Training program "systemic business coaching". Ten best business coaches in Russia What is coaching in business

Content

Coaching differs from classical consulting or training in that it does not contain strict recommendations or advice. The coach looks for a solution to the problem together with the client. From psychological counseling coaching is distinguished by setting motivation, achievement the desired goal in work or life.

What is coaching

There are many definitions of coaching. This is also a training for personal self-realization, where the trainer leads the client to the desired goals in the form of a conversation. Executive coaching ( personal consultant) creates conditions for the comprehensive improvement of a person’s personality. Coaching is also a system for realizing the social and creative potential of all training participants. There are four basic levels of coaching:

• setting life goals;
• checking the reality of the direction;
• building ways to implement them;
• achieving a result (will stage).

Who is a coach

Couch is a specialist who professionally helps his clients achieve their goals. A coach is an accomplished person in life, successful man who constantly improves his knowledge, works on himself, and masters techniques for developing human resources. A business coach must receive education from one of the world's certified schools that issue permission to provide coaching services. Personal coach:

• works with the client to determine their own potential;
• teaches the rules of self-regulation;
• motivates a person for personal and professional growth.

Types of coaching

Today there are several types of coaching. The main classification is based on the quantitative composition of clients. Depending on the area of ​​application, the following types of coaching are distinguished:

1. Individual coaching. The consultant works with the client one on one. In the course of cooperation, individual problems affecting different areas human life: career, business, health, relationships, family.
2. Team coaching (group). A business coach works with a group of people. The peculiarity of a coaching session is that several people have a common task. They may be a family, a business partner, a sports team, or a community organization.
3. Organizational coaching. The consultant interacts with the top person of the organization. Training involves the use of systematic techniques aimed at identifying the potential of a manager, employees or the entire enterprise. What makes organizational coaching different from others is that it addresses the interests of the entire company, not just individuals.

Life coaching

One of the most important blocks of life coaching is goal setting. The main thing in working with a client is to teach him to clearly understand what he really wants. During training, a person understands himself more deeply, confidence in his actions appears, and awareness increases. Coaching has nothing to do with psychology or psychotherapy. A person works in the present to create the desired future. So, life coaching – what is it and when is it needed?

The pace of life modern man leaves no chance for the implementation of most plans. After all, when they have a free moment, people expect peace and quiet and want to not think about anything. A personal life coach not only helps to manage time, but also allows the client to evaluate each area of ​​their life. Trainings promote balance between career, health, financial well-being, personal life.

Coaching in Education

Coaching techniques are successfully used in education. The student reveals his potential and achieves high results in learning without coercion. What is coaching in education? The training forms the readiness of students for self-development, designs the educational environment of a university or school, helps to build the learning process taking into account personal qualities student. Teachers also benefit from coaching. They take a fresh look at the learning process, focusing on the free implementation of non-standard approaches. The teacher helps to form a responsible personality.

Business coaching

Coaching was originally formed for the business environment. For entrepreneurial activity training technologies are best adapted. Coaching in business is used to bring a person to new level, help formulate goals. A business coach not only helps you make a career choice, but also accelerates your career growth. Professional coaching is far from a person's specialization. The courses help the learner find smart solutions to complex problems. Managers organize coaching for their staff to make the company's operations more efficient.

Sports coaching

The method of consulting and training is also used in sports. This is a special world where there are rules aimed at achieving victory. Coaching in sports helps participants learn to manage their emotions, develop strengths, achieve professional goals. A fitness coach advises top athletes who compete at world championships, helps them remove fears and become more persistent in achieving high results.

Personal coaching

This is individual work with a client, when a coach helps him achieve his goals as effectively as possible. The coach’s task is to remove from a person the influence of past disappointments and failures on today’s successes. The learner stops belittling his abilities, gains confidence, and begins to understand his uniqueness and value. Individual coaching helps the counselee increase their income, because, as a rule, lack of self-confidence and fears prevent them from increasing it.

