Beauty salon plan ready. Calculation of business efficiency for organizing a beauty salon. Market and competitor analysis

So. You are determined to become the owner of a popular business and start by drawing up an example of a business plan for a beauty salon. Before you start making targeted financial investments, you should dwell on the problem of business demand in your region and answer the question: for whom?

Development of a business plan for a beauty salon: market analysis

Beauty salon business plan: collecting documents

The list of documents for opening a beauty salon contains the following items.

Title documents

• Registration documents (property rights, charter);
• Lease agreement (if available).

Conclusion of the SES

• Technical documentation for the premises;
• Assortment list;
• Agreement with an organization for waste and hair removal;
• Contract for washing negligees, towels *;
• Documents for sterilizers;
• Agreement for disinfestation, disinfection, sanitary passport;
• Contract for maintenance of the exhaust ventilation system;

In addition, a sample beauty salon business plan should indicate the need for the following list of documents:

• Conclusion on work from the fire inspectorate;
• Permission to carry out activities from the administration of the locality;
• Permission to trade related goods (from the administration and SES);
• Agreement with ZHU for Maintenance(electrical wiring, water supply, etc.);
• Agreement with the organization for servicing the cash register;
• Personnel documentation package;
• Certificate of conformity * ;

(*) – issued on a voluntary basis and if necessary;

List of personnel documents

HR documentation includes several packages.

1. Accounting documentation (payments, payroll calculations, etc.).
2. Personnel accounting.
3. Internal regulations establishing the interaction of employees, the procedure for work and service.

The list of documentation must necessarily contain the personal files of each employee, their work books, agreements on financial liability, a log of briefings, work schedules, vacations, etc.

Important : For lack of documents Labour Inspectorate has the right to impose a fine of up to 50 thousand rubles, or to suspend the activities of the organization for 90 days.

The location of the beauty salon plays an important role. But it is necessary to approach the design of the salon itself even more scrupulously.

Some organizational aspects of opening a beauty salon

A detailed business plan for a beauty salon contains the following key points:

Selecting the location of the cabin

The determining factor for successful business is the location of the enterprise. It is desirable that the salon be located on a busy street with high traffic and convenient parking. Another condition is the absence of competing structures nearby. All of the above refers to a standard set of factors that influence revenue volumes. The option of locating a salon inside a shopping or office center is often considered.

Premises requirements

The premises must comply with:

• First of all – SES standards;
• Secondly, the style and purpose of the organization - a beauty salon.

Requirements for external equipment

It is advisable to have:

• Display windows;
• Protection from precipitation in the form of a visor at the entrance to the cabin;
• Placement of pillars and advertising signs near the salon;

Required conditions:

• Main entrance from the street;
• Location on the 1st floor. The exception is for salons located in shopping (office) centers where there are escalators or elevators. In this case, placing a colorful sign on the facade of the building is possible;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

• Minimum area – 100 m2;
• Ceiling height – min. 3 m, excluding finishing;
• Possibility of connecting units operating from 220V and 380V;
• Availability of at least one emergency exit;
• The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

• Possibility of supplying water to each room of the cabin (for this purpose, a headroom of at least 30 cm or a basement should be provided, which will allow communications to be installed in the floor);
• Separately mounted ventilation duct;

Interior equipment

Let's consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to outline the list of services that the service will provide. A detailed business plan for a beauty salon contains the following list recommended for elephants of this class:

1. Hair care (equipment for cutting, styling and coloring).
2. Pedicure and manicure (equipment for caring for feet and hands).
3. Cosmetology services and related equipment.
4. Full body skin care services (solarium, massage equipment).
5. Creating a client image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser equipment, furniture, number of mirrors, chairs, etc. contains a ready-made business plan for a beauty elephant.

Personnel requirements

In addition to the manager, the beauty salon for 20 people contains the following personnel:

1. Salon manager who combines the work of an accountant, purchasing materials, equipment, inventory and household supplies. In other words, the organizer and business manager who maintains all financial reporting. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to divide responsibilities into several units.
2. Universal hairdresser (2 people for the women's room, 2 people for the men's room).
3. Cosmetologist combining the work of a makeup artist and consultant. (1 unit).
4. Makeup artist combining the work of make-up artist, stylist, consultant cosmetics. (1 unit).
5. Manicure-pedicure master (at the initial stage we took one unit, if the number of clients increases, we can take on one additional master).
6. Massage therapist, combining the work of a spa therapist and chiropractor.

• Business plan for a spa salon.

Financial calculations

Example of a business plan for a beauty salon, except organizational issues, should contain some calculations and figures that ensure the theoretical prospects and profitability of the enterprise.

Profit calculations for enterprises of this type and scale are calculated based on an analysis of the activities of similar structures. As a rule, in rare cases a beauty salon is more than 50% occupied, so we will proceed from this.

Expenses

• Rent of premises – 50 thousand rubles. monthly (in case of purchase - a lump sum from 2 million rubles);
• Equipment - 1 million rubles;
• Repair, room design from 1 million rubles.
• Associated costs are 500 thousand rubles;
• Salary of hired personnel – 1200 thousand rubles. annually.

Total: RUB 5,700,000

Income

With a planned capacity of 20 people, taking into account partial occupancy, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year (when purchasing premises).

Summary : when analyzing the business plan for opening a beauty salon, it is obvious that the payback of the enterprise occurs in a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name; it is better to coordinate this point with a psychologist. Good luck!

Often, some business women have the idea of ​​opening a beauty salon and spa centers. Moreover, each individual case has its own characteristics and differences from the standard business plan.

Opening a beauty salon - business plan at the initial stage

The organizers of such a business, firstly, cannot take existing analogues as a basis.

Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic variability, the available funds mass media data quickly becomes outdated.

Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.

Stages of organizing a salon business

It already turns out in practice that the owners of this business are women. Despite the fact that this is the “weak” half of humanity, it is women who understand exactly how to organize a beauty salon.

The first stage, of course, is thinking about the idea itself. It mainly occurs among specialists in this field who are tired of working for someone else.

An example would be a conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without a job and offended by the whole world.

It seems to the master that she is able to open a beauty salon, the business plan of which has already been formed in tentative outlines.

