How to start a tea business. Profitable business idea: production of Ivan tea. Why you should choose fireweed for your own business

Production technologies and tea are quite similar, however, the organization of a business related to the production of tea requires much more investment. It is worth noting that such a high investment with the proper organization of the enterprise is fully justified, therefore, if you weigh all the pros and cons of opening a tea factory, you will be interested in reading this article.

Features of the tea business.

Perhaps the fundamental feature of the opening of tea production is directly raw materials (this feature, by the way, increases the amount of necessary investment).

All tea, depending on the raw materials used to create it and the production technology, can be divided into:

1. Baikhovy - loose tea, is the most popular in Russia;
2. Pressed - tea made from scrap, or post-fermented tea of ​​a high category, such as pu-erh;
3. Granulated tea is produced according to a special technology: after oxidation, the tea leaf is processed with a special device, which gives it a special shape;
4. Flavored - tea containing aromatic additives, such as essential oils, flowers, pieces of various fruits and spices;
5. Extracted tea. A type of tea that does not require brewing, thanks to the special processing of the tea leaf. It can be presented as a powdered substance, paste or as an aqueous extract.

Tea plantation in Indonesia

The raw material for the manufacture of any kind of tea is the tea leaf, but the whole problem is that this raw material requires a special climate for growth and special preparation conditions. In the Russian Federation, tea is grown exclusively in the Krasnodar Territory, so it is likely that in order to expand the number of tea suppliers, you will have to turn your attention to countries such as India, Kenya, China, Indonesia, Taiwan and Sri Lanka.

Cooperation with foreign suppliers will require costs and additional knowledge regarding the international transportation of goods from you. It should be noted that the raw materials that you plan to use for the manufacture of teas must have the necessary certificates and comply with the requirements of Russian legislation on the content of chemical and organic substances in products.

The process of making tea.

The production technology must be not only efficient, but also safe. Of course, first of all, you should think about fire safety. Be sure to purchase fire tanks (you can order on the website https://www.npommz.ru/pozharnye-rezervuary)

The production of tea consists of the processes of withering, rolling, fermentation and drying. In fact, all these processes take place at the tea manufacturer, which will be your supplier. You will open a tea-packing factory, the basis of which will be not technological processes for creating tea, but mechanical ones. You can additionally subject tea to blending, package and bring finished products to the markets.

To open a factory, you need to purchase a production line, as well as a filling and packaging line. The price of equipment is about 3 million rubles, this amount depends heavily on the brand and manufacturer, as well as on what type of tea your company will specialize in. The production line usually consists of dryers, presses, crushers, tea leaf curlers, sieves, tedders.

At your enterprise, the raw materials will be screened in order to separate whole leaves from scrap: whole leaves will be used as raw materials for long leaf tea, and pressed tea will be made from scrap, thanks to presses. Blending drums are designed for mixing raw materials in order to obtain flavored teas. Rolling machines provide additional fermentation.

The premises for organizing a tea factory must comply with sanitary standards, have a constant temperature and a certain humidity. The factory should be equipped with large storage areas.

For the operation of your factory, you will need to obtain permits, such as a registered recipe and production specifications, a hygienic conclusion from the sanitary and epidemiological service.

With a rational organization of production, the profitability is about 40%, and the payback period is about 2-3 years.

This type of activity is feasible even for a child over the age of 14 years. The essence of this idea for a business is that you would collect, ferment, pack, sell, Ivan-tea leaves.
Everyone can do this task. But you must take into account that at first it will be difficult, because this is painstaking work. So, let's begin.

The first thing you must do is find a clearing where this wonderful plant grows - Ivan tea. Note that it is better if you pick Ivan tea leaves away from
railroads and highways. Otherwise, the tea leaves may not go through the fermentation process correctly. It is best to cut off the leaves in early June. At this time, they are filled with juice, and even more so the leaves
have not dried yet. And so you cut off two bags of foliage.

Yes, two bags is not even enough, with them you will get about half a bag of fermented tea. Do not forget that you can not break off the tops with flowers, otherwise the tea will not be able to multiply.
and you will destroy the clearing, and even your income. But let's skip the details. Here you have these two bags of Ivan tea leaves in your hands. And you scratch your head, wondering what to do next. You can't slow down here.

Let's go straight to the second step.
The second step is that we lay out these leaves, with a layer of no more than three centimeters. The temperature must not exceed room

atnu, that is, no more than twenty-eight degrees. If you
do not complete this step immediately, then your leaves will burn. And they will not be suitable for making tea. Every hour, the spread out leaves must be stirred up, most importantly, make sure that the leaves do not shrink
. Your task is to wilt them. The leaves should become soft, as if they had lost their strength. As soon as the leaves have taken this state. We're going to step number three.

The third step is to cut the tea leaves. It is best and easiest if you do this with a meat grinder, preferably a manual one. Don't forget to put on the perforated nozzle as best you can.
bigger. Next, grind the leaves and stir, the resulting granules. Now you can proceed to the fourth step.

Step number four. It has the highest priority, in all the work you have done, this moment is the most responsible. moment of fermentation. Fermentation Ivan tea is
next. We shift the resulting granules into buckets or pans. Now let's put them in the scorching sun. Now your job will be to stir the tea every hour.

The main thing is not to miss the end of fermentation. Determining that the tea is ready can be very simple. Dip your hand in the tea, if it stops giving off heat, then the tea is ready. If you miss this
At that moment, mold will appear on the tea. And so the process of making tea is almost over. But tea needs to dry out. Therefore, we pour it into a pillowcase and hang it for a couple of hours in the sun.
And now the tea is ready. Your task is to pack it up and sell it.

The retail price today is up to 300 rubles per 100 grams of tea.

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Why did Hitler destroy the Ivan Chai factory?

At the end of 1941, instead of moving towards Leningrad, Hitler gave the order to send tanks to the village of Koporye to destroy the River of Life facility. Under this code name was an experimental laboratory that produced drinks from medicinal herbs according to old Russian recipes, which were based on Ivan-chai.

The history of the oblivion of "Ivan-tea" and its replacement in Russia with foreign tea.

The consequences of the craze for foreign teas and coffees are now more than obvious. The number of heart attacks, strokes, and nervous disorders has sharply increased everywhere. Partly "guilty" of this overseas, rich in caffeine, tea. Our body, genetically formed over the centuries, was not able to “digest” a shock dose of caffeine, which is essentially a drug, without consequences.

The worst herb that is used in the form of tea is industrial Indian tea.

In Indian tea, two not very good groups of substances have been identified: - these are theophyllines - these are substances like ephedrine, from which drug addicts cook "nonsense". In pharmaceutical medicine, ephedrine is equated to drugs.

And the second group of substances present in ordinary tea is astringent, tannins tannins, which, and this has been proven, in the intestinal lumen “tan” the intestinal wall too, making it impermeable, and prevent the absorption of vitamins and useful substances in general.

Thus, there is a paradox in the world: there are millions of species of vegetation in the world, and in the “civilized world” it is precisely its single poisonous varieties that are industrially supplied: tobacco, cocaine (Coca-Cola), tea and coffee. By chance? There is nothing accidental in this world, "my friend Horatio"!

