Steve Jobs gives an iPhone to Medvedev. Dmitry Medvedev: People like Steve Jobs change our world - Rossiyskaya Gazeta. And they could have been ahead of the rest

Steve Jobs has passed away. A person who looks at the Internet at least occasionally does not need to be told who he is. A public favorite and a brilliant speaker, he built his own “vertical of power” at Apple and set off for a better world.

Steve Jobs was born in 1955 in San Francisco. He became adopted son Paul and Clara Jobs, who named him Steven Paul. While still at school, which was located in Cupertino (now the center of Silicon Valley), Jobs was interested in computer technology, attended computer lectures given by Hewlett-Packard, and, together with his future business partner Steve Wozniak, even worked for this company for some time. company as a "seasonal employee". Later he got a job as a technician at Atari, which was developing computer games to earn money for a trip to India. Jobs returned from this country as a convinced Hare Krishna and experimented with psychedelic substances for some time.

Apple was founded in 1976 by Steve Jobs, Steve Wozniak (who will be called "the second Steve" to avoid confusion) and Ronald Wayne. At that time, Jobs was 21 years old, Wozniak was 26 years old.

The first computer that brought Apple fame and significant income was the Apple II. It was followed by other series of computing devices that ensured the corporation's success - for example, the Macintosh line, which includes both desktop computers and laptops. It was at one of the first presentations of the Macintosh computer that Steve Jobs emerged as a brilliant and emotional speaker, capable of controlling a large audience.

Due to disagreements with top management, Jobs left Apple in 1985, founding a new company called NeXT Computer. More than ten years later, Apple announced its acquisition of NeXT for $429 million, and Steve made a triumphant return to the corporation.

In the place of the new leader (at first he was called “interim CEO”), he acted decisively and harshly - he closed a number of unpromising projects, and also proclaimed that Apple would not engage in charity. In addition, he transferred his technological developments created at NeXT to the new environment. So, in particular, on the basis operating system NeXTSTEP was created by Mac OS.

Apple's further development was rapid - the company entered the music market with a line of iPod players, and then announced its own touchscreen smartphone, the iPhone. The corporation managed to consolidate its market success with the announcement of the iPad tablet computer. Ultra-thin MacBook Air laptops have also become public favorites, the design and functionality of which other companies are unsuccessfully trying to copy.

Betting on attractive design and ease of use allowed Apple to break the bank. It was with the release of the iPhone smartphone that other manufacturers, who had made timid attempts to rid mobile phones of keys and styluses, began to explore a new niche.

A similar story repeated itself with the iPad - the corporation essentially created new market tablet computers. Soon after the announcement of the iPad, tablets from other developers began to appear like mushrooms after rain.

The media wrote that Jobs knew how to “distort reality” - he manipulated the audience during the presentation of new devices and services, hiding shortcomings and emphasizing advantages. Viewers admitted that they felt as if hypnotized and were ready to buy new phone or a player directly at the event.

Even despite the fatal diagnosis given to Jobs back in 2003, the head of Apple tried to appear in public as often as possible, who listened with pleasure to the words of their idol. Thin and awkward, he nevertheless kept information about his own health secret, and only photographs taken by the paparazzi indicated that Jobs’ condition had clearly not improved.

Jobs was no longer present at the presentation of the new iPhone 4S model (they say its name stands for “4 Steve,” that is, “for Steve”). Instead, the announcement of new products was carried out by the new CEO of the corporation, Tim Cook. At this time, Apple shares fell by 5 percent, and viewers of online broadcasts and journalists present in the hall admitted: the new iPhone is just an improved old version, but if Jobs had given the presentation...

Steve's death provoked an "information explosion": news feeds were filled with new messages, and bloggers vied with each other to demonstrate both complete indifference to what was happening and genuine feelings. Neither politicians, nor colleagues, nor competitors remained indifferent.

Even Apple's worst competitor, Samsung Electronics, expressed condolences to Jobs' family and friends, calling him a great entrepreneur. Responded to the tragedy Russian President Dmitry Medvedev, who wrote on his Twitter: “People like Steve Jobs change our world. My sincere condolences to his loved ones and everyone who appreciated his mind and talent.” Founder offered condolences Microsoft Bill Gates, US President Barack Obama, representatives of Google Corporation.