The second stage is the direct registration of a legal entity. Here it is very important for yourself to determine the status of a business entity, since individual entrepreneur It will be very difficult to obtain the medical license necessary to practice.

The third stage is finding a suitable premises. It requires the most time, since the success of the salon is influenced by its location, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, the presence of similar salons nearby, as well as potential clients (in other words, it is very good if the beauty studio is located among residential buildings).

The fourth stage is to document the water and energy supply capacities. This factor is very important for running a business. All documents with energy sales organizations, Vodokanal and local utilities must be completed in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for possible redevelopment (if necessary) with the obligatory invitation of a BTI expert as a specialist.

The fifth stage is carrying out a high-quality advertising campaign with the involvement of relevant specialists. In this case it is possible to install outdoor advertising. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.

The sixth stage is the purchase of a cash register and the preparation of the necessary package of documents. This may also include concluding an agreement on connecting a fire alarm system.

Recruitment process

This is also a rather labor-intensive and painstaking stage of establishing the work of a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand.

Therefore, this process is often not only labor-intensive, but also painful, since the salon owner has to repeatedly refuse applicants or fire inappropriate ones.

Those housewives who try the services provided by their specialists for themselves do the right thing. Firstly, they will be confident in their quality. Secondly, they will be able to safely recommend this or that specialist to their friends without harming their image.

An important role is played by the salon administrator. He is responsible for coordinating all the work of the beauty studio, bringing to clients various promotional offers, as well as new items in the hairdressing and cosmetology services provided.

And, of course, an accountant is an indispensable employee. This must be a specialist in accounting and tax accounting.

Equipment

Equipment must be ordered after all the necessary documents for purchasing or renting premises have been completed. Even if this premises requires any repair work, when ordering equipment, its delivery can still take up to three months. Upon receipt, be sure to check all certificates, warranty and service agreements. Its installation should only be carried out by professionals from the supplying companies.

Certification and Licensing

One of the answers to the question: “What is needed to open a beauty salon?” is the correct execution of all permits. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to address this issue to the local administration.

Here's the licensing medical activities is mandatory and carried out by the territorial department of Roszdravnadzor.

Primary printed products

This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?” lies, to a large extent, in the correct design of business cards and booklets. We must not forget about this required document, as a price list, which should always be in the lobby and accessible to visitors. Then they will ask questions only about those items of service provision that are not reflected in the price list.

Purchasing consumables

By them we need to understand all the little things that beauty salon specialists need in carrying out their professional activities.

Efficiency of beauty salons

Like any enterprise, efficiency is the profitability of beauty salons, which depends on marketing research market for these services either by the owners themselves or by specially hired professionals. Due to the emergence of new types of cosmetics and equipment on the market, the improvement of cosmetology procedures and hairdressing services, the requirements for organizing a salon business are also increasing.

Then the opening of a beauty salon, the business plan of which is drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or special training for masters of hairdressing, manicure or cosmetology services.

The total cost of creating a salon

How much money you need to open a beauty salon cannot be answered with certainty. This largely depends on the location of the salon itself. If we are talking about a large city, then the cost of premises is much higher. But this item of expenditure has the largest share in total amount costs.

However, in such a city there is the prospect of further expanding the customer base and generating greater profits. At the same time, of course, customer requirements are higher, so highly qualified specialists are needed.

The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetology services, then you should take into account the need to purchase expensive equipment and ensuring quality lighting. However, in this case, you can cheat a little.

For example, if the salon provides massage services along with cosmetology services, then one folding chair-couch is sufficient for these two types. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.

Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of ​​100 square meters will range from 98 thousand to 165 thousand dollars.

The largest share of costs is: renovation of premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).

When considering the structure of the necessary equipment, you should clearly determine what you need to buy first. Thus, a hairdressing chair costs from 4 thousand to 12 thousand rubles, and devices for body shaping and lymphatic drainage cost between 120 thousand rubles.

However, you cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.

So, it must be noted that a beauty studio should be created under the same close attention as any other business. Accounting for income and expenses must be maintained at the proper level, and profitability must be constantly monitored. Only in this way will it be possible to promptly identify weaknesses in the business and respond to them by implementing certain measures.

The first paragraph contains basic project data.

Sample:

Activities: beauty services.
Location: indicate the city and district in which the enterprise is opening, and the population.
Area: 70 square meters.
Ownership form: rent
Schedule: 9:00-21:00 , seven days a week.

Services:

• Hairdressing salons (including hair extensions);
• Manicure and pedicure (including nail extensions);
• Epilation;
• Cosmetology, including hardware;
• Body care (wraps, massage);
• Tanning in the solarium.

Market analysis

Target audience: people aged 18-45 years. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a residential area, built up with multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential clients of the establishment.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your own advantage for each competitor. For example, a “protection” from a large establishment will be a service that only you offer, a bright sign, and affordable prices.

Business organization

This paragraph provides a description of registering business activities, obtaining permits, and choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

1. 93.02 Providing services in hairdressing and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
2. 93.04 Physical education and health activities (massages, solarium).
3. 85.14 Other health activities.
4. 52.13 Other retail in non-specialized stores.
5. 52.33 Retail trade in cosmetics and perfumes.

A package of documents with which you can start working: permits from the Sanitary and Epidemiological Station, State Fire Inspectorate. For cosmetic procedures, hair removal, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get clients to come to you, develop competitive advantages. For example, an average price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $500);
• Development of corporate identity, logo ($100-150);
• Website development and promotion ($150-350);
• Printed handouts: leaflets, business cards ($150);
• Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote your establishment using a website, communities in in social networks(VKontakte, Facebook, Instagram). The most important channel is the clients themselves, “word of mouth”.

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Opening ceremony with a drawing of gifts and distribution of certificates with discounts.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a set of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not be deterred by an “unreasonable price.”

Pricing

Taking into account the establishment’s orientation towards the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are indicated in dollars):

Salon

• A haircut. Women's - 7-8, men's - 5;
• Laying - 4-5;
• Toning - 8;
• Highlighting - 13;
• Lamination - 15;
• Hair straightening - 23;
• Perm - 30-38;
• Hair extensions - 70-120.

