Freaks Peter (traffic for the brave). “For a long time I tried once again to light up somewhere, to get, as I say,“ on the telly ”, but over time a certain disgust comes”

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Previously, freaks were called only freaks from birth, today - all strange people who are different from the rest. Including those who expose their body various modifications(does piercings, tattoos, inserts transdermals with unimaginable nozzles). Ilya Gubarev is one of prominent representatives subculture of modifiers, having the pseudonym Bomber (a nickname from childhood). What is known about this person?

Bomber's childhood

Childhood Ilya Gubarev, whose photo can be seen in the article, spent in hometown Tolyatti. The boy did not like to study, and the school itself too. His peers offended him and teased him as fat, because from an early age Ilya had excess weight. When he was 12, his father died. For the first time, a guy allowed himself a tattoo, which his mother, Dina Ilyinichna, simply did not notice. At 16, he got pierced and tattooed in the most prominent place, not caring about the opinion of his relatives - his mother and brother.

By this time, the guy felt like an adult, dating a girl three years older than himself. After some time, she will become his first wife. Ilya Gubarev and his wife lived together for about six years, three of them legally married.

Being a person easily carried away, he quickly ignited, but also quickly cooled down. At first I became interested in cars. Achieved the title of rally, and interest faded. He tried to learn to be a child psychologist, but after a year he got bored of arguing with teachers, whom he liked to baffle with unexpected questions. He began his career as a presenter, and this activity really fascinated him.

The beginning of the conquest of Moscow

The first successes in the field of corporate events and holidays drove the guy to Moscow. The marriage was over, which upset the mother very much. Ilya Gubarev promised her to return, saying that after a certain time she would definitely see him on TV. Rejected as a child by his peers, kind and vulnerable at heart, Bomber set about realizing his ambitions.

There was no one to help him in the capital. The guy grabbed any job to survive. Soon he ended up in an elite restaurant in the center of Moscow, where he worked as a cook. He was increasingly drawn to a rock and roll lifestyle. There was a desire to cut off people who, behind his plump, awkward figure, did not want to see his inner world. Clogging his body more and more with tattoos, making punctures and dyeing his hair in unimaginable colors, he soon realized that he had the most comfortable communication with people like him. To realize the promise given to his mother, Ilya Gubarev decided to become the first in the art of body modification, taking the pseudonym Bomber for himself.

Appearance

On the eve of his thirtieth birthday, Ilya did a great job on himself. By 2012, he had lost a lot of weight (many associate this with an acquaintance with a girl named Chloe) and made an original hairstyle. Tunnels appeared in the ears, both hands were clogged with tattoos, and several of them adorned the face. Having ideally chosen the image of Satan for themselves, Ilya Gubarev and his wife Chloe, who played, grew their fangs. Bomber was the first of his entourage to make a tattoo on the whites of his eyes. As a result, it is impossible to make out the facial expression and understand who he is currently looking at.

At the next stage, microdermals appeared on the face - small implants under the skin, to which wraps are attached. For example, tiny disks. In the future, transdermals were expected on the forehead, allowing to withstand more weight nozzles. This is necessary to wear the horns, combined with the original tattoo. So far, only the tattoo has appeared.

Ilya has 25 punctures on his face. To prove to someone his coolness, he made 12 punctures on the buttocks and 3 in intimate area where a small earring flaunts. The cut tongue completes the look.

Conflict with mother

The mother from the new image of her son came into a state of shock. His environment has completely changed, and he even entered with the same girl - a body modifier. At the wedding itself, Ilya Gubarev (Bomber) and his wife Chloe were in black, dyed their hair light green. Together with their friends, they shocked the audience, demonstrating a rather free temper in words. Dina Ilyinichna came to the wedding, but she was clearly superfluous in the party of the newlyweds, so she returned to her native Togliatti. Since that time, mother and son did not communicate for about two years.

