Event from A to Z. Specifics of mass events in the socio-cultural sphere Mass sports event how many people

A mass event is an organized, active form of realization of the rights, freedoms and legitimate interests of large groups (masses) of people in public places, as well as a way to meet the economic, political, cultural, religious and other needs of citizens. Public event - an open, peaceful, accessible to everyone, held in the form of a meeting, rally, demonstration, march or picket, or in various combinations of these forms, an action carried out on the initiative of citizens of the Russian Federation, political parties, other public associations and religious associations. The purpose of the public event is the free expression and formation of opinions, as well as putting forward demands on various issues of the political, economic, social and cultural life of the country and foreign policy issues. Meeting - the joint presence of citizens in a place specially designated or adapted for this for a collective discussion of any socially significant issues. A rally is a mass presence of citizens in a certain place for the public expression of public opinion on topical problems of a predominantly socio-political nature. Demonstration - an organized public expression of public sentiment by a group of citizens using posters, banners and other means of visual agitation during the movement. A procession is a mass passage of citizens along a predetermined route in order to draw attention to any problems. Picketing is a form of public expression of opinion carried out without movement and use of sound-amplifying technical means by placing one or more citizens near the picketed object using posters, banners and other means of visual agitation.

Types of mass events: By content:

Socio-political (congresses, symposiums, conferences);

Cultural-mass (festivals, festivities);

Sports (spartakiads, sports matches, olympiads). By importance:

International;

Regional;

Local.

By way of occurrence:

Organized;

Spontaneous.

Venue:

In buildings, structures:

In open area.

By frequency:

One-time;

Casual;

Periodic.

Possibility of participation:

Public;

Limited by the number of participants or social status. one

ATS tasks and security features during events

Tasks of the Department of Internal Affairs to ensure public order and public safety during mass events:

1. Creation of conditions for the normal implementation of a mass event, ensuring the personal safety of citizens.

2. Assistance in organizing a mass event.

3. Prevention and suppression of possible crimes and other violations, ensuring public safety.

4. Ensuring strict adherence by participants and spectators to established rules of conduct.

5. Ensuring road safety and fire safety.

6. Prevention of weakening the protection of public order in the territory where the event is not held.

Police forces to ensure public order and public security during public events:

Forces of the public security police: combat units of the police patrol service, incl. OMON; personnel of the combat units of the traffic police traffic police: combat units of the departmental security police: combat units of medical sobering-up stations; district police officers;

Special motorized operational units of internal troops;

The forces of the criminal police and other services: criminal investigation department, OBEP, investigation, forensic units, employees of headquarters, personnel, etc.

Activities carried out during the preparatory period:

1. An operational headquarters is being created. Its composition and duties of members are determined.

2. A control point is organized: stationary or mobile.

3. A plan for ensuring public order and public safety is being developed or adjusted.

4. The required number of forces and means is calculated.

5. Additional measures are being taken to strengthen the fight against crime and other offenses (complex operations).

6. Meetings, briefings, training of personnel are held.

7. Transport, means of communication and other means are checked.

Types of outfits:

cordon group, including police and military chains;

Observation post;

Escort group, patrol;

Activities carried out during the execution period:

1. Checking the personnel, their appearance, their knowledge of general and special duties.

2. Direct performance by the orders of their official duties.

3. The restrictions envisaged by the plan in the movement of vehicles and pedestrians are introduced, persons who are not related to the event are removed from the cordon zone.

Final period:

1. Maintaining order in the places of dispersal of participants

events, ensuring their safety (especially football, hockey teams and musical ensembles, etc.).

2. The outfits also ensure the exit of spectators and other participants of the events to public transport stops.

3. Analysis of the service orders by the leaders of the sections and an assessment of the bridge of the personnel of the internal affairs bodies and attached forces.

To bring any idea to life, you need to be able to present it beautifully. And this is possible only with a quality organization. If you learn how to organize presentations, business events, etc., as well as raise funds for your activities through fundraising, then your idea will be successfully implemented.

Event - these are actions of the organizer planned in advance and determined by topic, place and time, carried out for participants in their own interests.

Events differ in their focus, goals, functions and frequency.

Events are divided into the following main groups: regular, irregular, mass and corporate.

A regular event is understood as a form of management activity, the content of which is joint work under the guidance of the organizer of a regulated number of participants at a predetermined time and place to discuss and make a decision on an issue determined by the agenda.

An occasional event is understood as the actions of the organizer in a certain area, if necessary, to promote their interests.

A mass event is the actions of the organizer, which are carried out for a large number of participants according to a pre-drawn plan and scenario in order to realize their interests.

Organization of events is an exciting, but very complex, responsible process that requires temporary, ideological, human resources. And the grander the organization of events, the more these resources are required.

Today, many successful companies use well-organized bright events to promote their brand or product. Contact with the audience on an emotional level, which is established during the event, allows you to more efficiently and effectively influence the target audience. They achieve the following goals:

• building and promoting a successful brand
• creation of a news occasion for a PR campaign of a product or service
• bright, dynamic product launch to the market
• brand positioning, brand image management
• brand promotion by promoting an event
• formation of a loyal attitude to the product among target consumer groups
• effective promotion of products characterized by impulse demand

Event preparation steps:

1. Determine the topic and age of the audience
2. Determine the goals of the event
3. Define event structure
4. Create an event organizing committee

• Development of the original concept and writing the script of the event
• Selection of a site corresponding to the chosen concept and your wishes
• Event management (preparation, conducting, organizational part)
• Selection of the host of the event
• Organization of performances by artists, musicians, hosts, animators
• Artistic decoration of the event: design development and production of scenery, rental and production of costumes, floral arrangements, decoration with balloons
• Technical design of the event: lighting and sound equipment, fireworks and fireworks, laser show
• Catering (a branch of public catering associated with the provision of services at remote points, including all enterprises and services that provide contract services for catering for employees of companies and individuals in the premises and on-site service, as well as serving events for various purposes and retailing ready-made culinary In practice, catering includes not only cooking and delivery, but also serving, serving, decorating, and similar services.)