Makeup

• Daytime - 13;
• Evening - 23;
• Wedding - from 25;
• Eyelash extensions - 23;
• Eyebrow extension - 30;
• Eyebrow correction – 4.

Nail care

• Manicure – 5;
• Pedicure – 11;
• Paraffin therapy – 4;
• Nail extension – 12-30 depending on the technology.

Depilation and hair removal

• Depilation of the lower leg – 8;
• Depilation of thighs – 8;
• Hand depilation – 8;
• Armpit depilation – 6;
• Classic bikini – from 8;
• Deep bikini – 18;
• Electrolysis – 16/hour;
• Laser hair removal - 4.5/1 sq. cm;
• Photoepilation – from 55.

Cosmetology

• Ultrasonic facial cleansing – 26;
• Whitening with vitamin C – 15;
• Facial massage – 12;
• Facial peeling – 30-60;
• Correction of facial wrinkles (Botox, Relatox, Xeomin) - 4/unit;
• Anti-rosacea program – 29-38;
• Lip augmentation with Botox - 5/unit (about 150 - full course).

Body care

• Massage – from 13;
• Lymphatic drainage massage – from 23, general – 70/hour;
• Vacuum roller massage – 15/session;

Wrap

• Honey – 20;
• Algal – 23;
• Chocolate – 23;
• Thermal wrap – 46.

Solarium

3-4/10 minutes.

Production plan

In order for an institution to generate good income, it is necessary to place as many jobs inside as possible.

Premises requirements:

• Separate entrance;
• Water supply is cold and hot. Water should flow not only into utility rooms, but also into the work area;
• Good lighting - daylight plus artificial light - only about 30-35 lamps;
• Flow ventilation and air conditioning system;
• System fire safety.

The project provides for the correct division of the premises into zones:

1. Reception, wardrobe – 9 sq.m. m;
2. Hairdressing salon – 15 sq.m. m;
3. Makeup artist area – five square meters;
4. Manicurist area – 6 sq. m;
5. Massage room – 11 square meters;
6. Cosmetology room – 10 sq.m. m;
7. Solarium – eight square meters;
8. Utility room – 3 sq.m. m;
9. Shower room - three square meters.

Renting such a space will cost about $900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the establishment (prices in dollars):

The waiting area

• Reception desk – 300;
• Cash register – 180;
• Computer, telephone – 300;
• Wardrobe for things – 230;
• LCD TV – 240;
• Sofa – 150;
• Coffee table – 70.

Hair salon

• Two armchairs – 300-400. A good choice The Image Inventor brand offers inexpensive hydraulic seats.
• Workplace with mirror(two) – 300. Image inventory or Panda.
• Suchoir– 150. An inexpensive one can be purchased from the Profreshenie company, a more expensive and better quality option is from the Italian company Vision.
• Climazon(two) – 550. In the middle price category, Polish “Harmony”, Italian EGG, Ceriotti are popular.
• Armchair with sink– 240. The best and inexpensive manufacturers – Image-master, Image-inventor.
• Washing– 130. Recommended and high-quality for little money - Italian Laguna, “Sonata” from Image Inventor.
• Sterilizer– 55. Sanity, Germix.
• Cart(two) – 96. Modus, Artecno.

Nail care salon

• Manicure table – 90. Best options offered by Artecno, Madison, Euromedservice.
• Stand – 110. Artecno.
• Manicure machine – 300. Saeshin, Euromedservice.
• Manicure hood – 60. Ultratech.
• UV lamp – 50. Germix, Yoko.
• Chairs (two) - 330. Lemi, SalonISPA.
• Wax melters, equipment for paraffin therapy – 100. Yoko, Madison.
• Shelves – 75. Lemi, Armando.
• Pedicure bath – 30. Polaris, Freezing.
• Pedicure machine – 1000. Podomaster, Unitronic.

Makeup

• Armchair – 40. Image master, Lemi.
• Mirror and table – 230. SalonISPA, J-Mirror.

Cosmetology salon

• "Toplazer" for photoepilation - 4600.
• Vacuum roller massage device "Diflexi" — 5300.
• Pressotherapy device "Bloomoon" — 2300.
• Ultrasonic peeling device SILVER FOX – 320.
• Master's chair – 75. Madison, Gezatone.
• Couch – 200. Madison, Image Inventor.
• Cosmetologist's table – 120. Lemi.

Body care

• Thermal blanket SILVER FOX – 300.
• Electric massage couch – 200. Cesare Qaranta, Belberg.
• Massage therapist table – 40. Belberg, Diakoms.
• Wrap couch (spa couch) – 1800-2000. Relatively inexpensive and convenient options are Libya, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. Optimal and time-tested options - Luxura, MegaSun, SmartSun.
Horizontal – 9000. Luxura, MegaSun, ErgoLine.

In addition, there are still a lot of smaller acquisitions that need to be made.. These include cosmetics, tools, consumables, and uniforms for workers (three sets per person).

Most often, craftsmen come to work with their own set of tools. But in any case, it’s worth knowing which brands offer the most quality tools and consumables in the beauty industry. The “face” of an enterprise greatly depends on the brands whose products it works with.

Hair cosmetics and hair care tools:

• Schwarzkopf;
• Loreal;
• London;
• Goldwell;
• ORGANIC SYSTEMS;
• Estel;
• Wella;
• Dickson;
• BaByliss;
• Moser;
• Hairway.

Cosmetics and makeup tools:

1. Divage;
2. Faberlic;
3. INGLOT;
4. Clinique;
5. L'Oreal;
6. Max Factor;
7. Maybelline;
8. Yves Rocher;
9. SIGMA;
10. Mary Kay.

Nail tools and supplies:

• Mertz;
• LaFrez;
• Solingen;
• Zinger;
• Redmond;
• Vitek;
• Scarlett.

Cosmetics for body wraps:

1. Algotherm;
2. Bleu
3. Arabia Organic.

Organizational plan

The staff includes:

• Administrator;
• Manager;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicurists;
• Cosmetologist;
• Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; specialized education is required for a cosmetologist.

Only the administrator, manager and cleaner receive a salary. All craftsmen receive a percentage of the work performed - 30% from the cost of the service + tip.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

1. Business registration;
2. Rent and renovation of premises, finishing;
3. Technological and engineering design, carrying out the necessary communications;
4. Obtaining permits and licenses;
5. Purchase of equipment and Supplies, equipment installation;
6. Personnel search;
7. Advertising campaign.