Why is it not commercially put into production in Russia, say, "tea" from "St. John's wort" or "Ivan-Tea", which in Russia grow underfoot and cost a penny. Moreover, drinks from such herbs are certainly healthier than Indian tea? Why was Russia put on "English tea" after the Crimean War?

India is an English colony. After all, before the Crimean War in Russia there was neither English tea nor Persian samovars (and they are actually Persian). But literally in a few years, all of a sudden, as if by magic or by order from above, English tea suddenly becomes a “primordially Russian national drink”, without which Russians now, they say, cannot imagine themselves. And the Russian government began to spend crazy money, buying English tea at the price of silver per ounce, when there is something, and in Russia there is a lot of its own grass. This is a question, by the way, of ingenuity to all Russian patriots.

By the way, at the very time when Russia was put on tea, China, for example, was put on opium, in the so-called "opium wars" of the West against China. The Chinese did not want to smoke opium - they stuffed it into their esophagus. The European Union and the UN have a principle: each nation has its own kind of drug.

Even Academician Pavlov found that caffeine enhances the processes of excitation in the cerebral cortex and increases motor activity. Tea alkaloids enhance cardiac activity, myocardial contractions become more intense and frequent. As a result, a person feels as if a surge of strength. But such surges of activity are accompanied by an increased expenditure of energy.

Regularly consumed large doses of caffeine lead to the depletion of nerve cells. Caffeine is contraindicated in many ailments (or rather, the consequences of an urban lifestyle): insomnia, hypertension, atherosclerosis, glaucoma, cardiovascular diseases. Excessive consumption of drinks containing caffeine leads to an exacerbation of diseases of the gastrointestinal tract.

In addition, tea tannins remove calcium, magnesium, and phosphorus from the body. Thus, tea exhausts its immoderate admirers.

The path to the recovery of the Russian nation is simple, like everything ingenious - to return to the roots, to remember the undeservedly forgotten, primordially Russian drink - Ivan-Tea. It received this name in the first half of the 17th century, that is, at the time of the beginning of the tea and coffee world expansion!

And before that, Russian sorcerers called "Ivan-tea" for its powerful healing properties as a boron potion. Especially popular were infusions on the leaves of Ivan-tea, which were used to treat headaches and relieve various inflammations. Ivan-tea also had such nicknames as a bread box or a miller. They appeared due to the fact that the dried, ground roots of "Ivan-tea", following the recommendations of folk healers, were often added to flour for baking bread.

Even "Ivan-tea" was called cockerel apples - for the taste properties of young leaves, which completely replace the salad. The scientific name of "Ivan-tea" is narrow-leaved fireweed. And among the people, as soon as they didn’t call it “Ivan-tea”, which once again speaks of its popularity!

So, our “tea-makers” brewed “Ivan-tea” in such a way that it began to resemble subtropical tea in taste and color. They made it like this: the leaves of "Ivan-tea" were dried, scalded in a tub with boiling water, ground in a trough, then thrown back onto baking sheets and dried in a Russian oven. After drying, the leaves were crushed again and the tea was ready.

Most of this tea was harvested in the village of Koporye near St. Petersburg. Therefore, they began to call the drink, and later Ivan-tea itself, Koporsky tea. Hundreds of pounds of this product were used in Russia. The Siberians and the Dutch, the Don Cossacks and the Danes appreciated it. Later, it became the most important component in Russian exports. After special processing, "Ivan-tea" was sent by sea to England and other European countries, where it was as famous as Persian carpets, Chinese silk, Damascus steel. Abroad, "Ivan-chai" was called Russian tea!

Going on a long journey, Russian sailors always took "Ivan-tea" with them in order to drink it themselves. And as gifts in foreign ports.

However, there were also unscrupulous merchants who used "Ivan-chai" to fake Chinese (Beijing) tea. They mixed Ivan-tea leaves with Chinese tea and presented this mixture as an expensive oriental curiosity. But I must say that in pre-revolutionary Russia, and even after the revolution until 1941, the addition of other plants to subtropical teas was considered shameless falsification, fraud and was prosecuted. Therefore, such merchants, most often, were convicted of such forgeries, and put on trial, sometimes even arranging high-profile lawsuits.

However, even such cases could not deprive Koporye tea of ​​popularity, and already in the 19th century it was a powerful competitor to Indian tea.

Great Britain, which owned huge tea plantations in India, annually bought tens of thousands of pounds of Koporye tea, preferring Russian tea to Indian!

So why did such a profitable production of Kopor tea stop in Russia? The fact is that at the end of the 19th century, its popularity turned out to be so great that it began to undermine the financial power of the East Indian tea company, which traded Indian tea!!! The campaign stirred up a scandal, allegedly the Russians grind tea with white clay, which, they say, is harmful to health. And the real reason is that the owners of the East Indian campaign had to remove the most powerful competitor from their own English market - Russian tea!

The company achieved its goal, the purchases of Russian tea were reduced, and after the revolution in Russia in 1917, when England joined the Entente military bloc, the purchase of tea in Russia stopped completely! Koporye broke...

And just recently, people remembered this healing drink. After a long break, Russian tea was produced according to old recipes and the sailors of the Kruzenshtern took it with them to the round-the-world regatta. The famous lone traveler F. Konyukhov always uses this healing "Ivan-tea" in all his travels!

The underside of coffee cheerfulness

In the near future, it is necessary to introduce "Ivan-tea" into people's food, excluding or, at the first stage, limiting the consumption of subtropical teas and coffee, where there is an excess content of caffeine, which for a Russian person can be used very limitedly.

In the mechanism of action of caffeine, an important role is played by the fact that it inhibits the enzyme phosphodiesterase. At the same time, cyclic adenosine monophosphate accumulates inside the cells, under the influence of which metabolic processes are enhanced in various organs and tissues, including muscle tissue and the central nervous system. But a paper cup of tea or coffee is not considered doping at a distance.

At the same time, caffeine binds to brain receptors, displacing adenosine, which normally reduces excitation processes in the brain. Replacing it with caffeine leads to a stimulating effect.

However, with prolonged use of this alkaloid, like other drugs, its effect gradually decreases.

And from tinted boiling water they often switch to a cup of real tea (a teaspoon of tea leaves for 0.15-0.2 liters of boiling water) washed down in three doses at intervals of 1.5-2 minutes. Then, to the morning cup, the daytime, and then the third, because in the absence of caffeine, the accumulated adenosine occupies all available brain receptors, sharply intensifying the processes of inhibition, fatigue, drowsiness, depression appear, blood pressure decreases and other unpleasant sensations arise.

In addition, tannins contained in tea, and up to 18% of them (the higher the grade, the more of them) bind insoluble compounds and remove calcium, magnesium, phosphorus, metal salts of copper, zinc, nickel and other trace elements from the digestive organs. That is why in the East tea is drunk one hour before meals or two hours after meals, and without any spices and sweets that stimulate the release of calcium-rich saliva and other digestive media rich in enzymes and vitamins.

