of electronic devices.

Despite the fact that incanto successfully positions itself as Italian underwear and accessories, it is a Russian company, since there is no such brand in Europe, as well as stores. This does not in any way weaken the merits of the offer of this respected brand.

The INCITY brand chain, owned by Fashion Continent OJSC, is one of the largest federal fashion chains in Russia, Ukraine, Kazakhstan, Belarus and Kyrgyzstan. According to Nielsen research, NCITY has one of the highest recognition rates among brands in its own category.

KANZLER is one of the most respected and high-quality Russian men's clothing brands with more than 20 summer history. KANZLER offers its products in about 60 cities of Russia: from St. Petersburg to Ulan-Ude. There are no such stores in Germany.

The supposedly American brand Redmond is actually registered at Tekhnopoisk LLC, St. Petersburg, Koli Tomchak St., 28 V
The Redmond Industrial Group company itself was registered in the USA in 2007 by Alex Hlavachek.
The company appeared on the market with inexpensive small household appliances precisely at the moment when the market had a great need for it, which played a role positive role in the popularity of this brand.

Sven is a Russian manufacturer of acoustic systems and peripherals for computers Oy Sven Scandinavia Ltd. By official information The office is located in Finland. At first, products under the Sven brand (multimedia and portable acoustic systems, multi-channel home theater speaker systems, keyboards, headphones, headsets, etc.) were produced as part of the conversion at the Bryansk Defense Plant. Today production has moved to Taiwan and China.

Vassa&Co was created in Russia in 2000 with a claim to compete with global fashion trends. The head office is located in Yekaterinburg, sales departments are located there and in Moscow.

Zarina (Zarina) is an absolutely Russian brand, founded in 1993. Since 2009, Renata Litvinova has been taking part in the creation of collections. Zarina is part of the Melon Fashion Group, which includes the Love Republic and Befree brands.

Dr.Körner breads do not have German roots, but are produced by OJSC Khlebprom, whose office is located in Moscow on the street. Rustaveli 14, and Dr.Körner production is located in the Smolensk region, Yartsevo.

Only the name and style of this tea are truly English. Tea is produced by Yakovlevskaya Tea Packaging Factory LLC at the address: Moscow region, Podolsk district, Yakovlevo village, st. Shosseynaya, 1. Which does not mean that this tea is bad.

Rondell, like the Vitek and Maxwell brands, belongs to Golder Electronics (owner Andrey Derevyanchenko). The company is located in Moscow, Pestovsky lane, 10.

The brands TOP HOUSE, NORDLAND and Baby Speci belong to the Russian LLC ALTEROS, location: Moscow, Varshavskoe shosse, 125. The company began its work in 1999. These brands are not represented anywhere abroad (including in Europe).

Why am I telling you all this and, it would seem, revealing the secrets of Russian business, undermining trust in it. In fact, I praise the Russian entrepreneur and with this revelation I want you not to think that ours can’t do anything.
Look how cool they can be! Why don't they make our brands with Russian names? It's all about our consumer mentality - we are still confident that imported goods are better.
Therefore, entrepreneurs do not waste resources on breaking our stereotypes. They spend effort and money on offering target audience an “imported” brand, such as it would be better for him to buy. It's simple.

In the era of widespread import substitution, it’s time to turn to domestically produced goods. Moreover, the Russian trade marks managed to establish themselves outside the country.

Today we offer the top 10 world famous Russian brands. Domestic watches, cars and, of course, automatic machines have found their fans all over the planet.

Despite the clearly skeptical attitude of Russians towards their automobile industry, Lada is quite well known outside the Russian Federation. AvtoVAZ products can be found on the roads of the eastern and southern Europe and in some countries of the Middle East.

9. Aeroflot

The largest national carrier is a member of the SkyTeam alliance, which includes airlines from four continents. Aeroflot's route network includes 12 transcontinental and 5 transatlantic flights; the company is one of the safest in Europe and is recognized by foreign passengers.

8. ABBYY

Even in Russia, not everyone knows that the most famous text recognition program, ABBYY FineReader, was developed by a domestic company. The ABBYY brand appeared in 1989 in Moscow. Today the group includes 14 international companies with 1,250 employees, as well as 900 outsourcers. ABBYY software products are used by over 40 million users in 200 countries.

7.Marussia

Sports cars under the Marussia brand were invented by showman and racing driver Nikolai Fomenko. Unfortunately, the company was liquidated in 2014. But over the 7 years of the brand’s existence, Marussia racing cars have become recognized by motorsport fans not only in Russia.

6. KamAZ

Legendary Russian trucks are famous all over the world. KamAZ trucks are known for their endurance, unpretentiousness and high load capacity. About 15% of the company's shares belong to the Daimler concern.

5. Kaspersky

One of them is successfully used by both Russian and foreign users. Kaspersky Internet Security enjoys well-deserved popularity, as it annually proves its effectiveness in combating the advanced developments of malware creators.

4. Clock “Rocket”

These watches are produced by the oldest watch factory in the country, Petrodvorets. The watches are presented at international Baselworld exhibitions, and the most famous Russian model Natalia Vodianova was involved in advertising the brand. The brand is becoming increasingly popular among foreign connoisseurs of quality watches.

3. Gazprom

The undisputed leader in the energy industry is one of the world's top 100 largest companies. The company has assets in Greece, Turkey, Germany, Austria and dozens of other countries. And thanks to sponsorship at major international events– sports championships, Olympics – the brand is one of the most famous in the international arena.

2. Stolichnaya

In the 1990s, the rights to the brand were registered by businessman Yuri Shefler, whose company Spirits International (SPI), registered in Luxembourg, subsequently produced this famous vodka. And only in 2015, a court in Rotterdam ruled that all rights to Stolichnaya should soon be returned to the Russian authorities.

1. Kalashnikov

The most famous Kalashnikov assault rifle in the whole world. Over the entire history of the brand, about 70 million units have been produced. Kalashnikov appears in films, books are written about him, reproduced in computer games. And among Arab sheikhs Ordering a gold-plated machine is considered special chic.