Gum building. Gum is a legendary shopping center in the very center of the capital

GUM(State Department Store) is a unique shopping complex located in the very heart of Moscow, on Red Square. The historical GUM building - Upper Trading Rows - is an outstanding monument of pseudo-Russian architecture and one of the most striking symbols of Moscow along with the Kremlin and.

The building was built in 1889-1893 according to the architect's design Alexandra Pomerantseva, with the participation of architect Pyotr Shchekotov and engineers Vladimir Shukhov and Arthur Loleit.

The three-story complex occupies an entire block and consists of 16 buildings, separated by 3 longitudinal and 3 transverse passages-galleries (“lines”) with glazed arched ceilings at the top. Thus, within itself the building is, as it were, made up of 16 separate buildings united by a common façade. The main, side and rear facades are lavishly decorated in the pseudo-Russian style: among the decorative elements borrowed from Russian patterns, carved platbands and cornices, flies, columns and half-columns, weights and fancy kokoshniks abound. There are 3 entrances on each side of the building (on longitudinal and transverse lines); The central entrance faces Red Square and is accented by twin turrets that echo the ending. It is curious that a façade icon is placed above each entrance.

The main facade of the Upper Trading Rows (GUM building) runs along the entire Red Square parallel to the Kremlin wall and forms a significant part of its architectural ensemble.

History of GUM and Upper Trading Rows

Despite the relatively young age of GUM itself, the history of the Upper Trading Rows dates back to much more ancient times. Red Square has long been used as a shopping area, and opposite Kremlin wall there were wooden benches that periodically burned and were rebuilt. In the 17th century, the square was a kind of center for retail and wholesale trade in a wide variety of goods.

At the end of the 18th century, the existing shops in the Upper Trading Rows fell into disrepair, and by decree of Catherine II in 1786, a shopping complex was built in their place, designed in the spirit of classicism, designed by the architect Giacomo Quarenghi. However, the construction was carried out hastily and was not completed to the end: a long two-story building stretched along the square, and behind it there were the same wooden benches, constantly burning during fires - especially in winter, when clerks tried to heat them homemade stoves. Oddly enough, the block with the shops did not burn out in the fire of 1812, but after the end of World War II, the Upper Trading Rows were rebuilt again, now according to the design of the architect Osip Bove. In fact, they were still a cramped cluster of shops hidden behind civilized external facades, so they began to deteriorate quite quickly.

Photo: Upper shopping rows (view from Red Square and from the back), 1884-1886, pastvu.com ( , )

In 1869, the Moscow authorities thought about restructuring the rows, but there was one problem: the complex consisted of more than 600 separate properties owned by more than 500 owners. The shop owners did not agree with the city's plans and put forward a counter initiative, creating their own commission on the reconstruction of the Upper Trading Rows. For almost 20 years, shopkeepers negotiated with the Moscow government, trying to negotiate preferences for themselves: in particular, they demanded that the city cut off Red Square and give them a free strip of land to expand the passages between shops, to which Moscow categorically did not agree. Success was achieved only in 1886, when the new Moscow mayor Nikolai Alekseev and the city government closed the Upper Trading Rows due to their accident rate, and the shops were moved to temporary pavilions. Trade fell into decline, and shopowners who had lost their profits were forced to agree to the city’s conditions. The first step in improving the situation was the creation of the “Joint Stock Company of the Upper Trading Rows on Red Square in Moscow”: shop owners contributed their buildings and the land under them to it as share capital, and in return received shares, distributed in proportion to the income from them.

In the fall of 1888, the old Upper Trading Rows began to be dismantled, and at the same time a closed architectural competition was announced for the design of new ones. According to the terms of the competition, the appearance of the new building had to match the style of those already built, so as not to stand out from the ensemble of Red Square. A total of 23 projects were considered, and the work of Alexander Pomerantsev was recognized as the best. Roman Klein took second place, August Weber took third.

In 1889, construction of the foundations of the new building began, and on May 21, 1890, the official groundbreaking ceremony took place. Construction was carried out intensively: in 1891, about 3,000 people were involved in it! The complex was opened in stages: its individual parts opened to visitors at the end of 1891, and the official opening ceremony took place on December 2, 1893. However, finishing work in some rooms continued until 1896. The store built its own power plant and dug an artesian well to provide local water supply. On 3 floors of the new building it was possible to purchase any food or industrial goods, and the basement was reserved for wholesale trade.