... And Ivan-Tea blooms from mid-June to the end of August. The flowers open between 6 and 7 am, attracting many bees. This is not surprising, because "Ivan-tea" is one of the best honey plants. It is estimated that bees can store up to a thousand kilograms of honey from a hectare of "Kipreyny" land. By the way, according to experts, fireweed honey is the sweetest, and if the honey is fresh, it is the most transparent. In addition to nectar, bees remove their bee-bread from Ivan-tea flowers.

Seeds of "Ivan-tea" ripen in August. Ripe seeds with fluff fly out of fruit boxes. Fluff flies over the thickets of "Ivan-Tea" and far around - as if several featherbeds were torn apart. Seeds of "Ivan-tea" are distinguished by amazing volatility - the wind takes them tens of kilometers away. Flowers, leaves, less often the roots of "Ivan-tea" are used as medicinal raw materials.

The collection is carried out during flowering (usually leaves and unblown buds are harvested separately).

"Ivan-tea" contains:

Flavonoids (quercetin, kaempferol, which has an antispasmodic choleretic and diuretic effect).

Tannins (up to 20% of tannins of the pyrogal group, which have astringent anti-inflammatory and hemostatic effects).

Mucus (up to 15%, which provides emollient and enveloping properties, the ability to relieve inflammation, relieve pain, soothe and relieve cramps).

A small amount of alkaloids (these substances are poisonous in large doses, but in small doses they have wonderful healing properties, can improve metabolism, blood circulation, the state of the nervous system, and are good painkillers).

Chlorophyll (a green plant pigment that absorbs light energy, stimulates wound healing, improves metabolism).

Pectin (this substance increases the shelf life of tea).

The leaves contain vitamins, especially a lot of carotene (provitamin A) and vitamin C (up to 200-388 mg - 3 times more than in oranges).

Roots are rich in starch (this is a reserve carbohydrate of plants), polysaccharides (these carbohydrates are involved in immune reactions), organic acids (participate in biochemical reactions, play an important role in maintaining acid-base balance).

In addition, in the leaves of "Ivan-tea" a large number of trace elements were found that stimulate hematopoiesis - iron, copper, manganese and other trace elements necessary for metabolism - nickel, titanium, molybdenum, boron.

Not a single plant can boast of such a set of trace elements!

The unique composition determines the variety of healing properties of "Ivan-tea". It is also a mild laxative, emollient, enveloping, wound healing, analgesic, anticonvulsant. In its anti-inflammatory properties, "Ivan-tea" surpasses all medicinal plants - it has been scientifically proven that it has the highest coefficient of anti-inflammatory action among plants! And according to its tranquilizing effect (sedative, reducing the feeling of tension, anxiety, fear), "Ivan-tea" is very effective.

In folk medicine, "Ivan-tea" has long been considered also an antitumor agent. And scientific studies have confirmed the centuries-old experience of herbalists, a high-molecular compound hanerol was isolated from the inflorescences of "Ivan-tea", which exhibits antitumor activity, has a relatively low toxicity and a wide range of effects on tumors.

Let's summarize what is valuable "Ivan-tea":

- provides prevention of malignant and benign neoplasms;

- enhances potency;

- effective in diseases of the genitourinary system (powerful prevention of prostatitis);

- cicatrizes stomach and duodenal ulcers;

- increases immunity to respiratory viral infections;

- effective for the prevention of caries;

- improves blood composition;

— reduces intoxication of an organism;

- relieves food and alcohol poisoning;

- restores strength during exhaustion;

- useful for stones in the liver, kidneys and diseases of the spleen;

- strengthens hair roots;

- vitamin "C" in "Ivan-tea" is 6.5 times more than in lemon;

- eliminates headaches;

- normalizes blood pressure

Daria and Alexander started selling Ivan tea in 2012. The first clients were friends and their acquaintances who asked to sell them this or that collection of plants.

At the same time, the Platonovs began to study Ivan-tea drinks from competitors in order to understand whether their own products corresponded to similar products on the market. The conclusions that were made after purchasing from various manufacturers turned out to be ambiguous. “Some manufacturers make a good quality product, they revive old recipes. But at the same time, a lot of suppliers appeared on the market, the quality of tea of ​​which does not stand up to criticism. Their “work” can be called discrediting the product and devaluing the very idea of ​​​​healthy eating,” says Dariya. She and her family rely on healthy and high-quality tea, harvested and processed by hand.

How Ivan tea is made

Making willow-tea is a rather complicated technological process. Tea made by the Platonov family goes through six to eight stages of processing.

The first stage is the collection itself. The Platonovs collect wild plants near their family settlement, on the border of the Tula and Moscow regions near the Prioksko-Terrasny Reserve. This is an ecologically clean place where Ivan-tea grows in natural conditions, and not specially planted by man. There it is adjacent to other plants, which is very important for the taste of the finished product. The collection takes place at strictly defined dates - during flowering (June-July). This is a fairly short period, about a month. At this time, there is a lot of work, and you have to work 16-18 hours a day. If the weather permits, then the Platonovs go to the collection early in the morning, as soon as the dew disappears - at 3-4 o'clock.

The collected leaves are then dried to remove excess moisture from them. After that there is a bulkhead, as a result of which the future tea is manually freed from foreign plants and insects, which are also very fond of Ivan tea. “The process of careful manual sorting is very laborious and long, but without it you can’t get a quality drink,” says Daria Platonova.

“Connoisseurs say that our tea has amazing energy. Of course, this is the result of manual work and the love with which we make tea. The machine will never give such a result. It will also be delicious, but it’s completely different.”

Further, the plants are wrinkled (also with hands), and placed for fermentation. After that, the sheet is cut, dried and sifted into different fractions. Ready tea is blended (flowers or other plants are added) and laid for ripening. One batch of tea goes through all these stages for about a week. Ivan-tea is packaged immediately before sale.

The Platonovs do all their work by hand, they do not use any industrial equipment. Although it exists and can facilitate the production process. Due to its cost, the equipment is not yet available to the family, whose business is only in its infancy and is seasonal. For example, a tea leaf rolling machine costs from 200 thousand rubles.

“Connoisseurs say that our tea has amazing energy. Of course, this is the result of manual work and the love with which we make tea. The machine will never give such a result. It will also be delicious, but it is completely different. Handwork is handwork. Many will understand what I'm talking about.

The family plans to purchase a leaf rolling machine to increase production, but handmade tea will definitely remain in the assortment.

Project Economics

When the Platonovs began to produce tea for sale, they spent about 100 thousand rubles on opening their own business, some of which were borrowed. Only certification of products cost about 30 thousand rubles. But now all tea from the Platonovs has a certificate of conformity. The rest of the money went to the production of a drying cabinet, pallets for drying the sheet, branded packaging and labels.

The drawing on the label was given to the Platonovs by a familiar artist. I came to visit them and, after tasting the drink, I drew a sketch. Now this drawing is on all natural paper bags in which tea is packaged. “When buying from us, you can open any package, look, smell - in a word, feel the product with all your senses in order to understand what you are buying. For stores, our packaging may not be the best option. But we are ready to change in this respect, to look for something new,” Daria explains.

The weight of one package is 60 or 100 grams. Since Platonov's tea is hand-rolled, it takes up a lot of space when dried. Therefore, more than 100 grams cannot be placed in one package. If tea is packed into a bag, then the product may lose some of its properties: the leaves will crumble or wrinkle. The cost of packaging is 400-500 rubles, depending on the variety.