In 2014, on the television channel of Kyiv, as part of the series of TV shows "Fathers and Sons", " parent-teacher meeting» representatives of the BME culture. The issue of their relationship to appearance own children. Among those invited was Ilya Gubarev (Bomber), who showed a tattoo with a portrait of his mother on his chest. He did not believe that she would come. But when Dina Ilyinichna entered the studio, her son was happy. There were real tears in his black eyes. The mother showed by her example: if the parents do not agree with the choice of the son and cannot change anything, you need to accept and accept the image in which he is comfortable.

Life on TV

2012-2015 are the years during which Ilya Gubarev (Bomber), whose biography is of great interest to young people, appeared on many television channels in the country. From "Alone with Everyone" from a serious discussion of the reasons for the emergence of a special subculture, to participation in entertainment shows ("Dinner Party"). He was gladly invited to audio broadcasts. His dream, once voiced by his mother before leaving for Moscow, came true.

Everyone was surprised by the dissonance between the desire to appear scary on the outside and so kind and positive on the inside. He agrees that external attributes are not always an indicator of a rich person. inner peace, but this is an exaggerated need for self-presentation: “Pay attention to me!”. Very sincere, he is perceived as a big kind cloud, but at the same time he has an excellent sense of humor.

This was demonstrated in the TV show “Dinner Party”, where Ilya, defying all the canons, managed to win the project by organizing a “zombie party”, and then lose in the super final by inviting participants to a “homeless party”.

Personal life

Ilya's credo is that love is an integral part of the concept of happiness. In the program of O. Pushkina "I'm filing for divorce" the whole country was presented new passion young man named Marina. And although she had a bright appearance and an unconventional hair color, she cannot be attributed to the BME culture. For the sake of the girl, Ilya moved to St. Petersburg, starting to live from scratch. As it turned out, the relationship with Chloe that lasted a year ended because of Bomber's jealousy and the latter's unwillingness to appreciate the relationship in which she was only interested in shocking the public. The couple lived on money from the apartment sold by Ilya, which tend to end. "No money - no relationship" - this is a frequently used formula in practice.

But Ilya Gubarev did not fold his hands, creating a hostel in St. Petersburg that brings a steady income. He will buy himself a new car and an apartment, but he will never be married to Marina, who is embarrassed by his appearance. In 2014, he publicly confessed his love to a certain Alexandra, who also disappeared from his life after a while. Last year he lived with a girl whom he calls Lilechka and his soulmate, who shared with him the most difficult period life.

Accident and return to Tolyatti

Returning to his homeland to complete documents for traveling abroad, at the end of 2015, Bomber had a serious accident on his bike. The injured leg put him in a wheelchair, the doctors did not believe in a positive outcome of the operation and the return of the young man to a full life. Today Ilya Gubarev moves on his feet. He has changed a lot: the second stage of losing weight has begun. For his subscribers on the Web (more than 23 thousand people), he uploads photo reports of how the process is going. Behind Lately he managed to lose 15 kilograms. He considers his forced stay in Togliatti to be significant. Wherever he lives, he never sits idly by, implementing some new ideas and projects.

Most recently, the grand opening of his tattoo studio "Will Beat" took place with the invitation of guests from Moscow, whom he had met over the years television career. The most tattooed presenter in the country is working on a show of the same name, where those who wish fight for the right to a free high-quality tattoo from a professional master, performing various tasks.

Instead of an afterword

Every subculture has its own leaders. BME is partly lucky that the pioneers mature and can pass on not only their experience, but also their changed worldview. Ilya Gubarev (Bomber) and his wife (as he calls Lily) give advice to everyone to think many times before their first tattoo and answer the question: “Why do I need this?” Modifications are addictive. Getting into a subculture, a person stops counting the number of tattoos, punctures and scars. Reaching up to top level Does he want to take everything back? For, becoming a freak, a person must be aware that for the rest of his life he makes a decision for himself not to follow the rules.

For himself, he considers this path quite acceptable and harmonious.

A creative and versatile person, Ilya Bomber manages literally everything: he is actively developing in the event sphere, running his own business and clearly proving by his example that an extraordinary person by nature can build in Russia successful career. In search of the secret of success, music portalEatmusictalked toBomber’om about his projects, learned why webinars are good, and why a stool is an excellent springboard for beginner presenters.

EM: Ilya, hello! Please tell us about how you got into the event sphere and about your experience as a presenter.