There are the following types of events:

Image and PR events : scientific and technical conferences, congresses, congresses, symposiums dedicated to achievements and developments in a particular field

This type of event refers, of course, to business events. Reception for business partners, presentation of new products or services, celebrity autograph session, press breakfasts - these are all events aimed at the exchange of information, promotion, establishing contacts and maintaining reputation, improving the image both among the direct participants of the event itself and among a wider range those who know about it.

Presentations, press conferences, exhibitions, forums

A presentation is a modern business event, the purpose of which is to draw attention to the company as a whole, to its achievements, individual products or services. This is an effective and comfortable way of interacting with representatives, partners or clients of the company, which helps to conduct effective positioning and personal contact with the audience. The organization of a presentation, as well as the organization of any event, implies the selection of a site and writing a script, the selection of an entertainment program, if it is planned. The success of the presentation also depends on the guests invited to it - these can be not only business partners or clients, but also journalists and well-known media personalities, whose appearance will increase interest in the event as a whole, and, therefore, in the presented goods or services. Conferences, exhibitions and forums, as well as presentations, are also types of business events, whose success directly depends on the experience of coordinating and effective event management, on the ability to keep all the elements of the event and see the big picture. It is difficult to overestimate the importance of site selection for these events, as in many respects they are image.

Educational trainings and seminars

They may focus on different topics.

Sports events

A sports competition is a competition (rivalry) of people in a playful way in order to find out the advantages in the degree of physical fitness, in the development of certain aspects of consciousness.

Public events

Carnival. What is a carnival in the understanding of any of us? This is the European holiday of February, during which the laws of ancient, pagan holidays come into force. Since ancient times, on this day, all people, rich and poor, old and young, lonely and in love, have allowed themselves all the pranks that can only come into their heads! At the end of the holiday, the king of the carnival was chosen, "acting" until the next holiday. And today, at this time in any exciting part of the world like Portugal, Italy, Spain or colonized India, the streets are filled with picturesque noisy processions on platforms.

A meeting is the joint presence of a group of citizens in a certain place to discuss various topics or solve certain problems.

Procession - one of the forms of public events, mass solemn passage of people in connection with any significant event or according to custom, ritual, or protest passage with any requirement; procession.

Monstration (from the word demonstration) is a mass artistic action in the form of a demonstration with slogans and banners that participants use as the main means of communication with the audience, with each other, as a means of self-expression, as an artistic technique with which they comprehend the surrounding reality. For the most part, the content of the banners looks extremely absurd and apolitical, but they have ambiguity. This action is not according to the script, the date is known in advance (May 1 of each year), the author indicates only the place and the exact start time, the rest is the improvisation of the participants in the action. In this regard, the organizers classify the Monstration not as a flash mob or performance, but as a happening. ((English perfor mance - performance, performance, game, performance) - a form of modern art, one of the varieties of actionism included in the conceptualism of the 1960s. Performance - a short performance performed by one or more participants in front of the public of an art gallery or museum. Performance actions are planned in advance and proceed according to a certain program.It is possible to organize and conduct such actions in the open air - a landscape performance. Moreover, in contrast to happening with its improvisation and spontaneity, performance is carried out by a group of persons by prior agreement, and its main meaning is again not in itself, but in the space of deeply individual, aesthetic and event experiences of eyewitnesses and accomplices.)

A picket is a small group of people who have gathered to express some kind of protest.

Parade - a solemn passage (ceremonial march) of troops or military equipment. It is held, as a rule, on official holidays, celebrations of state and military significance, as well as after the completion of major military exercises (historically maneuvers). Less commonly, parades are called the solemn passage of various groups, organizations, movements or parties.

Modern city events are not just mass celebrations or just a solemn part. Today, the organization of urban events includes a successful combination of the interests of the public and organizers, adults and children, the theme of events and general attractiveness.

Charity event. In our country, they, as well as such a method of raising funds as a charity telethon or lottery, were speculated a lot. Therefore, the public's confidence in this method of seeking help has fallen sharply. Charity is the provision of disinterested (gratuitous or on preferential terms) assistance to those who need it. The main feature of charity is the free and unconstrained choice of the type, time and place, as well as the content of assistance.

A secular event or a secular party is an event or a ball with the participation of secular people, politicians, movie stars and pop stars.

Corporate events and teambuilding

For any company, internal celebrations and events are no less important for successful activities than organizing receptions for customers and partners. These events can be aimed at maintaining the image of the company among its employees, at encouraging and strengthening the internal corporate spirit. It is also an effective marketing tool that allows not only to please employees, but also to mark significant dates or events in the life of the company, use it as an information occasion for various publications and messages, remind about the company, or support its image and social orientation.

As a special type of corporate events, teambuilding stands out - an event aimed at rallying the team of the entire organization or one of the divisions, if the organizational structure is quite extensive.

Ceremonies and concerts

Ceremonies are large-scale events of a representative level. The peculiarities of this type of event are the need not only for careful preparation, but also for a special scenario and program development algorithm associated with the need to comply with protocol requirements. Both famous people and the first persons of the states are frequent guests and laureates at the ceremonies.

Concerts are a special type of event that can exist both as a separate project and as part of any other type of event.

social events

A social event is a subtle diplomatic event that requires a special approach to organization, style, a sense of proportion and impeccable observance of etiquette. There can be no trifles in planning a secular reception. Everything is important - from the color of the napkins on the tables and the uniform of the attendants to the venue and the start time of the event. As in the organization of any event, in planning a social reception it is important to clearly define the goals and objectives in advance. Decide what exactly you expect from this reception, whom you want to invite and how many guests you are ready to accept.