Also by, for completeness.

Risks

Before the beginning worth appreciating possible risks and develop ways to overcome them.

• Emergence of new competitors. Should be supported high level services, improve quality and expand the list of procedures.
• Deteriorating market situation, decreased solvency. It will help to develop additional proposals, introduce special programs, and conduct promotions. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you won’t lose visitors.
• Theft. It will help you escape from this security alarm and property insurance.

Financial plan

Let's understand the financial model of the business.

Capital costs ($)

• Registration with the Federal Tax Service, obtaining permits – 1000;
• Rent for a year in advance – 11 thousand;
• Interior design development – ​​1500;
• Engineering design – 700;
• Process design – 400;
• Repair of the building, premises – 2500;
• Installation of communications, fire safety systems, video surveillance systems, lighting – 3000;
• Decoration, purchase of decorative items – 3000;
• Appliances, furniture, equipment – ​​38 thousand;
• Purchase of consumables – 3000;
• Advertising – 1500;
• Unforeseen expenses - 2000.

Total– 68 thousand dollars.

Monthly costs (USD)

• Payroll fund – 1500 (masters work piecework);
• Accounting – 250;
• Purchase of consumables – 1000;
• Advertising – 200;
• Utility bills (including garbage removal) – 100;
• Unforeseen expenses – 150.

Total– 3200 dollars.

Efficiency and income

Efficiency calculations are carried out based on the fact that in the first months the salon will be occupied by 30-40%. This figure increases to 50-60% by the end of the first year and to 85% by the middle of the third as the establishment’s popularity grows. Peak sales are spring and December. The decline is observed in the summer due to the holiday season.

Based on the prices above, the average check is about 20-40 dollars. Revenue in the first 4-6 months will be about 7 thousand dollars, and net profit(including the wages of the craftsmen) – about $2000. Positive development dynamics allow us to reach revenues in the region of 24-30 thousand dollars in two to three years.

Only detailed plan Then you can begin to act. All events must be scheduled literally week by week. and stick to the schedule. Then the return on business will be optimal.

The organization of beauty salons is one of the promising types of business that attracts many aspiring entrepreneurs. The relevance of this matter is explained by the desire modern people look good, regardless of gender. Many people can live without spectacular false nails, but no one can live without a neat hairstyle. That is why a hairdresser or a small salon will always be in certain demand, it will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this field get off to a very successful start. To open a new business, an entrepreneur must know which services to provide and which not, and must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes located close to each other. There is one important aspect here that is worth seriously thinking about - the quality of the services provided. It is thanks to high service that a beauty salon accumulates a good client base. If there is competent advertising, qualified craftsmen, and a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different from each other. You shouldn’t deceive people by proudly calling an ordinary hairdresser a “beauty salon.” When opening this business, it is worth thinking about the audience: for what category of the population is the salon opening? If you live in a large metropolis and are planning to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for the elderly and pensioners, opening a salon here would not be appropriate.

In the case of this target audience, it is better to call your business a “hair salon” so as not to scare away the category of clients that you are going to serve on an ongoing basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, and special image studios. The main thing is to accurately indicate the categories of your salon.

After choosing the direction of the salon, we begin registering a new enterprise, but first you need to draw up a business plan, which must be submitted with all other documents. The list of required documentation is as follows:

• Written business plan;
• Lease agreement;
• Official conclusion of fire and sanitary services;
• Received permission to maintain the selected economic activity;
• Received certificate of conformity;
• Availability of medical records for all current employees.

Some special services of beauty salons must undergo a mandatory licensing procedure. This list includes all services where skin damage is expected. These important points need to be taken into account when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Typically, all salons have the following standard set of services:

• High-quality hairdressing services;
• Designer manicure;
• Modern cosmetology services - depilation, peeling, eyebrow and facial skin care;
• Various types of massage;
• Solarium.

To open such a salon with the specified range of services, you will need a room with an area of ​​120 sq.m., where there will be the following departments:

• Reception - for receiving clients and registering calls;
• Halls for providing hairdressing services;
• Hair care room - hair washing, curling and coloring will take place here;
• Pedicure and manicure rooms;
• Massage room;
• Equipped room for solarium;
• Make-up artist's office;
• Staff premises;
• Utility room.

At the same time, a novice entrepreneur must be aware that any premises will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the premises, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. A business plan consists of the following parts:

• The main goals of starting a business;
• Detailed description of the selected industry and new company;
• Description of the services provided;
• Project Summary;
• Analysis of the selected market niche;
• Description of organizational aspects when opening a beauty salon;
• Financial plan;
• Organizational plan;
• Project effectiveness assessment;
• Probable risks and guarantees.

These are the main points that should be contained in any business plan. A similar procedure will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing quality skin, face and body care services, and hairdressing services. Potential clients of the salon can be people with average income, women aged 25 to 45 years.

To implement the project according to all the rules, the entrepreneur will need an investment of 2 million rubles. for a salon in a small city and from 4 million and above - for a studio in a large metropolis. Next, it is necessary to set specific deadlines for the implementation of this project to obtain the necessary permits and purchase the necessary equipment. The entrepreneur must carefully analyze all these points and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicures and pedicures, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in cities with a population of over a million - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege for the elite; the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people regularly visiting salons has increased by 40%. This growth is associated with the accelerated pace of life, when, instead of self-care, many women began to often use the services of beauty salons, finding their services profitable and affordable.

Typically, a beauty salon is located on the 1st floor of an apartment building, with a separate entrance and a catchy sign. To refurbish a rented premises, an entrepreneur must be prepared to invest up to 88% of the total cost of the property. You can choose individual entrepreneur as the form of ownership. A simplified tax system is suitable for the salon.

To open a full-fledged beauty salon, you just need to choose only 6 main types of services:

• Full range of hairdressing services: men's and women's haircuts, styling, hairstyles;
• Manicure and pedicure - a full range of services for care, extensions, design and correction;
• High-quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
• Comprehensive facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services provided, affordable prices, high quality and decent service. Next, you need to provide a price list of all the services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to operate from the State Fire Supervision Authority.