The Soviet years for the Upper Trading Rows were marked by an almost chaotic leapfrog of events. After the Revolution, the building was nationalized, and instead of a shopping complex, the People's Commissariat of Food of the RSFSR was placed in it under the leadership of Alexander Tsyurupa. In fact, the Upper Trading Rows in those years became the headquarters of the “food dictatorship”: the shops were converted into offices of officials and offices, and warehouses were also equipped for the confiscated “surplus” food. Communal apartments were installed on the upper floors. In 1921, by decree of Vladimir Lenin, GUM - the State Department Store - was opened in the historical building of the Upper Trading Rows, but already in 1930 it was closed by decree of Stalin: officials and offices moved in here again, and Lavrentiy Beria’s office was located here. The building almost fell victim to a large-scale construction project: the General Plan for the Development of Moscow in 1935 envisaged its demolition and the construction of a high-rise building for the People's Commissariat of Heavy Industry, but the plans did not come true.

Stability was achieved only in the 1950s: the building was restored, and GUM reopened on December 24, 1953. The communal apartments were resettled, and other buildings were found for offices.

After the collapse of the USSR, GUM continued to exist and was first corporatized, then privatized. The complex retained its Soviet name, but still ceased to be state-owned, so these days the abbreviation GUM most often means “Main Department Store”, or “ Main department store Moscow".

Interesting facts about GUM and Upper Trading Rows

They say that in 1886 the old building of the Upper Trading Rows was closed after an accident: the floors were so rotten that a woman trying on a dress fell to the lower floor and broke her leg. They also say that in the end she got the new thing for free, because the seller did not dare to remind her about payment after the incident.

The new building of the Upper Trading Rows, opened in 1893, became the prototype of modern shopping centers. In the new store, they tried out a number of retail innovations that were revolutionary at that time: for the first time in Russia, a book of complaints and suggestions appeared here, and the price of goods began to be indicated on price tags (without the possibility of bargaining). Visitors also had access to a cloakroom, luggage storage and porterage services.

To create glazed arched vaults over the store's passages, engineer Vladimir Shukhov needed 60 thousand glasses.

In the Soviet years, the threat of demolition loomed over the building of the Upper Trading Rows three times: in the 1930s, a high-rise building of the People's Commissariat of Heavy Industry could have been built in its place, in 1947 they were going to erect a Victory Monument, and in 1972 they simply decided that the shopping center had no place opposite the Mausoleum. Fortunately, due to various reasons the building has been preserved.

After the Revolution, communal apartments were installed on the upper floors of the building. Living conditions were spartan: the rooms had no running water, gas or amenities, most of them did not have windows facing the street, but inside the passage, under a glass roof. When the store was renovated in the 1950s, the communal apartments were cleared out.

After the suicide of Stalin's second wife Nadezhda Alliluyeva on the night of November 8-9, 1932, the coffin with her body was put on display for farewell in one of the halls of GUM. This was perhaps the only time when Stalin allowed himself to show emotions in public: experiencing the bitterness of loss, he cried in front of those who came.

GUM was incredibly popular among Soviet citizens: the queues there were so long that special police units were brought in to regulate them.

In GUM there was a special “200th section”, where the party elite was served. It was possible to buy scarce goods, clothing and equipment, including foreign ones. The existence of the section was a state secret; officials highest rank and their families could visit it without restrictions; lower “close associates” were allowed in with one-time passes. They could also be allowed to visit the 200th section as a reward: in particular, Yuri Gagarin was awarded a one-time pass after his flight into space.

Nowadays, in the GUM building there is a “historical toilet”, recreated from pre-revolutionary photographs.

Modern GUM continues to carry trading functions: these days it is a modern shopping and entertainment center with big amount shops, restaurants and cafes. The cultural component is also present: various exhibitions are often held on its lines, installations and art objects appear, and in winter the GUM Skating Rink is poured in front of the store.

But most citizens and tourists are interested in it as an outstanding architectural monument, and it is thanks to its architectural merits that the building has become one of the symbols of Moscow, reproduced on postcards and souvenirs.

GUM is located at Red Square, 3. You can get to it on foot from the metro stations "Okhotny Ryad" Sokolnicheskaya line, "Revolution square" Arbatsko-Pokrovskaya and "Theatrical" Zamoskvoretskaya.

Main department store (GUM)(until 1953 Upper Trading Rows) - a large shopping complex in the center of Moscow and one of the largest in Europe, occupies an entire block and faces Red Square with its main façade, and is an architectural monument of federal significance.