In total, the Platonovs offer eight different types of tea. This year, at the request of customers, new items have appeared. These are mixtures of willow-tea with other plants: meadowsweet, which gives an almond flavor, currant leaf, cherry or mint. There are both delicate and more tart fruit flavors. “Diversity is an incredibly important point. We are constantly open to new recipes, ideas and experiments. But on the other hand, if people like this or that taste, they often ask for it next time. Therefore, it is very important to "stand" certain varieties, i.e. produce them from batch to batch with the same taste,” Daria notes.

The Platonovs supply their products to two Moscow restaurants, as well as to the first Russian restaurant operating exclusively on local products - "Mark and Lev" in the Tula region. “We love this restaurant so much. Well done guys! Great idea and great execution."

The Platonovs actively participate in fairs and festivals, which are now the main channel for promotion. There, in addition to selling, they arrange tastings of their teas. The Platonovs also cooperate with the organizers of ethno-festivals and events dedicated to a healthy lifestyle.

Plans and prospects

The family does not have a stationary store, because no big sales. “Unfortunately, it is simply impossible to increase the volume to the “store” without losing the quality of the product, we have already understood this. Maybe this is maximalism, but I do not know other ways to make the product tasty and of high quality. We are able to produce, at best, several hundred kilograms of tea per season. This is not a volume for Moscow,” says Daria.

“Now our task is to cooperate with several more restaurants in Moscow or the region. I think that a restaurant with really high-quality food should definitely have traditional Russian Ivan-chai in its tea menu. In addition, our tea can be brewed several times - this is also a plus for restaurant customers. Our production volumes allow us to work on order for several restaurants: when there is a pre-order from a restaurant in terms of volume and assortment, it is much easier to plan production. Next year, we plan to hire people to collect tea, but we will prepare tea ourselves, ”the Platonovs share their plans for the future.

The Platonov family also sees the creation of an online store through which it will be possible to order Ivan tea as its task. “But the problem is that we are far from Internet technologies, and for us this is a rather difficult goal,” Daria admits. Her children, more confident computer users, are now working on creating their own website and pages on social networks.

The business dream of the Platonov family is to put their product on the tables of all lovers of healthy and tasty food. “Compared to the store-bought tea, our tea is like strawberries from the garden against strawberries from retail chains. We as a family and our friends have already switched to their own Ivan tea and do not drink anything else,” says Daria.
https://biz360.ru/materials/340/

• 15:32 February 10, 2015

Since ancient times, our ancestors began the morning with tea. True, they did not brew overseas herbs, but native Ivan-tea. He invigorated no worse than the strongest coffee. So why then disappeared from use? Exclusive material of the "Commonwealth" specialist.

IN PURSUIT OF POWER

Coffee roots stretch from the Arab countries and the word coffee in translation means energy and strength. In ancient times, coffee was not brewed in water, much less sugar was added to it. Coffee beans were simply chewed as a stimulant. In the 14th century, the clergy were looking for a variety of methods to stay awake throughout the day and tried to brew coffee beans. Since then, coffee has been exported all over the world.

The British began to impose tea on us after the Crimean War. And not by chance. After all, at that time India was an English colony and it was natural that she had to introduce her product into the world market - namely Indian tea. Before the Crimean War, there was no English tea in Russia, they used their native Russian drink, ivan tea, which, thanks to England, was discriminated against in the eyes of Europe.

Currently, the largest tea producers are India, China, Sri Lanka, Taiwan, Japan, Indonesia and Kenya. The last two countries are exporters and producers of high quality black tea. The ideal climate in these countries creates excellent conditions for growing good quality tea, the raw materials are considered environmentally friendly, and the tea acquires a pleasant tart taste.

But despite their unique aroma, unsurpassed taste and invigorating properties, coffee and foreign tea have a number of side effects, and every year scientists find more and more new dangers that lie in a cup of these drinks. It turns out that they also have their own side of cheerfulness, and it lies in the main component of all these drinks - in caffeine.

According to the pharmacological classification, caffeine belongs to the group of psychostimulants, that is, substances that act on the central nervous system, stimulating nerve cells.

In addition, caffeine negatively affects the functioning of the heart and gastrointestinal tract, and also slows down the absorption of certain nutrients by the body. Therefore, it is advisable for heart patients and people with chronic diseases of the digestive system to refrain from drinking invigorating drinks.

And the most dangerous thing for a person is that caffeine is addictive and this is no longer a fact, but a reality. That is why very often it is coffee that is called a drug. Experiments have confirmed that addiction begins to cause withdrawal symptoms when there is insufficient intake of caffeine in the body, so when using caffeinated drinks, you must be extremely careful.

It should be remembered that a regular cup of coffee contains approximately 250 mg of caffeine, and the daily allowable dose of caffeine should not exceed 300 mg. Everyone decides for himself how many cups of such drinks should be taken so as not to harm the body.

But if it’s still hard for you to give up coffee, then at least when buying, give preference to ground grains rather than instant drinks, which, in fact, are not known from what they are ground.

In addition to caffeine, tea also contains theophyllines and tannins, which bind insoluble compounds and remove calcium, potassium, magnesium, sodium, phosphorus, metal salts of copper, zinc, nickel and other trace elements from the digestive organs. Therefore, it is advisable for lovers of foreign teas to drink these drinks after the main meal, in no case on an empty stomach and without any sweets, because they stimulate the release of digestive media rich in enzymes and vitamins, which are subsequently washed out, which leads to dehydration and exhaustion of the body. .

The harm of tea is also due to the presence of dyes and flavors. Flavorings and dyes are added to all flavored teas, for example, with the aroma of lemon, berries, mint. Manufacturers do this to reduce the cost of their production, and sometimes to give new life to not fresh and expired teas. More often this happens with teas packaged in bags, with granular or small-leaf teas. Those traces that you see on the cup after drinking tea remain inside your body.

The most inferior teas are crushed or broken tea. These are generally waste products from the production of various tea varieties that have flooded our market. Inferior ground teas include granulated, bagged, brick or pressed (made from the oldest leaves) and slab (made from tea crumbs) teas.

The problem of unnatural tea also applies to bottled teas that are sold chilled, by and large it’s not even tea, but a sweet drink containing tea, in which there are only food additives that give the drink color, aroma and taste, and there are absolutely no useful ones. substances.

A BIG HISTORY OF Humble Ivan Tea

Foreign coffee and tea in Russia can be easily replaced with the ancient traditional Russian drink ivan-chai, which was an integral part of the life of our ancestors.

There is a legend about the name of this plant among the people about a certain Ivan - a guy who liked to wear a red shirt and spend time on the edge, among shrubs and flowers. The villagers, seeing the flash of a scarlet shirt in the greenery, said: “Yes, this is Ivan, tea!”. Over time, the phrase became a habit, and when bright red fireweed flowers played on the outskirts of the same village among the lush greenery, the plant was called Ivan-tea.

Since ancient times, tea drinking in Russia has been held in high esteem. There were always samovars on the tables, and the same Ivan-tea served as brewing.