Bomber: Hey Eatmusic! It all started from the very early childhood. I think that many people remember how they stood on a stool in front of the whole family and broadcast a poem, a story or something like that, well, I was no exception. He got up the same way, broadcast the same way, just received a reward in the form of attention and some goodies. Age changed, things happened around various events, and naturally a 12-13-year-old teenager will not stand on a stool to recite a verse. But I wanted the same feeling as in childhood. I got out! At school, at almost every concert, production - I was everywhere. Well, further down the slope. In general, we can say this: I did not understand how I got into these networks, but I know that they have sucked me in since childhood. At the moment, I am considered the most trashy and reckless host of events in Russia, most likely not only because appearance. Behavior and ways of conducting parties are also peculiar to me.

EM: What is the most memorable event from your career so far?

Bomber: Of the events postponed, probably, Back To Zero (an alternative music festival that gathers the "oldies" of the domestic alternative scene). Most likely, because I experienced really childish emotions there, and my dream of adolescence came true there. I was born and raised in the city of Tolyatti, and in my youth I could not even imagine that I would ever be familiar with the groups that performed there, not to mention the fact that I would be the host at a concert where they would all perform. And realizing that today they are all mine Good friends I rejoiced even more.

“For a long time I tried once again to light up somewhere, to get, as I say, “on TV”, but over time a certain disgust comes”

EM: As far as we know, anyone can get to your webinar. Why was this form of dialogue chosen, and what does this business project bring to you personally, as an extraordinary person?

EM: You are a media character. Do you enjoy the attention to your person? How does your appearance in the media affect your career growth?

Bomber: Long time I aspired again to light up somewhere, to get, as I say, “on a TV set”, but over time a certain disgust comes. Too many people are trying to get into my life, which can't help but piss me off. It's one thing - public life, which is in full view. Other is personal, like family, girlfriend, etc. Well, about the appearance in the media, yes, indeed, the ratings rise after each appearance. People listen to me, and they become interested in how one person can have so many different things.

EM: You actively promote the idea of ​​being a freak in good sense this word is great and promising. Have you personally encountered situations when your philosophy of life was condemned or not accepted?

Bomber: I can either be understood and accepted or rejected. There are no people who would remain indifferent, and accordingly quite often they condemn me. But, unfortunately, people do this without understanding the philosophy and understanding. From experience, every person who somehow spoke negatively in my direction, after talking with me, changed his mind dramatically.


"I live in the style of Rock'n'roll, and that says it all"

EM: In your opinion, can non-standard appearance, as a certain kind of product, have the same broad prospects for sale in Russia, as, say, in the West?

Bomber: You can sell everything, the time of people like us is already coming. At a minimum, because they are interested in us, trying to understand and - as a result - are invited to all kinds of programs to discuss our lives.

EM: Let's talk about your hobbies. Apart from tattoos and cars, what are your interests?

Bomber: I am quite a versatile person, and I am interested in almost everything. At the very least, try and learn. Therefore, it is quite difficult to prioritize something.

EM: What music bands influenced your taste? Are there any musicians that you would like to immortalize on your body?

Bomber: I am a music lover and I listen to music of different styles and directions, I can’t single out anyone, at least by the fact that everyone is good in their own way. With regards to tattoos and musicians, a person is not music, and why should I remember him in any way, much less get a tattoo?

EAT:Do you practice sports? And what is your attitude to the installation of a healthy lifestyle in general?

Bomber: In terms of sports, everything is fun for me. Yes, I sometimes exercise. But I'm lazy, so this rarely happens. As for healthy lifestyle… (Pauses and starts laughing) Okay, I'll tell you how it is: I live in the style of Rock'n'roll, and that says it all!

EM: Wish something to the readers of the portalEatmusic!

Bomber: I can wish the most important thing! Understanding yourself and the surrounding space, and if it comes, then everything in your life will be the way YOU want!

EM: Thank you, Ilya!