Among the trading establishments of Russia at the end of the 19th century, the Upper Trading Rows occupied a special place.

This largest shopping arcade belonged to important role V economic life countries. Passage (from French - passage, passage) is a type of commercial or business building in which shops or offices are located in tiers along the sides of a wide passage with a glazed covering. The location of the shopping arcades in the very heart of Moscow, in the ancient center of Russian trade, predetermined their rich history.

Already in the 17th century, almost all of Moscow's retail and wholesale trade was concentrated in the shopping arcades on Red Square.

The place that is now occupied by GUM, Vetoshny Proezd and the opposite row of houses along it has long been a vibrant shopping center of the city.

The building of the Upper Trading Rows was built in 1890-1893 according to the design of the architect A. N. Pomerantsev and engineer V. G. Shukhov. The building is designed in pseudo-Russian style.

The building was located in the block between Red Square and Vetoshny Proezd along a radius: as documents of that time testify, the length of the facade facing Red Square was 116 fathoms, and that facing Vetoshny Proezd was 122 fathoms.

The grand opening of the Upper Trading Rows with the participation of the Governor General of Moscow, Grand Duke Sergei Alexandrovich Romanov and Grand Duchess Elizabeth Feodorovna took place on December 2 (14), 1893.

The gigantic three-story structure, consisting of three longitudinal passages with deep basements, housed more than a thousand shops. The design of the passage floors is arched steel trusses with glazed sixteen-meter spans. In addition to the passages, the building has three large halls. Finnish granite, Tarusa marble, and sandstone are used in the exterior decoration.

In 1952-1953, the building was restored and became the State Department Store (short name - GUM). Currently, the shopping complex is not state-owned, but the name GUM is still used today along with the old name “Upper Trading Rows”.

Icon of the Holy Blessed Prince Alexander Nevsky on the facade of the GUM building.






Near the Upper Trading Rows building there are:

Archival documents confirm that already in the 17th century almost all of Moscow's retail and wholesale trade was concentrated in shopping arcades. The old Upper Trading Rows, crowded with people and carts, had a decent view only from the side of the square. And only from afar. A two-story building stretched from to, reminiscent of the current one in architecture: two central turrets, eight columns, large rectangular windows on the first floor, semicircular windows on the second. This building blocked the view of the swarm of small, sloppy wooden shops.

These benches burned several times a year. Fires were especially common in winter due to the stoves that clerks and traders used to heat themselves. But ironically, the biggest Moscow fire in 1812 bypassed the shopping arcades.

In 1815, according to the design of Osip Bove, a new building of the Upper Trading Rows was built. This building was divided between private owners, and they could not be persuaded even for major repairs. Not only was there no electricity there and, due to the threat of fire, it was impossible to use candles, but the building was collapsing before our eyes. Once a layer of plaster fell on the customers, and another time a lady, trying on a velvet dress, fell through the rotten floor, broke her leg and was taken to the hospital directly in an unpaid replacement - the owner was afraid to remind her of this.

At the end of the 19th century, the authorities announced a competition for a new building of the Upper Trading Rows. Many people wanted to perpetuate the glory of their talent, so the most famous architects of that time took part in the competition.

The winner was the design of a building in the pseudo-Russian style by A.N. Pomerantseva, V.G. Shukhov and A.F. Loleita. But the most difficult thing was ahead: Moscow merchants did not want to stop trade during construction. Even the construction of temporary ones did not help retail premises. Therefore, the authorities had to take extreme measures - lock the old shops and post guards in front of them.

As a result, in 1890-1893, a new building of the Upper Trading Rows was built on Red Square. It caused genuine admiration! Three spacious passages (trade or business buildings, where shops or offices are located in tiers on the sides of a wide passage with a glazed covering) decorated with Finnish granite and marble, its own power plant, an artesian well for local water supply, underground Railway for delivery of goods. But what surprised me most was the roof - completely transparent, which allowed water to pass through during the day. sunlight, and at night it allowed me to admire the moon. It took 60,000 glasses to create this miracle.
True, complaints were sometimes made against the architectural style of GUM, they say that the building only pretends to be originally Russian, but in fact is a European arcade dressed up in an inappropriate Russian costume.