Private Events

In our life there are many significant events for us that we want to celebrate with special splendor and awe, in the circle of family and people close to us. The scale of the event can be very different - from a romantic dinner to a grand celebration

Theatrical performances

Theatrical performances and holidays give people a similar, festive mood, creating a festive situation. The festive situation, in turn, is realized in a mass holiday, which is part of the cultural and educational work. A mass holiday is an unusual phenomenon, synthesizing reality and art, artistically shaping this or that real life event.

The art of a mass holiday, performance, spectacle is the art of high ideas, purposefulness and civic pathos, which at the same time requires vivid imagery, associativity, original, bold creative design. And in order to better organize and develop theatrical performances of all types and genres, it is absolutely necessary to understand the basic laws of this kind of art that really exist, since folk theatrical culture has been created and developed over the millennia.

As for the mass theatrical festival, it certainly has well-established types of holidays and at the same time a voluminous, synthesizing form of theatrical performance. This is the crown of creativity of the people for the people. Comprehension of the essential features of the dramaturgy of such a festival can be fruitful only after a detailed study of other types of theatrical performances.

It is known that the basis of all types and genres of theatrical performances and festivities is the script, which, according to the unanimous recognition of theorists, has common features with the dramatic works of the theater, cinema, television and radio. The main unifying moment here is the dramatic conflict, because the conflict is the basis of drama as a kind of art.

Fundraising

Fundraising, sometimes fundraising(From English Fundraising) - the process of raising funds and other resources (human, material, informational, etc.) that the organization cannot provide on its own and which are necessary for the implementation of a particular project or its activities in general.

Fundraising (Fundraising) (from the English "fund" - reserve, fund, capital, cash and "raise" - to raise, raise) - an organized search and collection of financial and other funds, in particular, for the implementation of charitable support for socially significant projects, programs and actions, public institutions.

Often this concept is understood very literally - as a search for money. In fact, fundraising involves the collection of resources of various kinds. This can be money, gifts, barter, rent of premises, volunteer work, etc.

In fundraising, the main thing is not money, but GOALS, the achievement of which requires support.

So, we came directly to the very process of carrying out activities to raise funds in the organization. Below is a sample step-by-step action plan for working in the field of fundraising.

Stage 1. Select the problem that needs to be solved with the help of the received resources. Set time frames.

Stage 2. Collect complete information and think through the arguments in your favor.

Stage 3. Analyze the possible motives of potential sponsors: which of them can be encouraged.

Stage 4. Analyze past fundraising experiences, identify your supporters who can be contacted first. Determine who else to contact.

Stage 5 Prepare and reproduce materials for presentation to sponsors (applications, press releases, etc.).

Stage 6 Agree within the organization on fundraising methods.

Stage 7. Organize the work of assistants (those who will directly collect donations). It is necessary to make sure that they have the necessary information and materials for their work.

Stage 8. Establish a procedure for monitoring the receipt of funds.

Fundraising methods:

• Telefundraising (telefundraising) - appeal to potential donors and philanthropists by phone and fax.
• Mail fundraising is an appeal to potential donors and philanthropists by mail.
• Individual fundraising (individual fundraising) - a personal appeal to donors and philanthropists in a personal conversation.
• Solo fundraising is the acquisition of support.
• Event fundraising (events fundraising) - holding various events (auctions, exhibitions, lotteries, presentations, dinners, etc.)

Important aspects of a fundraising strategy are as follows:

1. Writing a business plan for the project.
2. Writing a sponsorship proposal.
3. A clear definition of the target audience of the project to further identify potential sponsors.
4. Establishing relationships with partners that satisfy the interests of both parties.
5. Proper closing of the project (includes working with partners after the end of the project to create the possibility of further long-term cooperation).

Fundraising is widely practiced for the preparation and holding of special events such as balls, parties, competitions, marathons, auctions, presentations, conferences, dinners. During their preparation and implementation, the attention of potential donors is attracted and the necessary funds are collected at the same time. During such an event, it is important to mark each of the guests who arrived, if necessary, to distinguish a specific guest from the rest of the public.

In conclusion, it should be noted that fundraising is not begging for money, but a planned work that is aimed at obtaining donations made consciously. The essence of fundraising is the establishment of partnerships, the transition to a strategy of cooperation with people and organizations that can provide material support.

Any event has a form and content. And, of course, every event has a name. If you make a list of events that are held today, you get a list of several hundred items. But a careful study of this list reveals that, with all the variety of names, most of the events are based on the same forms. Events of various forms often contain the same content. For example, the "auction of historical knowledge" and "auction of geographical knowledge" are the same form filled with different content. And "environmental erudite" and "ecological landing" are two completely different forms with similar content.

Indeed, for the successful holding of events, you only need to know the existing forms and be able to fill these forms with the necessary content each time;

All events are organized according to one technology, according to one algorithm (a certain sequence of actions), which varies depending on the form of the event.

Stages of organizing an event.

1. Preliminary work of the organizer.

Preliminary work begins with the collection of information necessary for planning in the future. This is the clarification of financial issues, organizational, the formation of an organizational group, the preparation of the necessary documents.

2. Collective planning.

An action plan is being written. It includes the distribution of responsibilities in the team. It is impossible to make a good event alone. Proper distribution of responsibilities will help not only the organizers in holding the event, but will also provide an opportunity to work out all areas of activity more carefully.

3. Collective preparation.

Elaboration by directions includes an analysis of all possible needs and risks. It is important to take into account all the circumstances of the organization of your direction. It is also important to coordinate your actions with other areas in order to take into account all the changes that may occur in the process of work.