Ilya Gubarev (Bomber) 27 years old. “Manager of an informal hostel. I am the first in Russia who made a tattoo on the white of the eyeball. Tattoo on the face (in progress), extended fangs, split tongue, tattoos almost all over the body, tunnels in the ears, piercings on the face, nipples, penis. „
Other comrades:

2. Julia Gurevich

29 years. The hairdresser

3. Sergei Raven

25 years. From the age of 14 it all started: a little piers, for the most part - tattoos. At first I wanted to stand out, but now I just do it for myself, I don’t like increased attention. The music had the biggest impact.

4. Asya Voznesenskaya

22. Freelancer. I am fond of tattooing, weaving dreadlocks. For the first time, I wanted to braid dreadlocks at the age of 10 (it's funny, but Decl inspired me). I have 6 punctures, 30mm tunnels, 4 tattoos, a tunnel in my lip, a slightly forked tip of my tongue.

6. Alisa Shurayeva

23 years old. I work as a piercing and body mod master. Of all body modifications, I pay more attention to scarring. I have a lot of tattoos and several punctures on my body, which I am incredibly happy about.

7. Andrey Vorobyov

I prefer being called Klesh. I wouldn't trade rock concerts for any girl, I love looking at myself in the mirror in order to get a new piercing. I work in a tire warehouse. I love piercings and tattoos. I really want to be perfectly creative.

8. Julia June

I study to be a journalist, I compose: from music to stories. I show myself as a model in artistic photography. I do piercings, I assist the suspension master. I started getting into tattoos and piercings at the age of 15. I do not rank myself among the movements of freaks, informals.

9. Roman Buzovin

I am a tattoo artist, doing yoga, drawing, spiritual development. I always liked tattoos, I started to clog in my youth, but they were partaks. Then I decided to fix everything, and it turned out very large-scale, and then I decided to finish off the whole clean place.

10. Molly Aurinen

25 years. I am fond of photography, space physics and communication with musicians. I am raising my daughter. She began to change her hair color about 7 years ago, then piercings and tattoos began. I don't feel like myself without these accessories.

26 years. After getting acquainted with Dark Step culture, he became a DJ. I dreamed about dreadlocks since childhood, but from the beginning my relatives interfered, and then work. At the first opportunity that appeared, I braided them, then I started to beat the sleeve, made a split of the tongue.

12. Kirill Lukyanov

23 years old. From modifications: tattoos, piercings. I am fond of, one might say, the same thing and I love all sorts of interesting non-standard parties.

14. Ilya Durov

I do piercings and weave dreadlocks. It all started with tunnels and symmetry at the age of 13. There were a lot of modifications. At the moment, only a tunnel in the septum, a split tongue, tattoos and a tunnel in the lip. I plan to fill my eyes with a light green color and score almost the entire body.

15. Petrova Lada

Journalism student. I write poetry and prose. Nominated for the award "Poet of the Year 2013" in the Russian Federation. I make jewelry and fetishes to order. Each of my images is self-expression, I try to turn the world around me into a fairy tale, to make it brighter and more sincere. If the world is a theater, then artists are its creators

16. Onyx Vostrukhin

I have been working in tattoo parlors for more than 4 years, doing piercings and other modifications. I've been into this since I was 18. It all started with piercings of the earlobe and a small tattoo on the arm. I do not stop, all the time I change something or do something new.

17. Evgeniya Skazka

I got my first tattoo at the age of 11. For now, I just get tattoos and pull my ears. It all started with a tattoo on my stomach as a child. In the near future: split, fangs and many more tattoos.

Found about 20 sources. It's not clear which one is needed.

To better understand the needs of their customers, an entrepreneur can simply become one of them. Ilya Gubarev followed this principle, turning an extreme hobby into a successful business project. Together with partners, he founded the Time Trial and Extreme Hypermarket companies. Although this is not his only achievement: Ilya created the Fapicom group of companies, which has several production lines, and became a co-owner of the 9 Koles tire company. The total annual turnover of all its projects exceeds 150 million rubles.

- You've been in business for a long time. How did you first think about your own business? Did you feel the so-called "thirst for business", and what was it expressed in?