The gigantic three-story building of the Upper Trading Rows houses more than 1,000 stores. Now the trading area was divided not into benches, but into salons, decorated with mirrors and furniture. To attract customers, a bank branch, an engraving and jewelry workshop, a hairdresser, a dental office, and a post office were opened in the Upper Trading Rows. That is, GUM became the prototype of modern shopping and entertainment centers, since there one could combine a shopping trip with a visit to a performance or exhibition.

The first price tags in Moscow appeared here. If earlier the seller himself announced the price to the buyer, and it was possible to bargain with him, now the cost of goods has become fixed. The first domestic book of complaints and suggestions appeared here.

After nationalization, the shops were evicted from the Upper Trading Rows building, and officials took their place. The building was dilapidated, there was no electricity or heating, and the power plant in the basement was flooded with water.

GUM owes its new name and revival to Vladimir Lenin. In 1921, he ordered the opening of the country's main store here. And V. Mayakovsky did advertising for him.

Whatever the stomach, body or mind requires -
Everything is provided to a person by GUM.

For a long time, shops had to coexist with government agencies. And in 1934-1936, GUM was planned to be demolished for the construction of the People's Commissariat of Heavy Industry building in its place. But the plan was not destined to come true.

For the second time, they wanted to demolish GUM in order to erect a monument on Red Square in honor of the victory in the Great Patriotic War. Patriotic War. It was also proposed to cover the building with stands or a wall, and rebuild its façade, but GUM again survived. By the way, it was from this building that on May 9, 1945, Levitan conveyed the long-awaited message about the surrender of Germany and the victory of the USSR in the Great Patriotic War.

Few people know that at the beginning of the 20th century, 22 families settled in GUM. Communal apartments were built on the upper floors of the building, and ordinary townspeople were accommodated in these rooms overlooking the sky.

Living conditions in GUM were spartan: the apartments had no toilets or bathrooms, and there was no shared kitchen. But there were “bonuses” in the form of a constantly working fountain, free orchestra concerts and film screenings.

In 1952-1953, GUM was restored, and the residents were housed in other houses. Trade resumed then. The former chief administrator of GUM, Serafima Pavlovna Khrunova, said that people were still living in the mezzanines of the second and third floors of the third line, but GUM was already working at full speed.

The historic showroom has now been restored. Cultural events are still held, and Dining Room No. 57 immerses visitors in the Soviet past with dishes prepared according to the canons of the book about tasty and healthy food.

No less interesting place- a recreated toilet from the time of Alexander III, where you can not only use the appropriate services, but also take a shower, brush your teeth, shave, change your baby and just admire the magnificent interiors.

In 2007, the fountain was restored in GUM. It immediately became a popular meeting place. By the way, it was originally round, and only in 1985 it received an octagonal base. In 1992, the gate icon of the Mother of God, which appeared above the entrance from the side in 1893, was restored. IN Soviet time it was covered over and found during restoration.

But the most famous innovation is the illumination of the external facade of the building. This is exactly how residents and guests of Moscow know GUM, flooded with millions of lights.

And although now the shopping complex is not state-owned, the name GUM is used along with “Upper Trading Rows”. But more and more often the store is called the Main Department Store of the country. And in August 2012 shopping mall achieved recognition of the abbreviation “GUM” as a trademark, and now, perhaps, only one store will bear this name - on Red Square.

They say that......the clerks often made fun of the customers. For example, they caught mice, put them in a box and wrapped them in bright paper with bows. They placed this “gift” in the way of customers and watched as a respectable gentleman or lady with a thieving look picked up the rodent. And sometimes they froze a small coin to the floor and laughed at the attempts of a passerby to pry it off.
...in 1972, the official M. Suslov was going to close GUM. Victoria Brezhneva, ordering a fur coat from the store’s atelier, learned about this threat. The next day the issue of liquidation was dropped.
...in Soviet times, GUM consisted of 30,000 items of goods. Not surprisingly, he attracted huge queues, the participants of which were jokingly called “humanists.” True, there was also a “200th section” where you could get anything you wanted without queuing. But only government members and senior party members had access there. And sometimes foreigners were taken there to show how good it was to live in the USSR.

GUM in photographs from different years:

Once the largest arcade in Europe - the Upper Trading Rows, or modern GUM. The neo-Russian style building was built on a historical trading site at the end of the 19th century in a record short time- for three years. The architects were given only three months to develop the project. The main condition is the preservation of the architectural harmony of the main Moscow square, because the shopping arcade was face to face with the ancient Kremlin building. We invite you to remember 10 facts about the architectural monument with Natalia Letnikova.