It's better to be a pirate than to serve in the navy

We bring to our readers' attention quotes from Steve Jobs' speeches different years and on various occasions: from the book Steve Jobs: The Journey is the Reward, before Stanford graduates, at the Smithsonian Institution, at the presentations of the iPhone in 2007 and the iPad in 2010, from a message to Apple employees dated August 24, 2011, in newspapers and magazines.

• I didn't have my own room, I slept on friends' floors, I traded Coke bottles for 5 cents to buy food, and I walked 7 miles every Sunday to have a nice dinner at the Hare Krishna temple once a week. It was wonderful!
• The main reason Why people will buy a computer for their home will be the opportunity to be connected to a national communications network. We are now at the very beginning of this stage, but this will be a real breakthrough. Almost like a telephone.
• It's better to be a pirate than to serve in the navy.
• If for some reason we stumble, say, make a few irreparable mistakes and lose the competition to IBM and Microsoft... Then dark days will come for the entire computer industry.
• It (the computer) performs very simple instructions- take a number, add it to another number, compare the result with the third, but it performs them at a speed of 1,000,000 per second. And at a speed of 1,000,000 per second, the result already seems like magic.
• Do you want to spend your life selling sweetened water or do you want to come with me and try to change the world?
• Looking back, I can say that my dismissal from Apple was best event in my life. I got rid of the burden successful person and regained the lightness and doubts of a beginner. It freed me and marked the beginning of my most creative period.
• The desktop market is dead. Microsoft is completely dominant without bringing any innovation to the industry. This is the end. Apple lost, and the Middle Ages began in the history of personal computers. And this will continue for about ten years.
• Creativity is simply making connections between things. When creative people being asked how they did something, they feel a little guilty because they didn't actually do anything but just noticed. This becomes clear to them over time. They were able to connect different pieces of their experience and synthesize something new. This happens because they have experienced and seen more than others, or because they think about it more.
• We've made the icons on your screen so beautiful that you'll want to lick them.
• Some sneakers cost more than an iPod.
• If creating great products was as easy as writing checks, then Microsoft would have great products.
• "Don't be evil" is complete nonsense.
• I've said it before, but I'll say it again: It's in Apple's DNA that technology alone is not enough. Only technology in alliance with the humanities produces results that make our hearts sing. Now many people are entering the tablet market and looking at them as new PCs. Hardware and software are made by different companies. They talk about speeds as if they were regular PCs. But all our experience and every bone in our body says that this is the wrong approach.
• For the past 33 years, I have looked in the mirror every morning and asked myself, “If today was the last day of my life, would I do what I planned for today?”
• I don't want to be the richest man in the cemetery.
• The problem is that I've gotten older and realized that technological innovations can't really change the world. Sorry, but it's true. This understanding comes with the advent of children. You are born, you grow old, and then you die. And this has been happening for many years. And nothing will change that.
• I am confident that Apple's brightest days and innovative inventions are yet to come.
• There is no point in hiring smart people and then telling them what to do. We hire people to tell us what to do.

What is much more important now, if you look a little more broadly, is not the figure of Steve Jobs, but the scale and significance of that engineering miracle, which almost everyone can have today, largely thanks to Jobs.

We're not talking about the Macintosh, but about the personal computer as such. About a small box with which the whole world fits in the pocket of almost every person today. Often brilliant things are born, as they say, “on the knee,” or appear in a dream. Or even from being hit on the head with an apple. The creative union of classmates Steve Jobs and Steve Wozniak generated a brilliant idea, first at Jobs’s home. And when the first prototypes of a personal computer took over everything free place, moved to the garage. Wikipedia teaches us that it was Steve Jobs who had the idea to sell a computer. Wozniak was skeptical at first about his friend's proposal.

Steve Jobs convinced him that even if they didn't succeed, at least they could tell their grandchildren that they owned their own company. The whole world now knows what came of it. In 1977, Apple's first personal computer appeared on the market.