- It happened by chance, and initially there was a desire not to become an entrepreneur in some area, but rather to try myself in a new role, a new direction. My friends and I went on a rafting trip in Karelia, and one of my friends had an idea to open a rafting base in the village of Losevo. The company is still there and is called Kiviniemi. The idea was to take people over the rapids on rafts, hold corporate events and organize outdoor activities, including kayaking tours along the Vuoksa River. Initially, it was a hobby combined with a business, since we ourselves were instructors and built a base on the shore - we did everything with our own hands.

It was a summer project, so we only did it at that time of the year on weekends and weekdays. At the same time, each of us worked in parallel for hire, which did not prevent the development of a profitable hobby. After some time, its turnover began to increase, there were more worries, the project began to consistently generate income. And then we quit our main job and devoted ourselves completely to this business. Therefore, as such, I did not feel a “thirst for business”, rather, it was a kind of hobby that grew into a business, since it generated income, customers and new experience– in a word, a complex of possibilities.

Tell us about your entrepreneurial growth. How did you get to where you are now? What were the main stages, and what seems to be the most important now?

“Once again, there are opportunities. We were engaged in business with partners for several years, but after some time we had different ideas about its further development. As a result, I sold my share to my friends - they continued to develop this project, and I already opened the Fapicom group of companies with another partner, since it became possible to become a distributor of the Italian company Fapim in the Russian and CIS markets. This decision was due existing problem deliveries of fittings to our country: there was no full-fledged service, a good complete offer.

Until that moment, I worked in the same market with manufacturers of aluminum structures. Clients during communication expressed some wishes that it would be nice to have good suggestion on fittings, consulting support, convenient service, products in stock, assistance with calculations. Then there was a desire to deal with this issue. Negotiations were held with a European supplier, and later the first purchase was made. The sales market in Russia and the CIS was gradually expanding, more and more new customers were attracted, new directions were opened. My development together with the company came, rather, from the wishes of the market and the needs of customers.

– The group of companies "Fapikom" started its work with distribution, and after 6 years it already has its own production. What is the difference between selling your own products and selling goods from other manufacturers?

– First of all, there are fewer risks in selling third-party products, but at the same time there is a limitation in the capabilities of the product itself. There are fewer risks, because your task is only to sell and build a service for customers. At the same time, you don’t suffer much if you sell a lot or a little, because the supply is regulated by demand. And when you are still engaged in production, you need to plan more, invest in product development, its popularization, brand development, continuous quality improvement and, at the same time, constantly engage in sales.

Because production needs to be regularly loaded with orders, you can't quickly hire or cut staff all the time. In addition, a long time is needed to purchase equipment and train people. If you can increase sales several times every month, then there is a limitation in production in this regard. If in sales you can have several suppliers, then here you are the only supplier-manufacturer, therefore you have more limiting factors and costs, you must apply a lot of necessary knowledge.

– Among all the lines of business that you are engaged in, what is the closest to you in spirit?

- All directions are close in spirit, because I stood at their origins and passed through myself relationships with customers, suppliers, employees, and the product. But at the moment, closer is the case, the result of which I myself use - products for active rest Time Trial company. This is exactly the product that we worked with when we started our first business 10 years ago, organizing a rafting base.

Then I was its buyer, and after 8 years I became the owner of this company - we bought it from the previous owners. In addition, I consider this project close because it is extremely emotional: you get feedback from the client, the emotions that are experienced when using the product itself. In other areas you work more with legal entities, intermediaries and do not have direct contact with the end consumer.

– Is there a fundamental difference in the approach to doing business in different areas?

- There is no fundamental difference. It all depends more on the market: if the product is clear to him, then this is one strategy for the company, and if the product is new to the market and the consumer is not familiar with it or has never encountered it, this is another feature of the work. There is also a dependence on the competitive environment, market capacity, long-term financial capabilities of the company's owners, their ambitions, the saturation of the company's (or competitive) offer, and the complexity of the product itself. For example, at the Time Trial company, we do a lot of individual orders that no one has ever done before us. In fact, we develop each new product together with the client, taking into account his wishes and requirements, as well as taking into account further operation parameters.

– You are a co-owner of a company selling and renting equipment for extreme recreation. Is it part of your life or just one of your sources of income?