4. Holding an event.

For the event, you need to recruit as many people as you need. You should not "save" on those responsible for lighting design, on people who know how to competently work with the projector, on stage workers, on duty in the hall and on many other people who will help you make the event top marks.

5. Summing up (analysis of the case).

This item is necessary not only for the head of the event, but for all participants. Summing up can be carried out in various forms. For example, it could be a discussion or a survey. The form of analysis of the event is chosen by the manager at his discretion, and depending on what results he needs to get. So, for example, when questioning, you can find out those questions that not all participants can openly answer. You can also combine different forms to get more information about the past event.

Here is a list of standard questions that can be included in a survey.

 What did you like?

 What worked especially well?

 What could have been done better?

 What to consider next time?

 What did not work and why?

 What do we propose for the future?

Event Forms

The Kostroma Pedagogical School proposes, as a basis for the typology, the methods of movement of participants. In this case, there are three main types of forms: static, static-dynamic, dynamic-static. Examples static forms(performances) are a line, a rally, a KVN, a concert, a performance, a lecture, a frontal conversation (including a meeting, a planning meeting, a team meeting), watching a movie, video, TV movie. Let us briefly characterize these forms.

1. Ruler - a ritual performance involving the construction of participants on any site. Line up is of secondary importance. The functions of the subjects of interaction are as follows: the leader of the line (is in the center of attention), speakers (with monologues or short performances come to the center of attention), spectators, performers of ritual actions. The content of the interaction is the formation of an emotional-value attitude to something and the receipt of any information. It is important to note that the origin of the line is associated with the formation of troops.

2. A rally is a performance that involves the demonstration of certain views, positions in the form of monologue speeches by individual speakers.

3. Performance - a performance involving a demonstration by the performers for the audience of a holistic theatrical action.

Varieties of the performance are an oral magazine (newspaper), performance of the propaganda team. This is the presentation of any information (actual problems) in an artistic form. The performance involves the implementation by the participants of such functions as actors (speakers) and spectators. In the theatrical scenario - the play, the development of the plot is laid down: the plot, the ascent, the climax, the denouement. Therefore, the organizer should take into account the emotionally meaningful algorithm laid down by the play.

4. Concert - a performance involving a demonstration of artistic performances by the performers for the audience (dances, songs, theatrical miniatures, etc.).

5. Lecture - a presentation that involves the presentation in the form of a monologue of a set of views on any subject.

6. Frontal conversation (including "Meeting with an interesting person", "Eagle Light") - a specially organized dialogue during which the leader leads the exchange of views on any issue (problem). Frontal conversation can be organized using the game. For example, lesson (“Creativity Lesson”, “Fantasy Lesson”, etc.) imitates a school lesson, where the leader plays the role of a teacher, the rest of the participants are students; the rules of such a game correspond to the rules of a regular school lesson.

7. Dispute - a specially organized presentation, involving a demonstrative clash of opinions on any issue (problem).

8. Discussion (including a meeting, planning meeting, team meeting) - a specially organized exchange of views on any issue, problem in order to obtain an information product in the form of a solution.

9. Watching a movie, video, TV movie, performance - a performance during which the participants are shown a spectacle prepared by professionals. In this form, there is only one function of the subjects of interaction - the viewer.

10. Performance-competition (competition) - a performance that involves demonstrating to the audience a competition between participants in something. Varieties: competitive program on the stage, sports games on the site. This form is quite popular (KVN, knightly tournament). Sports games can be both traditional and playful.

All these forms are united by the fact that the organization of space in them implies a pronounced center of attention (stage, tribune, sports ground, etc.), the nature of the actions of the participants is determined by their functions as speakers or spectators, even if these functions are exchanged during the action.

The second type of form static-dynamic. This type includes a fair, a subbotnik, making an exhibition, newspapers, preparing for a presentation in a circle, a situational role-playing game, an evening of communication in an impromptu cafe, and a productive game.

A characteristic feature of this type of form is that there is no single focus here. The centers of attention are scattered around the site, and each participant can choose them according to their taste, or the center of attention moves according to the algorithm of this form.

11. Fair (folk festival) - a joint entertainment deployed on a specific site, involving the involvement of participants in various attractions.

The fair has:

 Free movement of participants throughout the space where the rides are located. Engagement in attractions is usually provided in the traditional way: tokens are issued for participation, which can be exchanged for something tasty or healthy. A whole economic game can also be unfolded. You can spend your tokens, getting word cards for them. The one who can collect a whole phrase or several phrases from the received words becomes the winner and receives a special prize.

 An attraction is a specific competition that does not require special skills and a long time to complete the task.

 The fair begins with a general meeting, where the rules of the game are explained, prizes that await the participant who has collected the most tokens can be named.

 The final of the fair can be held in the form of an auction - a sale, where participants buy memorable prizes and souvenirs for the remaining tokens.

Fair includes:

 General collection, which may be accompanied by a line, a carnival procession;

 Free movement of participants on the site;

 Free choice of attraction and participation in it;

 Final collection, with and without auction.

12. Subbotnik (labor action) - limited in place and time, specially organized subject-practical labor activity of people.

13. Production of an exhibition (newspapers, books, chronicles, etc.) is a specially organized activity for the creation of exhibits or an information product for subsequent demonstration.

14. Preparation for the presentation - a specially organized joint activity for inventing, developing and implementing the idea of ​​​​a presentation. Each stage can be singled out as a separate form of work.

15. Performance in a circle - a ritual entertainment that unfolds around an object (Christmas tree, fire, etc.), involving the movement of participants in a circle.

16. A situational role-playing game is a specially organized competition in solving interaction problems and in simulating the substantive actions of participants performing strictly specified roles in a fictional situation, regulated by the rules of the game.

17. An evening of communication in an impromptu cafe - entertainment specially organized on one site that imitates a feast. Varieties: "party", "gatherings", "salon", "club", "reception", "assembly".