Coaching in management

More and more managers are approaching management with a coaching philosophy to improve the performance of their organizations. This style consists of two techniques. The first includes management with planning, motivation, communication, decision making. Coaching in personnel management helps eliminate limitations and expand the potential of employees. The second method can be characterized as structuring relationships in a team. Coaching management teaches employees to act proactively and responsibly.

High Performance Coaching

The classic textbook on revealing a person’s personal qualities is not a book on psychology, but the work “Coaching high efficiency» John Whitmore. It is interesting not only for individual training, but also for corporate. Effective coaching is an art that requires understanding and a lot of practice. The book teaches you to overcome misconceptions about business and helps you take a fresh look at management and people. She talks not only about financial coaching, but also about relationships with others.

Coaching techniques

There are several coaching techniques that can help you look into the future and foresee all possible developments. Although everyone’s motives are different, they can be achieved if you adhere to the basic principles of training. Basic coaching techniques:

1. Everyone is fine. The most important principle that teaches not to label and not make diagnoses.
2. All people have the necessary resources to achieve what they want. We must remove from ourselves the belief that we are insufficiently competent or uneducated in this or that matter.
3. People always do the best the best choice of all possible. The principle gives good opportunity come to terms with decisions taken and their consequences.
4. The basis of every action is made up of only positive intentions. Every person strives for love and happiness, but uses different actions to achieve this.
5. Change is inevitable. This process does not depend on our desires, because the body is renewed every seven years. What changes there will be tomorrow depends on what a person does today.

How to become a coach

The coaching profession does not require detailed knowledge of psychology and neuroscience issues. He does not have to be an expert in all the problems with which he will be approached. The consultant simply asks questions, helping to intensify the research or cognitive activity person. How to become a coach? First, a person must decide for himself the following: whether he is able to regularly develop communication skills and whether the desire is true.

Becoming a professional in this matter is an extraordinary step. You need to live with complete clarity about your future, put your life in order and set personal goals. Many coaches started with the following steps:

• tested readiness to become a professional using special tests;
• mastered knowledge under the guidance of a mentor-coach in a preparatory program and received a certificate;
• found new clients based on the knowledge gained;
• after the first 100 paid sessions, they decided to invest in further career growth.

International Coaching Academy

In Russia there is a unique coaching academy, Mak, which trains professionals online and issues an international specialist certificate. The company provides training using electronic means and innovative technologies. The course is conducted remotely in clear language, therefore suitable for both beginners and those who are already developing in this area. The Academy regularly conducts various master classes on skills development. Here you can learn children's or adolescent training, as well as take a coaching course for people with ADHD.

Ten best business coaches in Russia

A joint study by the magazine "Secret of the Firm" and the company "Amplua".

Coaches are advisors in reverse. They advise top managers, but they get paid for asking questions, not for answering. "Secret of the Firm" and the company "Amplua" conducted a study and present the ten best business coaches in Russia.

These people do not bear any responsibility for the results of their work. They very rarely interfere with the work of those they help. Sometimes they cause direct harm to companies - it happens that after working with them best managers suddenly decide to change employer. At the same time, business coaches earn good money: their average fee has increased by 10% over the past two years and is now approximately $500 per hour (in exceptional cases up to $3 thousand).

What are they doing? Even the customers themselves often don’t know this. “Many clients do not understand the essence of our profession,” says coach Alexander Savkin. “In their minds, there is no difference between coaching and drilling.”

In fact there is a difference. A business coach is a consultant who helps a manager achieve goals (in professional language the mentee is called a “coach”). The coach can use any methods of influence in his work, as long as the coachee achieves his goal himself. Among the specialists working in the market, there are so-called psychologists who believe that the meaning of their work is to change the deep behavioral attitudes of the ward. And there are “technologists” who believe that it is necessary to influence the rational side of his nature. “There are many images of the profession: a coach can be a doctor, a nanny, a sparring partner, a mentor, and even an expensive “call companion,” says Konstantin Korotov, a professor at ESMT Business School. “On the one hand, a coach is a personal auditor who checks how effectively a person moves forward,” says Yulia Uzhakina, managing partner of the Amplua company. “On the other hand, there is a digger who encourages the ward to look for hidden reserves to solve his problems.”