Upper shopping arcades. In the center of the capital, trade was carried out between Ilyinka and Nikolskaya three and four hundred years ago. The first stone shopping arcades were built under Boris Godunov. Right along Vetoshny Lane. Under Catherine II, the architect Giacomo Quarenghi developed a project for the Upper Trading Rows in the style of classicism. The work was completed after the fire of 1812 by Osip Bove. Barely half a century had passed - the shopping complex required reconstruction. The shopkeepers were unable to reach an agreement with the city authorities. As a result, the building was declared unsafe and a competition was announced for the construction of a new one.

All-Russian competition . Rationality, economy, architectural harmony with the historical landscape. Architects' projects submitted to the competition had to meet at least three requirements. 23 architects from Moscow, St. Petersburg, Nizhny Novgorod, Odessa and even Berlin presented their vision of a new building on Moscow’s main square. The projects were placed in three halls of the Historical Museum. By the way, the new building should also be in harmony with the bright red stone tower - the Historical Museum, made in the neo-Russian style.

"To the Moscow merchants". Academy of Arts, Construction Department of the Provincial Board, Technical Committee, Architectural and Art Societies. The project was chosen through common efforts - by a special commission. The first prize of six thousand rubles was awarded to the work under the motto “Moscow Merchants” - St. Petersburg architect Alexander Pomerantsev. The second prize went to the work of Roman Klein, the future author of the Museum of Fine Arts, the third - to the Austrian August Weber, one of the authors of the building of the Polytechnic Museum. Pomerantsev's project was personally approved by Alexander III.

From temples to shopping arcade. By the time of the competition, the architect Alexander Pomerantsev had only managed to complete the design of the Temple-monument to Alexander Nevsky in Sofia, commissioned by the Bulgarian prince, to build wooden church in Fedoskino and a hotel in Rostov-on-Don. Subsequently, Pomerantsev took the post of chief architect of the 1986 All-Russian exhibition in Nizhny Novgorod. Together with Viktor Vasnetsov, he built the second largest after the Cathedral of Christ the Savior - the Moscow Cathedral in the name of Alexander Nevsky, destroyed in 1952.

“City within a City” by Alexander Pomerantsev. Sixteen separate buildings with glassed streets between them, arcades and galleries. A large central tower with a main entrance, gates and turrets. The new building on Red Square looked solemn and harmoniously fit into the historical landscape. The upper shopping arcade has become the largest arcade in Europe - in terms of the length of the galleries and the area of ​​the “glass sky”. Above the entrances to GUM there were icons with especially revered saints: images of Nicholas the Wonderworker, the Savior Not Made by Hands, Elijah the Prophet, Sergius of Radonezh.

The glass sky of the “man factory”. Inventor and innovator Vladimir Shukhov, included in the hundred outstanding engineers of all time, used an innovative approach when constructing the roof of the Upper Trading Rows: arched structures with cable ties, which made it possible to reduce the weight of the roof. Shukhov hid the eight-petal dome behind the façade of the building. The abundance of glass gives the building a feeling of lightness, although 800 tons of metal were spent on the construction of the floors. The openwork steel frame made of metal rods has become a real work of art.

Progress in Old Russian style. The most high-tech Moscow building of its time. Artesian well, heating and ventilation systems, sewerage, even its own snow machine and mini railway for transporting goods. Gas lighting in the city and its own power plant in the shopping arcades. From shops to salons. Shopping arcades became not only a place of purchase and sale, but also a prototype of a business center. On the third floor there are representative offices of trading companies, and in the basement there are wholesale stores.

Trading in the Parisian spirit. The fixed price for goods in Russia was first introduced in the Upper Trading Rows. The experience of the owner of the Le Bon Marche store, Aristide Boucicault, who set price tags and invented sales back in the mid-19th century in France, has taken root in Russian trade. In the Moscow Trading Rows, sales - "cheap" items - were very popular among the townspeople. The rows became a kind of exhibition of the achievements of the capitalist economy: Kalashnikov watches, the Abrikosovs' confectionery shop, Brocard's perfumery. In a word, pre-revolutionary boutiques of Russia. Mayakovsky. “To GUM, Komsomol members, to GUM, workers’ faculty members!”- the poet called. But, having already become the Main Department Store, the Upper Trading Rows were more than once on the verge of demolition. In the mid-30s of the twentieth century, they wanted to build a huge People's Commissariat of Heavy Industry on Red Square - on the site of GUM. But this plan remained on paper, as did the intention in 1947 to erect a monument on this site in memory of the victory in the Great Patriotic War. Since 1953, GUM has again become a shopping arcade and one of the symbols of the city.