18. Productive (innovative) game - a joint activity to create an information product that involves the exchange of views. Including their specially organized collision, demonstration of intermediate results. As a rule, the productive game algorithm includes the following procedures: general gathering-start (statement of the problem, explanation of the rules), work in groups, general gathering-finish (summing up).

19. Dance program - disco with competitions, prizes.

All forms of events listed above have long and firmly established themselves in our work. And all of us at least once held or participated in such events.

Invite young people to work, create initiative groups, combine various forms, experiment with the content of your events. Let them be unique and bright!

One of the priority activities of the company "Event Consulting Service" is the organization of mass events in Moscow and the surrounding regions.

Event Consulting Service provides professional services for organizing entertainment, cultural, environmental and sports events for state and commercial customers, closely interacts with municipal and district structures, and participates in charitable projects.

The largest city events organized with the support of the Moscow Government:

When organizing public events in Moscow, Event Consulting Service strictly adheres to the Law of the City of Moscow, in particular, the Mayor's Order of October 05, 2000 No. No. 1054-rm on approval of the temporary regulation on the procedure for organizing and holding mass cultural, educational, theatrical, entertainment, sports and promotional events in Moscow.

The main principles of "Event Consulting Service" in the organization of mass events: budgetary discipline, clear logistics, obtaining the necessary approvals, a creative individual approach to each event and each Customer. Extensive experience in the field of event marketing guarantees holding mass events at a high professional level.

PR support and formation of public opinion during public events

When organizing public events, Event Consulting Service pays special attention to the formation of public opinion and PR support. It is also important to form a positive image of the Customer of the event among the participants of the mass event.

When preparing and organizing significant public events, Event Consulting Service offers services for working with the media, ensuring interaction with local and federal media, announcing and supporting events on the Internet.

Among the PR services of "Event Consulting Service": preparing a press release, creating a website and pages of the event in social networks, announcing the event, inviting journalists and holding press conferences; collecting feedback, issuing a post-release and a press report on the organization of the event.

Organization of city holidays

The organization of mass events in the format of city holidays and festivals has its own specifics. In addition to an excellent script and a reliable team, the organizers need to pay great attention to planning, clear logistics, and documentation. Especially, this applies to large projects, when mistakes in working with an audience of thousands of people are unacceptable. A separate and difficult issue is the advance receipt of all permits and approvals.

The Event Consulting Service group of companies has a successful experience in organizing many city holidays - from City Day and large-scale festivals to local festive and sporting events.

Organization of special events

Event Consulting Service offers services for organizing special events of a mass format: charitable and environmental events, sports events, car races, as well as quests and flash mobs.

Mass events - personnel

The professional organization of mass events requires a high level of project management and well-trained staff for each event. The company "Event Consulting Service" has an extensive staff of qualified employees. Collaborating with well-established volunteers and freelancers, Event Consulting Service successfully organizes truly massive events.

Strong partnerships with presenters, DJs, animators, promoters, performers and musical groups allow Event Consulting Service to provide truly high-quality services for organizing mass events.

Technical support

Own material and technical base and the availability of proven partners allow Event Consulting Service to provide high-quality technical support when organizing mass events.

Additionally, "Event Consulting Service" offers services for renting budget tents (awnings) of the "Zvezda" type, with a total area of ​​more than 1000 sq.m. in different colors, rental of various attractions.

Holding mass events - a full range of services

Organization and holding of mass events is not only creative ideas, bright concepts and competent selection of performers, but also the solution of various issues related to decoration, logistics, security, interaction with the media, with local executive authorities and much more.

Event Consulting Service focuses on creating and maintaining long-term partnerships with all clients and partners, providing a full range of services in the field of organizing mass events.

Regulations for organizing mass events in Moscow

The provision of services for organizing and holding mass events in Moscow is based on the existing legal framework:

Decree of the Moscow Government dated February 3, 2011 No. 26-pp “on the placement of non-stationary retail facilities located in the city of Moscow on land plots, in buildings, structures and facilities that are state-owned” (as amended by the Decree of the Moscow Government dated 31.05. 2011 n 242-pp).

How to organize a large-scale city event and repeat this success several times? As part of the City Constructor project, we publish inspiring material from the Strelka Institute, where leaders and managers of sociocultural projects from eleven cities spoke about their experience and the reaction of residents to environmental changes.

We work with the historical environment, and not with official cultural heritage sites, for the restoration of which funds are allocated. Historic buildings can stand for decades, and no one will touch them. So, some houses in Samara have not seen painting for a hundred years. The problem of the historical environment is painful for many Russian cities. Most often it is used as a construction site for new sleeping areas. There is a lot of discussion about her on the Internet, and we decided that if millions of comments are written about her fate on social networks, then you can find at least a dozen people who will move from words to deeds.

Since the authorities had no idea what to do with the historical environment, we decided to take matters into our own hands. To show that even small injections, which can be made by the citizens themselves, radically change the situation. We wanted to show how beautiful historic buildings can be with a little care. Initially, we decided to just paint the houses. Then we realized that this was not enough. Carpentry work, replacement of parts that have become unusable, work with residents of houses are needed. The project is constantly acquiring new meanings. Later, the idea came that it was necessary to bring culture into this environment, create events, and improve the territories. This is how we learn and make the festival more and more complex and perfect. In 2016, it was successfully held in three cities, where we broadcast our experience. We have accumulated so much knowledge that we decided to transfer the technology further. Therefore, in March we are holding the Tom Sawyer Festa School. Applications have already come from ten cities.