As they say, there are no trifles in any business; an entrepreneur must think through everything down to the smallest detail. To carry out this activity, it is enough to create 1 entity- IP. This type of activity includes the following services:

• Hairdressing services, shaving and beard trimming, cosmetology massage, manicure, pedicure, professional makeup;
• Trade in cosmetic products, retail trade in non-specialized places;
• Other activities aimed at maintaining health;
• Physical education and recreational activities - involving attendance various types baths, weight loss salons, massage rooms.

The implementation of the project, from the moment of registration until the start of sales, takes up to 3 months, the entrepreneur needs to take this into account. The business owner turns into a salon manager. It is on his shoulders that important strategic planning of his business is carried out, analysis of key performance parameters. All service personnel are subordinate to him; we entrust accounting matters to a third party.

Making a financial plan

As part of the business plan, it is necessary to draw up a financial plan for upcoming contributions at the preparatory and main stages. Among the main expenses of the preparatory period we note the following costs:

• Registration fees, obtaining the necessary permits, processing of related documentation - 25-30 thousand rubles;
• Renovation and redevelopment of rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Recruitment costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic website - 70 thousand rubles..

• Monthly rent - 80 thousand rubles;
• Payroll - 300 thousand rubles;
• Accounting - 20 thousand rubles;
• Organization of advertising - 40 thousand rubles;
• Payment utilities- 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Garbage removal organizations - 2 thousand rubles.

Here are some examples financial indicators, all these values ​​may vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

Organizational plan

First you need to decide on the room where the salon will be located. It is advisable that it be located in a busy area. Carefully study what is located near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises and carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all major work. The functioning of the launched salon will be ensured by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit into the team those craftsmen whose skills are confirmed by various training diplomas. This is a prerequisite for ensuring a good reputation for the salon. The main requirements that will be presented to employees are: good level competencies, ability to find mutual language with people, communication skills, responsible approach to work. As fixed expenses, he notes expenses for purchasing consumables, paying rent, utility bills, and paying for garbage removal. The volume of service provision is influenced by seasonality with a decrease in the rate in summer time, during the period of formation there is an increase in recognition of the salon. The implementation period for all these procedures is 3 months.

Case performance assessment

To fully realize this project, you will need decent financial expenses. As the return on investment increases and the stable planned volume is reached, financial risks are minimized. The approximate payback period for this business is 7 months. The project will begin to generate some profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a newbie may face certain risks that may arise in his work. Among them are various types of thefts, natural phenomena, the emergence of strong competition. Increases in raw material costs may also have an impact on business operations. Salon operations depend on supplies that are purchased from different manufacturers. If the supplier starts raising the price, this may be a reason to switch to another cosmetic brand. The modern cosmetics market has a wide range of prices, from which you can choose a product at an affordable price. During the period of seasonal decline in sales, the volume of planned profit also decreases; this point must be taken into account. To reduce this seasonal phenomenon, it is important to change organizational policies and organize various promotions and discounts. In the field of cosmetology and hairdressing services, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, and special master classes, you can learn everything about new trends in the field of beauty. This needs to be monitored, because it affects the image of the enterprise.

The main risk of this business is the low funding of various marketing campaigns organized to attract new customers. The development of advertising campaigns and media planning should be taken with the utmost seriousness. The lack of specialized specialists and the low level of professionalism of the selected personnel can lead to the fact that your competitors will have more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to a reduction in the salon’s profit and incurring direct losses caused by improper organization and incorrect calculation of the approximate payback. Your salon can generate losses if its work is not organized correctly.

• Financial losses due to lack of organization and activity of competitors;
• Changes in the popularity of certain cosmetic services;
• Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar quantitative study of probable risks in your business plan. To provide your own salon with the necessary flow of clients, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we are increasing the advertising budget by 15%, and are working on self-promotion in conditions of strong competition. All of this should be contained in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work to improve the skills of your employees, because the worse the service in the salon, the more likely it is that a dissatisfied client will leave for your competitors. It is important to prevent this from happening, so you should not waste money on quality advertising and professional training, since these events have a direct impact on your business.

• Service list
• Equipment costs
• Personnel costs
• Final calculation

A beauty salon is a promising type of business that is gaining popularity. According to research, in large cities there are 77 salons per 1000 women. At the same time, it is quite difficult to obtain the same data for provincial settlements.

But in order to find your niche in this business, a salon needs to be opened now, because over time the market will be oversaturated with such services and it will be more difficult for newcomers in this field to make a profit. For readers of the website http://lady-biznes.ru, we have compiled a ready-made business plan for a beauty salon with estimates for 2017.

Below you can see the approximate costs of starting such a business.

Service list

To open a beauty salon, you will need start-up capital, which can be raised partially or entirely in the form of credit funds. In 2017, entrepreneurs can take advantage of a government program aimed at supporting small and medium-sized businesses.

You immediately need to decide on the list of services that the beauty salon will provide. For example, take the following:

• hairdressing services – haircuts for women, men, children;
• manicure;
• pedicure;
• cosmetology services, including hair removal, peeling, eyebrow, body and facial skin care;
• massage;
• solarium.

To open a beauty salon with a similar list of services, you will need a premises with an area of ​​125 m2, which will be divided as follows:

1. Reception – administrator area with counter and wardrobe – 11 m2.
2. Hairdressing salon – 26 m2.
3. Hair care room – 12 m2. This is a specialized room where hair washing, curling and coloring will be carried out; it should not be confused with a hairdressing salon.
4. Pedicure and manicure room – 12 m2.
5. Massage room – 16 m2.
6. Solarium – 15 m2.
7. Makeup artist's office – 8 m2.
8. Staff room – 15 m2.
9. Utility room – 10 m2.

At the same time, in our business plan, the cost of funds for repairs and re-equipment of premises will average 240–280 thousand rubles.

Renting such premises will require 70–80 thousand rubles monthly, purchasing will cost 5.6–7.2 million rubles depending on the city area (prices are taken as average for regional centers western regions of the Russian Federation).

The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that this be a busy place close to entertainment, shopping, business centers, as well as public transport stops.

You may be interested in: Ready-made business plan for a shoe store

Equipment costs

The equipment costs listed below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its functional features. A business plan involves a detailed description of the equipment of each salon room.