- Both. I myself am an active flyboard athlete, perform at various shows, events, teach other people how to use extreme equipment. And at the same time, this is a business that has income and incurs expenses, it was created to make a profit and increase the number of customers. But, when you yourself are a user of the product that you produce, you better understand the requirements for it, the needs of the client, and possible difficulties in using it. And with your passion, you popularize your own product on the market, invest more in its improvement.

– How often do you study financial indicators your projects? How important is this for a business owner?

– Monitoring financial performance is very important, and I do it all the time. For small projects - weekly, for large projects - daily. Numbers and indicators are an understanding of where you are now, whether you have achieved what you predicted, and how much resources you have to achieve your plans. This is a clear understanding and assessment of your business, its profitability, capabilities, targets.

– Probably, it is impossible to deal with a large amount of managerial work on your own. On what basis do you choose top managers for your team?

- First of all, these are employees who came to us and started as instructors, but became managers, or sales managers, who eventually became heads of departments. That is, proven people who have gone through fire, water and copper pipes - they know all the nuances from the very bottom and, working in the company, they developed, studied, strived, wanted great results. The company supported them in this, gave them the opportunity to go to trainings, read new information.

To become a top manager, an employee must have the desire to grow with the company. We initially select people who want more and strive for more than they currently have in our team. They must have certain skills and a desire to develop, and we just give them the resources and tools for this.

- On the question of personnel - what place do you give them in business? Is it true that “cadres decide everything”?

- Personnel occupy the first place in business, the team is paramount. There is safety in numbers. And without professional efficient employees, you are unlikely to be able to achieve any goals and plans, or rather, you can, but it will take a very long time to reach them. Each employee is unique in their own way in terms of knowledge, skills and professional qualities. And for different positions, these qualities and knowledge are also required different. It is important that the requirements for people and their capabilities coincide. The market and customer preferences are constantly changing, the company is growing, so you need to regularly improve in terms of personnel in order to keep up with new trends and changes.

What helps a good leader get out of difficult situations? Character, connections, good helpers or something else?

- Probably, connections and a large circle of contacts among other entrepreneurs. In addition, colleagues and employees are also involved in solving complex tasks and problems. It is important to understand that any problem can be solved, the main task is to attract as many specialists as possible in the field in which this problem is located. And specialists can be both acquaintances and friends-entrepreneurs, and strangers on the Internet, which can be found among professionals in the desired field.

– Tell us about your plans for the future. How do you see the composition of your business areas in 10 years?

– We plan to enter the international European markets, develop a branch network throughout Russia, and expand the product matrix. We will automate our work, which will reduce costs and reduce the cost of the product for the end user. This will use modern systems automation, mechanisms, programs. In addition, we plan to improve the quality of the services and products provided - this applies to all areas. Competition is growing every year, China and Europe do not stand still. Here you need to constantly become better - this is the only way to achieve some results.

Expansion in a regional format is planned, our products are now quite interesting in Europe, America, and Russia. I am not going to open new directions yet, rather I want to improve the existing ones. Luckily, there are enough of them now. Everything that is possible, we began to produce ourselves, we use the services of outsourcing companies to a minimum. We will improve internal processes and products, including developing staff to work more efficiently.

- Act, do not stand still, all the time to study new information, changes that occur. Opportunities constantly surround us and appear. It is necessary to communicate as much as possible with your potential customers, to hear them and analyze the incoming information, to draw the right conclusions.

Our dossier

Ilya Gubarev, 34 years old, St. Petersburg

Owner and CEO Fapicom Group, which includes the following areas:

– Manufacture of fittings for windows and doors.

– Production of anti-panic for doors.

– Supply of electrical and heat-shrinkable products, cable sleeves.

- Powder coating of fittings and fasteners.

– Wholesale and retail sale of anti-thresholds for doors.

The annual turnover of the group of companies exceeds 100 million rubles.

Co-owner of Hypermarket Extreme (sale and rental of extreme equipment), Time Trial (production of inflatable rafts, kayaks, sleds, attractions and other PVC products), 9 Koleso (tire fitting).

The total annual turnover of the companies in the co-founder is about 50 million rubles.



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