At the beginning of the launch of the festival, there was much more skepticism towards our activities than now. Not everyone believed that we would be able to complete the work on at least one house. And now 11 houses in three cities have already been restored. In Samara, our objects attract tourists: thousands of sightseers have visited the houses, who, before our work, simply passed by them, not seeing anything remarkable. We tried very hard to make the work at the festival not a mournful heroic labor, but a real holiday. A place where you want to come to relax. Including take a break from constant mental labor and engage in physical. "Tom Sawyer Fest" came out in its own way as socially useful fitness.

Since 2002 I have been doing graffiti, and since 2008 I have started to travel a lot around Russia. On my trips, I got to know the locals, we drew and walked around the city. Returning each time to Yekaterinburg, I began to pay more attention to the city, architecture, people and mentality. I began to really fall in love with him and decided to hold events dedicated to the promotion of graffiti. Just at that moment I met the same caring people as me, they were Evgeny Fateev and Andrey Kolokolov. We began to jointly come up with a format for something interesting, important, large-scale, and most importantly, citywide. And one fine day in 2010, on a bench in the city center, the Stenograffia Street Art Festival was born. Our task was to make the urban space a little better, brighter and more interesting.

Every year, Stenograffia produces new creative projects, new meanings in the street space. After we formulated our picture of the world, we managed to infect the same caring people. So every year we form a large team of organizers and volunteers.

For the first two years, we explained to people what it is and why it is needed. Gradually, Stenograffia began to attract citizens, as they saw that it was not so difficult to change the environment where they lived. Yekaterinburg residents are included in the process, their yard, street, city are no longer someone else's space, but habitable and their own. It happens that the townspeople help the artist create an object or feed him. Once, someone brought a TV outside so that the artist could draw and watch a football match of his favorite team.

We sincerely believe that we need to fight for the "ecology of the visual", because by changing our environment, we change ourselves. I think that's what attracts people. People of all ages, wealth and mentality come to us. Schoolchildren, students, couriers, managers, bartenders, directors of agencies - everyone wants to help Stenograffia. Someone wants to gain knowledge, someone wants to make the world brighter, someone just wants to take a break from everyday work.

When the initiative comes from below, the project lives longer: as long as the citizens need it. This position is stronger, because if the project is conceived from above, then the directives will suddenly stop and the project will close.

I wanted to create a universal artistic language. Just such an occasion was “Kurbanistics”. Organizing the festival, I learned to speak clearly about complex professional matters. This is an invaluable experience of simultaneous communication with officials, tractor drivers, artists, famous Moscow architects, local residents, public utilities, students. This kind of communication definitely makes you act. With the help of master classes, lectures and architectural workshops that we hold at the festival, city residents master the technologies of working with the urban environment.

During the festival, we talked a lot with the locals, so we got approval from them. Constantly kept to themselves the idea that people like to see things that reflect themselves. Therefore, a good organizer must be able to maintain a balance between conceptualism and lubok.

Students, startups and people who are looking for themselves take an active part in Kurbanistika. We also have a single headquarters of volunteers in the city. Thanks to him, people get different skills, and the team of city festivals becomes more open. The rest come to watch, listen and just relax.

In fact, "Kurbanistika" acts as a catalyst for change. When we held the Arts and Crafts College Festival in 2015, the department of education was hooked, and other colleges also began to introduce educational innovations, to organize design conferences. In addition, we ourselves continue to do workshops and environmental projects every year at other festivals in the city. It turns out that "Kurbanistika" each time takes on a new face and requests.

The idea of ​​"Boo! Fest" did not come to Vladimir, but grew in it. I knew about the Moscow Boo!fest, I was familiar with the organizers, and the very idea of ​​combining small publishing houses, handmade and non-commercial music in one place seemed pretty. Besides, "Eidos", our store-club, it was time to develop. On the one hand, it is logical to make a book festival, on the other hand, it is a good challenge, since no one has done them in Vladimir.

Our team is constantly joined by those who are attracted by the spirit of creativity. Boo!fest is rubber and can accommodate a variety of projects, the main thing is that they fit in style. The administration has not interfered in work processes for a long time: we do all the content, all the content and form. This also attracts creative people, many of whom shun officials and do not participate in city events, not finding a place for themselves in them. At the same time, the Governor's Symphony Orchestra plays at the Bu! Fest, libraries make their own program, and the Vladimir-Suzdal Museum-Reserve participates. The whole essence of success is to bring together a variety of people in a common field of love for reading and curiosity for books that you will not see in a chain store, while maintaining a bright and light atmosphere. This lightness is infectious.

Seven years ago, the OMK-Uchastie Charitable Foundation was already actively working in Vyksa. We cooperated with institutions that help children in difficult life situations, provided targeted assistance to families, and conducted educational programs for teachers. But we wanted to create a project for teenagers and youth of Vyksa - for those who in ten years will come to work at the Vyksa Metallurgical Plant, at other enterprises of this city, for those who aspire to big cities for new experiences.

Sometimes it seems to people that life in big cities is more intense and fulfilling, so there is a desire to go to the capital, abroad, away from home. At first, we focused on high school students and students. Over the years, we realized that our festival is also interesting for older people. Although our main guideline is not age related: we are making a festival for those who love Vyksa and are ready to participate in its transformation. We strive to ensure that Vyksa takes its rightful place on the cultural map of the country, so that the residents of the city of metallurgists are proud not only of the history of the plant, sophisticated technologies of modern production, but also of the festival of urban culture "ART-Ovrag", which changes the rhythm of the city's life, its courtyards, parks, squares, the fate of its inhabitants.