Reception:

• stand – 20,000;
• administrator chair – 3500;
• wardrobe, hangers – 21000;
• coffee table – 5000;
• LCD panel – 16000–24000;
• chairs for visitors 3 pieces or a sofa – 30,000;
• cash register – 15000.

Total: 110.5–118.5 thousand rubles.

Hair salon:

• hydraulic chair 3 pcs. – 45000–50000;
• armchair with sink 2 pcs. – 20000;
• specialized washing – 7000;
• tool trolley 3 pcs. – 9000;
• Climazone 2 pcs. – 34000;
• sushuar – 8000;
• air sterilizer – 4000.

Total: 127–132 thousand rubles.

Manicure room:

• pedicure group – 15000;
• manicure table – 7000;
• chair – 2000;
• stands for varnishes – 1.5–2000;
• manicure hood – 4000;
• manicure lamp – 2000;
• special pads 3 pcs. – 1,200.

Total: 30–31 thousand rubles.

Makeup artist's office: equipment includes a specialized chair and a mirror with a total cost of 4,000 rubles.

Cosmetology office:

• special chair – 17000;
• cosmetology table – 3000.

Total: 20 thousand rubles.

Solarium. Here the cost of equipment depends solely on the financial capabilities of the person who opens the salon. The cost of opening a solarium varies from 160 thousand to 1.2 million rubles. The business plan provides for the installation of a model in the average price range of 400,000–600,000.

Massage room:

• massage couch – 10000;
• massage therapist’s table – 3000–4000.

Total: 13–14 thousand rubles.

Utility room, staff room:

• sofa – 18000;
• chair 2 pcs. – 12000;
• table – 8000;
• cooler – 8000;
• racks – 10,000.

Total: 56 thousand rubles.

Personnel costs

To ensure uninterrupted and stable operation, the beauty salon must be staffed by:

• senior administrator 1 person – salary 20,000;
• administrator 1 person – 15000;
• cosmetologist 1 person – 20000;
• massage therapist 1 person – 20000;
• hairdressers 3 people – 18000;
• manicurists 2 people – 18000;
• makeup artist – 1 person. – 17000;
• cleaning lady 2 people – 10000.

You may be interested in: Ready-made business plan for a second-hand store

With such a staffing table, the salon requires monthly expenditure of 148,000 into the wage fund. Together with deductions for hired workers, this is about 40,000, the amount will be 188 thousand rubles.

download free course

download free checklist
10 SECRETS
money that rich people hide
download for free

You should also take into account other items of current expenses:

• payment of utilities 8000–15000;
• purchase of consumables – 20,000–30,000;
• advertising – 20,000.

The salon's total monthly costs are 236–253 thousand rubles. Together with rent this amount will be 306–333 thousand rubles.

Final calculation

The initial investment in the salon, according to our business plan, taking into account the costs of repairs and equipment, will range from 1 to 1.25 million rubles. and taking into account current costs, this amount will increase to 1.3–1.55 million rubles.

When the salon is loaded at 30% (this is the average), its payback is 7 months. The price range for the services provided varies from 40 to 2,500 rubles, where 40 rubles is the development of nail design, and 2,500 is the cost of a festive hairstyle. The profitability here will be more than 65%.

Similar business ideas:

• How to open a massage parlor from scratch
• Opening a nail salon at home
• Hair salon business plan with calculations

Source: http://lady-biznes.ru/biznes-plany/gotovyj-biznes-plan-salona-krasoty.html

Elegant touches of a beauty salon business plan

The basis of any business is sales.

All other aspects are important, but if there are no sales, then any, the best organization of all other areas becomes an unnecessary addition to unsuccessful sales.

You can trust blind chance. But it is better to first thoroughly study the direction in which you are going to work, all the features, nuances, and try to develop a business idea that will differ from what is available on the market. ...Then blind chance will be less blind to its favorite.

Let's start the business plan for a beauty salon by considering the characteristics of the industry, possible ideas, and the range of proposals. At the end, general recommendations for the production, marketing and financial plan will be given and a small indicative sample of the calculation will be made.

Distinctive features of the beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressers were very common. The hairdressing salon itself can already be considered as a small beauty salon.

And if financial considerations do not allow you to open a full-size salon, then it is quite possible to start with a hairdresser with additional services. By gradually filling the enterprise with services, you can move to another category. This is one of the ways to start a business.

In many ways traditional, this is exactly how it developed historically.

It is worth studying the article: hair salon business plan.

Basic services of beauty salons

Beauty salon services can be divided into two groups: basic services and additional ones.

Basic services:

• hair care (haircut, styling, etc.);
• Mani Pedi;
• facial skin care (cosmetology services).

The basic set of services is not much different from the set of services at a hair salon. It is characterized by the fact that it should be provided in any beauty salon.

Additional services of a beauty salon can include everything related to the design of a person’s appearance and more.

Additional services:

• full body skin care services (solarium, spa, etc.);
• various massages;
• hair removal, depilation;
• make-up artist services;
• image maker services (creation external image);
• stylist services;
• etc.

Generally speaking, the set additional services is not limited to a specific list, you can include something of your own, characteristic of a region or city.

Types of beauty salons

To understand business and especially its further development It is enough for us to identify four qualitative groups. And additionally, separate out the fifth one. The fifth stands out separately, since it can be either independent or included in a set of additional services of others.

Basic class beauty salons

These are small beauty salons, with a limited range of services, basically basic, maybe with minor variations. Designed for the immediate environment, quick services, everyday services (haircut between work, styling, nail treatment, etc.).

Typically, services are inexpensive, in the lower price range, without excessive demands on the final result. They are located modestly in residential areas and industrial areas, where rental costs are not so high.

Designed for classic, work, everyday, everyday processing of students, employees, workers, pensioners, etc.

Middle class beauty salons

These are salons that provide a wide range of fairly high-class services. A shift towards an individual approach and development of recommendations for each client. Actually a beauty studio. There are regular customers with their own visiting schedule and the characteristics of their service.

Designed for the middle class or preparing an external image for various events. Including the development of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc.

Located on busy streets, in shopping centers.