The first mention of the traditional Ivan-tea is found in the Novgorod chronicles of the 13th century, describing the glorious deeds and battles of Alexander Yaroslavich. In ancient chronicles, this tea is also called « Bogatyrsky tea" or "Tea for boyars or stuffy people". Europeans called it simply "Russian tea".

Our ancestors knew the technology and techniques for making narrow-leaved healing, tasty and fragrant tea from fireweed. The village of Koporye, near St. Petersburg, became the main place for harvesting tea from fireweed leaves, so the drink Ivan-tea began to be called Koporye tea. A little later, in 3 counties of the St. Petersburg province, its production was equipped. The emperor personally issued the St. Petersburg governor a license for the production and sale of this heroic drink to England.

Ivan-chai was in demand among different strata of society, it was drunk even in monasteries, where tea and coffee were banned as stimulating drinks. Even then it was believed that this tea charges with strength and vigor, relieves headaches and stomach ailments.

Such tea was delivered to the imperial table and was widely exported abroad. It is authentically known that in the 19th century it was purchased by thousands of pounds of Denmark and England, and for France and Prussia it was a contraband product. The popularity of this drink in European countries was comparable to the popularity of Persian carpets, Chinese silk and Damascus steel. And Russia's income from the export of willow-tea to Europe exceeded the income from gold and furs.

At the end of the 19th century, the popularity of Ivan tea was so great that it began to undermine the financial power of the East Indian tea company, which traded Indian tea, and it could not adequately compete with Kopor tea. The British could not survive this calmly and accused the Russians that their tea was unhealthy because of the white clay with which they grind it. Thus, the competitor was removed from the English market, and Koporye was ruined.

For a while, Koporye tea was forgotten. However, later the healing drink was reproduced according to old recipes, and the sailors of Admiral Kruzenshtern took him on a round-the-world expedition.

At the beginning of the 20th century, a Russian scientist, an expert in Tibetan medicine Pyotr Badmaev, knowing the healing properties of willow tea, opened an elite private clinic, a health center for high-ranking persons, where he prepared decoctions and tinctures based on this plant and other herbs for the treatment of ailments and general healing of the body. Badmaev himself claimed that his Ivan-tea tinctures would give him the opportunity to live up to 200 years.

But during the revolution, Pyotr Badmaev, who was 109 years old at that time, was declared politically unreliable and thrown into prison, and the employees of his laboratory were shot without trial, the recipes were destroyed, and the production of Kopor tea almost completely stopped. After some time, the scientist was released, but the cell and torture severely undermined his health and he soon died.

After the revolution of 1917, the purchase of tea in Russia ceased altogether. Most of the producers went bankrupt, and the production of traditional Russian Ivan-tea was curtailed. Chinese and Indian teas have completely captured the European and world market. Ivan tea, like a drink, has become a national Russian feature for Europeans, nothing more.

Later, the Bolsheviks came to their senses and realized that strong, hardy, physically healthy citizens were needed to preserve the state, especially in the Red Army. The tea factory in Koporye was restored, and under it, by order of L.P. Beria opened a laboratory whose task was to develop recipes for drinks for the Red Army based on Ivan tea. Such tea was supplied to pharmacies and hospitals in the country of the Soviets.

During the Great Patriotic War, the German occult organization "Ahnenerbe" (German: Ahnenerbe - "Heritage of the Ancestors", full name - "The German Society for the Study of Ancient German History and Heritage of Ancestors"), created by Hitler, conducted research on the unique properties of Ivan tea to create a superman .

At the end of the summer of 1941, the German army was advancing on all fronts. The most fierce battles unfolded in the northern direction. The Nazis rushed to Leningrad, trying to take it into the ring by siege. On September 1, the Nazis take the Koporsky fortress, which served as a reliable shelter for the Red Army soldiers. German tanks are waiting for instructions to continue moving towards Leningrad, but Field Marshal von Leib, commander of the North grouping, gives a strange order - to temporarily stop the offensive, turn tank columns to the side and completely destroy the object called the "river of life". Under this code name was the Koporye tea plant and its laboratory. Hitler could not allow the physical strength and endurance of Soviet soldiers to surpass those of the Wehrmacht. The order was carried out, all employees of the factory were shot, and the factory itself was completely destroyed.

Today, unfortunately, there is no rush demand for this unique drink. It is produced in small batches in the Nizhny Novgorod, Kirov and Pskov regions, and the raw materials are collected and harvested in Western Siberia on an industrial scale. The plant is harvested in ecologically clean areas of the taiga. Since summer is shorter in Siberia than in the central part of Russia, and plants are quite adapted to local conditions, during this time they manage to absorb a much larger amount of nutrients than those growing in industrial zones or on poor soils. Therefore, in terms of ecological cleanliness and medicinal qualities, Siberian tea is superior to that which grows everywhere.

You can buy Ivan tea at a pharmacy, in a department of a supermarket that specializes in selling various teas, or you can order it online. In Moscow and St. Petersburg, as well as in other large cities, online stores have order pickup centers in areas convenient for you, or couriers will deliver tea to your place of residence. Almost all such stores accept orders from residents of all regions of Russia. The manufacturer of this herbal preparation, expiration date and recommendations for use should be indicated on the packaging of the product.

PLANT CHARACTERISTICSBLOOMING SALLY

Ivan tea or narrow-leaved fireweed (Epilobium fnqustifoleum) belongs to the fireweed family. Among the people it is also called - mother liquor, bread box, dry pit, fur coat, down jacket, wild flax.

This is a perennial plant found almost everywhere in the European part of Russia, Siberia, the Caucasus and the meadows of the Far East. Prefers well-lit and humid areas, so it is often found near rivers, streams and lakes, and can also be found along roadsides or on hills.

A plant about 100-180 cm high with a straight, strong stem and flowers collected in brushes, most often located at the top of the stem. Ivan tea blooms in July. Flowers can be of various shades - from white to lilac. When flowering, it forms abundant fluff, which in the old days was used to make cotton wool, and also stuffed pillows and mattresses with it.

Fireweed is propagated by seeds that ripen in August and rhizomes.

Ivan-chai is very much appreciated by beekeepers, because it is an excellent honey plant.

By the way, this plant can be easily grown in your country house. To do this, choose a sunny place and do not forget about watering. Ivan-tea does not require fertilizers and does not take any harmful substances from the soil.

Biochemical composition:

• vitamin C;
• B vitamins;
• proteins;
• starch;
• polysaccharides, which are abundant in the rhizomes of Ivan tea;

• pectins;
• mucus;
• chlorophyll;
• tannins;
• phytosterols;
• organic acids;
• coumarins, triterpenoids, flavonoids and some alkaloids;

• macro- and microelements -

“After our study of Ivan-tea, it turned out that it contains from 69 to 71 useful trace elements, depending on the area of ​​growth. This is 2/3 of the periodic table. In particular, the high concentration of copper, iron and manganese in the leaves and flowers of the plant",- said academician, professor, doctor of technical sciences Albert Nikitin.

It is very important that in Ivan-tea, unlike oriental species, there is no addictive caffeine, and there are no purine, oxalic and uric acids in the composition, which can disrupt metabolism.