The demand for coaching during a crisis should not be surprising: the closer managers are to achieving their professional and personal goals, the better their employers are doing. That is why most Income - both in Russia and throughout the world - coaches receive from corporate customers. However, by turning to a business coach for help, a company risks getting a pig in a poke: due to its high popularity, such services have begun to be provided to all and sundry. “Instead of a coach, you may come across a coach who sensed that there was a demand for coaching and sent himself a business card,” says Yulia Uzhakina.

The Role company and Secret of the Firm decided to lift the veil of secrecy from the profession and find out who they are - the best Russian business coaches. We introduced strict qualifications for candidates: only those who received special education in the field of coaching, has a personal supervisor (that is, his own coach) and practices in Russian. We selected the best of them based on two indicators. First, we calculated how many hours the coach worked with clients over the course of Last year- this speaks of his experience and demand in the market. Secondly, we calculated the ratio of positive and negative client reviews about the coach - this figure, in our opinion, indicates the quality of the consultant’s work. Thus, the best practitioners of the Russian market great experience work is combined with good customer reviews.

The list did not include well-known trainers for whom coaching is a non-core service, as well as some well-publicized people, such as authors of best-selling books on coaching: they could not provide data on clients.
So, we present ten specialists - stars of Russian coaching (they are arranged in random order on our list).

Pereverzeva Irina

Age: 56 years old
Experience in the profession: 8 years
Average cost per hour: $300-400

“Two categories of people go into coaching,” says ESMT professor Konstantin Korotov. “These are either top managers who want to solve their own problems, or psychologists who are tired of working with sick people.”

Department Director organizational development Human Factors company Irina Pereverzeva is a coaching psychologist. She graduated from the psychology department of Moscow State University, defended her dissertation in psychology and for a long time worked in her specialty. When asked who under no circumstances can become her client, Irina laconically answers: “A mentally ill person.” She considers the main task of a business coach not just to help a client achieve a goal, but also to shape the behavior necessary for him. The desired behavior is achieved using a variety of techniques, but Irina most often uses the so-called role prototyping, that is, fitting the client’s problem into a particular plot. “A female leader, surrounded by a male team, tells me that she feels like Little Red Riding Hood carrying pies through scary forest with wolves,” Pereverzev gives an example. “I’m asking whether the forest will become safer if we change something in the plot, say, invite a hunter to the team.” At the next session we meet, talk through the plot again, and there are fewer wolves.”

Yakovenko Galina

Age: 50 years
Experience in the profession: 11 years
Average cost per hour: $600

Galina Yakovenko, head of organizational coaching at the Training Boutique company, has an interesting specialization. She pays Special attention development emotional intelligence from top managers.

According to Galina, emotions often determine the result of an employee’s actions: in one emotional state he can solve the problem assigned to him, in another - not. “The problem is that in today's business world, emotions are dismissed,” says a business coach.

It is necessary to develop emotions, as Galina believes, by changing beliefs. In her opinion, the emotional world of a person is complex structure, associated with a worldview - a set of ideas about oneself and one’s place in the world. “If what is happening around corresponds to it, a person will experience positive emotions, if not, he feels emotional discomfort,” explains the coach.

Recently, Galina was approached by the owner of the company, who complained about the lack of initiative of the new top manager. Having started working with the manager, she found out that he authoritative voice his tough boss fell into a state of anxiety. Having convinced her mentee that criticism and aggression are different things, Galina was able to smooth out the contradictions between managers and get the top manager to take initiative.

Savkin Alexander

Age: 47 years old
Experience in the profession: 16 years
Average cost per hour: $300-500

“Energetic, lively and sexy” - this is how the head of the Coaching Institute, Alexander Savkin, describes himself. We can’t say anything about the latter, but we definitely can’t deny him the other two qualities. Savkin is a real hurricane at work.

His professional credo: “Everything you can think about and what is important to you is real.” That is why he is ready to take on the most difficult problems. "My main professional competence“fearlessness,” says Alexander. “I’m not afraid to die to complete a task.” These are not empty words: in his work, Savkin regularly has to take many risks.