Today, the entire Internet is buzzing about the passing of Steve Jobs, picked up newspaper headlines and TV programs. And especially on the Internet, the division into Apple fans and adherents of the so-called PC - Personal Computer, personal computers that are released to the market by all other companies, is clearly visible. Some consider Jobs a genius, others an engineering guru, and there are those who are sure that he is just a prudent businessman. Everyone is right. More than twenty years ago, my mother periodically took me from kindergarten to your place design department- wait until the end of her working day. I remember huge halls, stern women in dark blue robes and a huge wall-length panel with a million buttons, levers and arrows. It was a computer - an electronic computer, which today's schoolchildren most likely know about only from books or stories from parents, or even grandparents. The computer was of frightening size, buzzed and could read punched cards. At home I drew the sun, the forest and little people on these now unnecessary punch cards. I can’t say in which design bureau my mother worked - the place was secret and probably performed a very important state task. The computer was also in the service of the state. For a very long time there was no talk of personalizing a computer. Until this idea came to the minds of two Americans in a garage.

A personal computer is a personal thing. But connecting with the world. The PC and the Internet are the network that, contrary to the original understanding of this word, does not entangle, but frees a person from boundaries: home, city, country. Gives a person a choice - where to go and with whom to talk, at what time and about what. Don’t think about how many books to keep in your library, how many photo albums to place on the shelves, or how to show your friend from Argentina a newly blossomed cactus. What a cactus. Having a PC at home, everyone who needs it can get the education they need. And without leaving home. An example of this is the recent action of “RG” and MGPI. To the Karelian island where he lives the large family Loginov and there is no school, we brought computers. Now children will be able to learn by receiving assignments based on e-mail and communicating with teachers via Skype.

There are no more boundaries. There are choices that everyone can make. Just like Steve Jobs once did.

Laria Page , CEO of Google Corporation:

I am very saddened to hear of Steve's death. He was great, amazing a bright person who have achieved the incredible. In conversations with him, it always seemed that he could always express in a few words what you had to think about, but had not yet had time to think about.

Dmitry Grishin, CEO of Mail.ru Group:

Come up with something else new Apple Without Jobs, it seems to me it will be quite difficult. They basically have only one niche left where they can do something - TV. This will happen if they have some kind of innovation, some kind of end device that they have not yet announced.

Mikhail Gurevich, deputy general director RBC:

The company has assembled a very powerful development team. I'm sure Apple has a large number of new promising developments, therefore, systematic progressive development has a good chance. The main thing is that the company management does not panic.

Prepared by Roman Dvoryaninov, Elmira Ashirova and Alexander Kovalevsky

And they could have been ahead of the rest

There lived in Leningrad a man named Joseph Veniaminovich Berg, but in real life Joel Barr. At one time, I flew to see him in St. Petersburg quite often, because during the Second World War and after it, Barr-Berg was a Soviet agent. The talented American engineer obtained many industrial secrets for the USSR. In order not to share the fate of his friends and comrades in the same communist cell, Julius and Ethel Rosenberg, who were executed in the electric chair, he had to flee first to Czechoslovakia and then to the USSR.

I knew Barr well, I made a film about him, but his colleague in the Soviet agent Alfred Sarant, who received the name Philip Georgievich Staros from us, was not alive, an even more talented American scientist.

Who could not be trusted if not these Americans who received Soviet citizenship. For almost 40 years they have worked hard on our science. They were even accepted into the secret Leningrad Design Bureau. At first, things unfolded slowly, according to Barr. But then suddenly things started to go, because the couple Soviet Americans I met Nikita Sergeevich Khrushchev at one of the exhibitions, and the unpredictable Nikita ordered his personal assistant to help capable Leningrad scientists.

And, according to Joel Barr, recorded and endorsed, he and Sarant “managed to reduce the potentiometers hundreds of times and construct the basis for an on-board computer computer. Then they took the first decisive step - they began to work on elements for future analog computers. They took up computer technology. And "On the then existing scientific basis, they created a control machine with the prophetic name - UM-1. For the development of the country's first computer, they were awarded the title of laureates of the USSR State Prize."