HEALING PROPERTIES OF IVAN-TEA

In folk medicine, all parts of the plant - leaves, roots, flowers, seeds and stems - are used to treat various diseases. Each of these parts has its own useful properties. Tinctures, medicinal decoctions and ointments are prepared from them.

Ivan-tea - as a drug:
helps to strengthen the immune system - contains a record amount of ascorbic acid - 400 mg per 100 g, which is several times more than in citrus fruits and black currants;
reduces the increased excitability of the central nervous system, relieves insomnia, relieves depression and nervous tension, increases efficiency. It is used for epileptic disease and neuropsychiatric disorders;
helps relieve headaches and counters migraines;
improves digestion and normalizes the microflora of the stomach and intestines. It is used for constipation, treatment of colitis, gastritis and peptic ulcer of the stomach and duodenum;
increases the absorption of nutrients from food, and also improves carbohydrate and lipid metabolism in the body;
improves blood composition, fights anemia, as it contains a lot of iron;
positively affects the functioning of the heart due to the flavonoid hyperoside and quercetin contained in it;
improves the functioning of the endocrine system and is used in the treatment of diseases of the liver, gallbladder and spleen;
used for the prevention of benign and malignant neoplasms, as it is considered the strongest antioxidant;
improves eyesight;
used in otolaryngology for inflammation of the ear, throat and nose;
enhances lactation and improves the quality of breast milk due to the large amount of vitamins. Therefore, Ivan-tea is very useful during pregnancy and during breastfeeding;
restores strength during exhaustion, and it is also recommended to take it during therapeutic fasting, as it contains a lot of natural protein;
is an effective natural pain reliever, so they are recommended to rub the joints, areas of swelling and muscles for cramps and pain;
has a positive effect on the male body. This tea should be consumed by men engaged in hard work, as well as hunters, taiga dwellers, and tourists. It is known that willow tea helps in the treatment of prostatitis and prostate adenoma, improves potency and erectile function;
improves skin condition - activates the processes of granulation and epithelization of damaged skin areas, therefore it is used for such skin diseases - psoriasis, eczema, dermatitis, urticaria, seborrhea, seborrheic dermatitis, sycosis, purulent folliculitis, dandruff, and is also used to wash wounds and ulcers on the skin ;
used in dentistry for the prevention of caries and periodontal disease - doctors advise rinsing the mouth every day with a decoction of willow-tea, the benefits of which will appear in a month. In addition, a decoction of flowers and leaves of willow-tea is useful to give to children during teething;
cleanses the body of toxins and toxins, therefore it is recommended to take it after courses of radiation chemotherapy;
reduces intoxication of the body, is successfully used for food and alcohol poisoning, and also relieves hangover;
it is used to detect violations of the menstrual cycle, during painful or heavy menstruation, uterine bleeding, pain in women during menopause;
strengthens the strength of people weakened by illnesses and people of advanced age;
used for the effectiveness of the prevention and treatment of infectious and inflammatory diseases. A decoction of the leaves of willow-tea helps to get rid of cough, accelerates the process of recovery from colds, thins sputum;
has the ability to heal, tonic, relieve fatigue, give strength and vigor, therefore narrow-leaved fireweed is good in a bath, it goes well with birch and oak twigs;
used in cosmetology in the form of smears and ointments;
used in cooking - young shoots of grass are good in a variety of salads, and dried and ground roots of the plant are added to flour, giving flour products a peculiar sweetish pleasant taste.

SECRETS OF TEA FLAVOR

Collection of Ivan tea

When harvesting grass, appearance and location are important, so roadsides and polluted areas should be avoided.

It is better to collect narrow-leaved fireweed from July to September inclusive, before its flower brushes bloom.

Since the beneficial properties are contained not only in its flowers, you can also collect and dry the leaves, root and stems.

Leaves should be collected at the moment when willow-chai blooms, because when the flowers fall, the leaves lose their healing properties.

It is customary to collect the stem in the morning, and in dry weather.

After harvesting, all parts of the plant must be lightly washed to get rid of dust and small insects.

Ivan-tea harvesting technology:

wilting- it is necessary to scatter the leaves of willow-tea on a white cloth or gauze with a layer of about 5 cm and dry until they become sluggish. It is desirable to dry under a canopy or some kind of cover so that there is no exposure to direct sunlight, periodically turning them over;
with twisting- the leaves are rolled by hand until they turn dark;
fermentation- twisted leaves should be put in an enameled bowl, covered with a wet cloth and put in a warm place to ripen. At the same time, the temperature should not exceed 27C, and the ripening process should not last more than 12 hours, because due to overexposure and too high temperature, fireweed leaves acquire the smell of cheap tea. Properly carried out fermentation is evidenced by a rich floral-fruity aroma;
drying- after fermentation, fireweed leaves should be finely chopped and spread on a baking sheet with a layer of 1 cm, and then dried at 100C for about an hour. With proper drying, the leaves acquire the color of black tea with a very strong and rich aroma, while the tea leaves should not crumble into dust;
storage- it is best to store tea in glass jars, closing them with airtight lids so that there is no access for air. Flowers and leaves of willow-tea can also be stored in paper bags for no more than 2 years, and roots - up to three.

tea brewing

You can brew Ivan tea in the usual way, or pour two tablespoons of tea with a small amount of cold water so that it covers the leaves and bring to a boil over low heat, then remove from heat and let it brew for 7-10 minutes.

Due to the fact that the plant contains a large amount of essential oils, after preparation, Ivan tea can be stored for 5 to 7 days. But if you are using it for medicinal purposes, then it is better to brew a fresh portion of tea each time, and when used as a drink, drink no more than 12 glasses a day.

A distinctive feature of Ivan-tea from other teas is that for 2 liters of boiling water you need only 2 tablespoons of tea leaves.

Special contraindications for the use of Ivan-tea were not found.

As you can see, Ivan tea is indeed a legendary plant, loved for centuries in Russia, and throughout the world. Deservedly loved, but undeservedly forgotten. So maybe it's time to go back to your roots and remember that there is a Russian traditional drink ivan-chai, which surpasses all oriental teas in its taste and healing power. Start your morning with a cup of fragrant Ivan tea and stay awake all day!

Maya Mikhailichenko, teacher-methodologist in chemistry and biology, excellent student of education, was awarded the honorary badge "Sofia Rusova", especially for the Commonwealth.

Each inhabitant of our country drinks up to 3 cups of tea daily. On the shelves of stores there is a huge assortment of different varieties of this drink based on tea leaves. With the resurgence of fashion for natural products, consumers are increasingly choosing herbal teas for brewing.

Ivan tea or narrow-leaved fireweed is a plant whose taste and aroma is familiar to almost every person. It has long been brewed and drunk in Russia, believing that it can cure many diseases. Ivan tea is produced by many entrepreneurs living in rural areas. They are attracted by high profitability and minimal investment to open their own company.

Collection of Ivan tea

Experienced entrepreneurs prefer to buy ready-made raw materials from villagers at a wholesale price. The mixture remains only to dry and ferment. In the first year of the company's operation, it is recommended to produce traditional varieties. In the future, the range is expanded with the help of various additives, such as berries or medicinal plants.