At the first three festivals, the bias was made in favor of youth modern culture: music, extreme sports and street art. In subsequent years, the emphasis shifted to the field of architecture and the development of urban spaces: art courtyards and elements of urban park improvement appeared. "ART-Ovrag" is a festival of urban culture that transforms the life of the whole city. In Vyksa, in the central park, on the embankment, in urban microdistricts, unique modern art objects remain, for the creation of which artists, sculptors and architects from all over the world come. Exhibitions are held in the park, open-air studios are being created, where musicians, choreographers and athletes conduct master classes for everyone. So, in the year of the 70th anniversary of the Victory, we held an action in memory of the residents of Vyksa who went to the front. All day the artist drew a map of the pre-war city with chalk on the pavement. Participants of the action lit 6,355 candles - according to the number of those who did not return home. Residents of Vyksa placed candles on the map of the city and danced a waltz, the same one that the volunteers who left for the front did not have time to dance in 1941. Both veterans and young people danced.

The preparation of the festival takes a year. The next festival ends, and the very next day, with a detailed analysis of each program, feedback from residents and publications in the press, planning for the next festival begins. We communicate a lot with artists, citizens, volunteers, curators of programs. They help us to look at the festival from the outside, they create the history of the festival with their personal participation. The number of fans and guests who specially come to Vyksa for three days is growing in order to see everything with their own eyes.

The festival is changing, and the attitude towards it is changing.

For six years of urban culture, ART-Ovrag entered the life of Vyksa as a large-scale and expected event. We have the experience of holding the festival and a recognizable name, more than eighty art objects and eminent participants. The older ART-Ovrag becomes, the warmer people treat it, and we, in turn, strive to create all the conditions for residents to become its active participants and organizers. One of the results of our work is that today Vyksa is known not only as a city of metallurgists, but also as a city where its inhabitants, together with artists, create a new space for life and creativity.

I especially want to say about the ART-Dvor program. We offered a competition where neighbors who decided to transform their yard can apply. They discuss their proposals with architects and designers, meet several times to come to a common decision. Then they actively participate in the transformation of their yard, work, go on subbotniks, and do landscaping.

The festival helps citizens formulate and implement their initiatives.

For more than three years, we have been regularly holding city weekends - these are meetings of citizens where you can get acquainted with city communities and activists, a lecture hall, a fair, games, and workshops. It is very nice to see how the townspeople come in advance and organize their shops and cafes. But it's still a sample story for ten people. We wanted more people to be able to actively participate, and the flea market was the solution to this problem. Our participants immediately picked up the idea. The area in the TEXTIL yard is ideal for holding it. We managed to attract people who have never been to traditional chaotic flea markets. Since the first flea market, we have seen that the format works and is gaining popularity very quickly. For residents of the city, this is an easy and affordable opportunity to get involved. Everyone has things that have ceased to serve, and now there is an opportunity to give them to someone who is looking for and appreciates it. We are pleased that very different people join the participation: from students to pensioners, from people who came to the flea market for the first time, to frequenters of flea markets. Everyone is united by the desire to have an interesting time, hang around in a crowd of bright and pleasant people, chat and find a unique little thing.

While we are preparing for the flea market, we are talking to participants who register in advance. We set them up to the fact that the flea market is not a trade for the sake of trade. The main thing here is communication. Tell the story of the thing, tell your story or the story of your family. An item acquires magic as soon as we wrap it in memories.

We were amazed that many visitors and even participants did not know what a flea market was before. Therefore, from the first event, we introduced a lecture hall where we talk about the traditions of flea markets in different cities of the world, about Yaroslavl flea markets, about the history of things and the need to give them a second life. We are opening a recycling workshop, sharing the coolest finds on our social media pages, and inviting experienced hoarders. We also support the local community of environmentalists who promote the idea of ​​not buying single-use, one-season items, not throwing away things that can serve other people or can be recycled.

Our organization - an NGO - is a moderator between citizens and government officials. We have earned our credit of trust, people understand more precisely what values ​​are behind our desire to organize meetings of citizens, they know that we are not led by political or commercial forces. We are the same citizens and are also interested in making life comfortable and interesting in the city.

Initially, there was no idea to create a full-fledged music festival. A friend and local stage distributor Sasha Zhelekov came to our agency and offered to organize a “big party” in the open air. We discussed everything and decided to approach the organization a little deeper: to think over the concept, philosophy, communication with guests, emotions. Doing something just for the sake of it is boring. Especially in the case of Tesla, there was an opportunity to really leave a mark on the history of the city. What was ripening in our heads, no one in the history of Khabarovsk has done yet.

We immediately approved the format of the open-air festival. Firstly, there are no good concert venues in Khabarovsk. Secondly, open-air is the only way to bring together really many people. It was very difficult to organize Tesla. Even before the festival, we thought of ourselves as experienced organizers. We have many city festivals behind us, hundreds of commercial events for brands, but Tesla is completely exhausting: there are a lot of nuances, a lot of financial, human, technical and time resources. In the regions, everything is much more difficult with the implementation of ideas: you can come up with anything you want, but not everything is available.

In order to come up with and organize "Firs, Sticks, Five Bison", we had several factors coincide. Our team saw photos of bison from the Prague Zoo, where they chewed on coniferous trees. At that time, we were friends with the foresters of the Sestroretsk forest park, who were responsible for bison. They also had tree crushers. And now everything came together at one point: there are bison, there are fir trees, there are crushers. So we came up with the idea of ​​collecting unnecessary coniferous trees from the townspeople and donating them to animal feed. The very idea of ​​the project is fresh and very logical. Before us, no one set up eco-processing of Christmas trees.

When planning such a project, we, as a volunteer movement, rely on our resources. Residents reacted positively to the action. With our help, everyone learned that the life of bison is not as terrible as they write about it on social networks. I think the people of St. Petersburg liked the idea, because it combines several components: ecology, care for animals and the available resource in the form of a Christmas tree. Citizens understand that they can help and do it easily. A variety of people participate, who are united by indifference to the environment.