The couple looked into the computer future. She started talking about making chips and firmly understood: the key to success lies in microcomputing machines, that is, in computers. Barr, through Khrushchev's assistant, received the go-ahead to receive additional funds. The leader was delighted with their gift - a tiny, pea-sized microreceiver, with which he walked around the LKB, sticking it in his ear. Frankly, such activity irritated many. Their move to Zelenograd, near Moscow, sanctioned by Nikita, was delayed. Barr called his assistant, and he invariably answered: soon, very soon Nikita Sergeevich will return from vacation. And he returned, only to be immediately sent into retirement.

Two days later, Sarant and Barr were summoned to the ministerial board. They were accused of anti-state activities and embezzlement of public money. Barr, speaking at a conference, vowed that one closed plant would soon produce a million desktop computers a year. His fate was sealed. From the chief engineer at will"transferred to the head of the labs. And the irreconcilable genius Staros left on his own, went to seek his fortune in a scientific town in Novosibirsk. He was going somewhere to Once again to prove to someone that he was scientifically correct and died right in the car from a heart attack.

So we had to wait until better times with computers. True, they did not come very soon. Barr didn't live to see them either.

Apple CEO and co-founder Steven Paul Jobs passed away on Wednesday, October 5, at the age of 56 after a serious illness.

On the main page of the Apple website there is a black and white portrait of Jobs indicating the years of his life.

“Apple has lost a visionary and a creative genius, and the world has lost amazing person, says a message posted on the company’s website. “His brilliance, energy and passion were the source of countless innovations that enriched and improved the lives of each of us. The world is an immeasurably better place because of Steve. His greatest love there were his wife Lauren and his family. Our hearts are now with him and with everyone touched by his extraordinary talents.”

Millions of people around the world have already expressed their sadness over Jobs' death.

US President Barack Obama said on Thursday, October 6, that he and his wife Michelle were saddened to learn of Jobs' death.

“Steve was one of America's greatest innovators - very brave to think differently, very confident that he could change the world, and he had the gift to make it happen. Steve liked to say that he lived every day as if it were the last day of his life. And because he did so, he transformed the way we live and how entire industries work, and ultimately achieved something that many could only dream of: he changed the way we look at the world,” the White House says on its website.

Russian President Dmitry Medvedev, one of the few Russians who had the opportunity to personally communicate with Jobs during his lifetime, expressed his condolences on his Twitter account.

“People like Steve Jobs change our world. My sincere condolences to his loved ones and everyone who appreciated his intelligence and talent,” Medvedev said in a statement.

Mark Zuckerberg spoke about Jobs' death in a short post on his Facebook page: “Steve, thank you for being my teacher and friend. Thank you for showing how what you do can change the world. I will miss you".

Co-founder Google Sergey Brin expressed his condolences on his page on social network Google Plus: “From the earliest days of Google, Larry [Page] and I never needed to look any further than Cupertino for inspiration and inspiration. Steve, your passion for excellence has been felt by anyone who has ever held any Apple product in their hands (including the MacBook on which I am writing this right now). And I have personally witnessed this on each of the few occasions that you and I have met. You will be greatly missed by everyone at Google and indeed every IT professional. My condolences to the family, friends and colleagues at Apple."

The famous Russian Internet designer, son of the writer Tatyana Tolstoy Artemy Lebedev wrote in his diary on LiveJournal that the most important thing in his life was “ strong influence with the most far-reaching consequences" was provided by the Macintosh computer from Apple.

Lebedev writes that in 1989, he and his friend published on a Macintosh the first and only school wall newspaper in the USSR with a subscription for money.

“Many years later, I learned that Steve Jobs existed, read a bunch of books about Apple, lived through the decline and rise of the company, remaining a fan of the Mac. The computer determined my interests and my profession,” said Artemy Lebedev. In his post, he cites a fragment of Jobs' famous speech to graduates of Stanford University in 2005. It was in this speech that Jobs first revealed that he had undergone surgery to remove a cancerous tumor.