Once he made a bet with his customer - the president of Mirax Group Sergei Polonsky (his company was doing well at that time). Polonsky wanted to fire the sales director, who did not show desired result, and Savkin offered his services as a coach for this manager. “If after a month of working with you she fails to earn $1.5 million for the company, I will tell everyone that you are a bad consultant, and you will take her place with a minimum salary,” Polonsky suggested. - Is it coming? “Coming!” - Savkin answered and began to solve the problem.

It turned out that its implementation required not only individual, but also group coaching. In order for the sales director to achieve the desired result, it was necessary to improve her interaction with her subordinates. “To achieve a synergistic effect, I worked not only with her, but also individually with key sellers,” says Savkin. The business coach’s efforts bore fruit: a month later, the sales department brought the company $1.7 million. There was no need to “die.”

Bremont Valerie

Age: 48 years old
Experience in the profession: 4 years

Outwardly, Do It Evolution managing partner Valerie Bremond doesn't look like a drum at all. But for some reason, a French woman practicing in Russia feels an internal similarity with this musical instrument.

“To make sound, the drum must be empty. For the coachee to achieve results, the coach should not impose himself on the client,” explains Bremont. In her opinion, the art of coaching lies in asking questions of the coachee. This can drive the “coach” into a frenzy, but Valerie is adamant: if a person cannot answer his own question, the consultant will not help him. This means that a person does not have either a goal or the desire to achieve it.

The path to the profession for Valerie also began with a question. As vice president of mergers and acquisitions at a large French corporation, she took a coaching course and discovered that she enjoyed developing people rather than buying companies. She asked herself: “What do I want to devote myself to - coaching or M&A?” Having chosen coaching and received the necessary certificates, Valerie asked herself another question: “How to achieve success in a new profession?” The answer was unexpected: “We need to move to Russia!” Our country was an unplowed field for coaching, and Valerie had every chance to gain a foothold in it: in the 1980s, she graduated from the Faculty of Philology of Leningrad State University and spoke excellent Russian. Bremont flew to Moscow and began offering her services to companies. “I wanted not only to make a career, but also to take Russian coaching to a new level,” she says.

Everything turned out easily - already in the first months she managed to find clients. She also did not forget about the desire to raise Russian coaching to new heights. Valerie plans to do this through a peer-to-peer role play in which employees take on the role of coach. She refused to reveal the rules, but most of the game time the participants will ask each other questions.

Samolyanov Oleg

Age: 44 years
Experience in the profession: 8 years
Average cost per hour: $700-1400

“The ability for strategic thinking, consistency, structure, introversion” is by no means a description of the requirements for an auditor. This is how Oleg Samolyanov sees himself.

As the head of the Exect Partners Group company, he believes that these qualities are very important for his work: a coach first of all needs analytic skills. “Coaching is a technology for solving life problems, aimed at achieving a better future for the mentees,” explains Samolyanov.
Oleg solves this problem using various technologies. Thus, to structure his work, he uses the consulting programs Coach2 and CoachCertified. Methods also determine the features of the problems Samolyanov works on. Top managers of the second echelon of large corporations become his wards. “With them you can produce a specific result by a certain date,” says the coach. “Unlike the difficulties experienced by top officials, their difficulties are more often associated with the characteristics of the company.” Recently, Oleg helped one manager adapt to a new place. The manager came from an organization with a different culture. Some employees received him with a bang, others with hostility. Samolyanov helped him develop a neutral management style to appease critics and not lose the trust of supporters.

Voblikova Elena

Age: 37 years old
Experience in the profession: 9 years
Average cost per hour: $500
Elena Voblikova is a “fast” coach. On average, her project consists of six meetings with a client (others have about ten). This speed is a consequence of Elena’s special view of coaching methods.