Drying willow-tea

In Russia, there are firms that carry out a full production cycle: from growing Ivan tea to processing and packaging. With this approach, the resulting material will be of high quality. In addition, companies save on the wages of grass pickers and the purchase of production material.

Legal registration

Russian legislation allows citizens to sell surplus crops obtained on their own personal plot without paperwork. But in order to sell Ivan tea on a large scale, it is necessary to register the organization with the tax authority. As an organizational and legal form of activity, one should choose an individual entrepreneur or LLC.

At the second stage of paperwork, a businessman must certify the goods. Without the permission of Rospotrebnadzor, it is impossible to conclude contracts with retail chains.

Fireweed angustifolia is used as a medicine. A businessman can register a product as a dietary supplement and deliver it to pharmacies or sanatoriums.

Equipment

It is impossible to make goods at home without special equipment. Production equipment sold in
internet shops. Domestic companies are not engaged in the production of devices, so the main production units are bought abroad. These include:

• Mixer for raw materials;
• Rollers;
• Automatic dryer;
• Apparatus for packaging finished products.

If the herbal mixture will be produced in disposable bags, additional equipment will be purchased. Some manufacturers offer complete lines for the production of tea drinks. Their cost depends on the configuration and power, and on average is about 1 million rubles. The necessary equipment is chosen after the entrepreneur decides on the volume of products.

Where to sell Ivan-tea?

The product is in high demand and in demand in the market. Despite this, the issue of marketing products should be taken seriously. At the first stage, you can cooperate with small health food stores and private sellers. Having gained a reputation as a responsible manufacturer, you need to strive to work with large retail chains.

Many entrepreneurs sell their products through the Internet and social networks. Having established delivery, you can send goods to all regions of the country, thereby increasing the sales market. The agricultural fair is another platform for trade. Companies often organize tastings of drinks. This allows consumers to learn about the beneficial properties of the product and evaluate its taste.

Ivan tea production technology

The production of tea drinks begins with the collection of leaves. Raw materials are harvested in the summer months - from June to August. Assembled
fireweed is placed in bags, but it is not recommended to store it - the plant may darken and lose its beneficial properties.

The manufacturing technology of herbal collection includes the following steps:

• Preparation of raw materials. The leaves are sorted, cleaned of foreign debris and weeds;
• Withering of tea leaves. The plant is placed in a dark place for a day. Using a professional drying oven will reduce this period to 8-10 hours;
• Juice removal. During the twisting, the fireweed leaf releases a liquid that mixes enzymes and polyphenols. Villagers perform this step manually. The company uses special meat grinders to produce granular material;
• Fermentation of raw materials. This is the main stage on which the taste of the drink and its variety depend. The blank material is laid out on aluminum or wooden pallets and sent to dry in a dark room. During this process, oxalic acid is destroyed in the plant;
• Drying. With this step, manufacturers stop the fermentation process. Fireweed is placed in drying ovens for 1 - 3 hours. The moisture content of the leaves is reduced to 2%.

Note! Large enterprises complete the manufacturing process with fractionation - sorting the resulting collection before packaging.

Business plan for production

Planning is essential for every entrepreneur. With the help of a business plan, you can understand whether it is profitable to engage in the production of herbal preparations in rural areas. Using the example of a small home business, let's calculate the opening costs and approximate revenue.

The collection is packaged in packages weighing 100 grams. The cost of goods depends on the variety and additives, and averages 800 rubles per 1 kg. From the sale of 300 kg of herbal drink, the entrepreneur will receive an income of 240,000 rubles. The profitability of this direction is at the level of 50-70%. The initial investment will pay off in the first year of operation.

Fireweed or Koporye tea in Russia has always been drink No. 1. And in our days of struggle for a healthy lifestyle and naturalness, when plant products have returned to fashion, the production of willow tea as a business has become a profitable business.

A perennial plant is a one and a half meter bush with a thick root, narrow leaves and an inflorescence up to forty centimeters high. Ivan tea has been growing in one place for eight years. Reproduction is by seeds or roots. Flowers are honey plants, so there is also a home business in Ivan-tea for making honey.

Why should you choose fireweed for your own business?

The plant in question has health benefits and excellent taste when brewing a fragrant drink. Our great-grandfathers knew about the beneficial properties of Koporye tea. In addition, it "gets along" with such medicinal herbs as peppermint, oregano or chamomile and is a strong competitor to imported similar products. You can experiment with Ivan tea without losing its healing qualities. To date, more than 15 options for finished products based on the plant are known.

Scientific studies have shown that fireweed contains trace elements and vitamins that have a positive effect on the body, and does not contain caffeine, like black tea. With its help, people get rid of insomnia, headaches and nervous tension. Regular use helps to remove stones from the kidneys, normalizes blood pressure and cures female diseases.

These factors speak in favor of the fact that it can be used to organize a successful sales business.

Ivan tea production as a business

The establishment of production capacities depends on the wishes of the entrepreneur and the available financial resources. Fireweed is often found in natural conditions (meadows, fields or wastelands), which makes it possible to collect it yourself and prepare it with the help of improvised means. During one daylight hours, a person collects up to thirty kilograms of a plant, but such volumes will not allow a large-scale enterprise to be launched.

As an option, you can consider the purchase of material and process it alone - dry and ferment. The complexity of the method lies in the fact that you will not find wholesale suppliers, so it becomes necessary to hire assemblers or advertise in nearby settlements to purchase fresh material. But in this case, you run the risk of getting raw materials that are not collected according to technology.

Collection is carried out only during flowering in the morning, when there is no dew on the plant. The quality of tea and the vitamin content of the future drink depend on this.

Therefore, it is necessary to draw up a business plan for the production of willow tea, which includes all the steps:

• Acquisition or preparation of land.
• Sowing and growing fireweed.
• Its collection and processing.

So you will be sure of receiving high quality raw materials and avoid unnecessary costs and wasting time searching for a supplier and purchasing.

direct production technology

In July-August (the period depends on the climatic conditions of the area in which the enterprise is open), the collection of leaves begins. They must be processed immediately, because the leaves pressed in bags will turn black and deteriorate. The manufacturing technology is no different from the production of any tea. You can produce pure products or add different herbs for flavor, carry out various fermentations and other manipulations.

Product manufacturing steps

There are several main steps:

• Making willow-tea as a business begins with the preparation of the material. The leaves are carefully sorted, washed in running water and dried in a place hidden from direct sunlight during the day. If your plans include opening a large-scale profitable production, then consider purchasing special dryers to reduce time. With a slight loss of moisture, the leaf does not lose elasticity and is ready for further twisting so that the plant starts sap. Due to this, the enzymes are mixed with tea polyphenyls. In small production, this process is carried out manually, in large production it is passed through a meat grinder (by the way, granulated tea is obtained in this way). In a small home production, the process is carried out manually. However, manual processing gives the drink an unusual sourness.
• Ivan tea fermentation. The most important stage, on which not only the taste and richness of the drink depends, but also its strength. Harvested leaves lie for some time in a dark and cool place without drafts. During this period, chemical reactions occur that destroy oxalic acid and activate beneficial substances. Professional equipment allows you to get partial or complete fermentation.
• Drying, depending on the method, takes from half an hour to two hours. To do this, the leaves are laid out on baking sheets and left in the oven. It turns out the finished product to be packaged.