The ancient building of the Upper Trading Rows, the Main Department Store - GUM in Moscow is located. This is the largest department store in the country. It is an architectural monument of federal significance.

GUM in Moscow - history

Not many stores in the country and in the world have such an interesting and rich history as the largest one in the capital. The building of the Upper Trading Rows (the former name of the department store) was built in 1893 according to the design of the architect A. Pomerantsev and engineer V. Shukhov. Present at the opening Grand Duke Sergei Alexandrovich Romanov and Princess Elizaveta Fedorovna. The length of the building along the Kremlin wall is about 250 meters. And its shape is presented in the form of three longitudinal three-story galleries. Engineer V. Shukhov created a unique openwork glass roof, the construction of which took more than fifty thousand pounds of metal. Its diameter is 14 meters.

The entire area of ​​the opened Upper Trading Rows was divided between merchants into 322 stores, which sold all kinds of food and industrial goods. A bank branch and a post office, a jewelry workshop and a hairdresser were also opened here. Price tags began to be used for the first time. Books of complaints and suggestions appeared. And the slogan “The customer is always right” became the rule of trade. Soon the restaurant opened. Musical evenings began to be held. Exhibitions of paintings were organized. Now people came to the Upper Trading Rows not only for shopping. Here we rested and had fun. It was possible to use a storage room, information desk, wardrobe.

After the revolution, like other retail outlets, GUM was nationalized. This led to a decline in trade. Officials were located in the offices. The NEP revived trade. In 1935, a project appeared, fortunately not implemented, according to which it was proposed to demolish the building to expand Red Square. On May 9, 1945, from the department store building, Yuri Levitan announced the unconditional surrender of Germany. IN post-war years The department store was once again in danger of being demolished. A place was needed to install a monument in honor of Victory in the war. But this plan was not implemented either.

1953 was the year of the building's second birth. It was decided to remove all institutions from it and leave only retail outlets and salons there. The building has been reconstructed. More than 30 thousand items of goods were presented in 11 large departments.

During Brezhnev's time, they wanted to close the department store again. But chance helped. The wife of a high-ranking official sewed her outfits here - in the atelier. Thanks to her request to save it, the department store was also saved.

In December 1990, the department store became known as Joint stock company"Trading house GUM". That is, the form of activity has become the same as 100 years ago. In 1993, the 100th anniversary of the opening of the department store was celebrated. The entrance was opened from Red Square.

GUM - modernity

Modernity brings its own features to the appearance of GUM. The department store is constantly evolving. The showroom was restored. It hosts various cultural events. Illumination was installed on the external facade. Since 2006, an ice skating rink has been opened on Red Square in winter. A match was held here between the stars of the USSR and the stars of the World. The skating rink has become a place of relaxation and meeting. The festive atmosphere and celebrity performances always delight the guests of the skating rink. In 2007, a fountain opened in the center of the department store, where visitors meet. This fountain is almost the same age as the Upper Trading Rows.

Familiar objects of the capital have also appeared here, in which the appearance of the 50s and 60s has been preserved. Thus, Gastronom No. 1 was opened, where tea “with elephants” is sold. Dining room No. 57 has a self-service line with dishes of Russian and European cuisine. Soft and alcoholic drinks are also available here. The Festivalnoye cafe was opened, named after the Youth Festival held in the capital in 1956. The menu includes dishes from various countries.

GUM is not only an architectural monument. It is a holiday destination with restaurants and cafes, as well as a venue cultural events. Like the rest of Red Square, it is an integral part of Russian history.

GUM stores

The department store is conventionally divided into 3 lines, along which there are many shops, boutiques, and salons on three floors. There are more than 200 of them here. A wide variety of products from popular domestic and foreign brands are presented - Adidas and Nike, Levi’s and Ecco and many others. There is a pharmacy and a bank branch, photo services and an order desk. Although the department store is no longer state-owned, the name GUM remains popular. Its main owner is the Russian company Bosco di Ciliegi. Owners family cards Bosco di Ciliegi in the salons “Optics” and “Hogl”, “Gabor” and some others enjoy fixed discounts from 5 to 15%. More than 30 thousand people visit the department store every day.

For visitors to GUM in Moscow, parking is provided on Vetoshny Lane.