She believes that in the course of work, a consultant can provoke a client to independently search for solutions to their problems. “Coaching is an interaction between two people, during which one person creates conditions for development for the other,” explains Voblikova. “Sometimes for this you have to put the ward in an uncomfortable position.”
This tactic allows you to speed up the process. For example, during one of the sessions, the client began to complain to Elena that his subordinates were not completing the tasks he set for them, and asked the consultant: “What is the problem? How can your coaching help solve it?” Voblikova responded with cold silence, as if the interlocutor did not exist at all. He asked his question again, but her reaction was the same. “I think I understand what coaching is,” the manager said after a couple of minutes of reflection. “Do you want me to formulate the essence of my problem myself?” In the end, the manager came to the conclusion that the reason lay in himself: he firmly believed that his subordinates understood the meaning of his tasks, although in fact they did not.

Pavlichenko Elena

Age: 48 years old
Experience in the profession: 11 years
Average cost per hour: $500

“A coach is either coach, which trains the client for success, or a bus that transports a person from one stop on the road of life to another, says Elena Pavlichenko. “My role is the second.”

In professional language, what Pavlichenko does is called “transformational coaching.” For clarity, she offers another metaphor: “The caterpillar has the opportunity to become a butterfly, and every top manager has a certain potential to change himself.” Pavlichenko transforms the client, reconfiguring his “mental map” - a set of ideas about the world and himself - during joint sessions.
Since the “coach’s” potential for change is limited, Elena is extremely picky in choosing clients. She does not sign a contract without communicating with the ward personally. “Without empathy for a person, I will not be able to awaken in myself the desire to help him,” explains Pavlichenko. You can evoke this desire in her by fulfilling three conditions. The client himself must want to change. His “locus of control” should be directed towards inner world(that is, the ward must look within himself for the source of his problems). “Finally, I prefer to work with individuals who are at a high stage of development,” says Elena Pavlichenko. “I’m interested in the caterpillar already being in the cocoon.”

Ferrero Anna

Age: 43 years
Experience in the profession: 11 years
Average cost per hour: $150-350

Anna Ferrero's strong point is working with the personnel reserve. “I feel great pleasure when a mentee is promoted,” she says. Anna develops reservists using unusual methods.

So, she admits that she believes in the power of intuition. “I always try to establish non-verbal contact with the “coach”, to feel what he is capable of and what he is not,” she says. There is a pragmatic consideration behind this almost mystical approach. “By entering into an intuitive connection with a person under my care, I temporarily forget everything I know about him,” explains Anna. “In this way, I get rid of the power of first impressions, which helps to assess a person’s potential more objectively and delve deeper into the situation.”
The method gives good results. Not long ago, she managed to solve the problem of an HR manager who fiercely resisted her appointment to the position of HR director. Having “tuned in” to her ward, Anna felt that the woman was being hampered by her fear. "What are you afraid of?" - she asked the coach. It turned out that the manager was afraid of being worse than his predecessor. “She thought that the new HR director should copy the old one in everything,” Ferrero says. - I managed to convince her that each manager has his own strengths. Now it is working successfully."

Kuznetsova Alla

Age: 47 years old
Experience in the profession: 6 years
Average bill: $300-500

Managing partner of 3 Way Coaching Alla Kuznetsova - representative social group, which is commonly called “global Russians”. She was able to achieve success both in America and in Russia.

The main influence on Kuznetsova’s career has always been the education she received. In 1990, former teacher in English left for the USA. After receiving a degree in management from Columbia University, in 1997 she headed the Human Genome Center at the same university. Without a background in biology, she created a team of more than 60 high-quality scientists. In 2003, Kuznetsova left the center. After completing a practical coaching course at Columbia University, Alla decided to change her profession. To do this I had to return to Russia. “Coaching is an interpersonal interaction between a consultant and a “coach,” says Kuznetsova. “It is very difficult for a person of a different culture to earn the trust of an American mentee, and I was not interested in working with Russian emigrants: the market is too small.”

Alla began conquering the Russian market in 2004, and it was easy for her. But now she is considered one of the best career development specialists. Recently, she took on a new direction that has proven to be in demand among expat managers - cross-cultural coaching.