With large volumes of production, fractionation occurs - large leaves are packaged in packages, and small particles are used to manufacture packaged options.

Preparation of documentation

At first, when you just set up production on the basis of a personal subsidiary plot, you can not register it. In the case of entering the wholesale sales of Ivan-tea, it is necessary to conduct a mandatory registration of activities in order to pass certification. Without quality certificates, products will not be put on sale by any outlet. At least then, that for the implementation of the product you will need its certification.

To do this, you need to obtain permission from Rospotrebnadzor. They also receive a package of documents in which the technical features of manufacturing and the recipe are approved. Having all the conclusions, the products can be issued as dietary supplements and sold to pharmacies and dispensaries.

To facilitate the registration procedure, it is better to register as an individual entrepreneur, but for large-scale production it is necessary to open an LLC. This will create and approve a brand to increase consumer loyalty by developing and implementing an original logo to be applied to packaging and labels.

Hiring workers

For a small business where everything is done by the hands of the family, there is no need to hire additional labor. If you intend to use equipment for the preparation of goods, then you cannot do without personnel in the person of machine operators and material collectors. In addition, you will need to hire a locksmith and an electrician. But the most important thing will be the hiring of a technologist who constantly monitors compliance with production technologies and develops tea varieties.

Sales of finished products

To begin with, it is recommended to establish sales of Ivan-tea in small shops and shops. Having won the favor of consumers, you can switch to large retail chains. After completing the supporting documentation, not only pharmacies and retail stores, but also restaurants or sanatoriums can be considered as distribution channels.

Recently, the promotion and sale of goods via the Internet has become very popular. You can place ads on shopping portals or create your own online store if you offer a wide range of products. In addition, do not miss thematic fairs or trade shows.

Main items of expenditure

Business as a subsidiary farm does not imply the availability of capital. For large-scale production, at least eighty thousand rubles must be allocated for the purchase of equipment. In addition, another hundred thousand rubles will be required to complete the certification procedure and register the enterprise, develop a logo and purchase packaging material.

The normal payback plan for production is a year. On average, the income is 50-100%, because retail tea is sold at 60% more than the cost.

But keep in mind that this is a seasonal business. In order to establish year-round production, it will be necessary to find and prepare warehouses in advance to store a large amount of harvested material in appropriate conditions. Only in this way will you present high quality products on the market.

You have learned about all the nuances of starting a business for making drinks from Ivan tea. Whether it will be beneficial for you - decide for yourself, carefully weigh the pros and cons. And remember - the road will be mastered by the walking one!

Fashion for a healthy lifestyle is aimed at improving people's health, and plus this opens up a lot of opportunities for organizing a profitable and in-demand business. Recently, the food that contains all kinds of functional additives that give it medicinal properties has become especially popular. One of these varieties of similar products is herbal tea.



Often, tea is called a product of processing tea leaves. However, there are a huge variety of herbal and other similar infusions that are made from raw materials with similar properties. Herbal and fruit teas are a good example of this.

The key success factors in a business such as the production of herbal tea are: the use of only high-quality raw materials and innovative technologies, plus effective marketing tactics and a well-functioning management system.

In order to organize your own business based on the production of herbal teas, you will need to invest a lot of money, which will be used to purchase fixed assets and equipment. The latter can cost 30 - 40,000 rubles.

It should be noted that this type of business, due to its seasonal nature, is characterized by the preparation of stocks of raw materials. To do this, part of the working capital will have to be frozen. The payback of such a business is about 2 years. And the level of profitability in this case is from 18 to 28%.

Herbal teas are a special product, so you will often and quite closely communicate with the sanitary service. The most correct solution in this case would be to assign some of the problems to your suppliers. Each of the batches of raw materials must necessarily have certificates of quality and conformity. In which microbiological, physico-chemical, radiological and organoleptic indicators are recorded, plus the mass fraction of salts of heavy metals, pesticides and mycotoxins. If, for one reason or another, the supplier does not have such documents, the manufacturer will have to obtain them on his own.

The raw materials for mycotoxins are often plants that contain in their composition such components that are inherent in any natural tea - tannins, kahetins, caffeines, flavones, various essential oils. Leaves of plants such as strawberries, raspberries, blueberries, blackberries, currants, as well as peppermint, motherwort, St. John's wort, echinacea, rose hips, creeping thyme, highlander bird, etc.

The main criterion for the quality of raw materials used for the preparation of herbal teas is the content of biologically active substances in it. That is why some of the plants must be harvested during the period of their maximum accumulation:

Grass - either at the beginning of flowering, or already at full bloom;
Berries - a little earlier than full ripening occurs;
Fruits - after full ripening;
Leaves - at the beginning of flowering;
Color and inflorescences - at the beginning of flowering.

Raw materials for herbal teas need to be harvested only in dry weather; in a wet state, the raw materials are rather difficult to dry. There is no need to collect polluted vegetation growing near highways and roads. It accumulates a large number of various harmful substances in itself. In addition, do not collect plants that are affected by diseases and pests.

The room in which raw materials will be stored must be dry, clean and well ventilated. In addition to all this, it must be protected from direct sunlight, which directly affects the color of the raw material, as well as from various barn pests. To transport raw materials, it is necessary to use transport without any foreign odors.

As a rule, the purchase of raw materials is carried out at the end of summer - at the beginning of autumn. It is during this period that the greatest cash costs occur. Because from the point of view of finances, the formation of reserves for a year is an almost unsolvable task, another thing is for six months. The cost of raw materials of domestic production is quite low. But, nevertheless, it can vary in a fairly wide range. Prices, first of all, depend on the yield, the quality of raw materials and the time of the purchases themselves.

The starting point in the production of herbal tea is the quality control of raw materials. The latter, depending on the level of humidity, is immediately crushed, or it goes to final drying. Each batch is assigned its own individual number. This is done in order to be able to debug the technological process, taking into account its quality indicators.

After the raw material has been crushed, it goes to the warehouse or goes to production. If the preparation of herbal teas is carried out according to a complex recipe, then its components must be blended. The resulting mixture is then sent for packaging in polypropylene bags, or in portions in filter bags. Further, herbal tea in bags is laid out in cardboard boxes, which date back to the day the product was released. At the same time, each box is wrapped in a propylene film and placed in a box.

Having passed all the above stages, products can be stored from 12-24 months. To produce herbal teas and maintain the production line, approximately 10-12 workers and 1-2 technologists will be needed, who will work in shifts.

The last stage is the sale of finished products. At the very beginning, you should pay most of your attention to information work, that is, take part in various exhibitions, conduct tastings, publish articles in the press, etc. All this will be aimed at increasing the level of information and awareness of your end consumers, and, of course, also business partners about the beneficial properties that herbal teas have.

The main problem in promoting herbal teas to the market is that they do not represent a strategic product for wholesale buyers, and are rather considered as an assortment position. Just for this reason, a very important task of marketing strategies is to increase the demand for herbal teas, both in retail and wholesale structures.