Top class beauty salons

The entire possible range of services is provided here. Sometimes services are added at the request of the client. Client base - large businessmen, politicians, officials, public figures And so on. Special quality requirements, development of individual styles, personal consultants.

The location of such salons is not so important, since specific clients are able to travel a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar.

Some services take a long time and clients should not feel disadvantaged in any way. The requirements for staff are increased; often clients go to a specific stylist rather than to a salon.

However, every salon upper class is a vibrant individual institution, just like its clients.

Chain of beauty salons

The most universal form. It can include both a network of small basic class salons and a set of multi-format salons. In the case of a set of various salons, any customer needs are covered. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for some time for the right specialist.

Separate fifth class beauty salon – internet salon

In fact, a point of sale of services on the Internet.

Firstly, except for a basic class beauty salon, all others must have their own representative offices on the Internet. This makes it possible to get acquainted with the services, choose the time of the visit, order a visit in advance, pay for the services, etc.

Secondly, this point of sale can be completely independent. Those. services can be provided on-site. Or, by agreement with other institutions and specialists, organize services for clients in a particular institution.

So, we looked at the possible types of beauty salons. Organization of one type or another primarily depends on your financial capabilities. But don’t forget – great things start from small things. By organizing your first small beauty salon, you can lay down opportunities for further development.

What do you need to open a beauty salon?

To include a beauty salon in a ready-made business plan, you will need to decide which beauty salon will be implemented initially. If your own funds are insufficient, you will need to attract investors or lenders.

Particular attention should be paid to preparing a summary of the business plan. The summary briefly outlines the main idea and key points of the business plan. First, the resume is read and if it interests you, then they get acquainted with the entire document.

This is the main point when there is a lack of finances.

The requirements for a beauty salon may vary significantly depending on the volume and range of services.

Documentation

To open a beauty salon, registration as an individual entrepreneur is sufficient; no licensing is required. But depending on the client base and tax features, it is possible that the option of corporatization will be more profitable. In addition to everything, according to the corporatization option, it is possible to create a cartel-type company, where employees can also be co-owners of the business.

Documentation:

• set of constituent documentation;
• necessary documents with external organizations (lease agreements, work contracts, etc.);
• internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

Requirements for premises vary. General approach: minimum size The premises are 14 square meters, each additional workplace is plus another 7 square meters. It is necessary to provide cold, hot water, microclimate maintenance systems.

For additional procedures there are separate rooms, suitably equipped for the procedure.

It will also be necessary to provide rooms for waiting, rest after service, etc. depending on the specific set of services.

In addition, you need places to store varnishes, cosmetics, and linen. Your own mini-laundry or under an agreement with an external organization.

It will be necessary to provide some kind of personal area for the staff: drinking coffee directly in the client salon is unacceptable. A shower is desirable so that staff can wash off cut hair.

All premises are subject to standard fire safety and SES requirements.

Equipment

The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.

Minimum set for a basic class cabin:

• head wash;
• hair dryer;
• hairdresser's workplace (chair, table, mirror, waste basket, etc.);
• UV sterilizer;
• basket for dirty laundry;
• a set of tools (scissors, combs, hair dryers, clippers, etc.);
• furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the class of the cabin, the higher the requirements for personnel. For small salons, one person is sufficient. But this is usually in small populated areas, or somewhere on the distant outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the return on investment of the project.

Minimum staff: 2-3 craftsmen (depending on work schedule and range of services). Additionally, depending on the volume, the following may be added: cleaners, administrator, specialized specialists (makeup artist, massage therapist, stylist, etc.).

It is not at all necessary to recruit new specialists to the staff to expand services. Here you can go two ways:

• enter into contracts with external specialists;
• conduct training for staff specialists.

Generally, the future of business depends on the professionalism of specialists.

Competition, clients

For organizing points of sale, the most important thing is customers and the competition available in a given place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

We have already given the orientation of certain types of beauty salons to a specific target audience.

In terms of competition, the following picture can be observed on average across the country. IN Lately Quite a lot of ultra-small beauty salon outlets have opened. Which is understandable: opening a small outlet does not require large expenses.

Small outlets do not bring any significant profits; they rather provide work to the owner himself, since it is mainly the owners themselves who work in these salons. The upper segment is densely occupied, there is fierce competition for the few clients.

In the middle segment, things are not so good. Salons of this class are appearing, but there are clearly not enough of them.

Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and increased prices for services.

To study the competitive environment and client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

An important component of a beauty salon is marketing. For small outlets, local advertising and a little work with regular customers are sufficient. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy if it is not going, for example, to completely rely on chance.

Marketing should include:

• agreed advertising plan;
• customer service plan;
• a plan to expand the services provided and promote them to the market;
• an idea of ​​the development of the sphere and its specific implementation at the enterprise;
• analysis of competitors and development of a strategy for working with them.

Sample costing for a beauty salon

Here is a small example of costing for a beauty salon. We will not consider a large enterprise. For an example, just look at the calculations of a small establishment. Beauty salon for 3 specialists. There will be no additional staff. All work is carried out independently. Room 40 square meters. Basic set of services.

Income

Average revenue per client is 200 - 400 rubles. When 20–30 people pass through per day, we receive 4–12 thousand rubles per day. On average it will be 120 – 300 thousand rubles per month.

Profit is: 20 - 50 thousand rubles per month.

The payback period for the project will be approximately 1.5 to 3 years.

The achievement of self-sufficiency in this business is quite fast - 2-3 months. Provided that miscalculations are avoided during planning.

Source: http://4ownbiz.ru/business-plans/otkrytie-salona-krasoty.html

Business plan for a beauty salon: from scratch, sample, example of calculations, how to draw it up

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. Business plan for a beauty salon, a strictly defined project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investment emerges.

Main advantages

For every person, regardless of his status and age, his appearance is a very important factor.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has a very high demand for offers, and the main advantages are the following characteristics:

Beauty salon is quite a profitable business

• Proper organization of a beauty business in the future can lead to the emergence of a number of chain salons under an already established brand name. Which also independently attracts additional investors;
• To enable the business to operate, a minimum number of hired personnel and equipment for the salon is required;
• The enterprise can operate within a small space. For example, the calculation is carried out based on the square footage of the workplace occupied by the foreman. So the estimated area per worker will be 7 square meters;
• The beauty business is characterized by good growth rates, even taking into account the crisis.