We start preparing three months before the start of the action. In such work, a good team with clear roles and working functionality of each organizer is very important. Inclusion in the process is a necessary condition for the successful implementation of the project. You also need to be proactive. It is what improves the quality of life. It is sometimes easier for citizens to make a specific project than for officials who are limited by protocols and budget. But the best effect is obtained with the cooperation of officials, public organizations and residents. “Fir-trees, Sticks, Five Buffaloes” is being held for the third year. After some time, other cities became interested. Moscow joined last year, and this year also Yaroslavl and Arkhangelsk.

Thanks to our campaign, a new tradition has appeared in St. Petersburg, which completes the January holidays. For citizens, this is an opportunity to contribute to the cause of ecology, animal protection and reasonable consumption. According to the feedback of the participants, many are grateful and inspired, they want to join.

The idea of ​​the project "Run, Rostov, Run" was born due to the request of the audience. At Rostov TEDx, my colleague Ruslan Khismatullin talked about running and goal setting. After that, I was inundated with questions about how and where to start. And in order to answer them, a Saturday run around the city center was invented, where you can ask and hear the answer, feel the shoulder of a friend and just get into a friendly community, a warm company. I was on one of those runs. The Saturday morning race became the main tradition of Run, Rostov, Run, and people began to gather around this tradition.

People of different professions, ages, statuses gather. You can even say “from different worlds”, but a great common interest in running really unites us all. One simple run can change the idea of ​​any aspect of life simply because you ran with an expert in this field and had a heart-to-heart talk.

Over time, the concept has changed a little: in a few years, against the backdrop of the development of the movement, narrower communities with active leaders have appeared, often seriously competing with each other. Now we are like an umbrella over every runner in the city. We are a platform that unites all amateurs, regardless of adherence to a particular club or school. The city government helps us significantly, for example, in organizing the city-wide holiday "Run on January 1", which set a record for Russia in terms of mass participation, but this is a separate big story.

Of course, running communities existed in the city before, "KLB" - running clubs. But it was not easy for many in this environment: with all due respect to colleagues, the communities looked like pioneer circles and interest clubs with a strict set of overt and unspoken rules. It seems that people lacked simplicity and accessibility.

We live in a time when the lives of citizens are influenced only by themselves. If they have a request, then other residents of the city will jointly organize a response to it. Further, the domino effect: in two years the number of amateur races has increased several times - they take place almost every weekend, really mass events have become possible, in good weather the stadium is not overcrowded, and one athletics arena for the city has become obviously not enough. And this, of course, is not the merit of the organizers or the community - it is the result of the interest and activity of the city's residents.

At the beginning, the guests of the markets were our friends and young people just like us. Everyone really liked it, but many said that it was a “hipster hangout”. Time passed and we became an urban project. A high-quality market and the environment that we create allow new interesting participants to be born. The project began to attract people because of the good venues, the professional approach of the team and the concern for the participants. We bring together creative entrepreneurs who are original compared to classic retail.

There are a number of achievements that I am very proud of. For example, during the two days of the market, we showed the site of the Zarya Factory in all aspects: as an exhibition, music, lecture. My dislike for the New Year in Vladivostok motivated me to make the Scandinavian Village New Year's Fair - one of the cutest and most challenging projects. We also came up with neon markets, created an unusual decor and shifted the attention of customers to the atmosphere.

Volgograd was almost completely destroyed during the Second World War. It is a city that lacks cultural continuity and memory. We have devoted our research to the study of this phenomenon, as well as the actualization of the festival movement. The idea of ​​the project arose from the feeling of eventlessness and the absence of an alternative artistic product. We have set ourselves a goal - to become a venue for a regular art event, to develop and promote local artists, urbanists and curators, and to declare the existence of a local art scene. "Decade" seeks to teach artists the entire cycle of creating works.

We also decided to develop a number of inactive and abandoned urban spaces. Each year, our team selects architecturally unique but abandoned, inaccessible or inactive locations. For example, the spaces of the Distillery or the building of the Tsaritsyno Vodokachka. And of course, it is very important for us to activate urban communities. We were able not only to “acquire” some public spaces again, but also to invent new ones: for example, a few months later, the organizers of other cultural projects, following our footsteps, held their events at the empty Distillery and at the Vodokachka.

"Decade" is a research project in which artists reflect on the local specifics and characteristics of the region. Therefore, every year we choose a new concept, concept or idea that is defining or symptomatic of the territory. An important content of many projects implemented within the framework of the "Decade" was the orientation towards participatory art (the art of participation. - Note ed.). We decided to invest our resources in changing the attitudes of citizens to the issues we raise, from the condition of roads to the preservation of cultural heritage.

Thus, the participants in our project fall into two, often non-overlapping groups: these are specific communities with which artists work, and viewers, who at any moment can become accomplices and give feedback. We are ready to accept anyone who wants to join our community.

In order to track feedback on the project, we entered the hashtag #publicartvg and were surprised by the positive response.

Despite the fact that we manage to involve individual local communities in the project, in general we observe two problems. Firstly, local residents are skeptical about any project activity and do not believe that collective action can bring tangible changes. Secondly, despite the fact that Volgograd is one of the most multi-ethnic regions in southern Russia, almost all communities lead an extremely isolated and closed existence. So we are working to build a sense of belonging and try to build connections between closed communities.

We rely on the enthusiasm of the participants. Now we receive the main financial resources for the implementation of works through grants, so for us, of course, the support of the administration is important, at least at the level of human contact and recognition. Every year we try to attract artists from Volgograd and those who influenced the development of the local art scene in previous decades, but left the city.

Performing together with established artists, young people find role models for themselves, role models and the belief that they can achieve something not only on the local art scene. After two "Decades" we have already achieved some success. A community of young artists was created in Volgograd, who got the opportunity to try their hand at contemporary art. During the second Decade, Volgograd residents witnessed the emergence of new collaborations between artists.