Popova Irina
Age: 35 years
Experience in the profession: 10 years
Average cost per hour: $100-300

Clients come to the managing partner of Action Space Training Group, Irina Popova, with two questions: “Why do I live?” what am I supposed to do?". This is logical: Irina specializes in goal setting.

For her, the road to the profession began with a crisis in goal setting. Popova owned a small company that provided printing services. The business reached its peak of development and began to make a profit without the active intervention of the owner. To understand what to do next, Irina needed to answer the question of what her purpose in life was.

The answer she found seems naive: “I want to make this world a little better.” But he not only pushed her to get into coaching, but also influenced her choice of methods. Irina asks her wards, who are confused in choosing a goal, three questions: “What is the world like today and what will happen to the world in the near future? What is important for the world now and what will be important after some time? What do you like to do? Thus, she is trying to kill two birds with one stone: to find an activity that is in demand in the outside world and that would also be liked by the client. Both the client and the world benefit.

Coaches are advisors in reverse. They advise top managers, but they get paid for asking questions, not for answering. "Secret of the Firm" and the company "Amplua" conducted a study and present the ten best business coaches in Russia.

These people do not bear any responsibility for the results of their work. They very rarely interfere with the work of those they help. Sometimes they cause direct harm to companies - it happens that after working with them, the best managers suddenly decide to change employers. At the same time, business coaches earn good money: their average fee has increased by 10% over the past two years and is now approximately $500 per hour (in exceptional cases up to $3 thousand).

What are they doing? Even the customers themselves often don’t know this. “Many clients do not understand the essence of our profession,” says coach Alexander Savkin. “In their minds, there is no difference between coaching and “druching”.”

In fact there is a difference. A business coach is a consultant who helps a manager achieve goals (in professional language, the coachee is called a “coach”). The coach can use any methods of influence in his work, as long as the coachee achieves his goal himself. Among the specialists working in the market, there are so-called psychologists who believe that the meaning of their work is to change the deep behavioral attitudes of the ward. And there are “technologists” who believe that it is necessary to influence the rational side of his nature. “There are many images of the profession: a coach can be a doctor, a nanny, a sparring partner, a mentor, and even an expensive “call companion,” says Konstantin Korotov, a professor at ESMT Business School. “On the one hand, a coach is a personal auditor who checks how effectively a person is moving forward,” says Yulia Uzhakina, managing partner of the Amplua company. “On the other hand, he is a digger who encourages the coachee to look for hidden reserves to solve his problems.”

The demand for coaching during a crisis should not be surprising: the closer managers are to achieving their professional and personal goals, the better their employers are doing. That is why coaches receive most of their income, both in Russia and throughout the world, from corporate clients. However, by turning to a business coach for help, a company risks getting a pig in a poke: due to its high popularity, such services have begun to be provided to all and sundry. “Instead of a coach, you may come across a coach who sensed that there was a demand for coaching and sent himself a business card,” says Yulia Uzhakina.

The Role company and The Secret of the Firm decided to lift the veil of secrecy from the profession and find out who they are - the best Russian business coaches. We introduced strict qualifications for candidates: we considered only those who received special education in the field of coaching, have a personal supervisor (that is, their own coach) and practice in Russian. We selected the best of them based on two indicators. Firstly, we calculated how many hours the coach has worked with clients over the past year - this indicates his experience and demand in the market. Secondly, we calculated the ratio of positive and negative client reviews about the coach - this figure, in our opinion, indicates the quality of the consultant’s work. Thus, the best practitioners of the Russian market combine extensive work experience with good client reviews.

The list did not include well-known trainers for whom coaching is a non-core service, as well as some well-publicized people, such as authors of best-selling books on coaching: they could not provide data on clients.

So, we present ten specialists - stars of Russian coaching (they are arranged in random order on our list).

Photo: Evgeny Dudin, Kommersant

Pereverzeva Irina

Age: 56 years old

Experience in the profession: 8 years

$300-400

“Two categories of people go to coaching,” says ESMT professor Konstantin Korotov. “These are either top managers who want to solve their own problems, or psychologists who are tired of working with sick people.”