Russian Internet expert Anton Nosik wrote in a post on LiveJournal that “for most of us, ten lifetimes would not be enough” to achieve what Jobs managed to accomplish.

The President of Euroset, Alexander Malis, believes that it is difficult to overestimate the contribution Jobs made to the modern world.

“I think that the number of people who mourn him today is many more than would mourn any world leader. “Jobs left with dignity, and this is an example for many,” Alexander Malis told the Voice of America Russian Service. – It is believed that Jobs laid down the direction of Apple’s development for 3-5 years ahead. The company has devices that have not yet been released, but their ideology was developed by Jobs. I think we won't see any change in the coming years."

Founder of Restore, the largest official representative Apple in Russia - Evgeny Butman said that after Jobs there will be “hundreds of millions of grateful fans and users” in a world that, through the efforts of the Apple founder, has become “more beautiful, more convenient and more interesting.”

Mikhail Karpov, editor of the Russian website Computerra about IT technologies, is confident that Steve Jobs was a great man - and not at all because Apple, under his leadership, released revolutionary consumer products that were convenient and interesting to use.

“And not even because of his magnificent presentations, which all Apple lovers watched with bated breath. It’s just that Steve Jobs believed so much that the impossible does not exist that he infected everyone around him with this idea. If he had founded a private space company, perhaps its manned spacecraft would already be on its way to Mars. If he owned chocolate factory, he would be Willy Wonka,” Mikhail Karpov told the Voice of America Russian Service. “But he founded Apple, and that's why we have wonderful computers and gadgets that are so easy and so fun to use.” Moreover, Steve Jobs is a special type of celebrity: he is a legend. And the death of a legend is always perceived as the death of a cartoon character: “What, Winnie the Pooh died?”

According to Karpov, nothing will happen to Apple in the coming years.

“Surely, the company’s development paths have long been determined for several years in advance. However, another question arises here - Jobs was known as a person who followed all the nuances of product development, right down to the color and smooth corners of the icon, says the expert. - Of course, Apple products are developed by the company's design team, but until now all the most important developments have passed through the hands of Jobs. There may be plans for 3-5 years in advance, but in field conditions will work, alas, no longer he. He has assembled a good leadership team around him, so there is no need to worry about Apple products becoming “like everyone else’s.” At least right away. The most important thing is that the company does not stop believing that the impossible is possible.”

Co-founder of the Russian portal “Theories and Practices” Askar Ramazanov believes that Apple has finally become a legendary company, like the Beatles without John Lennon.

“When you wake up and learn about what happened, you understand that someone very close to you has died, that’s how he was for us. He gave us all the opportunity to live in the future and made it commonplace. Every New Product his team was unattainable and became the standard around which new businesses and industries were formed. We still have a long time to live in the world of his working ideas, devices and their new capabilities, isn’t this an extension of life!” – Askar Ramazanov told the Russian service of the Voice of America.

“As the father of the first personal computers, Steve could be absolutely happy for them. However, the fascination with their successes did not prevent him from constantly moving on and building his own technological universe, in which everything is brought to the absolute, thoughtfully and there is not a single superfluous element, says Ramazanov. – Such awareness of actions, the ability to make promises and fulfill them made Jobs more popular than any president; such people do not unite nations, they unite the world. This world, the world of Steve Jobs, is huge and connects more than one generation. Thanks to his incredible energy, computers have evolved into even more convenient devices (iPhone, iPad), and today a three-year-old child teaches an old man how to use them.”

According to him, people employed in technology business, Jobs gave a dream, inspiration and a feeling of comradeship.

“The last incredibly rare feeling gives rise to healthy competition, creates incredible dynamics in technological world. It was thanks to Jobs that this world acquired its unique magic, which will live in us and work wonders,” concluded Ramazanov.

Fans of Steve Jobs around the world gather at the company's company stores, reports Reuters. People go to Apple stores in New York, Washington, Shanghai, Hong Kong, Sydney and other cities. They bring flowers, candles, photos of Jobs and Apple products. Jobs' home in Palo Alto also brings people together.