Planning stage

The draft business plan for a beauty salon begins first of all with a competent and correctly compiled resume of the planned company. This section is quite short in content, but its significance is quite great. Since the component must attract future readers and create a positive opinion about itself and the project.

And so, the opening lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the assigned tasks and by what methods he is going to implement them.

The first points when drawing up a business plan for a beauty salon are usually the following points:

• Planned profit from organizing a beauty salon;
• Detailed description of the enterprise development plan;
• Final conclusion with analysis regarding the payback period of a beauty salon.
• The first point above is the main one, because it is on it that the foundation of the future business is formed.

Company information

A business plan for a beauty salon from scratch requires the availability of all the necessary information about the enterprise, such as: name of the salon, exact location, planned work schedule of the company.

To locate your own business focused on the beauty industry, it is better to select locations for the salon closer to the city center, preferably with busy traffic and the presence of parking spaces.

It is better to choose a place for a beauty salon where there are no competing enterprises

But we should also not forget about the main rule, the location of the planned business facility, which states that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use places in a shopping center or office premises, but with a bright and memorable advertising sign that contains detailed indicative information for a potential client.

Marketing stage

A business plan for opening a beauty salon for girls contains a section dedicated to marketing. At this stage, the planned place of the business project in the existing services market is considered. An assessment of the strengths and existing competing enterprises is also given.

The following factors should be present in the final business plan:

• The trend of enterprise development in competitive conditions;
• Analyzing information regarding the location of the enterprise and its development;
• Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
• Compiling an analysis of planned advertising, which is expected at the start of the business project;
• Information regarding competitive firms, their positive sides and features.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of the beauty salon. Since the number of clients, and therefore the generated profit, directly depends on this.

Until recently, the main clients of beauty salons were mainly women in the age category from twenty to thirty-five years.

However, today this age and gender category have changed significantly.

Nowadays, teenagers from the age of fourteen also often visit the beauty salon, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the income level of the client base directly depends on the type of services provided and the beauty salon itself. For example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Mid-level salons, in turn, are aimed at clients with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

Preparation of advertising campaign

However, if you have even small funds, you can make good advertising using the following methods:

• It's worth putting a beauty salon on your cards. Thus, a set of client base can be formed from requests, for example, “ moon manicure Leninskaya metro station”, and to get into the results you don’t need to pay extra at all;
• Availability of gift certificates. Which will allow you to attract additional clients to the salon. Because today it is very popular to give paid visits to beauty salons to friends and work colleagues;
• Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other forum members;
• Promote an advertising campaign on various social networks. This is sometimes even a much more effective method compared to the others listed above, because modern man most spend your free time on such Internet resources.

Description of all services offered

In order to get more detailed information regarding the necessary equipment, tools, workers, materials, the entire list of services offered must be described in detail in the business plan of the beauty salon.

For example, such as:

• Hair care procedures, which include: cutting, styling, coloring, creating complex hairstyles, as well as full-salon care using professional cosmetics.
• Nail care procedures. And various techniques and procedures, for the implementation of which, require special means, equipment, instruments and others.
• List of cosmetic procedures.
• List of skin care procedures. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

Beauty salon staff

For the normal functioning of a beauty salon, it is necessary to have the following employees:

• Manager (administrator). IN job responsibilities which includes: registration of applications, procurement of necessary funds and equipment, financial management, control of other staff members;
• Hair stylist. To operate a salon at the initial stage, it is recommended to hire one male and two female specialists. And it is desirable that people are qualified specialists with a certain amount of experience in their positions;
• Massage professional. Also, you should not hire newcomers without certain experience and relevant knowledge.
• Nail technician. At the beginning, it is possible to have one employee. Also with a certificate and experience;
• Makeup artist-cosmetologist.

Phased implementation of the business plan

A ready-made business plan for a beauty salon with calculations by calendar month will help the project initiator to gradually control the progress of work, since there are clearly defined actions and people responsible for them.

First calendar month

The owner of a beauty salon must register as an entrepreneur and register a state of emergency with a stamp order. Next, you need to start obtaining all the permits necessary for the operation of your business.

It is necessary to find the most advantageous and convenient location of the beauty salon, as well as the premises in which the future salon will be located. It is worth allocating a little more time to this event, since the success of the development of a business project depends on the correctly chosen position.

For successful work, the main thing is to choose and equip the premises correctly.

Second calendar month

• Orders are placed for everything necessary equipment for a beauty salon. Also issued optional equipment for the recreation area and administration area. It includes, for example, such things as: TV, computer, sofa, armchairs, tables, lamps and other items.
• Repair work is being carried out in the found premises. Special workers and designers are hired, who must complete the assigned tasks within a specified period.
• Recruitment of staff begins.
• The process of active advertising of the enterprise begins, which must take place throughout the existence of the beauty salon. A separate budget should be allocated for these purposes.

Third calendar month

• All purchased equipment is checked and installed at their workplaces.
• Recruited personnel for a beauty salon undergo full instruction in all necessary standards, and, if necessary, training in certain skills is provided.
• The enterprise begins its operation. You can also make a short presentation before the opening, but this is possible if you have available funds.
• Calculation of costs before starting work.
• In order to more correctly calculate all costs, you need to take into account an example of a business plan for a beauty salon and sum up the total.

And so, taking all the necessary equipment, you can make the following calculation:

Based on the above costs, the final expense will be equal to: 1,311,000 rubles. However, these indications do not include the monthly cost of rent for the premises.

Financial section

Also, this sample business plan for a beauty salon includes calculation of monthly expenses, which are given in the following form:

Based on these indications, the entrepreneur can calculate the expected income from the operation of the opened beauty salon and the speed of return of the spent material resources.

From the above business solution, you can safely judge the complexity of the project being implemented, its costs, possible difficulties and other points. However, an important detail for achieving this task is the preparation of such a business plan.

It is a correctly and competently formulated business plan for a beauty salon that will help an entrepreneur in obtaining investment, as well as when issuing a loan from a bank. The project also involves a step-by-step solution to all intended goals, which naturally streamlines procedures and actions for the future entrepreneur, without any fuss or other disorder.